HomeMy WebLinkAboutcoa.cclc.ag.02032010COMMERCIAL CORE & LODGING COMMISSION
REGULAR MEETING
130 S. GALENA
SISTER CITIES MEETING ROOM
February 3, 2010
8:30 A.M.
8:30 I. Roll call and approval of minutes ,Jan. 20, 2010
II. Public Comments not on the agenda (please limit your
comments to 3 minutes)
III. Special food Vending -Drew Alexander
9:30 IV. Discussion on work session -expansion of market
10:30 V. Adjourn
MEMORANDUM
TO: CCLC
FROM: Drew Alexander, Planner Technician
~~ Special Vending Locations
MEETING DATE: February 3`d, 2010
In response to the discussion at the previous CCLC meeting on January 20`h, information has been
gathered from City departments to help answer questions related to the Special Vending Locations. Some
of the unanswered questions from that meeting involved Environmental Health regulations and the
potential for HPC review.
CCLC questioned what type of heat sources could be allowed for food carts. The Municipal Code
currently has regulations that limit particulate matter in the air (PM-10). Open flame, or char-broil heat
sources are not allowed specifically due to the effects of grease touching a flame. The grease creates char
which then contributes to PM-10 levels. However, any type of heat source, including flat-top griddles,
where the flame does not come in direct contact with the grease would be approved by Environmental
Health. Environmental Health would not allow for a Sterno style of heat source.
Historic Preservation did not express any concern for the current draft of the Special Vending Locations.
The small nature of the carts and the additional control that will be in the review and permitting process
seemed to alleviate the need for any HPC involvement. If the nature of the carts and permits changes
significantly, HPC should be consulted again.
Community Development staff wanted to offer some additional thoughts on the idea of Special Vending
Locations. Staff believes that there is an abundance of potential for this to be a successful and exciting
endeavor, but there was concern that the scope of the proposal was too narrow and not taking full
advantage potential sites.
An azea that was debated was the Cooper Street pedestrian mall. The activity and traffic along this mall is
generally far less than the Hyman Ave. mall. The lack of restaurants along this section of Cooper could
be a primary reason. Staff feels that added vitality would benefit the mall and bring more traffic,
especially during the lunch hour. An idea was to take advantage of the center portion of the mall and
allow four to six special vending permits. These could be seasonal and/or lunchtime only.
Staff also went to the department head meeting on January 26`h. The special vending idea was presented
so that all departments could offer feedback. Feedback was minimal, but a quick summary includes the
following:
• Snow removal must be maintained
• Engineering can assist with maintaining pedestrian travel right-of--ways
• Current restaurants/retailers should have priority
• Be lenient on the timeframes
The departments also believed the Cooper St. idea could be exciting.
Attachments:
Exhibit A: Special Vending Scorecard
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Vending Application
Applicant Name: Jackie Holden and Brad Matthews
Corporate or LLC Name: The Roaring Fork, LLC
Mailing Address: P.O. Box 8046 Aspen, CO 81611
Phone number: (517) 974-8386
Location: Ruby Park
Hours of Operation: Sam-5pm; 10pm-tam
Executive Summary Q I~'~
The Roaring Fork, an LLC held by Jackie Holden and Brad Matthews, plans to start a
food cart vending business in downtown Aspen. We plan to sell burritos, hotdogs
and offer a special each day, which will include options from all over the world. We
will be serving breakfast and lunch from Sam-5pm. In addition, we plan to serve the
late night crowd from lOpm-tam.
The downtown area is currently under serviced; there are no existing vending carts
in downtown Aspen. Most restaurants are sit down and very few offer quick take
out options. Being located next to the bus stop we will provide a unique service of
grab and go for people either on their way to the slopes, work or home.
The population in Aspen varies drastically throughout the year, with the local
population hovering at just over 5000. However, Aspen acts as the economic center
of the entire valley, therefore, 5,000 is a low estimate considering the multitude of
people that commute in each day and those that visit during our peak season.
According to the American Hotdog Council, the average American consumes
approximately 68 hotdogs per year. This means a total of over 10 billion hotdogs
are enjoyed each year. Of the 10 billion sold it is estimated that 15% are sold from
hotdog vendors. Based upon these figures the potential annual sales fora $5 meal
including chips and drink would be $255,000. These figures are based upon
hotdogs alone. As we know burritos and some ethnic foods have a similar demand
which can only increase our annual sales.
We estimate the initial start up cost for this vending cart business to be
approximately $10,950. Please see attached for cost breakdown.
Marketing Plan
Our estimated gross annual sales are $208,000 based sales of 800 units per week at
$5. This breaks down to 100 items over 5 day shifts and 100 items on 3 night shifts.
Our products will consist of breakfast burritos, quality hotdogs with various
condirgents and toppings, cups of green chili, daily specials, chips and beverages.
Please see attached menu.
Prices have been determined based upon the cost of goods and what competition in
the area is offering. The average profit margin is 75%.
Our keys to success will include using a high quality product that will promote
customer loyalty and return business. Also, targeting local customers will result in
year round business and we plan to make them our main customer base.
Competitors in the area do not offer the same menu, convenience or quality of food.
Last, we hope our cart will promote a fun social atmosphere that will benefit the
entire downtown core.
Operational Plan
The vending cart the will be stored and serviced at the business owners residence in
Aspen. It will be moved to it's location at Ruby Park each day at 7:30am All food
items will be purchased from Costco, and food distributors such as Shamrock and
delivered to Conundrum Catering where they will be stored and prepped if
necessary. Each morning we will load the cart with the perishable items so we are
sure to meet environmental health requirements.
The vending cart meets all environmental health department code requirements
and will be properly inspected and licensed. The cart will be maintained and
serviced according to health department guidelines and as needed.
Trash and recycling bins will be available for customers. Both will be removed each
night and disposed of at the recycling center and Condundrum caterings dumpster.
A business license has been obtained and will be updated to reflect local sales tax
collection. The cart will be located at Ruby Park bus station. Please see attached
photo for specific location.
All supplies have been sourced from local reputable and reliable suppliers.
Financial Plan
Monthly Estimated Sales
Monthly Sales Profit margin after food purchase costs
Propane
Estimate product spoilage
Kitchen Rental
Business Insurance
Cleaning supplies
Equipment repairs allowance
Total Monthly Expenses
Monthly Net Profit
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$17,333
$13,000
$100
$100
$600
$84
$100
$3,000
$3,984
$9,016
Breakdown of Startup Cost
Hotdog Cart: $4,800
Business License: $150
Vendor cart location permit: $100
Health Dept Inspection fee: $245
State Vending fee: $255
Initial food Inventory Purchase 1 month: $2000
Initial cost other cart supplies 1 month: $1500
Kitchen fee: $600
Insurance: $1,000
Business logo and signs: $300
Total Business Startup Cost: $10,950
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Menu
Burrito $4.00
Includes:
Potatoes, bacon, egg, chorizo, green chili, cheese
Regular Hot Dog $3.50
Includes any of the following:
Chopped onions, mustard, ketchup, relish Meal $5.00
Chicago Dog $5.00
Includes:
Pickle, tomato, mustard, onion, relish, celery salt, hot pepper Meal $6.50
Santa Fe Dog $5.00
Includes:
Spicy mustard, grilled onions, green chili, Cheese Meal $6.50
San Francisco Dog $5.00
Includes:
Bacon, avocado, spicy mustard, grilled onion, house made mayo Meal $6.50
Michigan Dog $5.00
Includes:
Chili, cheese, chopped onion, mustard Meal $6.50
New York Dog $5.00
Includes:
Red onion sauce, spicy mustard, sauerkraut Meal $6.50
Make your own Dog:
Basic Dog $3.50
Plus your choice of any of the following:
Bacon, Avocado, Chili, Green Chili $1.00/per item
Sauerkraut
Cheese, grilled onion, house made mayo, $0.50/per item
Tomatoes, Hot peppers, pickles
Special of the Day
Please see the board for details and prices
Cup of Green Chili $5.00
Includes:
12oz cup of our signature green chili sauce, with a tortilla for dipping
Chips
Soda
Bottle of Water
$1.00
$1.00
$1.00
*All hotdogs are Hebrew National
*All prices include tax
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