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HomeMy WebLinkAboutcoa.cclc.min.12032008COMMERCIAL CORE & LODGING COMMISSION MINUTES OF DECEMBER 3, 2008 Vice-chair Mark Goodman called the meeting to order at 8:30 a.m. Commissioners in attendance: Bill Dinsmoor, Andrew Kole, Roger Haneman. Excused where Terry Butler, John Starr, Don Sheeley, and Fred Ayarza. Commissioner comments: Andrew said Chad Weave, the owner of Ambient Technologies is leasing a store on Mill Street. He is not allowed to do use ambient lighting per the code. My argument is that since the product is a TV he should be allowed to put the TV in the window. He isn't putting an ad on the TV. He is just demonstrating what the product is. I suggested showing skiing etc. and in the summer put outdoor adventures on the TV. My suggestion is that the code needs rewritten regarding window display for modern technology. To some limited degree you should be allowed to use a TV if it is your product. Mark pointed out then Gorsuch could show TV shows, and for that matter anyone else. Andrew also said there are two new coffee shops in town. One by Mistique who didn't need a building permit and the other one took over Ben and Jerry's who had to get one. There seems to be some discrepancies. The fact that you can't use technology to promote technology is wrong. Mark said he feels the CCLC should be more involved with advertising and getting involved with Aspen. Bill said his idea is a business improvement district. Andrew said the Limelite was sold out at $55. per night. If businesses are not being supported by the town why not give them the freedom to do a little more freedom to do advertisements. Motion: Andrew made the motion that we invite Chris Bendon to our next meeting and see if he would entertain a code change, motion second by Mark. All in favor, motion carried. 1 COMMERCIAL CORE & LODGING COMMISSION MINUTES OF DECEMBER 3.2008 Andrew said window shopping in New York is a big deal and we need to help businesses in any way we can. Expansion of market onto E. Hyman: Mark suggested that we invite all businesses on the street to a CCLC meeting to discuss the possibility of the expansion. He also suggested that we give the businesses a printed letter indicating the pros and cons. Kathy suggested we have the fire marshall and Tim Ware come to the next meeting to discuss the expansion first before we invite the businesses. We need the support of staff first before proceeding and asking council what they think about the expansion. Market update. Kathy pointed out that Food & Wine starts June 20`h. Should we start the market at that same date. Bill said food and wine makes a lot of sense as the kick off date. All agreed. Andrew suggested we raise the fees. Keep the booth fee at $460. and charge $100. for a marketing fee for the season. That comes to around $6.00 a Saturday. Bill said the fee should be driven by the needs. Kathy pointed out that at the last meeting we discussed raising the fees with Dave Whittlesey and we all agreed that they should not change. There is $3,000 to $4,000 left in the checking account. Sue Whittlesey and our attorney are going to work on our non-profit status. Kathy also pointed out that if we get the expansion that will give us additional funds for advertising. All agreed. ARA booth: Mark said he tried to get into the ACRA booth last year and there wasn't any room. Splitting the booth is not marketing the ACRA. COMMERCIAL CORE & LODGING COMMISSION MINUTES OF DECEMBER 3.2008 Kathy pointed out that the booth was split because the year before the ACRA could not keep it full and the decision was made to alternate the booth with another vendor every other week in order to keep it full. As a gesture the ACRA in the past has not been charged for their booth. MOTION: Mark made the motion to keep the ACRA booth a single booth for the 18 weeks, motion second by Andrew. All in favor, motion carried 4-0. Andrew and the board members suggested the ACRA pay for the booth and get reimbursed from their vendors. Kathy pointed out that all other booths including the reserve list pay. If they pay the fee they can get reimbursed from their members. Kathy said she will send Eric an application. Roger pointed out that if they pay $25 for the booth they probably will show up. MOTION: Andrew made the motion to charge the ACRA the regular booth fee; motion second by Bill. All in favor, motion carried. Mark and Andrew will meet with Eric and Debbie to discuss booth and advertising the booth more effectively. Goals: 1. BID involvement 2. Marketing sales increase. Business promotions. 3. Rethinking and evaluating the malls. The lighting and trees are bad. Be more proactive in town mobility. Address parking, carbon, cars and bikes. Bill said there is the legitimacy for the ACRA to partner with this. Bid's are all over the county and have a marriage to do it. It also provides for a business to get involved and you can't get out. That has a multiplying effect and creditability of the BID. Mark asked if we could get seed money from the city. Andrew proposed a sales marketing tax. 3 COMMERCIAL CORE & LODGING COMMISSION MINUTES OF DECEMBER 3.2008 Andrew asked Kathy to find out what the total sales tax was for last year. Andrew said the marketing tax would be for downtown only. Bill pointed out that a lot of people who have businesses don't vote. The board suggested that Don Taylor come down in January to talk about a marketing tax. 4. Bill said CCLC was the mall the commission. We are long overdue thinking how the malls should be rethought. What do they serve, how they serve and do they do it well. 5. Parking mitigation -cash in lieu have a fund for seed money for electric cars etc. 6. Create a public transit alternative in the form of bicycles, golf carts etc. Low tech. 7. CCLC increase the business vitality. Think of ways to increase business vitality. The city is not business friendly. Kathy pointed out that after our goals are finalized they should be presented to council to make sure they are in favor of them. 8. Facilitating special events but CCLC is probably not the venue. MOTIOIN: Bill moved to adjourn; second by roger. All in favor, motion carried. Meetin adjourned at 1030 am. ~~ -> >~r-Z~~~z ~, ~2~~t~~.-~~,~ Kathleen J. Strickland, Chief Deputy Clerk 4