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HomeMy WebLinkAboutcclc.min.020602 COMMERCIAL CORE & LODGING COMMISSION MINUTES OF FEBRUARY 6, 2002 Chairperson, Bill Dinsmoor called the meeting to order at 8:30 a.m. In attendance were Eric Cohen, Andrew Kole, Charles Kennedy and Jon Busch. Terry Butler and Jolm Start were excused. COMMISSIONER COMMENTS Jon said in general he is seeing more neon signs throughout town. Grog Shop has a neon sign. Staff was direction to relay their concern to the Department Head and community development staff. Staff also stated that they will add neon signs to the newspaper ad. Eric mentioned that P&Z desires to have a work session on the Farmers Market. Charles and Andrew have been working on an outline and will present at the next meeting. Staff to contact Environmental Health on the compactor program. Eric gave an overview of the Top of Mill project that was approved by P&Z. Bill said he met with Gary Evans, Kinder Morgan's PR person regarding the fire pit and he is pursuing a cost program for the installation and will get back with Bill. Jon said we need to stay on top of the fire pit development because there are other ideas for that area such as a permanent kiosk to be used for nonprofits. Bill mentioned magchloride and the fact that the streets need washed down on a regular basis. Staff will send streets a request. MALL LEASES The board discussed whether or not the mall lease dates should be changed to allow for a longer Outside dining experience. Eric stated that if it is extended to Oct. 15~h there should not be a charge due to the possibility of inclement weather. Staff stated that the Pretzel Company will be requested outside seating. COMMERCIAL CORE & LODGING COMMISSION MINUTES OF FEBRUARY 6, 2002 MOTION: Bill made the motion to extend the mall leases until October and charge for it; second by Jon. Motion denied $-2. MOTION: Eric made the motion to extend the lease through the third weekend of Oct. with no additional charge; motion second by Charles. Motion Carried 4-1. Jon voted no. EVENTS COORDINATOR Debbie Patrick said permitting overlaps and Pitkin County should be included. ACRA is a natural fit and eventually it has to be under that umbrella. Debbie also said the Ski Company has a special event department. They brought their events from in-house. Jon said it is logical that we need a marketing department. Andrew said in terms on why people come here, it is events. Debbie said it isn't a week stay that people are doing, they are coming for three days here and three days somewhere else. Debbie suggested that the board talk with John Norton. Eric said John Norton is head of the search committee for the new ACRA director. We need to discuss how this concept will fit in with his search. Staff relayed that the Mayor and City Manager do not intend to have this person under the city umbrella. Jon said we all agree that there is a void in the marketing of Aspen and are we really ready to take that to John Norton? Debbie and Bill said funding is an issue. Debbie said that person could be a support structure for the ski company. We need to get the word out for people to come here for the experience and not bring up the issue of Aspen being expensive. 2 COMMERCIAL CORE & LODGING COMMISSION MINUTES OF FEBRUARY 6; 2002 Bill said we also need to keep ACRA involved. Eric said John has been put in the position to head up and find a new director for the ACRA. No one is asking the ski company to be directly involved but they should be sympathetic to the idea. Some members of the board felt that this event coordinator person should go through the CCLC for the beginning. Andrew said we have things going on but there are people who do sponsorships. Winterskol would be a good event next year. Bill asked how do we present the idea for funding to council. Jori said it is more important to do it right and have enough muscle behind you to pull it off. Charles said we should look at the events this summer and see which ones need sponsorship. Jori said we need to go to council to get a supplemental to hire someone to go out and look for sponsorships. Debbie said she has been on both sides. She said new events are sometimes three years out in getting them here to Aspen. Debbie said you need a liaison to bring events here and then communicate' to the world at large that we have those events. Selling sponsorships is part but not the entire goal. Bill and Debbie said the real goal is to get people into town and lodges. Debbie said sponsorship does not get people into town. Jon said sponsorships is secondary to making a friendly climate and an invitation for people to be here. COMMERCIAL CORE & LODGING COMMISSION MINUTES OF FEBRUARY 6, 2002 Bill said we need to find out what kind of seed money we need and come up with a job description. Bill said we need to create a group in unison, ACRA, Ski Company, City etc. all should be brought together with this person. We need to flush out the idea of what this person should be with inviting ACRA, Ski Co. production people etc. Andrew said in year one or two the goal is to develop sponsorship income dollars so that you have money to work with. Everything else costs money. Debbie said sponsorship money doesn't come to that department or person it go to the events such as the Mother Lode. Andrew suggested that we use existing events for sponsorship and then see what else we come up with. Bill said he feels we need to start with events and Andrew advocates sponsorships. Debbie said we need to meet with Bill Tomsich, Molly Campbell, Jemfifer from the ACRA and possibly Deborah Doyle from the ski company. Bring a package to the city/county to fund an interim position. Bill said we need a facilitator for the next meeting. Jon suggested that Lily Garfield come to the next meeting representing retail. Bill said retail should be involved but not at this time. Jon also said MAA should have the opportunity to get involved. Jon said we need to get a good action plan. Staff was directed to contact administration for a facilitator for the next meeting. MOTION: Bill moved to adjourni' second by Eric. All in favor, motion carried. 4 COMMERCIAL CORE & LODGING COMMISSION MINUTES OF FEBRUARY 6, 2002 Meeting adjourned at 11:30 a.m. Kathleen J. Strickland, Chief Deputy Clerk