The URL can be used to link to this page

Home My WebLink Aboutcoa.cclc.ag.04152008COMMERCIAL CORE & LODGING COMMISSION SPECIAL MEETING 130 S. GALENA SISTER CITIES MEETING ROOM APRIL 15, 2008 1:00 P.M. 1:00 I. Roll call and approval of April 2nd minutes II. Public Comments not on the agenda (please limit your comments to 3 minutes) III. Commissioner Comments IV. Saturday Market Budget -Sue Whittlesey Edible Aspen -Lisa Houston V. Don Sheeley -Tim Ware -Parking VI. Adjourn e i eAS P~l`~ Cele6rau ~~g di. Abundnnm oELouL Fv~ods in the Rnanne Fork Valley and Ncighbonng Cemvnu ni~iev March 18, 2008 Aspen Saturday Mazket Demo Proposal for CCLC: edibleASPEN will provide a full page ad in its summer (first week in June) and fall (last week in August) issues, valued at $5000 total. The City of Aspen or CCLC will pay''/x of the price, ~~~( , payable in October 2008, after the completion of the Mazket's run. edibleASPEN will organize 8 demos, to be held during the 1st 8 Saturdays of the Market's run and will be responsible for scheduling chefs or businesses to present the demos and any staff we think necessary to work the demo. With the exception of items listed below, we will provide all supplies necessary including food, kitchen tools and cooking accessories including sample cups/spoons, etc. edibleASPEN will pre-print and make available recipes and do our best to keep these focused on ingredients that can be bought at the mazket. We will also in some cases try to arrange "shopping with the chef' before a demo. We prefer that the demos be held somewhere between 10:00 a.m. and 12:00 p.m. and last for approximately 1 hour, times will vary though. edibleASPEN request's that the City of Aspen provides the following: Any necessary services, permits or facilities not listed above. On a weekly basis we would like a tent to cover the demo area, including the cooking area and the audience. Chairs (No. recommended?), three 8' tables for prepping/cooking, power source/electricity, a sound system with two lapel or headset mic's, grill and cook top, an easel with chalk board or dry erase board at entrance of tent, pazking space or spaces at back of tent for easy loading/unloading. In addition, the city should maintain and clean up the grass in the park area before set up. We request that the City of Aspen name edibleASPEN as the sponsor of the demos in all advertising including newspaper ads, banners, flyers, shopping bags, etc., during the 151 8 weeks of the Market and after if we agree to organize additional demos. We ask that the City of Aspen diligently promotes each weekly demo. edibleASPEN currently has preliminary commitments from Chef Ryan Hardy (The Little Nell), Chef Mark Fischer (Six89 and Phat Thai), Chef Jenn Riffle (The Whole Organic Chef) and KiddieCookers (Children's cooking classes) to collaborate on demos. Once we know the exact dates we will finalize commitments. We have also heard from Plum TV, they may have an interest in airing the weekly demos. Again, once we know the exact dates, this can be pursued. Food & Wine has also been contacted with regard to collaborating on the 151 weekend of the Market. P.O. Box 11510, Aspen, Colorado 81612 Te1970-925-6000 Pas 970-544-1009 w~~~. edib leaspen.com Aspen Saturday Market 2008 Budget Revenue $ 32,968.00 Project Expenses Market Manager $11,000.00 Assistant $ 3,000.00 Farmer Director $ 1,100.00 Bathroom Monitor $ 2,000.00 Labor $ 1,300.00 Entertainment $ 4,000.00 Opening Advertisement $ 300.00 Edible Aspen $ 1,500.00 Insurance $ 710.00 2007 Tax Return IRS $ 400.00 2007 State tax $ 18.00 Marketing Post Card Distribution $ 1,000.00 Agri Lunch $ 489.00 Market/Liability Ins $ 400.00 Grassroots TV $ 1,100.00 Post Card purchase 5,000 $ 700.00 Tax Preparation $ 500.00 Bookkeeping $ 500.00 Balloons $ 500.00 Total Projected Expenses $ 30,517.00 Balance $ 2,451.00 1~ ~ , ~.k S S ~~.~~ ~o r Financial Statement -cash basis Dec. 31.2007 Gross Receipts $30,165.00 Expenses Entertainment $3,600 Marketing 1,400 Contract Services 18,700 Fees 3,609 Supplies 1,354 Insurnace 340 State Income tax 99 Federal 253 Depreciation 778 Total Expenses $30,165.00 $30,133 Netlncone 32.00 To: CCLC From: Sue Whittlesey, Farmers Representative of the Aspen Saturday Market Date: 4/15/2008 Re: Assistant Market manager position for the Aspen Saturday Market We have some issues with the performance this past year of the assistant market manager and the direction she is plaq;,~ n taking the market in the future. S 1-. It was our understanding that for the two consecutive Saturdays that the market manager was planned in advance to be absent from the market during the last season, that the assistant manager was hired to cover them. When in fact she was absent from one of them. 2. Two vendors for the Highland Winter Market were admitted to the Aspen Saturday Mazket through the CCLC screening process. Both of their products do not meet the markets standards. Loredana uses ingredients from Italy and is put together in Arvada. And then there is the sun glasses. Shae stated at the screening meeting that these vendors needed to be admitted to the summer market because she told them they could get into the summer market if they attended her winter market. 3. Shae also stated at the screening meeting that there would not be any more reallocation of space to the farmers from the craft vendors. We feel the farmers are what attract people to the market and if we can bring a more diverse selection of food to the mazket, it make for a stronger and better market, increase foot traffic for the downtown merchants, and benefit the City as a whole from higher sales tax revenues. We have a new western Colorado dairy that is interested in bringing milk and artisan cheese to the market in the future. Also, we would like to have an egg vendor. I planned on contacting our local FFA students and see if they would be interested in putting a flock together of 200 + hens to sell eggs at the market. But I have not pursued either of these two avenues because of what was said by Shae at the meeting. The farmers that I have spoken to about this issue are very unified that we need more diverse farmer/food vendors at the market and were all disappointed in the direction the assistant market manager is taking the market.