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Home My WebLink Aboutcoa.cclc.ag.030712 COMMERCIAL CORE & LODGING COMMISSION SPECIAL MEETING SISTER CITIES MEETING ROOM MARCH 7, 2012 8:30 A.M. 8:30 I. Roll call and approval of minutes — February 15th minutes. II. Public Comments not on the agenda (please limit your comme tQ 3 minutes) `I" 4 . III. Commissioner comments IV. Airport update V. Review of 12 days of Aspen 10:00 V. Adjourn • • • L -41. , Or ‘ . "ii 1 - „IL . 1 1 4 N. 4 ...N i t t i coe l l•f irCr: ' Alk.I.: 111111110 PAYS Op !. . - IF - , I' Atrip - .-41W ' SP e n • NI 46,. So" 2:0 - .. . I2 D AYS KICK-OFF WITH FREE ICE SKATING & CHILI SPECIALS • Silver Circle Ice Rink / O 3:00- 4:00pm - __ TEDDY BEAR STORY HOUR • Wheeler /Stallard Museum 5:00- 7:00pm 12 BARS OF ASPEN: HOLIDAY DRINK SPECIAL • CP Burger 6:30pm THEATRE ASPEN'S ANNIE • Wheeler Opera House s;.;14. 2 :00- 4 :011pm FREE! COOKIES & COCOA WITH ASPEN POLICE & PITKIN COUNTY SHERIFFS •Cooper Ave. Mall ( 3:00- 5:OOpm FREE! HOLIDAY ORNAMENT MAKING WITH ASPEN ART MUSEUM • Limelight Lodge i i 1 3:00- 5:00pm FREE! VISIT WITH SANTA • Limelight Lodge s 5:00- 7:OOpm 12 BARS OF ASPEN: HOLIDAY DRINK SPECIAL • Fiubarr's C r 6:30pnt THEATRE ASPEN'S ANNIE • Wheeler Opera House ...._4. 12:30- 4:30pm FREE! VISIT SANTA'S LIVE REINDEER • • Wagner Park Clock Tower r 22 2:00.2:30pm SANTA DRIVES AROUND ASPEN ON A FIRE TRUCK • Dowtnowit Aspeu 2:30- 3:30pm FREE! VISIT SANTA, ENJOY COOKIES & COCOA • Aspen Fire Station 5:00- 7:OOpm 12 BARS OF ASPEN: HOLIDAY DRINK SPECIAL • Su Casa 5:00- 9 :O0pm WINTER SOLSTICE ARTWALK SPONSORED BY ASPEN SOJOURNER • Downtown Aspen 7:O0pm THEATRE ASPEN'S ANNIE • Wheeler Opera House ' 8 :30pm RUFUS WAINWRIGHT • Belly Up Aspen 12:30-4:30pm FREE! VISIT SANTA'S LIVE REINDEER • Wagner Park Clock Tower 2 3 2:00 & 7:OOpm THEATRE ASPEN'S ANNIE • Wheeler Opera House 4:00- 5:00pm FREE! COOKIE DECORATING • HotelJerome 5:00- 6 :00pm SANTA VISITS HOTEL JEROME • Hotel Jerome 5:00- 7:00pm 12 BARS OF ASPEN: HOLIDAY DRINK SPECIAL • J Bar �-- 6:OOpm LOCAL VOCALS VICTORIAN CAROLERS • Hotel Jerome 21 2:00- 4:OOpm 0:00- 7:00pm FREE! MAKE YOUR OWN S'MORES • Wagner Park Clock Tower 12 BARS OF ASPEN: HOLIDAY DRINK SPECIAL • Zane's Tavern 6 :OOpm LOCAL VOCALS VICTORIAN CAROLERS • Hotel Jerome 25 2:00- 4:OOpm 5:00- 7:OOpm FREE! ASPEN CHAMBER GIFT & CANDY CANES • Wagner Park Clock Tower 12 BARS OF ASPEN: HOLIDAY DRINK SPECIAL • The Red Onion 3 :30- 6 :30pm ACES APRES: HOLIDAY OPEN HOUSE, SNOWSHOE TOURS, HOT DRINKS & MORE • I Iailam 1-akc 26 5 :00- 7:00pm 12 BARS OF ASPEN: HOLIDAY DRINK SPECIAL • Cantina 5 :30 & 8:O0pm CRYSTAL PALACE REVUE • Wheeler Opera House 27 3:304:30pm FREE! AUTHOR JILL SILEELEY'S STORY TIME, COOKIES & COCOA • Hotel Jerome, Century Room 5:00- 7:OOpm 12 BARS OF ASPEN: HOLIDAY DRINK SPECIAL • Cantina 8:00- 10:00pm TROMBONE SHORTY & ORLEANS AVENUE • Wheeler Opera Howie 9:OOpm THE FLAMING LIPS • Belly Up Aspen 2 (� 2:00- 4:OOpm FREE! MAKE YOUR OWN S'MORES • Wagner Park Clock Tower ] 4:30- 7:30pm ASPEN ART MUSEUM'S DENNIS BASSO FREESTYLE • St. Regis Aspen 5:00- 7:OOpm 12 BARS OF ASPEN: HOLIDAY DRINK SPECIAL • Lade Annie's Eating House 8:00- 10:OI1pm KIM CARNES, JEFF HANNA, AND MATRACA BERG • Wheeler Opera House 9:OOpm G. LOVE AND SPECIAL SAUCE • Belly Up Aspen 29 1 FREE! ASPEN HOLIDAY PHOTO SHOOT • Wagner Park Clock Tower 5:00- 7:OOpm 12 BARS OF ASPEN: HOLIDAY DRINK SPECIAL • La Palapa 7:30 & 9:15pm JAS DOWNSTAIRS AT THE NELL: CARMEN LUNDY • The Little Nell 10:00pm G. LOVE AND SPECIAL SAUCE • BcIIy Up Aspen 30 2.30- 6.30pm THE AJAX Cu P APRES PARTY BENEFITING AVSC • Silver Circle Ice Rink 5:00- 7:OOpm 12 BARS OF ASPEN: HOLIDAY DRINK SPECIAL • Victoria's Espresso & Wine Bar 7:30 & 9:15pm JAS DOWNSTAIRS AT THE NELL: CARMEN LUNDY • The Little Nell 8:OOpm BEST OF TILE FEST - ASPEN LAFF FEST 2011 • Wheeler Opera I louse 1 5:00- 7:00pm 12 BARS OF ASPEN: HOLIDAY DRINK SPECIAL • The Aspen Brewing Company - 3 8:OOpm- 12:OOam DJ & BONFIRE • Wagner Park # , S:OOpm & 12 :OO F IREWORKS • Aspen Mountain i 0 0 8:30pm ET THE DAVID BROMBERG QUART • Wheeler Opera House . r EVENT SCHEDULE IS SUBJECT TO CHANGE 0 ::.—• f• FOR MORE INFORMATION VISIT WWW.ASPENCHAMBER.ORG /12DAYS OR CAII 970.925.1940 41.1 ri spen 12 Days of Aspen 2011 Executive Summary Over the course of 12 Days of Aspen, Aspen's downtown core was transformed into a winter wonderland of holiday cheer. Free ice skating, s'more making parties, a holiday photo shoot, and visits with Santa and his live reindeer provided exciting entertainment for all ages. The 12 days concluded in style with a bonfire in Wagner Park and two fireworks displays over Aspen Mountain. History: The 12 Days of Aspen celebration began in 2009 in an effort to bring vitality to Aspen's downtown core over the holidays. It is a collaboration between the Aspen er experiences Chamber for Resort Association, visitor. C The 12 Days of City of Aspen to offer events that provide memorable ex p Aspen calendar is a compilation of existing holiday events hosted by the Aspen community. It is supplemented with additional holiday themed activities produced by the ACRA. All of ACRA's events are free and open to the public. Impacts and Outcomes: December 20 -31: 12 Bars of Aspen • 11 different bars offered a holiday drink special each night of the 12 days • Holiday drink specials included a special winter- specific cocktail or a discount on a traditional favorite • Attendees who posted their photo on Facebook were entered in a drawing to win tickets to Belly Up Aspen • New event this year December 22: Visit with Santa's LIVE Reindeer • Starbucks donated coffee and apple cider • 400 cookies from City Market • 4 hours of reindeer • The reindeer took a walk to the Aspen Fire Station to visit Santa and Mrs. Claus • Approximately 650 people on a flow basis __ December 23: Visit with Santa's LIVE Reindeer • -: 3., • Starbucks donated coffee and apple cider • /lc3N1 _ � ., t 300 cookies from City Market 1 • 4 hours of reindeer • The reindeer stood outside of their pen on the Mill St. Mall allowing people to take close -up photos • Approximately 500 people on a flow basis December 24: S'more Making Party • Rocky Mountain Chocolate Factory donated graham crackers, marshmallows, and chocolate • 220 s'mores made in 2 hours • Even more marshmallows were roasted r.- t • This was a new activity; people loved it • Approximately 250 people on a flow basis December 25: Cookies, Candy Canes, and FREE Ornaments • 150 "12 Days of Aspen 2011" Ornaments (a • European Caterers donated hot chocolate • 100 cookies from City Market • 250 candy canes - 9_ S • Approximately 200 people on a flow basis 201:n December 28: S'more Making Party • 335 s'mores made in 2 hours • S'more product purchased from City Market • People arrived early and stayed late to ensure they would get to make their s'more • Approximately 400 people on flow basis December 29: Aspen Holiday Photo Shoot • 10'x10' ACRA tent decorated for the photo set • iPro Center of Aspen donated the use of a 27" iMac computer, a Logitec digital camera, and a Peak 4G wireless modem to take photos and upload them to Facebook in real time • 350 Lofthouse sugar cookies from City Market • Victoria's Wine & Espresso Bar donated hot chocolate • This was a new event; people had a blast dressing up • 107 photos taken of 100 different groups • Approximately 300 people on flow basis a • Va: r( reellnif E - pok S • -13 .4 a,: - - J p+ + • • +c.+ 4114ss lTl spell 12 Days of Aspen 2011 Additional Summary Information For Events NOT Produced by ACRA December 20: 12 Days Kick Off with FREE Ice Skating • Free ice skating provided and supervised by CP Burger • 128 ice skate rentals • Hot chocolate donated by Peach's Corner Cafe • Approximately 300 people on a flow basis December 21: Cookies & Cocoa with Aspen Police Department and Pitkin County Sherriff's Office • Organized by Aspen Police Department and Pitkin County Sherriff's Office • APD and PCSO provided cookies and cocoa • They estimated approximately 250 people on a flow basis December 21: Ornament Making with the Aspen Art Museum; Visit Mrs. Claus • Ornament materials and supervising staff provided by the Aspen Art Museum • Location and Mrs. Claus provided by the Limelight Lodge • Very crowded • Kids seemed to be having a great time December 22: Visit Santa at the Fire Station • Santa, Mrs. Claus, cookies, and cocoa organized and provided by the Aspen Volunteer Fire Department • The fire station was packed , • Long line to see Santa • '* • Kids and parents seemed to be enjoying the event 11 ' 1114 • ,.4y December 23: Cookie Decorating, Santa, and Carolers at Hotel Jerome • Organized and hosted by the Hotel Jerome • Cookie decorating was very crowded: people spilled out of the Antler Bar into the Ballroom • 200 pre made cookie kits were gone in 10 minutes • Long line to see Santa 9 • Caroling was very popular, and people were backed up to the stairs 4 p in the lobby k ' u • People seemed to be having a lot of fun December 26: ACES Apres - Holiday Open House, Snowshoe Tours, Hot Drinks & More • Fantastic event • Really good turnout • ACES staff saw lots of new faces of people who do not usually attend ACES events • Everybody seemed to like the set up and have a great time December 27: Author Jill Sheeley's Story Time • Cookies, cocoa, and the Century Room provided by Hotel Jerome .� • Story time generously rY g y provided by Jill Sheeley • JiII thought that there was a good turnout and that it was a big r ,i success • Approximately 30 kids attended for a total of approximately 50 people „, + December 31: DJ & Bonfire and Fireworks • Great event • Thousands of attendees throughout the four hour event • People came for the bonfire and stayed through the fireworks