HomeMy WebLinkAboutagenda.council.worksession.20100920MEMORANDUM
TO: Mayor and City Council
FROM: Ben Gagnon, Special Projects Planner, City
Jessica Garrow, Long Range Planner, City
Chris Bendon, City Community Development
DATE OF MEMO: September 17, 2010
MEETING DATE: September 20, 2010
RE: Public Feedback and Adoption Process of AACP
REQUEST OF COUNCIL: Staff is requesting that City Council provide direction for a staff - directed
public feedback and adoption process for the 2010 AACP.
BACKGROUND: The City and County Planning and Zoning Commissions have been meeting jointly
for the past 20 months to review and draft the 2010 Aspen Area Community Plan. These members have
spent upwards of 140 hours in meetings on the document, and countless hours outside of meetings
reviewing materials. The result is a draft plan that is thorough, detailed, and action oriented. The group
has consistently reviewed public feedback received during the small group meetings, the survey of late
2008 and the "clicker meetings" of 2009. Now that the document is in a preliminary draft format, both
staff and the P &Zs believe it is important to get additional public feedback to ensure the plan is
reflective of community will. While this second round of public feedback was not originally in the
budget, staff and the consultants have agreed to shift resources to allow for a public process.
SUMMARY: City staff met with the P &Z chairs to review the public process and agreed to the
schedule as outlined below. The process is modeled after the 2008 — 2009 public process that won three
awards [The American Planning Association, for Outstanding Planning Initiative for a Small Town or
Rural Area; the City - County Communications & Marketing Association, for Citizen Participation &
Community Visioning; and the Colorado Chapter of the American Planning Association for,
Outstanding Community Engagement].
The City Council may have an opportunity to condense the budget review schedule, potentially leaving
time in mid -late October to review the AACP with the P &Zs. The schedule below is written to reflect
this possibility. If a work session is available, staff recommends it be used to allow P &Z to present the
plan to Council and the BOCC and answer any questions they may have.
In recent years the process for getting public feedback in the city has been based on an open and
inclusive process that provides the public multiple "entry points" to give comments and feedback. Most
of these processes have includes small and large group meetings that work hand -in -hand. This provides
the public an opportunity to weigh in on the draft plan before public hearings. Staff has found that by
removing the looming pressure of an immediate decision, the public engages in more relaxed debate, in
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contrast to holding public hearings when the decision is going to be made, which tends to create a more
polarized and divisive atmosphere.
P hl-- Process Ste s
Date
Preliminary Draft Released. Press Release and Press Conference announqp1an
release of the plan. P &Z reps to attend. Staff to email past public proce
Sept. 30
participants notifying them that the draft plan is available and about the
public process.
Staff to re- invigorate blog and facebook page to get the word out about t
Week of October 4
release and upcoming public feedback sessions.
Small Group Meetings. Staff and consultants run these meetings, with P &Z
Oct. 12 -22
members attending to hear the comments raised by the public and answer any
specific questions.
Meet with P &Z to prep for Grassroots Program and review comments heard in the
October
small group meetings
GrassRootsTV Program w/P &Zs taking questions from the press and public.
Week of October 25
Moderated by city staff
P &Zs meet with CouncilBOCC to discuss major themes in the plan, the feedback
received to date, and what items to focus on in the large group sessions. This
Late October
work session would be taped so it can air on GrassRootsTV.
(If a work session is available)
P &Z review and discuss October feedback and prep for Large Group Meetings at
November 2 and 9
Wheeler.
Large Group Meetings at Wheeler. Includes informational boards, break -out
discussion groups, specific time for public to ask questions and make comments
Nov. 15,16,17
to P &Z. This could also include clicker questions. Survey released to allow
those not able to attend a session to comment on the plan.
Work session with City Council and BOCC to review feedback from the large
Nov. 30
group meetings. P &Z reps to attend.
P &Z work session to review feedback, and discuss changes that need to occur
Dec. 2
based on public feedback and Council/BOCC feedback.
P &Z provides update to Council and BOCC. Council/BOCC provide feedback as
Dec.7
necessary.
P &Z Public Hearings for adoption of AACP. (County P &Z adopts, City P &Z
Dec. 14/16/21
recommends adoption to Council)
January 4, 18, 25,
BOCC ratification and Council adoption. P &Z reps to attend.
Feb 1
A more detailed version of the proposed process is attached as Exhibit A.
Raising the Profile of the new AACP
After almost two years out of the public eye, staff believes there should be plenty of opportunities for
the public to ask questions, comment and even criticize the P &Z's plan. Staff believes broad public
feedback will help improve the clarity of the plan and ensure it is reflective of community consensus.
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In the past, small group meetings have been helpful in identifying main policy areas that need greater
public feedback. The themes that emerge from these meetings become the subject of "Large Group
Meetings," where feedback on public policy is gained.through the use of instant keypad voting or other
methods.
The key to success at the Large Group Meetings is that the people who attend the Small Group Meetings
help generate interest among friends and family to attend the bigger meetings. This has proven to attract
hundreds of people in the past, and while staff has never claimed that clicker sessions are statistically
accurate they do provide broader public feedback than the traditional public hearing process.
Approximately 90% of participants at the City's past clicker meetings indicate that they feel it is a good
way to gain public feedback. In addition, Design Workshop, the consultants on the AACP .public
process, have found this form of public feedback to be effective in their planning efforts across the
country.
A Working Alternative to `Clickers'
The joint P &Zs have objected to the clicker sessions, citing concerns that the plan is too complex to be
judged by a series of relatively simple "clicker" questions. To a certain degree, staff acknowledges this
potential pitfall — and City staff recognizes that the most effective clicker sessions have been those that
rely on values -based, gut -level responses rather than the need to review extensive amounts of material
before answering.
As a result, staff made an alternative suggestion — to use the Wheeler Opera House for several public
sessions in mid - November that would build on the feedback from the small group meetings. These
sessions would include display boards to help educate the public, the feedback that has already been
gathered, break -out discussion groups, and a specific time for the public to make formal comments to
the P &Zs. Staff believes there is value in using the clickers as part of the Large Group Meetings. Staff
has reserved the Wheeler on November 15, 16, and 17 for these meetings. This is the earliest available
time the Wheeler is available.
Staff also recommends using feedback from the small group meetings to create an on -line survey for
those who are out of town or unable to attend a large group meeting in person.
BUDGET IMPLICATIONS: The original budget and project timeline assumed that the AACP would
be adopted in 2009. The budget included monies to be used for document layout and consultant help in
community outreach once the plan was adopted. With the agreement of the consultant, these monies
have been re- allocated to allow for an additional public process. No new money is needed for the public
process outlined in Exhibit B. There is currently approximately $10,000 remaining in the AACP budget.
RECOMMENDATION: Staff recommends the public process as outlined in Exhibit B.
CITY MANAGER COMMENTS:
Attachments: Exhibit A: Detailed proposed process
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Exhibit A
Proposed Public Process and Adoption for the
Aspen Area Community Plan
September 2010
• September 9 — P &Z complete review of the document. This includes an introduction, and
identifying any inconsistencies or omissions in the plan. Staff to provide draft chapters to
resource experts to help refine the document (help define technical terms, identify
responsible parties for action items, etc) and to get feedback on what topics they suggest
be included in small group meetings.
• September 9, 14, 16 — P &Z editing group complete edits of the document
• September 30 — Preliminary Draft released. This includes pictures, definitions, and call -
out boxes. Hold a press conference, and issue a press release. Staff recommends that the
press release be from staff and the P &Zs, and that P &Z representatives participate in the
Press Conference. Use email list of past process participants (includes approximately 700
emails) to notify them of the document release and upcoming Small Group Meetings.
Send information to resource experts / user groups for each topic. Begin outreach to
other groups, such as the chamber, rotary, etc.
October 2010
• Week of October 4 — Advertise for Small Group Meeting. Pursue "free media" like
stories on NPR, in the newspapers, radio interviews, and utilize the City and County's
regular "What's Happening at City Hall" ad.
• October 11 — Columbus Day
• October 12 — 22 — Small Group Meetings. These are currently scheduled for the lunch
hour as "brown bags" (bring your own lunch). Participants would be able to ask
questions about the document and provide feedback. Staff recommends P &Z members
attend to listen and be available to answer questions, but not to explicitly "lobby for" the
plan. Staff and Consultants would facilitate the discussions
• Mid - October — Meet with the P &Zs to prepare for the Grassroots Program and to review
the feedback received thus far at the small group meetings. These meeting would not be
times to edit the document or discuss adoption.
Week of October 25 — Spotlight on the AACP. This would be modeled after the P &Z
grassroots tapings conducted earlier this year, except that the program would air live so
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Exhibit A
that members of the public and press can email questions. Staff recommends that 2 -3
representatives from each P &Z participate, and that it be moderated by Sally Spaulding.
Mid - Late October — If there is an opportunity to get on a Council and BOCC work
session, meet to review feedback from the Small Group Meetings and discuss specific
items Council, BOCC, and P &Zs are interested in getting additional public feedback on
at the Large Group Meetings and through the Survey.
November 2010
November 2 and 9 — P &Z prep for large group meetings. Review the feedback received
in the Small Group Meetings and the grassroots program, and develop a strategy
and/talking points for any specific issues that were raised in the public feedback to date
and that may come up at the Large Group Meetings.
• November 15, 16, 17 — Large Group Meetings at the Wheeler. Staff recommends an
Open House style where boards be placed around the Wheeler lobby to provide some
back ground information, and break -out groups are held with P &Z members available to
answer questions. A larger moderated discussion in the theater could take place after the
break -out group discussions. This could include clicker questions, but staff does not
recommend clickers be the only method of public engagement at these meetings. Staff
also recommends a survey be released to allow those not able to attend a meeting to
participate and provide feedback on the plan.
• P &Z break for Thanksgiving Week
• November 30 — P &Z meet with Council and BOCC to review the public feedback and
discuss potential changes to the plan.
December 2010
December 2 — P &Zs begin their review /adoption process. Review the feedback from the
public process and make changes as necessary. This meeting is intended for discussion
and would not be a formally noticed public hearing for adoption.
• December 7 — P &Z update to the BOCC and City Council. This is a regularly scheduled
joint BOCC — Council meeting and provides the P &Z an opportunity to present the plan
and hear feedback from the BOCC and Council.
• December 14, 16, 21 — P &Z recommend City Council adopt the plan. These meetings
would be a noticed public hearing that can be continued as needed. The feedback from
the public and elected officials would be incorporated into the plan.
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Exhibit A
• P &Z complete by Christmas
January 2011
• January 4, 18, 25 — BOCC ratification and Council adoption. Staff recommends that
P &Z representatives attend these meetings to answer any questions. This would be a
noticed public hearing that can be continued as needed.
February 2011
• February 1 — BOCC and Council adoption if necessary.
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