HomeMy WebLinkAboutagenda.council.worksession.20110920 MEMORANDUM
TO: Mayor and City Council
FROM: Nancy Lesley, Director of Special Events and Marketing
THRU: Jeff Woods, Manager of Parks and Recreation
DATE OF MEMO: September 15, 2011
MEETING DATE: September 20, 2011
RE: USA Pro Cycling Challenge
REQUEST OF COUNCIL: Staff is requesting that Council give staff the "go- ahead" to
submit a bid for the 2012 USA Pro Cycling Challenge.
PREVIOUS COUNCIL ACTION: With the City taking the lead and support from Pitkin
County, Aspen Lodging Community, Aspen Fire District, and other partners Aspen
successfully hosted a stage finish in the inaugural 2011 with favorable reaction from the
community.
BACKGROUND: In 2011 Aspen hosted the "Queen Stage" which was the biggest stage from
Gunnison to Aspen, biggest in terms of elevation and mileage. With a close finish and stage
win by George Hincapie and hometown favorite Tejay Van Gartner coming in second and
former Governor Bill Ritter, State Senator Gail Schwartz and Lance Armstrong all in
attendance at Aspen, our finish was the one talked about all week.
The Aspen Community in whole came forth in many ways and iterations to support this event.
From the Organizing Committee made up primarily of volunteers giving their expertise and
time over a 10 month period, the lodging community, which this event couldn't have happened
without their unwavering support, the 250+ volunteers that came out and helped in many
ways to all the City departments that gave time, materials and experience to the business
owners and those living and working in our community that made adjustments to their day, all
lent support to make Aspen's Silver Queen Stage finish the amazing and wonderful day that it
was.
The crowds on Independence Pass rivaled those on the Tour de France and the excitement and
buzz in town was something Aspen hasn't experienced in a long time.
Page 1 of 3
DISCUSSION: After a successful inaugural year, the USA Pro Cycling Challenge will be
back in 2012 for seven days of challenging cycling from August 20 -26. Race organizers have
already begun planning for the 2012 race. An official Request for Proposals for cities across
Colorado to apply to be a 2012 Host City will be issued at the end of the month.
USA Pro Cycling Challenge supports in -bound tourism efforts, attracting spectators from all
over the world to stay, shop and dine in the host communities. Each host city receives
significant exposure in all marketing and promotions of the race, providing the host
community the opportunity to showcase and promote their destination to visitors both
domestically and abroad.
In November of 2010, the USA Pro Cycling Challenge named 11 host cities for the inaugural
race in August 2011. Those cities included Colorado Springs, Salida, Crested Butte /Mt.
Crested Butte, Gunnison, Aspen, Vail, Avon, Steamboat Springs, Breckenridge, Golden and
Denver. All 11 of these cities have expressed interest in returning as a host city in 2012,
demonstrating the positive economic impact and global exposure the USA Pro Cycling
Challenge brought to communities across the state this year.
For seven consecutive days, 135 of the world's top athletes raced across 518 miles through the
majestic Rockies, reaching higher altitudes than they ever had to endure, more than two miles
in elevation. It featured the best of the best in professional cycling, competing on a
challenging course through some of America's most beautiful scenery, including cities such as
Aspen, Vail, Breckenridge and Steamboat Springs.
Referred to as "America's Race" the inaugural USA Pro Cycling Challenge took place August
22 -28, 2011. Nearly 1 million spectators viewed this race from the roadsides along the route
while more than 25 million watched the race on television in 161 countries and territories,
including NBC and Versus. The USA Pro Cycling Challenge was one of the largest cycling
events in United States history.
Spectators of the race saw Olympians, World Champions and the Tour de France podium
winners Cadel Evans, Andy Schleck and Frank Schleck. Fans worldwide had access to the
competition and riders like never before with the most advanced, interactive online,
Smartphone and broadcast television experience presented to date in professional cycling.
FINANCIAL /BUDGET IMPACTS: Staff now has a history in which to work with as a stage
finish, but the budget would be dependent entirely upon what kind of a stage Aspen would
host.
ENVIRONMENTAL IMPACTS: The City made this a relatively `green' event, complying
with all City regulations for events. There are two big - picture aspects of this event. 1) Any
large event increases vehicle traffic, but that is a tradeoff we make as a resort community, and
those visits also allow us to implement programs that help the environment. 2) This event had
one very large difference from other events - it showcased the possibilities of Aspen as a
bicycle and pedestrian- oriented resort. Throughout the event, visitors and locals alike
Page 2 of 3
commented repeatedly about how we should have car -free events every month, add to the
malls, etc. People seemed to thoroughly enjoy the feel of town with bicycles and pedestrians
everywhere. If the event led to helping Aspen become known as a great biking and walking
resort, the benefits would be spectacular.
On a more mundane level, the event allowed us to showcase and promote environmental
practices from reusable water bottles to reusable bags to composting and recycling.
RECOMMENDED ACTION: Staff recommends pursuing a host city for the USA Pro
Cycling Challenge in 2012.
•
Page 3 of 3
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UPCC Aspen Media/ PR Summary
Aspen Times Weekly
Entire weekend supplement dedicated to UPCC coverage, Aug, 21, 2011:
Back on the saddle: USA Pro Cycling Challenge revives an Aspen tradition
August 21, 2011
http: / /www.aspentimes.com /article /20110821 /ASPENW EEKLY /110829979 /1077 &ParentProfi Ie =1058
Cycling analysis: Bicycle stage racing is chess on wheels
August 21, 2011
http: / /www.aspentimes.com /article /20110821 /ASPENW EEKLY /110829977 /1077 &ParentProfile =1058
Top teams and cyclists, coming p y m ng to a town near you: A guide to the teams and individuals to watch
August 21, 2011
http: / /www.aspentimes.com /article/ 20110821 /ASPENWEEKLY /110829978 /1077 &ParentProfile =1058
Aspen Daily News
Cover story for Time Out Section
Aspen Magazine
Q &A with Mark Joseph in weekly newsletter, Aug 18, 2011
Midsummer 2011 biking story
Plum TV
Oliver Sharpe talks to Jessica Phillips and TJ Van Garderen about the UPCC.
htt0://WWW.Plumtv.com/videos/on-your-marks-get-readv-go
KAJX Aspen Public Radio
Cross Currents; Thursdays 6 -6:30 pm
1/2 hour stories (2) as well as morning interviews
Interview with Nancy Lesley and Mark Joseph
August 18, 2011
http: / /www.aspenpublicradio.org /pod listen.oho ?row =1978
1
Interview with Mark Joseph and Mick Ireland
KSPN
Ongoing coverage
UPCC Aspen Coverage 2011
June:
USA Pro Cycling Challenge to take cyclists 3400 ft higher than Tour de France
June 7, 2011
http : / /www.aspenbusinesslournal.com /article /id /692/sid/8
Route set in Aspen, the state for USA Pro Cycling Challenge
June 7, 2011
http: / /www.aspentimes.corn /article /20110607/N EWS/ 110609877 /1077 &ParentProfile =1058
Pro bike racers will cruise downtown streets
June 7, 2011
http: / /www.aspendailvnews.com /section /home/147337
No full house in Aspen yet for Pro Cycling Challenge
June 13, 2011
http: / /www.aspentimes.com /article /20110613/N EWS /110619955 &parentprofile = search
Contador, team signed up for Colorado cycling event
June 16, 2011
http: / /www.aspentimes .corn /article /20110616/N EWS /110619863 &parentprofile = search
Aspen mayor to tout bike race while in Europe
June 17, 2011
http: / /www.aspentimes.com /article/ 20110617 /N EWS /110619850 &pa rentprofile = search
Downtown streets to be closed for bike race
June 22, 2011
http: / /www.aspendailvnews.com /section /home /147552
Aspen streets to be closed for bike race's 'Queen Stage'
June 28, 2011
http: / /www.aspenti mes.com /article /20110628/N EWS /110629839 &parentprofile = search
July:
Aspen businesses to get briefing on Pro Cycling Challenge
July 15, 2011
http: / /www.aspentimes.com /article /20110715/N EWS /110719883 &parentprofile = search
Cycling pioneers help unveil Pro Challenge jerseys
July 17, 2011
http: / /www.aspenti mes.com /article /20110717/N EWS /110719859 &parentprofile = search
USA Pro Cycling Challenge to impact Aspen businesses
July 19, 2011
http : / /www.aspenbusinesslournal.com /article /id /815/sid/1
Fundraising push now underway for bike race
July 19, 2011
http://www.aspendailvnews.com/section/home/148079
Rabobank Cycling Team Confirmed for the USA Pro Cycling Challenge
July 21, 2011
http://www.aspenbusinessiournal.com/article/id/820/sid/8
Pro Cycling Challenge will feature eight teams from Tour
July 22, 2011
http: / /www.aspentimes.com/ article / 20110722 /SPORTS /110729944 &parentprofile = search
Tour de France champ commits to Colorado race
July 29, 2011
http: / /www.aspentimes.com /article /20110729 /ARCH IVESO1 /110729805 &parentprofile= search
Organizers, hotels looking to close the deal on cycling race
July 29, 2011
http: / /www.aspendailvnews.com /section /home/148236
Cadel Evans commits to Pro Cycle race, coming to Aspen
July 30, 2011
htto: / /www.aspendailynews.com /section /home/148270
August:
Highway will be shipshape for bike race into Aspen
August 1, 2011
http: / /www.aspentimes.com /article /20110801/N EWS /110739983 &parentprofile= search
Tour de France Top Three Confirmed to Compete in USA Pro Cycling Challenge
August 2, 2011
http : / /www.aspenbusinessiournal.com /article /id /845 /sid /8
Schleck brothers join field for Colorado race
August 2, 2011
http: / /www.aspentimes.com /article /20110802/N EWS /110809983 &parentprofile= search
Racer says Independence Pass will punish world's top cyclists: Top U.S. Tour de France rider says
elevation will be key in Pro Cycling Challenge outcome
August 3, 2011
htto: / /www.aspentimes.com /article /20110803/N EWS /110809972 &parentprofile= search
Schleck brothers join field for Colorado race
August 3, 2011
http: / /www.aspentimes.com /article/ 20110803 / SPORTS /110809973 &parentprofile = search
Female racers want part of the spotlight: Three -stage race in Aspen will overlap with men's Pro Cycling
Challenge stop
August 3, 2011
http: / /www.aspentimes.com /article/ 20110803 / NEWS /110809971 &parentprofile= search
Wheels Go Round (column)
August 5, 2011
Aspen Times /By Paul E. Anna
USA Pro Cycling Challenge: Gear up for Colorado's big race
August 7, 2011
http: / /www.denverpost.com /travel /ci 18616985
Cyclist Danielson overcomes setbacks to fulfill role as Lance's successor
August 7, 2011
http: / /www.denverpost.com /search /ci 18631539
How to watch a cycling race on Independence Pass
August 7, 2011
http: / /www.aspentimes.com /article /20110807 /ASPENW EEKLY /110809922 &parentprofile = search
Helicopter key to Pro Cycling Challenge coverage
August 9, 2011
http : / /www.aspenbusinessiournal.com /article /id /860 /sid /8
USA Pro Cycling Challenge creates Colorado traffic roadblocks
August 9, 2011
http : / /www.denverpost.com /search /ci 18642950
Pro Cycling Challenge to challenge Aspen agencies /Bike race brings highway closures across Colorado
August 9, 2011
http: / /www.aspen ti mes.com /article /20110809/N EWS /110809887 &parentprofile = search
Aspen still has lodging for Pro Cycling Challenge fans
August 14, 2011
http: / /www.aspentimes.com /article /20110814/N EWS/ 110819926 /1077 &ParentProfile =1058
Bike race organizers give tips to spectators
August 18, 2011
http: / /www.aspentimes.com /article /20110818/N EWS /110819862 /1077 &ParentProfile =1058
KineticShift Rides Stage 2 of the USA Pro Cycling Challenge and Comes Back with Spectator Info!
August 18, 2011
http: / /www.kineticsh ift.com/ 2011 /kineticshift- covers - the -usa- pro - cycling -cha Ilenge
Pro Cycling Challenge steep in top talent •
August 19, 2011
http:// www .sacbee.com/2011/08/19/3849166 /pro - cycling - challenge- steep- in.htm 1
Aspen native Hagman pumped to be racing in USA Pro Cycling
August 19, 2011
http: / /www.aspendailynews.com /section /home/148617
Boulder cyclist Tom Danielson aiming to be Colorado mountain king in Pro Challenge
August 19, 2011
http: / /www.denverpost.com /cycling/ci 18713874
Leipheimer discounts Aspen breakaway
August 20, 2011
http: / /www.aspentimes.com /article/ 20110820/ SPORTS / 110819826 /1077 &ParentProfile =1058
Altitude major obstacle for Pro Challenge cyclists -
August 21, 2011
http: / /www.denverpost.com /outdoors /ci 18724762
Cycling Stars Journey to Colorado to Test the Air
August 21, 2011
http: / /www. nytimes. com/ 2011 /08 /22 /spo rts/ cycling /cycling- cadel- evans -to- compete -i n -co lorado. htm l
Local Hagman hoping to rise to the Challenge
August 22, 2011
http: / /www.aspentimes.com /article/ 20110822 /SPORTS/110829962 /1077 &ParentProfile =1058
Aspen to be car -free on day of cycling challenge
August 22, 2011
http: / /www.aspendailynews.com /section /home /148688
How To See USA Pro Cycling Challenge Race
August 22, 2011
http://www.thedenverchannel.cominews/28937133/detail.html
Aspen won't be car -free Wednesday, but expect blocked streets
August 23, 2011
http: / /www.aspentimes.com /article/ 20110823 /NEWS/ 110829953 /1077 &ParentProfile =1058
American George Hincapie wins Stage 2 of Pro Cycling Challenge
August 24, 2011
http: / /www.aspentimes.com /article /20110824/N EWS/ 110829914 /1077 &ParentProfile =1058
In the saddle: A ghost of the Coors Classic
August 24, 2011
http:// www. aspentimes .com /article/20110824/N EWS /110829934 &parentprofile = search
The pass to Aspen: 20 miles of options to watch the bike race
August 24, 2011
http: / /www.aspentimes.com /article /20110824/N EWS/ 110829917 /1077 &ParentProfile =1058
2011 UPCC Host City Aspen
August 24, 2011
http: / /www.pelotonpost.com /index.Php ?option =com content& view = article &id = 254:2011 -upcc -host-
city - aspen &catid= 11:news &Itemid =9
2011 UPCC Host City Aspen Hotels
August 24, 2011
http: / /www.pelotonpost .com /index.php ?option =com content& view = article &id = 253:2011 - upcc -host-
city - aspen - hotels &catid= 11:news &Item id =9
2011 Mark Joseph Interview
August 24, 2011
http: / /www.pelotonpost.com /index.php ?option =com content &view = article &id = 252:2011 -mark-
ioseph- interview &catid= 11:news &Itemid =9
Pro Challenge's second stage will test riders with two huge climbs
August 24, 2011
http: / /www.denverpost.com /recommended /ci 18744273
Pro cycling's "Queen Stage" will be breathtaking for viewers as well as riders
August 24, 2011
http: / /www.denverpost.com /outdoors /ci 18744328
3 cyclists transported after USA Pro Cycling Challenge crash
August 24, 2011
http: / /www.9news .com /news /story.aspx ?storyid= 215319
Fans jam Independence Pass
August 25, 2011
http: / /www.aspentimes .com /article /20110825/N EWS/ 110829909 /1077 &ParentProfile =1058
Local rider Hagman escapes trouble on Cottonwood
August 25, 2011
http: / /www.aspenti mes.com /article/ 20110825 /SPORTS/ 110829910 /1077 &ParentProfile =1058
Hincapie leads U.S. sweep as Cycling Challenge hits Aspen
August 25, 2011
http: / /www.aspentimes.com /article/ 20110825 /N EWS /110829903 /1077 &ParentProfile =1058
Bike race brings fans, others into Aspen
August 25, 2011
http: / /www.aspentimes.com /article /20110825/N EWS/ 110829911 /1077 &ParentProfile =1058
Three Americans top the podium in rain- soaked finish
August 25, 2011
http: / /www.aspendailynews.com /section /home/148724
Race owner optimistic about UPCC's future
August 25, 2011
http: / /www.aspendailynews.com /section /home /148725
Roadside rowdies take over the pass
August 25, 2011
http://www.aspendailynews.com/section/home/148726
Party at Independence Pass for USA Pro Cycling Challenge
August 25, 2011
http: / /www.denverpost.com /cycling/ci 18752383
Pro Challenge crowds worthy of Tour de France
August 25, 2011
http: / /www.denverpost.com /cycling/ci 18752386
Hincapie wins Queen Stage; Van Garderen takes Yellow Jersey
August 25, 2011
http : / /www.aspenbusinessjournal.com /article /id /895 /sid /8
Aspen race stage lived up to the advance billing
August 26, 2011
http: / /www.aspentimes.com /article/ 20110826 / NEWS/ 110829877 /1077 &ParentProfile =1058
Bike race good for Aspen's soul
August 26, 2011
http: / /www.aspentimes.com/ article / 20110826 /DAILYCOMMENT /110829888 &parentprofile = search
Organizers: Race day in Aspen went smoothly
August 26, 2011
http : / /www.aspentimes.com /article/ 20110826/ NEWS/ 110829876 /1077 & ParentProfile =1058
Race organization was top -notch
August 26, 2011
http: / /www.aspentimes.com /article/ 20110826 /LETTER /110829885 & parentprofile = search
Businesses surveyed on bike race
August 26, 2011
http: / /www.aspendailynews.com /section /home/148742
Five injured in wild ride in USA Pro Cycling Challenge
August 26, 2011
http://www.dailytelegraph.com.au/ sport/ more - sports/ five - injured -in -wild- ride- in -usa- pro- cvcling-
challenge /story- e6frey6i- 1226122472518
Pro Cycling Challenge a mixed bag for local businesses
August 28, 2011
htto://www.aspenbusinessiournal.com/article/id/904/sid/1
USA Pro Cycling Challenge: The bests and worsts
August 30, 2011
http: / /www.denverpost.com /cycling /ci 18784589
rrintawe Page 1 of 1
Paul E. Anna: High Points
An epic success
SEPTEMBER, 1 2011
PAUL E. ANNA
THE ASPEN TIMES
ASPEN, CO COLORADO
Well, that certainly went well.
By any measure, the 2011 USA Pro Cycling Challenge was an epic success. I cant remember and, in fact I cant
even imagine, an inaugural event of the size and magnitude of this race going any better. Kudos for the
organizers, riders, spectators and broadcasters are well - deserved as just about every aspect of the event went
smoother than could be expected.
With the exception of a bad patch near a cattle crossing outside of Crested Butte and a few complaints about
how difficult it was to cross the street here in Aspen, there seemed to be hardly any glitches of note. To pull
this off in the first year of a 500 -mile event took skill, organization and a heap of good luck.
Beyond the organization, the racing itself was stellar. It was exciting, it was close, and in the end it came down
to a spectacular ride by 37 -year old Levi Leipheimer who took the overall Yellow Jersey by 11 seconds after 20
hours and 24 seconds in the saddle. Leipheimer also won the Tour of Utah and the Tour of Switzerland, making
him the King of the Rockies, King of the Wasatch and King of the Swiss Alps all in just one year. Extraordinary.
Then there was the overall performance of America's best riders with the top five finishers and seven of the top
15 finishers all being from these shores. Despite the presence of the best riders from the recently completed
Tour de France, the Americans rose to the occasion.
And how about Aspen's own Alex Hagman? While he finished 42nd in the stage that ended here, he rallied over
the rest of the race and ultimately finished 31st overall. That was two spots better than Tour de France podium
finisher Andy Schleck. It was a great week for Hagman, who rode for the Jelly Belly Cycling Team and will surely
be back next year for the race.
As good as the racing was, the publicity generated for the state of Colorado in general and the resort towns in
particular is pure gold. Imagine people in Brussels and Milan and Paris who tuned into the event and witnessed
the race as it passed through the majesty of the Rockies. There may not have been a better - televised travelogue
promoting this area ever. All this despite the camera transmission malfunctions that plagued the second stage
over Independence Pass. I predict that next summer we wilt see even more European tourists turning up for the
race.
If it sounds like I am gushing, it's because I am. I vote we put the local technical committee of the USA Pro
Cycling Championships in charge of everything that's important here in Aspen.
Like maybe the airport.
http: / /www.aspentimes.com /apps /pbcs.dtl /article ?AID= /20110901 /COLUMN /110909996/0 /APE &parentprofi le= &template= printart
http: / /www.aspentimes. com/apps /pbcs.dll/article? AID = /20110901 /COLUMN /110909996/... 9/14/2011
USA Pro Cycling Challenge
Survey Report
Summary
One hundred and twenty -six ACRA members responded to at least one of the questions sent to
them to assess the impact of the US Pro Cycling Challenge bike race on their business. The
breakdown of respondents is as follows:
Retail Establishments 23
Restaurant 15
Hotel /Lodge 19
Office 41
Other 28
Ninety -five percent of respondents either strongly agree (67 %) or agree (28 %) that they want
the bike race to return next year. Only five percent did not want the race to return — the vast
majority strongly disagreeing with the question about the race returning.
The impact on business was highly variable. Slightly over half (51.2 %) the businesses reported
that business the week of the race was the same as the previous week, with 31.8% reporting a
decrease in business and 17.1% indicating their business was up from the previous week. The
average increase reported was 21.68% and the average decrease was 37.92 %. The range of
increase was from 0% to 117 %, while the decreases ranged from 0% to 90% decreases.
Comments and observations during the race indicated that location played a big role in what
happened to you that day. If you were "off the beaten path" or on the "wrong side" of the race
course you were likely to be very negatively impacted. If you were between Galena and Wagner
Park and south of Main St., you had crowds of people to take advantage of.
Looking at the day of the bike race compared to the same Wednesday a year ago, 43.4%
reported business was the same, 28.7% said business was up and 27.9% reported business had
decreased. The average increase was 47.55 %, with a range from 0% to 328 %. The average
decrease reported was 49.62% with a range of 0% to 100 %. Some offices chose to close down
entirely or were effectively shut down and retail establishments were hard hit — particularly
depending on their location relative to the race course.
A large percentage of businesses indicated they received adequate notice of the event, such
that they could plan for any inconvenience (88 %); and that they were able to work with their
vendors to adequately prepare for the event (91 %).
A more detailed report and comments received follow.
USPCC Survey Report Page 1
My business is a:
•
My business is a:
32.5 %
WM Retail Establishment
MI Restaurant
22.2'4 NM Hotel/Lodge
NM Office
MN Other
15.1
11.9: 18.3%
USPCC Survey Report Page 2
2. Compared to the previous week, my business the week of the race (Aug. 22 -26):
Compared to the previous week, my business the week of the race
(Aug. 22 -26):
51.2 4
Increased
Decreased
MU Remained the Same
17.1
Sixteen respondents indicated an increase in business, with an average increase of
21.68 %. The range of increases was from 0% to 117% increase. Four respondents were
hotels, two were retail establishments, three were restaurants, three were office and
four were other.
> Thirty -six respondents indicated a decrease in business, with an average decrease of
37.92 %. The range of decreases was from 0% to 90% decrease. Seven respondents
were hotels, nine were retail establishments, nine were restaurants, six were offices
and five were other.
USPCC Survey Report Page 3
4. Comparing this Wednesday to the same Wednesday a year ago, my business:
Comparing this Wednesday to the same Wednesday a year ago, my
business:
43.4 i
I ncreased
Decreased
273 ., Nati Remained the Same
28.7 %
- Thirty -three respondents indicated an increase in business, with an average increase
of 47.55 %. The range of increases was from 0% to 328% increase. Eleven respondents
were hotels, three were retail establishments, seven were restaurants, seven were
office and five were other.
Thirty -one respondents indicated a decrease in business, with an average decrease of
49.62 %. The range of decreases was from 0% to 100% decrease. One respondent was a
hotel, eleven were retail establishments, four were restaurants, seven were offices
and eight were other.
USPCC Survey Report Page 4
1
6. On the Day of the race, compared to the previous day my business was:
On the Day of the race, compared to the previous day my business was:
51.7
Up
"a Down
ititi1 the Same
342%
14.2 Z
Fourteen respondents indicated an increase in business, with an average increase of
72.93 %. The range of increases was from 0% to 556% increase. Seven respondents
were hotels, three were restaurants, one was an office and three were other.
Twenty -nine respondents indicated a decrease in business, with an average decrease
of 55.69 %. The range of decreases was from 0% to 100% decrease. One respondent
was a hotel, eleven were retail establishments, five were restaurants, seven were
offices and five were other.
USPCC Survey Report Page 5
8. During a "normal" week, relative to Monday and Tuesday, my Wednesday is normally:
During a "normal" week, relative to Monday and Tuesday, my Wednesday
is normally:
79.0 %
Up
= Down
MI the Same
}
14.3 %
10.1
7.
Y .
•
➢ Seventeen respondents indicate their Wednesday is usually UP compared to their
normal Monday and Tuesdays
✓ Eight are Hotels ✓ Three are Restaurants ✓ One is Retail
✓ One is an Office ✓ Four are Others
➢ Twelve respondents indicated their Wednesday is usually DOWN compared to their
normal Monday and Tuesdays
✓ One is a Hotel ✓ Three are Restaurants ✓ Three are Retail
✓ Four are Offices ✓ One is an Other
➢ Eighty -two respondents indicated their Wednesday usually THE SAME compared to
their normal Monday and Tuesdays
✓ Fourteen are ✓ Ten are Restaurants ✓ Fourteen are
Hotels Retail
✓ Thirty -two are Offices ✓ Twelve are Others
USPCC Survey Report Page 6
9. My business this summer, compared to last summer has:
My business this summer, compared to last summer has:
!h,
31.4%
I ncreased
Decreased
ION Remained the Same
58 7 / .
Fifty -eight respondents indicated an increase in business, with an average increase of
14.95 %. The range of increases was from 0% to 100% increase. Fifteen respondents
were hotels, ten were retail, nine were restaurants, fourteen were offices and ten
were other.
%> Six respondents indicated a decrease in business, with an average decrease of 18 %.
The range of decreases was from 0% to 30% decrease. One respondent was a hotel,
i one was a retail establishment, two were restaurants, and two were offices.
USPCC Survey Report Page 7
11. I received adequate notice of the event, such that I could plan for any inconvenience the
event caused me .. .
• Strongly Agree
■ Agree
• Disagree
• Strongly Disagree
12. I was able to work with my vendors to adequately prepare for the event ...
3%
• Strongly Agree
• Agree
• Disagree
• Strongly Disagree
USPCC Survey Report Page 8
13. I want the bike race back next year:
1%
• Strongly Agree
• Agree
• Disagree
• Strongly Disagree
14. If you have the race again next year, please consider the following in order to improve the
event...
✓ Women' criterium really closed the streets in town for business I believe that was a big problem.
The blockades made it impossible to even walk anywhere in the main core
✓ Locals were scared away from town since the publicity is that there would be tons of people
here, road closures, no place to park, etc. Local offices closed for the day. I think if the race
really wants 4th of July crowds then the event should be just as open as 4th of July is. The part
of the street for the race is closed (just like the street is closed for the parade) but people can
come up and park anywhere, businesses stay open, etc. 2. The race came to town, ended and
then everyone left for Vail. I agree with the recent commentary in the paper that the only real
increase to local businesses would be if this part of the leg required a night in Aspen. 3. I realize
the main investor of the race owns the majority of Smashmouth Burger and Quizno's.
understand if sponsors need a presence. However, having Smashmouth and other vendors on
Mill Street selling food (including Wells Fargo giving away hot dogs) impacted the restaurants in
a negative way. Also, there was a big beer truck across from the Aspen Brewery. I'm not sure if
that business was given the opportunity to pour beer instead of Sierra Nevada (again - if Sierra
Nevada was a sponsor then I understand their presence). 4. We were told that Main Street
would be blocked off at Monarch when in fact it was blocked off at Mill and then again at Aspen.
This created a dead space in that area for no particular reason. It was like a ghost town and
there was no reason for anyone to head that direction because all the activities were towards
the core. I realize that most of the activity IS towards the core but the road could have been left
open which may have allowed more activity.
USPCC Survey Report Page 9
✓ Don't chase people away by telling them they can't get in and out of town. Don't close off
streets and let other venders sell, who do not pay a high rent. , let the business owners of aspen
sell. My street was blocked off for a block party that never existed.
✓ Better clarify road closures with the paper, and with the businesses. According to the paper 2
days before, our road (Rio Grande Place) was to close at 6am. The day before someone came by
and said it would not close till noon. The day of the race there was a sign showing the road
closed when I arrived at 7:30am. Very confusing.
✓ Do not close off Main Street, it is critical for residents and visitors to be able to get around
during race day or any other day.
✓ Ask all business to help carry the burden of support, not just the lodging sector, we gave far
more than any other business and bore the brunt of added costs at our hotels. Although our
occupancy was up for the day compared to last year it was mainly due to the complimentary
and discounted rooms provided to support the race.
✓ Send notices to all businesses in the core that would be affected 6 weeks before. Don't close all
roads all day just the ones being used for the race.
✓ Take advantage of opportunities for Aspen banner placement so people watching on TV see our
name. Educate the commentators about Aspen as a resort community today and its history.
They were extremely naive about our resort, our community, the base of our economy, and our
history. That equaled a huge lost opportunity! Pedestrian access through the city - allowing
people access to restaurants and shops. Make it at least a full day event and hopefully a several
day event with build up and follow -up. Require the tents in Wagner Park to remain until late
afternoon. Keep a band and festivities going? Encourage retails "sidewalk sales" and restaurants
moving their food sales outside. Keep the pedestrian -only downtown a reality for the day. I saw
many potentially dangerous conflicts between vehicles (including cop cars) and bikes and kids
after the race.
✓ Have the finish on Durant instead of closing Main St I think my business was affected because
people were having a hard time crossing the streets
✓ Please consider keeping Main Street open to traffic and routing the race through the downtown
core. Maybe finish at Gondola Plaza -where foot traffic belongs!
✓ Have access to the center of town the women's race killed our lunch business, maybe a bridge
so people could get to us or have women's race 11.30 - 12.30 that way people could eat lunch
✓ Keep the vendors and especially the band and beer garden open a couple hours longer to create
a real event feeling. Everyone can celebrate the event after the race.
✓ Better pedestrian crossing. Different race route in town. Not through the middle of commercial
area. Keep events on Wagner Park or some other park. Not anywhere else.
✓ Don't tow cars the night before - lots of disgruntled visitors. Make crossings available at
strategic locations throughout the day - not being able to enter or exit "the island of downtown"
for 90 minutes very inconvenient. A start, rather than an end in Aspen, would be better for
business. Right after the race, it was all packed up and it seemed as if everybody left town.
Almost all our increase in business was locals until about 6.00 pm. Very few tourists spending
and the Wed night was a standard night of business, nothing extra.
✓ VS TV coverage sucked
✓ Extended time for the booths and activities in Wagner Park, including the entertainment.
✓ Try to have the race the next day start in Aspen or close by.
✓ Set dates and times so the contestants and viewers stay in Aspen -- most went down valley to
prep for the next leg.
✓ TV coverage was filled with technical problems
USPCC Survey Report Page 10
✓ Move the finish line one block east so trucks and tents can be on streets where it doesn't block
open retail businesses. Do not close Main St. thru Galena until the morning of the race not night
before. Try to get a finish and then a start of new race so visitors might stay instead of fleeing to
the next start of the race in another town.
✓ Allow the restaurants to vend in front. Please do not bring in any outside vendors and place
them right in front of me.
✓ I would not cut the town off from east to west. I went on my lunch break and crossed the street
only to find out 10 min later it was closed off for the race. I didn't see any riders come through
for at least 20 min after that point and was unable to get back to work for an hour. I know there
were many other people I have spoken with that were in the same boat. I also think it affected
business on either side of town. The west side was busier because of the event at Wagner. This
keep people stuck to one side of town and made it tough for businesses on the east side of
town. I thought the race was good for town, but would like to see the course worked out a little
better.
✓ Make impact less on the people having to get to /from work and access to businesses. Keep it
during a slow week after the music fest.
✓ Better TV coverage. If Aspen has to pay for a repeater or two it would be worth it. The event
may not generate an immediate increase in business that day, but the exposure to the TV
audience is perhaps the greatest reason to hold a stage in Aspen 2. Don't scare people away!
The press and the City did a great job of encouraging working locals and tourists to stay away.
Reading the press, people thought Aspen was 'closed' for the day.
✓ Have away people can cross the streets to get to all business
✓ Have a start and finish in Aspen. Start the party thing in Wagner Park after the finish. Don't try
to make it a bigger deal than it is. Very few of the spectators spent money here. The local food
vending booths all lost money. Lunch business was down for restaurants.
✓ Let's hope the restaurants did well because we housed too many people for the race to break
even -- race was a money loser for us.
✓ have it start here the next day
✓ The street closures were a big inconvenience.
✓ Improve progress reports of race in progress, maybe sporadic speakers placed along the lines of
the street...the TV screen at the info both was good
✓ Let's try to get another stage so we could host two nights instead of one!
✓ My only complaint is that I feel all of the notices that went out about driving and parking really
had a negative impact on the amount of people from down valley that could have been here
and discouraged many from attending. I work in town and have baby I need to take to day care
and ended up driving and it was the easy day of the summer. I have many friends that live DV
that stayed home b/c they didn't want to deal with the "inconvenience" of the day. It was
discouraging the way it was presented. Lastly, many of us that work full time in Aspen but can't
afford to live here and make too much for employee housing b/c we actually have to claim our
total income unlike the service industry people are forced to live DV and I think there should
have been some kind of permit process or something that would allow people like myself who
had to drop child off at daycare and then work a double and not get home until midnight have
an opportunity to park.
✓ No one could get to our store because we were inside the perimeter of the women's crit. We
also had people with VIP passes stuck on our side - they were pretty upset. Build a bridge ??
✓ Fewer streets closed that were not necessary or close to the actual event
✓ The race was great and next year it will be better as we know what we will get.
USPCC Survey Report Page 11
✓ It didn't seem as though the event drew the anticipated crowds. Also, I know it was very costly
for the City to participate and that the lodges had to donate a lot of rooms. What is the ROI on
this? I do recognize that the international publicity may be a good trade -off for the expenses
incurred in the first year of this new event. A post event analysis should be conducted and
shared with the community.
✓ Tourists come to aspen for shopping, restaurants, culture, etc They don't want to see a bike
race. Most of these race watchers are campers and don't spend any money. I'm sure Carbondale
would love to host the event ,
✓ Do not tell people Town is Closed Open up more of the parking. It was not used by anyone so
should be open. Even the garage was empty No Truck for the block party Block party should end
at 6 like they said it was going to.
✓ Excellent energy and event to bring to town. Hope it comes back next year. Recommend the
press be more about how to get into town rather than how town is going to be shut down and
too hard to get into town. We want to encourage people to come into the core, not scare them
away.
✓ Event was executed well, but the method of blocking off sections of the town core limited
people from coming into town and isolated some businesses. We got the impression that locals
were scared of coming into town because of fear that they couldn't drive in and park.
✓ It would be great to have the finish and the Start in Aspen
✓ I work on Monarch St. I have absolutely no idea why you closed my street. Nothing happened
there at all, all day. Nothing, including any business in my shop.
✓ Have the men do laps in town to finish the race. Consider a bike rental program from the
intercept lot to town for $10 or so.
✓ Keep Wagner Park and entertainment alive into the evening. people were looking for a place to
go and the block party too tight and less friendly for families
✓ No rain!
✓ Not a big fan of the zig zag course through town. Ski Co could have done a better job of
advertising the 50% off gondola tix, it was completely last minute to the point I didn't even know
about it until after the gondola had closed. The expo closed right as the race ended. Why? I
realize people have had their booths up all day, but anyone watching the race wouldn't have
been visiting booths that much, I didn't get there until just after the race ended and everyone
was in tear down mode. Seems like this could have been delayed an hour or two?
✓ More should have been done after the race to keep people in town. It seemed like everything
was packed up and everyone left town once the race was over.
✓ Created a landlocked area that included many businesses where no one could get in or out
during both races.
✓ It will be hard to improve on this year.
✓ Sponsorship agreements
✓ Do not close so many streets, it was excessive
✓ a sunny day
✓ I work for a non - profit organization (Aspen Youth Center) and it would be nice if there was a
way for non - profits to participate or have a percentage of the proceeds benefit a chosen non-
profit. When Ride the Rockies comes through Aspen they have a grant application process and
award $5k to a charity in the towns they overnight in. I saw AVSC was involved, but don't know
how they were chosen to participate ? ?? The Aspen Youth Center would like to be involved next
year, especially considering we put on 12 Hours of Snowmass, which is a local mountain biking
race.
USPCC Survey Report Page 12
✓ Put the beer garden in a different place. I think it detracted from some beer vendors on that
corner.
✓ Parking for a downtown hotel was difficult. If we could park overnight the night before the race
till, say, 8 AM, that would have alleviated some of the trouble. Allowing parking after 6PM the
day of the race really helped out. Also, we need to improve the room allotment communication.
We held 20 rooms and were never told that a bunch of them were released. We turned people
away, referring them to other hotels and ended up with 6 empty rooms.
✓ local business participation required to be allowed
✓ make the VIP less dominate, looked awful empty at the finish line
✓ Need better map with buildings for reference. Also need 1 brochure with map, street closures,
schedules, etc. The other info was fluff.
✓ Allow local businesses to have street vending opportunities. Let's promote Aspen businesses.
✓ At the street venue with bars (after the race). Have restaurants also participate, not just two
bars and a DJ. Television feed should be a lot better. The live feed of the race was constantly
being cut out on Versus and announcers were having to show historical shots rather than what
was going on at the time. Do not let the City take on the whole thing. The flyer that was
provided by the City seemed to be a way to deter citizens from coming to the event. The flyer
mentioned all the street closures, no parking garage, towing, etc. and there was a little mention
of the free transportation at the end of the flyer. There should be enticing marketing materials
to draw crowds in to Aspen, not an approach of "We are closing everything so you may want to
stay away!" The City should hire a good marketing team to promote the event.
✓ The race was great and I think it was a great event for the town. I hope we can have it back next
year and many years after that!
✓ Be more inclusive of local businesses in terms of having a booth in the park or on the streets -
we were not offered the chance to participate - it seems to have been run on a buddy system
✓ More Down valley bus routes - the buses were very packed and standing room only from El
Jebel to Aspen
✓ Personally I believe the parking situation was hyped up a bit too much. The press led me to
believe that there was going to be 0 parking in town including the parking garage which would
have made it a complete problem to get back and forth into town with children etc. I did end up
driving to town even though I was discouraged from doing so and the parking was not bad at all.
I do believe that several people I know would have ventured in had they not thought the parking
was going to be so difficult.
✓ Improve the TV coverage - -it was a disaster. Improve the podium event.
✓ Change the course to more of a sprint finish. Hair -pin turns after a rainy day is unfair to the
cyclists as they've just ridden their asses over two 12,000 ft passes. Make it turn once or twice
then finish at the base on Durant
✓ Keep the core open so I can walk to the bank etc... keep the race on Highway 82.
✓ Too much of the town was closed down so it scared away our regular business and we didn't get
any support from those that came just for the race.
✓ I do believe that Aspen is for sure a great and awesome place for the stage races, yesterday.
However with the town and the local people contributing so much to the race that food
services, security, and paid positions should be given to local people and that all the ancillary
should be local people and the race needs to give back to the community that has so generously
and paid for via the Aspen community. I feel so strongly that if the local community gives so
much and if the above is not offered the great local people here that I would have to campaign
against local support and that the entire race be funded from sources out of town and
compensation should be given to all the local Hotels, Food, service people. Our community is a
USPCC Survey Report Page 13
very awesome place that can handle events like this for many years and the local business
should not give away commerce that could be here for the community to benefit from.
✓ Our business decreased 60%
✓ Race times should be printed next to exact maps of the courses for the women's race and the
men's race separately
✓ The block party on Hopkins should be open to the businesses that are on Hopkins rather than
having outside vendors selling food and beer.
✓ Advertise the local criteriums more, try to increase locals participation in the race actives. Have
more local categories. The crit course should be active right up until the time the racers are
coming over the pass.
✓ review where the portable toilets were placed as they were placed too close to busi9ness and
lodges
✓ Video feed was a huge disappointment and did not highlight aspen
✓ Really has no effect to professional offices, everyone wanted time off.
✓ Get a start and finish
✓ Have the race vendors stay open longer after the race!
✓ Eliminate Wager Park concessions. I would keep the energy on the streets and in front of
tenants.
✓ If you are going to have a citizens race...TELL SOMEONE ABOUT IT. It was very difficult to get
information about those races and how to participate.
✓ More big screens for viewing race at various locations in town (perhaps with seating), better and
more information regarding other related activities in town before during and after race, better
visual /televised & internet coverage of the race (many gaps /very limited
coverage /interference), grandstands or other elevated viewing at finish line /stretch
✓ Post -race, RFTA officials had no idea where the buses back to the intercept lot were going to
pick up (ultimately they were parked on the N side of Wagner Park).
✓ Better TV coverage, longer street party.
✓ Don't scare off people with so many warnings of terrible parking & congestion.
15. Any other comments about the bike race?
✓ Basically same as above there needed to be much more notice to all businesses ahead of time to
know what to tell clients
✓ It's obviously good publicity for Aspen and the race itself was fun to watch. I was glad that there
were people on the pass showing support. I think it would be great to secure a position for next
year (and future years) but there can be some changes made.
✓ Only close off the race route. Promote people to come.
✓ For question #5, we had 4 techs working this day in 2010, and 9 techs this year in 2011 (hence a
lot more billable time and more business). For question #10, we basically had an average of
around 50% more technicians across the whole summer. Excellent event overall. Prep -work and
the race break -down were quick and particularly impressive.
✓ Aspen is schizophrenic! We invite visitors to come here, then make it impossible for them to
travel, park their cars or shop! We should provide MORE parking and FREE parking during
events, not choke off our town!
✓ TV coverage was terrible and a disservice to Aspen. The announcers had no education about
Aspen and did not describe anything about the city, points of interest or history. Expo was
closed at end of race?
USPCC Survey Report Page 14
✓ Just that more awareness was needed lot of people were put out by the race and the news
paper articles didn't explain very well of what was going to happen in town.
✓ Great long term investment, but we will lose enthusiasm from the business community if we
don't ensure it's more than a 2 -3 hour event.
✓ i think we lost a lot of spectators in the afternoon because they headed directly to Vail (thru
Leadville) after being on the pass maybe we need to have some sort of night event that will
make them stay in the area
✓ If you want people to come to Aspen, don't tell them they can't bring their cars - -We should
welcome our guests, provide FREE parking in the residential areas, and MORE parking, not
less!!!
✓ Make it so it becomes a fun day and night have concert during the day and at night don't scare
people by saying you can't get into town figure out a better access into town. I think it was a
great event for this town so let's make a full day of it or the evening before have a concert.
✓ Lots of energy in town, Great Job
✓ I am a big fan of the race. However it was a disaster financially for us and many other retailers I
talked to. I like the race and would like to see it back. I disagree with shutting down the town to
parking and free flow of pedestrian traffic all day. You hyped it up so much you scared people
away from town except for some bike race fans. Your question about adequate notice would
have gotten an "agree" except that the audience barrier completely shut down our side of the
street because of the construction site at Cooper St. Pier. When we tried to move it out three
feet for traffic flow the security people wouldn't allow us. Very frustrating and bad planning and
communication on the part of race officials and the city. I'm now concerned after reading this
morning's paper that there might be a concert downtown next year if we get the race. Please
don't do this in the central core. It always negatively affects business. I understand sometimes
with marketing you have to look at the bigger picture and not the immediate effects. This was
ridiculous. Also your question about comparing five days business to the previous week is
irrelevant because the music festival was still going on. However if you compare the five days
this year to the five days last year we were still substantially down, but only for the day of the
race and a little the day before and the day after. As far as defraying cost of the race I am
against so much peripheral marketing. Why can't you just focus on the race and stop trying to
make so much out of it. Downtown business will do just fine without so much counterproductive
interference. Keep events to a minimum that take up downtown parking with people who are
not really customers of our businesses, etc. I repeat, the race is a great event. Why not try and
raise funds through donations. I told a major city official such when the race was first
announced and that I would be the first to donate. None ever solicited me for this. I only read
about VIP tickets and vendor booths. Why can't we try a different approach? I'll bet the money
is there.
✓ This being just the first year, the excitement will only grow. And with the top name riders not
confirming until just before the event, it left little time for people to plan vacations around the
race. Hopefully, those following racing will book next year.
✓ This was a cool event - no doubt about it. Unfortunately, retail usually takes the hit on Aspen
Promotional events like this and x- games. They are good for lodging and food & beverage
probably. I believe that after and before the event, spectators were driven to Mill St & Wagner
Park where the expos were. Streets like Galena, Hunter, Cooper were very difficult to access. In
subsequent years can we alternate the ending of the race course so that these areas are easier
to access and possibly people are driven to an expo in these areas? Another question for Aspen
is, "is it worth the short term loss for the publicity we receive ?" We definitely ask that question
about x- games.
USPCC Survey Report Page 15
✓ This was great for Aspen and Colorado
✓ Good for Aspen not for our properties
✓ The podium was in a lousy spot. Go to Gondola plaza.
✓ It was good publicity -but don't think it brought in more $ to the town -- -just more impact on
bus /law /infrastructure /and those trying to make a living. Keep it during a slow week (after the
music fest has ended)
✓ It was terrific
✓ The event was great for Aspen! Bring it back!
✓ I think it was a great event for the city.
✓ We aren't anxious to support so many rooms next year.
✓ I feel it is great PR for Aspen and Colorado. Our occupancy was up because of the sponsorship
rooms but no revenue was generated from the race
✓ It was nice to see so many people in town on a Wednesday.
✓ Great event!! Well done!!
✓ It was great and needs to be sustained in order to build it bigger and provide economic return
on the investment. This can become a great summer ending event that the town can build on.
Note - percentage change to questions is misleading as occupancy increases are due to comp
rooms to put the event on and not business increases.
✓ Lots of opportunities for improved spectator viewing.
✓ I feel it will only be bigger next year. The feedback we have received has been overwhelmingly
positive and our business was up from last year this week. I feel that the town next year should
get their act together and start planning now for big events that will draw people in town after
the race and stay! Also maybe shuttles up and down the pass for those camping.
✓ The race killed our business for the day, in an otherwise surprisingly good week. BUT»> the
event is FANTASTIC PR for town and we should do anything we can to keep it. ALSO - I went to
Vail the next day, and the podium presentations by Vail were much more professional than ours,
and thousands more people could see them.
✓ Use Independence Pass again!
✓ Great Exposure for the town and great business opportunities.
✓ I loved it and all my friends did. Each year it will get better and the Aspen will also be able to
provide more and benefit from it. Thanks for a job well done.
✓ I think you could have done a better job post- event. The block party on Hopkins should have
begun as soon as the race was over. When it did finally start, it seemed poorly attended and
without any energy or people. Charging a $10 cover for the party at the Sky Hotel was a dumb
idea. You really had poor attendance at both locales. A missed opportunity and the day ended in
a fizzle.
✓ For some reason the survey will not load my entry for question # 4 and 5. My business was
down approx 6% comparing this year to last on the Wednesdays. I had to fudge the answer to
get the survey to load.
✓ Additionally, the fair was a flop in Wagner Park. If it is continued next year should be alongside
the race streets so spectators can cheer and shop at the same time. Furthermore, the fair should
be after the race arrives so there is lots of energy in town after the race with a party instead of
town evacuating so to speak as soon as the race finished. Too bad the racers arrived to a sleepy
Aspen...
✓ Better TV coverage. More interaction with the pros.
✓ The message was, "don't drive to aspen wed" how is that supposed to help my business? You
closed off way too much parking area in street!! And why did you have to close main st.? Was
that necessary? ?? Couldn't the race have avoided main?
USPCC Survey Report Page 16
✓ Loved it. Incredible!
✓ Great work.
✓ Too many out of town business that set up booths
✓ please note: these questions are not applicable to my management services business except
that I want the bike race back next year and I received adequate notice of the event
✓ Aspen did a FANSTASTIC job! So awesome! Congratulations. DO IT AGAIN!
✓ Well done!
✓ Awesome, hear great response from visitors and locals!
✓ It was an experience I will never forget- one of my favorite days in Aspen (and I've lived here 14
years). Thanks to all who made this event come to fruition. Well done!
✓ Awesome Event. Best summer event I have seen in 14+ years.
✓ I think a lot of people were deterred from coming to see the race because of all the publicity
saying how bad the traffic would be.
✓ It was a really positive energy in town and a unique event that draws a different crowd to the
area. It was refreshing and fun.
✓ We are a bank and therefore did not see positive business - - - - #5 and #7 will not accept my -90%
number
✓ use flowers without the City Market barcode on the wrap did not look good on TV
✓ We enjoyed watching the race! Our office was closed the day of the event so we did lose
business that day.
✓ Well done and fun. Also, this survey is redundant and poorly done
✓ Let's do it again.
✓ Overall, it was very energetic and a good event. Should happen next year but more thought
should be put into it months leading up to the event. Marketing should be done a lot differently.
✓ Not as many people in town, the Wagner Park venue needs to be changed, not enough traffic.
✓ The energy in town at the finish was a little weak. I felt bad for all the riders because there
wasn't much celebratory shouting going on. Not sure I'd want to come back if I were them. The
energy of the crowd makes all the difference for any athletic race.
✓ Prefer France.
✓ Great, but different course finish would be much better
✓ lots of fun
✓ It was a great event for the town but the people it drew did not use any local businesses and
were in town for too short of a time to support us.
✓ The race was awesome and the set up and tear down was suburb. It really shows that this town
really had a handle of how to events of this nature.
✓ The actual race was perfection, the set up and takedown also seamless.
✓ The outside vendors took away significant business from local businesses.
✓ A live feed (same as on the big- screens) should be run by grassroots or Plum TV (some local tv). I
think the race hurt my walk in business the day of the race, but I still loved the day and support
it fully. Aspen had a great energy yesterday.
✓ everyone in great moods etc but also heard that too many complimentary rooms were
requested
✓ Again it was a huge shame that the video did not get to broadcast of Independence Pass to show
the beauty of the event
✓ Not good for aspen businesses
✓ Not sure this race is really our target market.
✓ City did a great job planning and organizing the event. Lots of televised mention of aspen and
scenery and "charming" downtown. Tourists who spoke to me were absolutely thrilled.
USPCC Survey Report Page 17
✓ Wonderful and exciting event!
✓ It is great to see a major bike race back in Aspen. I believe that we should encourage more
events like this one which do not cater to just the extremely wealth!
✓ Brought great energy even though the crowds did not materialize or drive revenue into our
hotel and restaurants.
✓ Very exciting though there were probably enough traveling course marshals to handle the
event. Our business was not impacted as all of our business is conducted via email and phone so
closing the roads had no effect.
✓ The reason our business was down was because we are a Real Estate company and brokers
were not able to show property with all of the street closures.
✓ I thought it was well run. Traffic was less than anticipated. Thanks.
✓ Thank you for bringing us this race!!! Please bring it back to Aspen' 1111 Enjoyed women's events,
too! THANK YOU!!!
✓ Totally awesome!
✓ The TV coverage really made Aspen look good. Probably hard to measure, but a definite plus.
USPCC Survey Report Page 18
16. There were other race events, primarily women's pro races, on Aug. 21 -23rd. Do you think
that these races impacted your business?
There were other race events, primarily women's pro races, on Aug. 21 -23rd. Do
you think that these races impacted your business?
29.0 % - Yes
50.0 Z EN No
IMO Can't Say
21.0 %
17. If "Yes ", what kind of impacts did you see from those races?
✓ 1 think the women's races were great and didn't interfere with business owners trying to do
business.
✓ Since our office is on Rio Grande Place, only the women's pro race took place on this road on
race day. So without this event, Rio Grande Place would not have been closed.
V Very negative impacts. See above comments.
✓ Clients and employees in these areas had a hard time getting to my business due to road
closures and no previous notice or warning.
✓ Couldn't cross the street.
✓ The inability to get around town was a huge deterrent to our shoppers, as evidenced by our
numbers. From our point of view, more customers stayed AWAY from Aspen than CAME!!
✓ Again, shutting down the central core to pedestrian traffic, let alone parking and vehicular traffic
always severely affects our business. If you do it do it early in the morning. And why does it
make it a better race to do it in the center of town as it is counterproductive to business.
✓ Saw some of the riders and support teams buying gifts in our store. Not many but a little.
USPCC Survey Report Page 19
✓ Access to our store was negatively affected.
✓ small plus
✓ Also decrease in business because all access was blocked
✓ We had some of the racers in before and after. We like them a lot.
✓ More people in town = more BUSINESS!
✓ Too early to tell, but we should continue to do them as well. Have to sustain these efforts for 2 -3
more years minimum to create momentum.
✓ Favorable
✓ Only the crit affected our business... it shut us down as I previously mentioned. STILL... great for
town - I will take the inconvenience. It sure costs us a lot Tess in lost business than the
flea /farmer's market - that costs lots of Aspen businesses Tots of money. THANKS FOR HELPING
TO BRING THE RACE TO ASPEN!
✓ Interesting people in town. More rounded with the Girls. Nothing but positive. Perfect for
Aspen.
✓ Positive remarks from our customers and everyone else.
✓ They bought bouquets for the winners!
✓ More people in town is good for business.
✓ very positive
✓ Aside from being closed, no.
✓ Traffic Disruption
✓ Let businesses know of the Women's race that took place. No one was informed of this and it
closed down many businesses. The lack of communication was horrible in regard to the
Women's races. Occupancy and F &B.
✓ I think the coordination with the women's races was great and made it a full day of fun events.
The excitement and energy in town was great!
✓ most of the business was from the women's race presence
✓ Why have them? Focus solely on the main race and cater to it and it alone.
✓ They shut down the ability to function as a business.
✓ I saw Aspen through the crowd's eyes and was amazed at the fabulous background our town
makes for this race. All good.
✓ No impact.
✓ positive
✓ I think more publicity was needed!!
✓ The women's races did not negatively impact the community and provided a nice lead -in to the
main event. I feel there should have been more emphasis on promoting the women's cycling.
✓ increased business for some our customers
✓ Added to excitement in town before racers from tour arrived, great to have top women
competing in this venue.
USPCC Survey Report Page 20
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MEMORANDUM
TO: Mayor and City Council
FROM: Jessica Garrow, City Long Range Planner
Ben Gagnon, City Special Projects Planner
Chris Bendon, City Community Development Director
DATE OF MEMO: September 15, 2011
MEETING DATES: September 19, 2011, 5pm, Council Chambers
September 20, 2011, 4:30pm, Council Chambers
RE: Review of 2011 Aspen Area Community Plan
REQUEST OF COUNCIL: No action is requested at this time. This is the first of
seven work sessions to review the 2011 AACP. This meeting focuses on code changes
that could be adopted simultaneously with the AACP to ensure that Council has purview
over mass, scale and neighborhood compatibility in all land use applications. In addition,
staff will present a strategy for reviewing the document, beginning with the Aspen Idea
chapter.
OVERVIEW: Based on feedback from City Council at the August 30 work session,
Staff proposes the following AACP review schedule:
• Sept 19: Identify potential code changes to ensure mass & scale considerations in
project reviews, identify other potential code amendments, overview of the
chapter review process, review the Aspen Idea chapter.
• Sept 20: Review Historic Preservation and Lifelong Aspenite chapters.
• Oct 4: Review Transportation, Parks /Recreation/Open Space /Trails, and
Environmental Stewardship chapters.
• Nov 7: Review West of Castle Creek Corridor chapter.
• Nov 29: Review Housing and Managing Growth for Community & Economic
Sustainability chapters.
• Dec 5: Review Managing Growth for Community & Economic Sustainability
chapter.
• Dec 6: Review Introduction, Wrap up.
The Planning and Zoning Commission is finalizing their review of the document. They
expect to complete their review in mid - October.
SUMMARY: If the AACP is adopted as a guiding document, the areas of the code that
require "consistency with the Aspen Area Community /Comprehensive Plan" need to be
amended. In the past, the AACP was adopted by ordinance and considered regulatory.
City Council has used the AACP to evaluate the mass and scale of a development as well
as how well the development fits in with the surrounding neighborhood. The use of the
Page 1 of 7
AACP in this manner was upheld by the Pitkin County District Court in the recent
Wienerstube case.
Since both Staff and the City Planning & Zoning Commission are recommending the
2011 AACP be adopted as a guiding document, it is recommended that code changes be
made simultaneously to ensure City Council has the ability to address mass and scale and
other issues previously addressed by reference to the AACP. Staff believes that
incorporating standards related to mass, scale, and neighborhood context directly into the
Land Use Code at the time that the AACP is passed will provide as strong if not a
stronger position as was provided by relying on references to the AACP within the code.
Staff is suggesting the addition of new language to the land use code under Commercial
Design Review, Subdivision, Historic Preservation and Common Development Review
Procedures. Although these changes would require a separate review and vote, the code
changes should ideally be made at the same time that Council adopts the 2011 Aspen
Area Community Plan to ensure the continued ability to evaluate the mass, scale, and
neighborhood compatibility of projects.
MASS & SCALE CODE CHANGES: Staff is proposing specific language changes to
code sections where mass and scale are likely to be reviewed and sections that reference
the Aspen Area Community Plan.
Commercial Design Review: Commercial Design Review enables the City to review the
mass, scale, and general neighborhood compatibility of a building. The Planning and
Zoning Commission and Historic Preservation Commission conduct this review. When
the Planning and Zoning Commission or Historic Preservation Commission approves a
conceptual Commercial Design Review application, the code currently allows Council to
"call up" the application. However, this Council "call up" is limited to whether the
correct procedure was followed, and does not provide an opportunity for Council to
weigh in on substantive issues such as mass, scale and neighborhood compatibility. Staff
is suggesting a code change that would provide Council the opportunity for a "call
up" review on substantive issues, also known as a "de novo" review.
Historic Preservation: When the Historic Preservation Commission (HPC) renders a
final approval for development, the code currently allows Council to "call up" the
application. However, this Council "call up" is limited to whether the correct procedure
was followed, and does not provide an opportunity for Council to weigh in on substantive
issues such as mass, scale and neighborhood compatibility. Issues like mass and scale are
typically resolved at "conceptual" rather than "final," but the Council "call up" for HPC
design decisions occurs at final review. Staff is suggesting a code change that would
provide Council the opportunity for a "call up" on substantive issues, known as a
"de novo" review. Staff also suggests that this "call up" opportunity should occur
after the HPC approves the conceptual application, rather than after final approval.
Subdivision: When the Planning and Zoning Commission or City Council reviews a
subdivision application, there is currently no standard of review that clearly focuses on
Page 2 of 7
mass, scale and neighborhood compatibility. The closest standard of review in
subdivision is: "The proposed subdivision shall be consistent with the Aspen Area
Comprehensive Plan." Staff suggests replacing this language with a new standard of
review; something like: "The proposed subdivision shall be compatible with the
context of the neighborhood in terms of mass and scale." Alternatively, language
from the SPA review criteria could be used: "The proposed subdivision shall be
compatible with or enhance the mix of development in the immediate vicinity of the
parcel in terms of land use, density, height, bulk, architecture, landscaping and open
space."
Although this may seem like a major change, the fact is there are very few development
applications that only require Subdivision review. In most cases, a Subdivision proposal
is accompanied by other types of review, such as PUD or SPA, which provide ample
opportunity for Council to review for compatibility, mass and scale.
Planned Unit Development (PUD): The standards of review include:
• "During review of the proposed dimensional requirements, compatibility with
surrounding land uses and existing development patterns shall be emphasized:"
• "The proposed dimensional requirements permit a scale, massing and quantity of
open space and site coverage appropriate and favorable to the character of the
proposed PUD and the surrounding area,"
Specially Planned Area (SPA): The standards of review include:
• "Whether the proposed development is compatible with or enhances the mix of
development in the immediate vicinity of the parcel in terms of land use, density,
height, bulk, architecture, landscaping and open space."
• "Whether the proposed development creatively employs land planning techniques
to preserve significant view planes, avoid adverse environmental impacts and
provide open space, trails and similar amenities for the users of the project and
the public at large."
Common Development Review Procedures: During review of the Wienerstube
application, City Council requested the applicant to provide genuine outreach to the
neighbors. This was also a point that Judge Nichols addressed in her opinion. Staff
proposes adding a requirement that all applicants demonstrate genuine outreach to
neighbors and an opportunity for neighborhood feedback prior to the first public
hearing on the application. This proposed change is not directly related to mass and
scale, but would provide neighbors that may be impacted by a development to voice their
comments and concerns early in the process when they may have an opportunity to
impact the project design.
OTHER POTENTIAL CODE CHANGES: There are other potential code changes
that may be worthwhile pursuing as part of the AACP adoption process.
Adoption of Long -Range Plans: City Council members have expressed a desire to
explore potential modifications to the review and adoption process for the AACP.
Page 3 of 7
Council members have asked staff to consider the length of the process, the role of the
community, P &Z, Council, and staff in any update, as well as the frequency of updates.
Currently, the code requires the Planning and Zoning Commission make a
recommendation to City Council on any plan that will be used in a Regulatory manner.
City Council must then adopt the plan through an Ordinance. The Code also allows both
the P &Z and City Council to consider and adopt any plan that is Guiding in nature. This
occurs by Resolution. Though the City has made significant efforts to engage the
community on planning in general and the AACP in particular, the code does not require
public outreach on long range planning efforts. Participation by the community is
essentially limited to the traditional public hearings.
In an effort to clarify the process and enable future long range plans to be reviewed and
adopted expeditiously, staff proposes the following change to the review process for all
long range and master plans:
1. Compile existing conditions/background information as necessary. (staff)
2. Conduct a public outreach process. (staff)
3. Write a draft plan based on step 1 & 2. (staff)
4. Hold a 30 - 90 day comment period for the public. During this time, P &Z and
HPC would be asked to provide formal comments on the plan. (The length of the
comment period would be determined by City Council)
5. Repeat any steps, as determined necessary by City Council.
6. Formal review and adoption of plan by City Council.
This proposal is very similar to how the federal government conducts their public
process. Staff believes this review process would effectively utilize staff resources, and
would likely engage the community more effectively than the current procedures.
Code Amendment Process: Another potential change could be to the procedure for
code amendments. Currently, code amendments are first reviewed at P &Z and then sent
to City Council for review and adoption. Instead of following this procedure, a separate
Code Commission could be created to address the concepts of code amendments, rather
than getting into the detail of the language. Those concepts would then be forwarded to
City Council for review and adoption. If Council disagrees with the concept, then the
code amendment would not be pursued. The group could include representatives from
City Council and P &Z, as well as general community members.
Occasionally staff and P &Z work on the details of a code amendment, but when it is
brought forward to City Council, Council disagrees with the premise or purpose of the
amendment. In addition, there have been times when City Council has asked staff to
work on specific code amendments, but P &Z disagrees with the concept or premise and
has a difficult time reviewing the proposed amendment. A Code Commission could
improve the efficiency of the code amendment process by focusing on concepts rather
than specific language.
Page 4 of 7
REVIEW OF AACP CHAPTERS: At the August 30` work session City Council
expressed interested in reviewing the AACP on a chapter -by- chapter basis with a focus
on the main philosophies and policies in each. Staff proposes the following format for
reviewing the AACP chapters:
1. Provide an overview of the chapter's main concepts and policy direction.
2. Review the evolution of the chapter's major policies and themes over the past
three years.
3. Highlight changes the P &Zs have made to the chapter since the August 30` draft
Council received at the August work session.
4. Provide a staff recommendation on changes to the chapter. Each chapter will be
attached to the work session memo and staff changes will be incorporated into
them using track changes.
There are a few general changes that have occurred during the P &Z review. Between the
September 2010 draft and the March 2011 draft the following changes were made:
1. Added a section on background/historic information to each chapter ( "What's
Changed Since 2000 ").
2. Added a section on policy difference between the 2000 AACP and the 2011
AACP ( "What's New ").
3. Added a section identifying the ways a topic /chapter is linked to other
topics /chapters ( "Linkages ").
4. Moved all Action Items to an Appendix.
5. Categorized Policy Statements into: Community Goal, Collaborative Initiative,
Incentive Program, Work Program for a City or County Department(s), Data
Needs, Proposed Code Amendment, Regulatory Statement.
Between the March 2011 draft and the August 2011 draft the following general changes
were made:
1. Eliminated the Regulatory Statement category of Policy Statements.
2. The P &Zs attempted to shorten the document where possible by tightening
language.
3. The P &Zs renamed the "Action Items" "Implementation Steps" and attempted to
tone down the language regarding their implementation.
Aspen Idea:
1. The Aspen Idea chapter is the first chapter in the draft AACP. This became the first
chapter after members of the public requested the chapter be moved to provide a
greater focus and emphasis on it. The chapter focuses on revitalizing and sustaining
the Aspen Idea. The Aspen Idea is a core element of Aspen's history and culture, and
the chapter encourages continued efforts to bring it into our everyday lives through
arts, culture, non - profits, and education. The chapter also focuses on ensuring there
are adequate facilities to support these activities.
2. This chapter has remained consistent throughout the review. The chapter was
originally called "Sustaining the Aspen Idea," but was shorted by P &Z to "Aspen
Idea." Some language changes were made to the Vision and Philosophy in an effort
Page 5 of 7
to improve the tone, but the underlying themes of revitalizing the Aspen Idea,
supporting arts and culture, and encouraging the retention of existing and
development of new facilities that support the Aspen Idea remains. The latest draft
includes a greater focus on the concerns expressed by the community regarding the
loss of some prominent facilities, including Silverlining Ranch and the Given
Institute.
3. The P &Zs made two minor changes to this chapter after August 30th. They
combined action items I.1.a and I.1.b, and they deleted the bullet points listed in
action item II.1.a.
4. Staff does not have any recommended substantive changes to this chapter. Minor
wording changes are highlighted in the attached draft.
Historic Preservation:
1. The Historic Preservation chapter focuses on the importance of preserving our
history through our built environment, including structures, the ditches,
landscapes, and the historic grid. The chapter states that the public sector should
be a role model in the preservation and adaptive re -use of buildings. The chapter
also focuses on the importance of maintaining a fair, productive, and consistent
review process.
2. The chapter has remained relatively consistent throughout the P &Z review
process. One change resulted from the completion of the Historic Preservation
Task Force's work regarding the preservation of Post -War Structures. The
September draft called for evaluating the significance of Post -War properties
through context papers, designation criteria, scoring sheets, etc. When the Task
Force finalized their work and City Council adopted code amendments to the
program, the draft was amended to reflect that this work was completed.
3. The P &Zs made one minor change to this chapter after August 30th. They
deleted some information in the call -out box that repeated what was in the body of
the chapter text.
4. Staff recommends that Council examine language related to TDRs when Council
review the Growth chapter. Currently, the Historic Preservation chapter calls for
encouraging the use of City TDRs as a method of preserving the historic integrity
of designated structures. The P &Zs are still reviewing the Growth chapter, but
there appears to be some desire to call for the use of County TDRs in the City,
which, if implemented, could negatively impact the city's Historic TDR program.
In addition, Historic Preservation staff recommends that the following action item
be added: "I.2.e Provide educational opportunities and training for historic
preservation contractors." Other minor changes are highlighted in the attached
draft.
Page 6 of 7
Lifelong Aspenite:
1. The Lifelong Aspenite chapter focuses on providing a range of services and
opportunities for people throughout their lifecycle. The chapter focuses on self -
reliance (ensuring basic needs are met), public safety (ensuring a safe
community), health & well -being (encouraging healthy living), and education
(encouraging lifelong educational opportunities). This is a new chapter to the
AACP, and was created with significant input from various City and County
departments, including Kids First, Public Health, and Health & Human Services,
as well as community groups, including the schools, CMC, AVH, and various
non - profits.
2. This chapter evolved throughout the P &Z's review process because it is new and
covers issues the P &Zs do not regularly address. The chapter was originally
called "Planning for the Lifelong Aspenite," but was shorted by P &Z to "Lifelong
Aspenite." The chapter has gotten significantly shorter throughout the review
process, but the chapter contains a lengthy list of Implementation Steps. The
main content has been consistent throughout the versions, but the August draft
was the first one that brought education to the forefront as a policy area. The
policies and action items were previously listed under Self - Reliance, but the
P &Zs determined that a separate category was more appropriate.
3. The P &Zs made one minor change to this chapter after August 30th. They edited
Policy IV.1 to read "Ensure all residents have access to local educational
opportunities."
4. Overall, this chapter has already become a useful tool to the agencies that are
addressed in it. Staff does not recommend any substantive changes to this chapter
at this time. City Departments are currently reviewing the document, with Kids
First, Police, and Environmental Health focusing on this chapter. Staff will
forward their comments, if they have any as part of the final wrap up review in
December. One item Council may want to consider is if the document adequately
addresses the needs of disabled Aspenites. County section leaders commented
that this might be an area that could use improvement generally, and specifically
related to housing opportunities. Minor wording changes are highlighted in the
attached draft.
Attachments:
Exhibit A: Aspen Idea Chapter - proposed staff changes
Exhibit B: Historic Preservation Chapter - proposed staff changes
Exhibit C: Lifelong Aspenite Chapter - proposed staff changes
Page 7 of 7
2011 Aspen Area Community Plan - Sept 15, 2011 Exhibit A .
Vision
We are committed to sustaining and revitalizing the Aspen Idea.
..a
i
-__ - Philosophy •
The Aspen Idea is a legacy that has established Aspen as a
place to cultivate lifelong education, civic engagement, physical
: health, personal responsibility, spiritual development and an
• environmental consciousness. It is a fundamental awareness
ek
that mind, body and spirit can be fully integrated parts of
a whole and balanced person, and this interconnectedness
Ili■ entails the cultivation of all three. At a basic level, this valuable
(I3 - concept can help provide balance to our community and to our
individual lives.
W The concept is attributable to Walter and Elizabeth Paepcke,
''��� `' •< r .. and a circle of friends from Chicago who began convening
701 Di siimemzii;pi , • "*+`: , intellectuals, artists, skiers, philanthropists and philosophers in
Aspen after World War II.
., -� .* iti4.,;,' Despite its central role in forming Aspen's character, the Aspen
Idea can sometimes feel like a historic chapter in our past,
, , . rather than an enduring and uniting concept that defines our
C • "
community and sets us apart in a unique and positive way. (Flipped
CD . .4 ..
! � We value authentic engagement with others, including civil
Paragraphs?
�- discourse about the kind of community we want to create and
/
maintain. The Aspen Idea is a core element of the community's
Ci heritage and identity, enriching our quality of life and
reinforcing Aspen's national and international profile.
(11O) There are promising opportunities to raise the profile of the
Aspen Idea while widening and broadening how Aspen is
ill perceived. A collaboration including local business, ACRA, the
public sector, key institutions, non - profits, and individuals can
explore strategies to collectively rediscover and reinvigorate the
Aspen Idea.
A collaborative approach to reinvigorating the Aspen Idea
;` can also rebuild local enthusiasm for the Aspen Idea, create
- , - - - , , , common ground to reduce stratification in the community and
' = a• 4. --'0,:-., diversify and strengthen our visitor base.
• 1
I
!!.t_eek.._H IIIIIIIIII % "."1%"'""s"""'IlIllitililhil"'"°"--""--- -
1
16 Aspen Idea
2011 Aspen Area Community Plan - Sept 15, 2011
What's Changed Since 2000: /r
A number of local institutions and non - profits have expanded : �4 41,
their programs and facilities since 2000. The following are just :
a few examples:
• Aspen Music Festival Music Tent (2000) :'
• Spiritual Paths Foundation at Community Chapel (Est. 2000) :
• Voter approved tax to support the Healthy Community Fund :
(passed 2002) : • Aspen Recreation Center (2004) : The Aspen Area is home to a
• Aspen Ideas Festival (2007) wide variety of events - from
• Aspen Fire Protection District Headquarters station (2010) the Music School and Festival
Pitkin County Animal Shelter (2005) to Food &wine to Winterskol
• (pictured above) to X - Games
• Aspen Environment Forum (Est. 2007) - that play an important role
• Shigeru Ban - designed Aspen Art Museum (Approved 2010) in the communication of the
• Renovation of the historic Wheeler Opera House (2011) Aspen Idea to visitors and
locals alike.
The many arts and cultural events in Aspen have long
supported the Aspen Idea. A 2004 study found they average
a $36 million impact to the local economy - with a majority of
expenditures coming in the summer months.
At the same time, there have been some unsettling changes
to local institutions, including the closure of the Silver Lining
Ranch, a non -profit supporting children with cancer; and
the demolition of The Given Institute, which had sponsored
retreats, conferences and public lectures since 1972 under the
auspices of the University of Colorado.
•
•
What's New in the 2011 •
•
•
AACP •
•
•
This chapter was originally titled "Arts, Culture & Education" in
the 2000 Aspen Area Community Plan.
This new chapter also focuses on the accessibility of events
and educational opportunities related to arts and culture, and
suggests a set of standards to consider when developing new
facilities or refurbishing existing ones.
Finally, this chapter calls for exploring methods to address the
further Toss of quasi - public institutions.
Aspen
Linkages • ,Idea
The Aspen Idea is the basic underpinning of our thriving
community. It is manifested in many ways, including through .
our outdoor lifestyle, arts and cultural events, continuing
education and the preservation of the natural environment. - Economy
The many activities and events that embody the Aspen
Idea also help support our economy,
Aspen Idea
17
•
2011 Aspen Area Community Plan - Sept 15, 2011
•
•
Aspen Idea Policies Policy
Categories
I. REVITALIZING THE ASPEN IDEA
I.1. Support education efforts about, and encourage local and Community Goal,
visitor participation in, the Aspen Idea. Collaborative Initiative
I.2. Encourage collaboration among non -profit organizations, Community Goal,
local government, local businesses, and individuals. Collaborative Initiative
I.3. Foster greater inclusivity and participation in cultural events Community Goal,
from within the spectrum of community residents and visitors. Collaborative Initiative
I.4. Support and encourage activities and community Community Goal,
infrastructure, both social and physical, that enable and sustain Collaborative Initiative
the Aspen Idea.
II. FACILITIES
II.1. Maintain the legacy of the Aspen Idea by enhancing and Community Goal,
preserving our non -profit and quasi - public facilities and spaces Collaborative Initiative
and ensuring that development of new facilities is consistent with
community goals, including:
• use by a diverse range of people;
• collaboration with other groups;
• programs that reach outside the facility itself and into the
public realm,
• meaningful and affordable local participation in programs and
offerings,
• encouraging local talent;
• an emphasis on renovation and adaptation of current
structures;
• multi - purpose space; and
• use of reusable materials and renewable energy in its design
and construction.
(See also Managing Growth for Community & Economic
Sustainability Chapter)
Aspen Idea
18
AMIIIMio
2011 Aspen Area Community Plan - Sept 15, 2011
•
•
•
•
Aspen Idea
19
2011 Aspen Area Community Plan - Sept 15, 2011
Aspen Idea Policies and Action Items
I. REVITALIZING THE ASPEN IDEA
I.1. Support education efforts about, and encourage local and visitor participation in, the
Aspen Idea. (Community Goal, Collaborative Initiative)
I.1.a Research the historical roots of the Aspen Idea and establish an educational program,
including on -line programming, to help rediscover and revitalize the original Aspen Idea concept.
(I - Aspen Institute, Aspen Historical Society, local organizations, CR)
I.2. Encourage collaboration among non -profit organizations, local government, local
businesses, and individuals. (Community Goal, Collaborative Initiative)
I.2.a Explore a working group to promote collaboration and coordinate planning. This working
group could be identical to, or related to, the working group referenced in Managing Growth
for Community & Economic Sustainability Action Item I.4.b. (Achieving Community & Economic
Sustainability). Its mission could include the following concepts, as well as many others:
i - Coordinate special events so they are balanced throughout the winter and summer seasons.
ii - Collaborate to create experiences that embody the Aspen Idea through a range of activities
that balance the mind, body, and spirit.
(I - Working Group, ACRA, SkiCo, City of Aspen, Red Brick etc.)
I.3. Foster greater inclusivity and participation in cultural events from within the
spectrum of community residents and visitors. (Community Goal, Collaborative
Initiative)
I.3.a Establish and leverage a comprehensive, user - friendly, web based calendar / resource to
facilitate dissemination of information and schedules of events. (I - ACRA)
I.3.b Make arts and culture, including live programming, visible in the streetscapes and landscapes
of the community. (I - City Manager, County Manager, local organizations)
I.4. Support and encourage activities and community infrastructure, both social and
physical, that enable and sustain the Aspen Idea. (Community Goal, Collaborative
Initiative)
I.4.a Encourage recreational and cultural programs that support personal growth, enhance family
relationships and encourage civic involvement. (LT- Community non - profits, CR, City Manager,
County Manager)
I.4.b Create incentives for alcohol free, family friendly community events (LT- Special Events)
1
1
1
Appendix - 4 Aspen Idea Action Items - Appendix
2011 Aspen Area Community Plan - Sept 15, 2011
Aspen Idea Policies and Action Items
FACILITIES
II.1. Maintain the legacy of the Aspen Idea by enhancing and preserving our non -profit
and quasi - public facilities and spaces and ensuring that development of new facilities is
consistent with community goals , including:
• use by a diverse range of people;
• collaboration with other groups;
• programs that reach outside the facility itself and into the public realm;
• meaningful and affordable local participation in programs and offerings;
• encouraging local talent;
• an emphasis on renovation and adaptation of current structures;
• multi - purpose space; and
• use of reusable materials and renewable energy in its design and construction.
(see also Managing Growth for Community & Economic Sustainability Chapter)
(Community Goal, Collaborative Initiative)
II.1.a Explore amendments to the City and County Land Use Codes to implement the policy. (I - P,
City Manager, County Manager, non -profit groups, etc)
II.1.b Explore community partnerships, amendments to the City and County Codes, and other
methods to prevent the conversion of civic or non -profit facilities to private use. (I - P, City
Manager, County Manager, non -profit groups, etc)
Aspen Idea Action Items - Appendix
Appendix - 5
P Sept 2 11 Elhibii a
2011 Aspen Area Community Plan Sep 15, 0
Vision
: Historic preservation connects us to our heritage, enabling us
: to learn from and appreciate the stories and context of our
: past. Preserving our historic resources differentiates us as a
: community and contributes to our long -term cultural awareness
1E . ,. _
: and sustainability as a community. • 0 : ,, i . Philosophy
- I _ Preserving the historic built environment is vital to our culture:
We are all stewards of our history. We must consider what
(13 •-_
° ►,4 we hope to pass on to future generations. Through effective
till - outreach and education, we strive to raise community
�� �' awareness so that all of us feel responsible for the preservation
of our history. While the overall goal of preservation is
L foremost, the process should be one of balance, predictability,
fairness, consistency and integrity.
W . 1 ---. . • Preservation of historic structures and sites, the historic town
layout, landscapes, and neighborhood ditches in r
* connect us to the people, patterns,
" it `. ' • and events that are the fabric of our town in a way that
L 1 : enriches our future. In preserving our history, we ensure
" : our culture and legacy is imparted to future generations. A
a) . t + respectfully restored historic structure or site honors the history
L l l : and culture of our town, whereas a demolished one erases a
piece of the Aspen story forever.
CL .
• We must build on what we have by authentically preserving
historic structures and creating thoughtful new buildings
that are compatible with that feeling of historical continuity.
Sensitivity to mass, scale, and building proportions directly
V : influence how people perceive our town. Our built environment
reflects the character of our town's layering of history. By
1 : authentically preserving historic structures and creating
L : thoughtful new buildings we achieve historical continuity. While
a+Fewing for we encourage creativity, new buildings must be
: sensitive to historic patterns.
o •
&+ What's Changed Since 2000
- : Over the past ten years, historic preservation policies have
undergone significant changes.
ra`r In 2005, Pitkin County passed a significant revision to the
: Land Use Code providing for the voluntary protection of
: the important historic properties within the Urban Growth
- _ , - • - -'•. ' Boundary. These code provisions have been successful
_ in encouraging historic preservation. In 2008 the County
completed work onthe.a_Historic Preservation Handbook, which
includes background information on the history of the County,
a description of the incentives available to historic property
owners and a listing of good preservation practices.
Historic Preservation
62
2011 Aspen Area Community Plan - Sept 15, 2011
In December 2006, the City Council established an emergency
moratorium on building permits in the Commercial Core (CC) History of Preservation in
zone district while staff researched options on preserving the the Aspen Area
interiors of historically designated buildings. In December 2008,
the City Council lifted the moratorium without taking specific
action on the issue. The City of Aspen first took
• steps to preserve historic
2007, City Council placed temporary properties when the Main
In July y p p ry protections on Street Historic District and
post -war properties that might be worthy of preservation. the Commercial Core Historic
There was extensive community discussion and debate District were established in
about the appropriate protections for these resources. In _ the early 1970s. In addition,
January 2011, after hearing recommendations from a Historic a handful of historic structures
Preservation Task Force, City Council approved changes to the were designated as landmarks
Historic Preservation Program to recognize the importance of through the 1970s - but a
both Victorian and Modern (post -war) buildings. Referred to more comprehensive approach
as Aspen Modern, the preservation of Modern or mid - century was taken in the '80s and '90s
when more than 200 historic
buildings is entirely voluntary, similar to the Pitkin County properties were land marked.
program, which requires owner consent for designation. The city currently has almost
AspenModern seeks to incentivize the preservation of important 300 properties that are
buildings that are representative of Aspen's early ski era, its designated historic.
emergence as an intellectual center, and development as a ski
town. Definitions:
Historic Preservation
Benefit Package: A group
What's New in the 2011 of incentives offered
to owners of historic
• Jandmarks to encourage
AACP : good historic preservation
practices and to assist in
their role as stewards of
There are no substantive differences in the 2011 AACP Aspen's heritage,
compared to the 2000 AACP. Historic Preservation continues
to be an important community goal. One new policy calls for City TDR Program: Allows
further exploring methods to preserve historically significant Jandmarks to permanently
remove unused square
interiors in publicly accessible buildings. footage, in increments of
250 square feet, from the
historic property to be
sold on the free market
Linkages as extra floor area to be
constructed on another
property within the city
limits. This program
Historic preservation is an important element of the resort reduces development
economy because it helps us to physically illustrate our cultural pressure on historic
legacy, enabling us to "tell our story" to future generations. properties,
"Heritage Tourism" is a widely accepted
and proven strategy that attract .sit'g visitors. This economic
development is an off -shoot benefit of historic preservation. Historic
Preservation Growth &
Economy
Historic preservation is also aligned with our environmental .
ethic. The preservation and maintenance of historically
designated buildings is environmentally responsible Communit
compared to recent trends toward demolition and Character
replacement. Energy is saved by retaining existing structures
and making them more efficient, rather than demolishing the
structure and building anew.
Historic Preservation
63
2011 Aspen Area Community Plan - Sept 15, 2011 •
Historic Preservation Policy
Policies Categories
gr. H IC PRESERVATION EDUCATION
I.1. Raise public awareness and appreciation for the many eras Collaborative Initiative
of Aspen's story.
I.2. Improve public awareness and understanding of the City Collaborative Initiative
and County Historic Preservation Programs.
II. UPDATING THE HISTORIC PRESERVATION PROGRAM
II.1. Ensure that city codes support the historic integrity Work Program for Planning,
of designated structures and ensure compatibility with the Proposed Code Amendment
surrounding context in terms of site coverage, mass, scale,
height and form. (See Managing Growth for Community &
Economic Sustainbility Policy IV.3)
II.2. Ensure that the Historic Preservation Benefits Package Work Program for Planning
encourages owners of landmark property to preserve structures Department
to the highest possible degree of historic integrity while
minimizing adverse impacts to the neighborhood.
II.3. Encourage the use of the City's Historic Transferable Work Program for Planning
Development Right Program (TDR) as a method of preserving Department
the historic integrity of designated structures.
1 III. PUBLIC SECTOR
III.1. The public sector should set an example as a responsible Work Program for Planning
steward of preservation and adaptive re -use of historic and Asset Management
buildings. Departments
r
IV. PUBLICLY ACCESSIBLE INTERIORS
IV.1. Explore code changes to preserve exceptional character- Proposed Code Amendment
defining historic interiors in public buildings and publicly
accessible buildings.
Historic Preservation
64
2011 Aspen Area Community Plan - Sept 15, 2011
Historic Preservation Policy
•
Policies Categories
Ml. REVIEW PROCESS & ENFORCEMENT
Si
V.1. The Historic Preservation Commission's review process Work Program for Planning
si should be positive, productive and fair, with a high level of Department and HPC
integrity, consistency and collaboration.
V.2. Routinely and fairly- consistentlyenforce property specific Work Program for Planning
approvals. Department and HPC
liiii EFFICIENCY
VI.1. All historic landmark properties should be maintained in Proposed Code Amendment
a manner that improves energy efficiency :
without compromising architectural integrity.
•
•
Historic Preservation
65
2011 Aspen Area Community Plan - Sept 15, 2011
Historic Preservation Policies and Action
Items
I. HISTORIC PRESERVATION EDUCATION
I.1. Raise public awareness and appreciation for the many eras of Aspen's story.
(Collaborative Initiative)
I.1.a Create a publicly - accessible online database to collect and distribute information about our
historic buildings. (I - P, Aspen Historical Society)
I.1.b Establish a system for compiling information about significant buildings that are demolished,
including photographs and relevant stories about people and events associated with those
buildings. (LT - P, Aspen Historical Society)
I.1.c Establish a Landmark Signage Program with standards for interpretive signs. (I - P, HPC)
I.1.d Collaborate with local organizations to plan events and related materials regarding our history
and architectural innovation. (LT - P, local agencies)
I.Z. Improve public awareness and understanding of the City and County Historic
Preservation Programs. (Collaborative Initiative)
I.2.a Implement a comprehensive education program that explains the overall goal of the
preservation programs, and rights and obligations of owners, developers, Realtors® and licensed
historic contractors. (I - P)
I.2.b Update standards for public notices to include a non - technical summary about proposed
projects and links to on -line development plans, staff reports, 3 -D modeling, and meeting
schedules. (I - P)
I.2.c Use 3 -D modeling as an educational tool for the public. (LT - P)
I.2.d Collaborate with local groups, such as the Aspen Historical Society, to plan special events
related to Aspen Area history and architectural innovation, etc. (I - P, local agencies)
1.2.e Provide educational opportunities and training for historic preservation contractors.
II. UPDATING THE HISTORIC PRESERVATION PROGRAM
II.1. Ensure that city codes support innovative development while respecting the historic
integrity of designated structures and ensuring compatibility with the surrounding
context in terms of site coverage, mass, scale, height and form. See Managing Growthfor
Community & Economic Sustainability Policy IV.3 (Work Program for Planning, Proposed
Code Amendment)
II.1.a Review Historic Preservation Design Guidelines and Commercial Design Guidelines to ensure
that development is compatible with historic resources. (I - P)
II.1.b Use 3 -D modeling to implement the policy. (I - P)
Historic Preservation - Appendix
Appendix - 40
.-
2011 Aspen Area Community Plan - Sept 15, 2011
II.2. Ensure that the Historic Preservation Benefits Package encourages owners of
landmark property to preserve structures to the highest possible degree of historic
integrity while minimizing adverse impacts to the neighborhood. (Work Program for
Planning)
II.2.a Use 3 -D modeling to compare and contrast what has been allowed under the Historic
Preservation Design Guidelines and Benefits Package to what would have been allowed under
regular zoning requirements. Consider amending the code to address impacts on the neighborhood
based on the findings. (I - P)
II.2.b Research benefit packages for preserving properties in other communities, and incorporate
best practices into City and County codes. (I - P)
II.2.c Explore the creation of benefits that do not affect development size, such as fee waivers or
tax incentives, for historic properties (LT - P)
II.3. Maximize the use of the City's Historic Transferable Development Right Program
(TDR) as a method of preserving the historic integrity of designated structures. (Work
Program for Planning Department)
II.3.a Explore amending the Code to require Planned Unit Developments (PUD ) to purchase TDRs
for any square footage above the underlying zone district allotment. (LT - P)
SO III. PUBLIC SECTOR
III.1. The public sector should set an example as a responsible steward of preservation
and adaptive re -use of historic buildings. (Work Program for Planning Department)
III.1.a Establish a long -term plan for the viability, functionality and energy efficiency of all publicly -
owned historic buildings. (I - P)
III.1.b Evaluate publicly -owned buildings and sites that are potential historic resources for
possible designation while also exploring appropriate changes in use or additions using new
Context Papers, Designation Criteria and Integrity Scoring System. (I - P)
III.1.c Explore purchasing historic properties that can also meet buy -down program goals for
Community Workforce Housing. (I - P, APCHA)
IV. PUBLICLY ACCESSIBLE INTERIORS
IV.1. Explore code changes to preserve exceptional character - defining historic interiors
in public buildings and publicly accessible buildings. (Work Program for Planning and
Asset Management Departments)
IV.1.a Inventory historic landmarks that are publicly accessible and identify character - defining
interior features. (I - P)
IV.1.b Establish criteria for historic designation of character - defining historic interiors that balance
preservation, functionality, and energy efficiency. (I - P)
IV.1.c Use the Secretary of the Interior's Standards for the preservation of historic interiors as
guidelines for amendments to the Land Use Code. (LT - P)
Historic Preservation - Appendix
Appendix - 41
2011 Aspen Area Community Plan - Sept 15, 2011
V. REVIEW PROCESS & ENFORCEMENT
V.1. The Historic Preservation Commission's review process should be positive,
productive and fair, with a high level of integrity, consistency and collaboration. (Work
Program for Planning Department and HPC)
V.1.a Ensure updates to the Historic Preservation program reflect the policy. (I - P)
V.2. Routinely and fairly- consistently enforce property specific approvals. (Work Program
for Planning Department and HPC)
V.2.a Improve the City's and County's enforcement of its rules and regulations related to historic
preservation. (I - P)
V.2.b Require on -going communication with staff during any renovation of or addition to historic
structures or sites. (I - P)
V.2.c Examine the penalties for owners and historic contractors when they violate approvals to
determine if these penalties are effective and fair. Amend the code based on the findings. (LT - P)
VI. ENERGY EFFICIENCY
VI.1. All historic landmark properties should be maintained in a manner that improves
energy efficiency architectural integrity.
(Proposed Code Amendment)
VI.1.a Provide owners of historic landmarks with free essistnrnee- advice from the Building
Department to facilitate energy - efficiency upgrades. (I - B)
VI.1.b Provide information about energy- efficiency loans, tax credits. and other resources to all
property owners that go through the historic preservation review process. (LT - P, B)
1
Historic Preservation - Appendix
Appendix - 42
2011 Aspen C.,
en Area Community Plan - Sept
P h' t 15, 2011 P
: Vision
: • We will strengthen the quality of life and well -being for
: all people in our community by providing or promoting
: opportunities in housing, jobs and access to services through all
W phases of life, from education to public safety and health.
•
Philosophy
■ i A •
: Providing health and human services for anyone who calls the
'' s f : Aspen Area "home" is integral to the long term sustainability
1 i..'. '�� of our community. Local governments, non - profits and
w s V
t ' : community groups have made progress in addressing the needs
of the "Lifelong Aspenite," but gaps still exist in the provision of
. essential services, including adequate housing and health care
a r `z i • options for all community residents. We value a collaborative
. approach to finding creative, sustainable solutions.
in •
We are guided by professional, legal and community standards
• in providing opportunities for people of all ages and abilities to
: achieve a higher quality of life through:
IC C il.;')i Illr'' : • Self- Reliance: We must work together to help each person
• in our community meet his or her basic needs and remain
u - : self - sufficient to the greatest extent possible.
Cin . . a .4 .
: • Public Safety: We must continue to ensure that our safety
-. wit
V I I y. , . " r : services (police, sheriff, fire, child and adult protection,
f i
0 . Mountain Rescue and emergency response, etc.) are
joi_
- -- efficient, effective, accessible and coordinated.
• Health and Well- Being: We must encourage the highest
O
level of personal health for everyone in our community
p Y Y
through programs that encourage healthy lifestyles, reduce
CD risks, and create access to quality health care regardless
of age, income or ability. Local and regional public health
agencies, local boards of health, providers, and non - profits
must work together to ensure community -wide access to a
_ comprehensive set of health services.
• Education and Lifelong Learni We must work
• . , together to ensure educational opportunities are available to
t all members of our community.
NC
p ' ILL PROTEC1 -,
DISTRICT
The Lifelong Aspenite
66
2011 Aspen Area Community Plan - Sept 15, 2011
What's Changed Since Definitions
2000 Community Health Impact
Assessment: a process that
The recent economic downturn has increased the demand for measures health statutes and
health risks of the population
health and human services throughout the country, including and the capacity of the public
here in Aspen. While demand has increased, funding sources health system to meet those
have not been able to keep pace, and private philanthropy, as needs. It is a formal approach
well as state and federal funding has decreased. to identifying health needs
and health problems in a
This chapter identifies many programs and initiatives that will community.
require funding into the future. Securing these sources will be Board of Health / Local
an important part of implementing the policies in this chapter.
Public Health Agency:
The 2008 Public Health Act
Aspen has the only dedicated sales tax funding early childhood requires local designation of
education in the nation. Voters approved the sales tax in 1990, Local Public Health Agencies
and re- authorized it in 2008. This sales tax funds over 90% to oversee public health
of the costs to run Kids First, which provides childcare in the priorities and services. In the
Aspen Area. The tax is set to expire in 2040. Aspen Area the City Council
. and the Board of County
Pitkin County voters approved a new property tax in 2002 to Commissioners are each Local
support the Healthy Community Fund, and voted to renew Public Health Agencies for
and increase revenues in 2006. The fund provides grants to their r jurisdictions.
area non - profits that support health and well -being in the Self Sufficiency Standard:
community. In 2010, more than $1.4 million was granted to 61 Measures how much income
health & human service and community non -profit programs. working families need to
The tax is set to expire in 2012 unless it is renewed again. meet their basic costs without
public or private assistance.
In 2010, Aspen Valley Hospital received approval to begin a It is calculated on a county -
facilities expansion. This is funded in part by a bond approved by county basis, and includes
by voters in Nov 2010. all costs a working family
has, including housing, child
care, food, health care,
While City and County governments play an important transportation, and taxes.
leadership role in addressing the health and human services
gaps and demands in service (as the local Boards of Health and Restorative Justice: An
with direct responsibility for Kid's First, Senior Services and approach to justice where
the Healthy Community Fund),, there are dozens of non - profits, offenders are encouraged to
taxing districts (such as Aspen Valley Hospital, schools, CMC) take responsibility for their
and other entities that provide health and human services. One actions and "to repair the
of the primary goals of this new chapter is to bring a range of harm example) done" - iz
to ether to explore innovative and collaborative ways
(for example) apologizing,
groups 9 p y returning stolen money,
to provide health and human services to our community. This or (fer exernple) doing
ethic of community and regional cooperation and collaboration community service.
enhances our quality of life.
Family Friendly: A variety of
working practices designed to
enable employees to achieve a
satisfactory work -life balance.
Healthy Family
Functioning: Healthy families
promote the emotional,
physical and social welfare of
individual family members.
Among the many factors that
4 contribute to this process are
a family's internal strengths
and the durability of the
family unit.
The Lifelong Aspenite
67
2011 Aspen Area Community Plan - Sept 15, 2011
What's New in the 2011
AACP
For the first time, the Aspen Area Community Plan includes a
chapter that highlights the services needed to help nurture and r
•
•
•
support a healthy community. While past community plans have
promoted a high quality of life through growth management
tools, affordable housing policies, environmental programs,
and transportation initiatives, they have not comprehensively
addressed the health and human services needed to support
our community. This chapter focuses on the sustainability of our
entire community through health, safety, aid economic and
family services.
Linkages
Our success in creating affordable housing and a Lifelong
demographically diverse year -round community has resulted in • Aspenite Housing
increased needs for services related to health, education and
safety. Creating job, volunteer, and educational opportunities • • that support our economy will help ensure the community :
continues to support the Lifelong Aspenite. Our affordable housing program is critical to the success of ensuring future generations are able to call Aspen home. n Idea
Parks
Recreaction
Open Space &
Trails
N
1
1
The Lifelong Aspenite
68
2Q11 Aspen Area Community Plan - Sept 15, 2011
The L ifelong Aspenite Policy
Poli Categories
OF
I. SELF - RELIANCE
I.1. Ensure that affordable, accessible high quality childcare is Community Goal
available for all families who need it.
I.2. Encourage businesses to adopt family - friendly employment Collaborative Initiative
policies.
I.3. Promote self - sufficiency and self - reliance through Collaborative Initiative,
coordinated, comprehensive and sustainable programs. Work Program for Health
and Human Services
I.4. Expand the opportunity for safe and healthy housing for Work Program for Health
those in need, including older adults, people with disabilities, and Human Services and
and low- income populations. APC
I.5. Ensure that all community members have access to all Work Program for Health
public assistance programs for which they qualify. and Human Services
II. PUBLIC SAFETY
II.1. Ensure a safe community. Community Goal
II.2. Ensure a safety net exists for all at risk Aspen Area Community Goal
residents, visitors and workers who may be at risk.
II.3. Reduce juvenile and adult crime. Work Program for Health
and Safety Agencies
The Lifelong Aspenite
69
2011 Aspen Area Community Plan - Sept 15, 2011
The Lifelong Aspenite Policy
Policies Categories
II . HEA AND WELL -BEING
III.1. Promote community -wide collaboration to address health Community Goal, Work
and social service needs throughout the community and in Program for Health and
association with new development. Human Services, Proposed
Code Amendment
III.2. Ensure that a comprehensive health care system exists Community Goal,
and that the community is aware of the system. Collaborative Initiative
III.3. Ensure that residents, regardless of payer source, Community Goal,
have access to primary care including prevention, palliative Collaborative Initiative
care, long -term care and health maintenance services,
—
Community Goal,
III.4. Ensure that residents of all ages and abilities have access Collaborative Initiative
to a comprehensive mental health and substance abuse system
that addresses acute and chronic mental health needs.
Community Goal,
III.5. Ensure that all residents have access to a comprehensive Collaborative Initiative
dental program.
Collaborative Initiative
III.6. Promote healthy family functioning.
Community Goal,
III.7. Promote and provide access to organic and sustainable Collaborative Initiative
local and regional food production.
IV. EDUCATION AND LIFELONG LEARNING
IV.1. Ensure all residents have access to local educational Community Goal,
opportunities. Collaborative Initiative
70
2011 Aspen Area Community Plan - Sept 15, 2011
The Lifelong Aspenite
Policies and Action Items
SEL RELIANCE
I.1. Ensure that affordable, accessible high quality childcare is available for all families
who need it. (Community Goal)
I.1.a Establish an on -going program that encourages and supports parent engagement and
leadership in childcare programs and schools. (LT - Aspen K -12, KF, PH, Community Non - Profits,
HHS)
I.1.b Work with local, regional, state, and federal organizations to maintain and increase funding so
that early childhood education remains affordable. (I - KF)
I.1.c Improve the quality of childcare through a variety of tools, such as grants, coaching, pre -
licensing support and Qualister Rating. (I - KF)
I.2. Encourage businesses to adopt family - friendly employment policies. (Collaborative
Initiative)
I.2.a Educate employers, increase public awareness and explore lobbying for legislation regarding
the "best business practices" to enhance business productivity while supporting families. (I - HHS,
KF, CMC, Private Sector)
I.2.b The public sector should serve as a model for implementing this policy. (LT - HHS, KF, City
Manager, County Manager)
I.3. Promote self - sufficiency and self - reliance through coordinated, comprehensive and
sustainable programs. (Collaborative Initiative, Work Program for Health and Human
Services)
I.3.a Educate our community about the Self- Sufficiency Standard, the importance of earning a
livable wage, and the resources available to promote self- sufficiency. (I - HHS, PH, Aspen K -12, KF)
I.3.b Identify all local subsidies, such as RFTA, APCHA, Child Care assistance, food programs and
health care, and educate our community about their monetary value. (LT - HHS, RFTA, APCHA, KF,
PH, Community Non - Profits, Private Sector)
I.3.c Encourage programs that will foster cultural and language integration in businesses and
schools. (LT- Community Organizations)
I.3.d Ensure that community is literate by providing opportunities for English and other language
learning. (LT- Aspen K -12, CMC, Community Organizations)
I.3.e Promote enforcement of fair job and housing laws and ensure effective bilingual
communication. (LT- Community Non - Profits, APCHA)
I.4. Expand the opportunity for safe and healthy housing for those in need, including
older adults, people with disabilities, and low- income populations. (Work Program for
Health and Human Services and APCHA)
I.4.a Establish a comprehensive network of in -home services to support seniors and people with
disabilities. (I - HHS, SrS, Senior Council, Private Sector)
The Lifelong Aspenite - Appendix
Appendix - 43
2011 Aspen Area Community Plan - Sept 15, 2011
I.4.b Explore a range of options to ensure availability of all levels of care accommodations and
services for older adults and the disabled so they can chose to remain members of the community
for life. (LT- SrS, Senior Council, Private Sector)
I.4.c Explore the concept of transitional and permanent low- income housing for community
members striving to become self - reliant. (LT - Private Sector, HHS, Community Non - Profits, APCHA,
P)
I.5. Ensure that all community members have access to all public assistance programs
for which they qualify. (Work Program for Health and Human Services)
I.5.a As the budget allows, maximize all state /federal allocations by increasing the income levels
under which members of the community may access public assistance programs. (I - HHS, KF,
APCHA)
I.5.b Lobby the state and federal government to change assistance guidelines and funding to
reflect the self - sufficiency standard. (I - HHS, City Manager, County Manager)
I.5.c Explore public transportation options to enable community members to access public
assistance programs throughout the Roaring Fork Valley. (I - RFTA, T, HHS)
{BLIC SAFETY
II.1. Ensure a safe community. (Community Goal)
II.1.a Strengthen coordination between public safety, schools and non - profits to support education,
awareness and prevention programs. (Ex: Teen and Dating Violence Education courses at Aspen
HS) (I - HHS, LE, Community Non - Profits, Aspen K -12)
II.1.b Establish reliable funding and staffing levels to provide public safety operations to meet
growing public needs and unfunded mandates. (LT - HHS, PH, LE)
II.1.c Promote conflict resolution skills amongst neighbors and homeowners' associations. (I - LE,
Community Non - Profits)
II.1.d Explore expanding community policing and neighborhood watch programs. (LT - LE)
II.1.e Participate in local and regional training on emergency plan components and instill a strong
incident command culture (LT - LE)
II.1.f Encourage the Public Safety Council to continue clarifying roles and responsibilities in order
to be responsive to changes in homeland security and to protect the Aspen Area residents, workers
and visitors. (LT - LE)
II.1.g Strengthen local and regional emergency response teams. (LT - LE, PH, HHS, AVH, Aspen K-
12, CMC)
II.2. Ensure a safety net exists for --k Aspen Area residents, visitors and workers_
who may be at risk. (Community Goal)
II.2.a Create programming to reduce the incidence of family violence and ensure the safety,
permanency and well -being of children in the Aspen area. (I - HHS, LE, PH, Aspen K -12, KF,
Community Non - Profits)
II.2.b Streamline and coordinate the community response to incidents, such as family violence,
financial exploitation of adults and people with disabilities, and sexual assault, through enhanced
collaboration among the appropriate agencies. (I - HHS, Response, DA's office, Law Enforcement,
Mental Health and Substance Abuse counselors, Probation, Case management programs,
Community Non - profits)
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2011 Aspen Area Community Plan - Sept 15, 2011
II.2.c Develop a comprehensive inmate re -entry program. (LT - LE, HHS, Community Non - Profits)
II.2.d Explore the creation of year -round homeless shelters, half -way houses and programs that
address mental health, substance abuse, physical health, job assistance and case management. (LT
- Community Non - Profits, HHS)
II.2.e Ensure dedicated funding and comprehensive resource development to provide coordinated,
timely and quality services to at risk Aspenites. (LT- HHS, City Manager, County Manager, LPHA,
PH)
II.3. Reduce juvenile and adult crime. (Work Program for Health and Safety Agencies)
II.3.a. Support recreational, cultural, and educational choices for youth to keep kids safe and
engaged in the community, including mentoring and after - school and recreation programming (I
- HHS, Community Non - Profits, CR, Aspen K -12)
II.3.b. Create a Restorative Justice Program and /or other alternative sentencing for juveniles and
adults that allow for people to learn from and make amends for their crimes (I - LE, Community
Non - Profits)
II.3.c. Develop and implement programs that provide prevention, intervention and treatment for
juvenile sexual offenders. (LT - HHS, Community Non - Profits)
I. HEALTH AND WELL -BEING
III.1. Promote community -wide collaboration to address health and social service needs
throughout the community and in association with new development. (Community Goal,
Work Program for health and Human Services, Proposed Code Amendment)
III.1.a Conduct a Community Health Assessment for the Aspen Area every 5 years and analyze,
prioritize and implement findings. (I - HHS, PH, LPHA, EH, AVH, Community Non - Profits)
III.1.b Identify specific gaps in our health and social service networks. (I - HHS, PH, LPHA, EH,
AVH, Community Non - Profits)
III.1.c Establish and implement a long term strategic plan to fund creative and sustainable
1 solutions to the gaps in service. (I - HHS, LPHA, PH, EH, City Manager, County Manager)
III.1.d Address the gaps in the health and social service networks, with a goal of providing
accessibility and affordability. (LT- Aspen K -12, HHS, Private Sector, Community Organizations, KF)
III.1.e Explore possible amendments to the City and County codes to include review criteria for
self - reliance, health, and safety issues. (I - P, HHS)
III.1.f Explore the creation of a fee or other methods to mitigate impacts from development. (I
- HHS, P, PH, SE)
III.1.g Add Health and Human Services to the regular internal review as a referral for land use
applications. (I - HHS, P, APCHA, PH, LE, Community Non- Profits, EH)
III.1.h Ensure all residents have access to quality and affordable fitness programs, including
adaptive care. (LT - HHS, ARD, P /OS)
1II.2. Ensure that a comprehensive health care system exists and that the community is
aware of the system. (Community Goal, Collaborative Initiative)
III.2.a Educate the community about the importance of environmental and lifestyle risk factors,
and provide programs to help reduce those risks (I - EH, HHS, LPHA, PH)
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2011 Aspen Area Community Plan - Sept 15, 2011
III.2.b Strengthen partnerships and communication between health care agencies and providers
to enhance community health programming, cohesive case management and electronic
communication. (LT- PH, HHS, AVH, Private Sector Health Providers, KF, EH, LPHA)
III.2.c Create a seamless system of services for families to support their children's positive
development from birth through school -age. (LT - KF, PH, Aspen K -12)
III.2.d Create an outreach program to link community members to health insurance. (I - HHS,
Private Sector Health Providers)
III.2.e Support future opportunities and programs that will maximize the local benefits of Health
Care Reform. (LT - HHS, PH, AVH, Private Sector, Community Non - Profits)
III.2.f Educate the community regarding the connection between improved child development and
success in school and life. (I - KF, Aspen K -12, PH, HHS)
III.2.g Create comprehensive, accessible and bilingual tools, such as a phone and web directory,
that provide information about available health, safety, education and social services. (I - HHS,
LPHC, All Departments /Agencies)
III.2.h Continue collaboration and communication between the City and County Boards of Health. (I
- PH, EH, LPHA)
III.3. Ensure that residents, regardless of payer source, have access to primary care
including prevention, palliative care, long -term care and health maintenance services—
. (Community Goal, Collaborative Initiative)
III.3.a Work with local and regional healthcare partners to develop, implement and align
community health priorities through the Community Health Assessment. (I - PH, LPHA, EH, AVH,
Community Non - Profits)
III.3.b Determine and address the need for improved access to Medicare, Medicaid, CHP+ and
indigent care providers in the Aspen Area. (I - PH, Community Non - Profits, HHS, AVH, private
providers, SrS)
III.3.c Collaborate with local, regional and state organizations to implement the policy. (LT - KF,
PH, AVH, HHS)
III.3.d Support community efforts to attract and engage health care providers to share in the
provision of health services to residents over 65 and people with disabilities (Medicare insured). (I
- PH, HHS, SrS, AVH, Private Sector)
III.3.e Explore the creation of a school -based health clinic and resource center in the Aspen School
District (LT - Community Non - Profits, Aspen K -12 , HHS)
III.3.f Address the causes of childhood and adult obesity through development of comprehensive
programs and education about nutrition, physical activity and access to healthy food. (LT - PH,
LPHA, Aspen K- 12, Community Non - Profits, Private Sector)
III.3.g Support partnerships to create year -round safety education and prevention programs, and
secure funding. (LT - AVH, PH, EH, LE, Aspen K -12, RFTA, CMC)
III.4. Ensure that residents of all ages and abilities have access to a comprehensive
mental health and substance abuse system that addresses acute and chronic mental
health needs. (Community Goal, Collaborative Initiative)
III.4.a. Work with community non - profits and local mental health and health care providers, to
create a comprehensive, integrated and sustainable mental health system. (I - Community Non -
Profits, HHS, Private Sector)
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2011 Aspen Area Community Plan - Sept 15, 2011
III.4.b Collaborate with local, regional and state organizations that work with children and families,
to increase access to preventive care in all mental health areas for children. (LT - KF, Community
Non - Profits, HHS)
III.4.c. Ensure that accessible and affordable mental health screening and treatment is available. (I
- Community Non - Profits, SrS, HHS)
III.4.d. Work with public and private mental health practitioners to create an action plan that
addresses senior issues, especially depression and anxiety. (I - SrS, Community Non - Profits)
III.4.e Support the creation and implementation of a comprehensive suicide prevention program. (I
- Community Non - Profits, HHS)
III.4.f. Enhance substance abuse prevention education for children, adults and families. (I -
Community Non - Profits, Aspen K -12, HHS)
III.4.g. Establish sustainable detoxification services and programs for the Aspen Area. (LT -
Community Non - Profits, HHS)
III.5. Ensure that all residents have access to a comprehensive dental program.
(Community Goal, Collaborative Initiative)
III.5.a. Explore the creation of a local and /or regional low- income dental care program. (I- PH,
LPHA, HHS, Community Non - Profits)
III.5.b Provide community outreach, communication, and education on the importance of oral
health and the availability of affordable dental services available in the Roaring Fork Valley. (I
- Community Non - Profits, PH, HHS)
III.5.c Ensure dentistry for all ages is accessible and affordable. (LT - Private Sector)
III.6. Promote healthy family functioning. (Collaborative Initiative)
III.6.a. Provide consistent, quality education about what behaviors reflect healthy family
functioning and about the availability of resources that support healthy family development. (LT
- KF, PH, HHS, Aspen K- 12)
III.6.b Create a network of "Family to Family" support programs to use local families to mentor
residents who have relocated to the area, who may be isolated from extended family or who
may lack the knowledge or skills related to healthy development and interactions. (LT - HHS, PH,
Community Non - profits)
III.6.c Support intergenerational and intercultural programming in all public facilities. (LT - KF, SrS,
HHS)
II1.6.d Establish an "Active Retiree Database" that includes a list of retirees and their talents /skills,
along with a list of volunteer and part -time/ full -time "help wanted" opportunities to match people
with activities /jobs (LT - ACRA, Private sector, SrS)
1II.7. Promote and provide access to organic and sustainable local and regional food
production. (Community Goal, Collaborative Initiative)
III.7.a Implement programs and policies to support co- operatives and local production of
good, clean, and fairly priced food. (LT - City Manager, County Manager, LPHA, EH, Community
Organizations)
III.7.b Amend City and County land use codes to eliminate regulatory barriers to small -scale
personal agriculture, such as rooftop gardens, green roofs, cold frames, and green houses. (LT - P)
The Lifelong Aspenite - Appendix
Appendix - 47
2011 Aspen Area Community Plan - Sept 15, 2011
III.7.c Explore the use of public lands for community gardens and permaculture activities. (I - P,
P /OS, Community Organizations)
III.7.d Coordinate efforts to educate the community about local food production, including
programs that teach gardening. (LT - CMC, EH, Community Organizations)
III.7.e Create incentives so Women Infants and Children (WIC) nutrition program vouchers are
accepted for fresh produce at the Aspen Farmer's Market. (I- PH, LPHA, City Manager, County
Manager)
IV. EDUCATION AND LIFELONG LEARNING
IV.1. Ensure all residents have access to local educational opportunities. (Community
Goal, Collaborative Initiative)
IV.1.a Develop targeted education programs, such as reducing early parenthood, to maximize
teens' ability to be self- sufficient as adults. (I - Community Non - Profits, HHS, Aspen K -12, CMC)
IV.1.b Provide access to career paths using local educational partners - Colorado Mountain College,
Aspen School District and others - for community members of all abilities to train and pursue
educational interests leading to locally -based careers. (LT - CMC, Aspen K -12, HHS)
IV.1.c Explore opportunities for our youth, including those with disabilities, to return or remain here
into adulthood. (I - Private Sector, CMC, Community Non - Profits)
IV.1.d Incentivize the creation of jobs and volunteer opportunities for youth, seniors and people
with disabilities. (LT- City Manager, County Manager, HHS)
IV.1.e Explore opportunities for continuing education programs for adults, seniors and anyone who
may be isolated. (LT - HHS, Community Non - Profits)
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Appendix - 48