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Home My WebLink Aboutcoa.cclc.ag.090820101 COMMERCIAL CORE & LODGING COMMISSION SPECIAL MEETING RIO GRANDE MEETING ROOM SEPTEMBER 8, 2010 8:30 A.M. Roll call and approval of minutes - August 18 minutes. Public Comments not on the agenda (please limit your comments to 3 minutes) Al Fresco shopping - Sports 12 days of Aspen Market bags Adjourn 8:30 I. II. III. IV. V. 10:30 IV. Engineering — Mitch Osur, Aspen AL FRESCO SHOPPING Request Relax regulations against using city rights -of -way for commercial sales Suggested Dates September 17 —19 Ruggerfest September 24 — 26 October 1— 3 Guidelines 11 a.m. to 7 p.m. All businesses selling retail merchandise only. Leave at least 6' walkway space ADA requirements. Merchandise is to be from your store No amplified music No food or beverages No tent Overhang or umbrella height minimum of 7 feet. Extension cords need to be covered. Community development department supports the idea CCLC felt this should be kept to three weekends, there should be some control, and it should be marketing to tourists in driving range for these weekends ACRA feels this will accomplish two things Added value to people who are here Moves end of the season merchandise for stores ACRA Council Decision 1. How many weekends? 2. Guidelines OK? Within the Commercial Core all outdoor merchandising areas shall demonstrate that: The horizontal clear area for pedestrian travel is a minimum of six feet (6') in width.. The clear walking surface must be solely within the City Right of Way and shall not include landscape areas, metal tree grates or other areas that are accessory to the sidewalk area. When measuring from the street, remember to allow for a two (2) foot door swing/bumper overhang from the face of the curb. The vertical clear area for pedestrian travel is a minimum of seven feet (7') in height. This measurement will be taken from the natural grade (sidewalk) to the base of the lowest feature that penetrates the City of Aspen Right of Way. This shall include awnings, flower baskets, or other signage that may penetrate the Right of Way. N m m W m n m d N V d n A?se 2009 Executive Summary Over the holidays, Aspen was transformed into a Winter Wonderland. During the 12 Days of Aspen, December 20- 31, downtown came alive with everything from free ice skating and carriage rides to concerts and carolers. Santa joined in the celebration, as did his reindeer Comet & Vixen To top it all off, Aspen celebrated New Year's Eve with a fireworks extravaganza over Aspen Mountain. Purpose: ACRA was approached by CCLC to Implement a "12 days of Aspen" promotion aimed to add vitality to the downtown core and provide additional value and experiences to the holiday visitor. ACRA worked with CCLC and collaborated with the community to create a calendar of existing events being held for the holidays, as well as adding Christmas music, entertainment and family friendly activities throughout the 12 days promotion. Many of the events were free ornearlyfree. Impacts & Outcomes: Sunday, December 20 - FREE SKATING, PIZZA & DJ • 65 Adults and 70 kids participated • 300 cookies from City Market 24 pizzas from Domino's Pizza • Hot Chocolate for 100 people from Paradise Bakery • DJ music by Rocky Mountain Deejays • Granola bars donated by Cascadian Farms • Approximately 300 people participated on a flow basis Monday, December 21- CAROLERS & CUPCAKE DECORATING • 60 iced cupcakes to decorate • Granola bars donated by Cascadian Farms • Approximately 200 people participated on a flow basis Tuesday, December 22 - SANTA'S LIVE REINDEER & CAROLERS • Starbucks provided FREE coffee & hot chocolate • Granola bars donated by Casoadian Farms • Elf J handler onsite to answer questions • Approximately 450 people participated on a flow basis Wednesday, December 23 - SANTA'S LIVE REINDEER • Starbucks provided FREE coffee & hot chocolate • Elf / handler onsite to answer questions • Granola bars donated by Cascadian Farms • Approximately 600 people participated on a flow basis Friday, December 25 - FREE ORNAMENTS, CANDY CANES & CARRIAGE RIDES • 250 mini candy canes • Hot cider from European Caterers • 100 "Aspen Colorado 2009" ornaments • Christmas music • Granola bars donated by Cascadian Farms j • Approximately 300 people participated on a flow basis Saturday, December 26 - FREE CARRIAGE RIDES & STORY HOUR • Approximately 350 people participated in the carriage rides • 2 Carriages continuously looped through downtown core with visitors & locals to enjoy • Granola bars donated by Cascadian Farms Approximately 60 people attended story hour • Hotel Jerome century room • Cookies from Paradise Bakery • Stories by Jill Sheeley & her dog Maggie Tuesday, December 29 - FREE SKATING, PIZZA & FIDO The Skating Dog • 79 Adults and 60 kids participated • 300 cookies from City Market • 32 pizzas from Domino's Pizza • Hot Chocolate from Paradise Bakery • Granola bars donated by Cascadian Farms • Fido the Skating Dog joined in — a big hit with the kids) • Approximately 350 people participated on a flow basis I 12 DAYS OF ASPEN: 2010 Projected BUDGET (as of 3- 02 -10) (`Revised 4- 26 -10) PROJECTED REQUESTING PRINTING 6250 3,500 8.5x11 Folded Printed Piece, 5,000 2,000 Design Fees 1,000 Banners / Signs 500 3,500 ADVERTISING 6010 1AW Newspaper Ads 1,600 Radio 0 COA- Main St. Banner Hanging Fee 120 7,1t F &B 6150 1,500 Cookies $200.00 Cupcakes $75.00 Hot Chocolate $375.00 Hot Cider $50.00 Pizza $375.00 Pizza Tip $65.00 Nobel Sysco (cups, napkins, plates) 225 Staff Meal 50 $1,415.00 STAGING & AV 6340 800 Decorations 100 X -Mas Tree 55 Ornaments 275 Lodging For reindeer Handler 100 Parking for Reindeer Handler 15 Labor Fee (Steve 1.) 150 MISC (sand, hooks, ziptles, etc.) 105 800 ENTERTAINMENT 6120 3,000 Carolers 900 Reindeer 1,800 Carriage Rides 220 MISC- 80 3000 TRAVEL 6380 $250.00 event miles - $250.00 CONTRACT LABOR 5060 $5,500.00 Event Manager 4,500 Intern 1,000 $5,500.00 INSURANCE 6160 $250.00 APPROVED & ALLOCATED (as of 4/09/10) 3,500 2,000 $1,600.00 1,000 3,500 250 5,500 PHOTOGRAPHY $1,000.00 Total Expenses $17,600.00 2010TOTAL INCOME $15,000.00 INCOME OME CITY OF ASPEN $0.00 CCLC $0.00 Destination Marketing $15,000.00 $15,000.00