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AGENDA
CITY COUNCIL WORK SESSION
December 9, 2019
4:00 PM, City Council Chambers
130 S Galena Street, Aspen
I.WORK SESSION
I.A.2019 Citizen Survey Results
I.B.Building IQ Project Update
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MEMORANDUM
TO: City Council Members
FROM: Karen Harrington, Quality Director
THROUGH: Alissa Farrell, Interim Asst. City Mgr./HR Director
MEMO DATE: December 4, 2019
MEETING DATE: December 9, 2019
RE: 2019 Citizen Survey Results
REQUEST OF COUNCIL:
This memo is to provide the Council with a brief summary of the results of the 2019 City of Aspen Citizen
Survey. The survey vendor, Elevated Insights, will be presenting key findings at the December 9, 2019
work session. In addition, survey details are available at Attachment 1, the Summary Report. No formal
Council action is requested.
SUMMARY AND BACKGROUND:
In 2019, staff selected Elevated Insights (EI) of Colorado Springs as the new vendor for the annual
Citizen Survey. In contrast with prior iterations, the new survey:
Was administered electronically to ALL registered voters and ALL tenants/owners of APCHA and
City-owned housing within the City (approximately 4500 households comprised this formal sample)
Provided an informal poll option for people outside the formal sample
Organized questions under the City’s Strategic Focus Areas
Included a more balanced blend of questions, reflective of the state of the City; policy and planning
needs; and service quality ratings.
Added Key Driver Analysis, to more readily identify items with the highest potential to impact overall
ratings of satisfaction or other key attributes such as quality of life
Used more refined scoring options
528 people in the formal sample responded, which is a 74% increase over the 303 who responded to
the survey in 2018. The overall error rate associated with the formal sample is plus or minus 5%. The
results presented here are for the formal sample.
DISCUSSION:
General Findings
In comparison with other jurisdictions in the United States, respondents rated the quality of life, as well
as the quality of City of Aspen services, very high (Figure 1). In fact, the ratings are high enough that
the vendor recommends using a more refined scale in the future, one that offers a neutral response, so
that the City can more effectively assess satisfaction levels. Regardless of the scales used, however,
the overall ratings of Quality of Life and Satisfaction with City Services are above the national
benchmark.
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Figure 1. Overall Ratings of Quality of Life and Satisfaction with City Services
When looking at the state of the City, respondents showed a high level of variability in their assessments
(Figure 2). They were most satisfied with Ensuring a Safe Community (which was separated from
Livable Community of Choice for this analysis) and least satisfied with Fostering Economic Vitality.
EI conducted an additional level of analysis to help ascertain where it is most important to focus attention
when it comes to the Strategic Focus Areas. This analysis, called Key Driver Analysis, looks at the
correlation between satisfaction levels for each of the Strategic Focus Areas and the values of an
overarching dependent variable, such as Overall Satisfaction with City Services. This can be helpful in
identifying counterintuitive situations where satisfaction may be low with a service or topic, but where
taking action to address that same low rating may have less impact on overall satisfaction than taking
action related to a different Focus Area.
Figure 3 shows the Key Driver Analysis when looking at drivers of personal quality of life ratings.
Providing additional attention to two Strategic Focus Areas (Making Aspen a Livable Community of
Choice and Fostering Economic Vitality) would appear to have the most potential to improve scores of
personal quality of life. Being a Customer-Focused Government was close to the boundary for this
quadrant, as well.
The results were somewhat different when looking at drivers of satisfaction with City services. In that
case, the analysis identified three areas with the greatest potential to impact ratings of satisfaction with
City: Being a Customer-Focused Government, Fostering Economic Vitality, and Maintaining Financial
Health.
Figure 2: State of the City Ratings by Strategic Focus Area
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Figure 3. Key Drivers of Personal Quality of Life Ratings
Specific Findings
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Within the Summary Report additional key driver matrixes, including matrixes for groups of items within
each of the Strategic Focus areas, are available. (Attachment 1) Council is invited to review these
matrices and staff is happy to respond to questions or provide more information.
In addition to the more detailed Key Driver matrices, Council may want to be aware of the following
findings:
1. 62% indicated the City provides value overall for the taxes paid
2. More than ¾ feel arts and culture are important to the community
3. About 4/5 are satisfied with Special Events and Recreation, and feel trails/open space are important
4. More than 80% support requiring composting at restaurants and City facilities
5. More than 50% agree it is important to expand infant and childcare spaces
6. Most want APCHA to focus on workforce housing, followed by community housing
7. Most are not satisfied with their ability to quickly find affordable housing
8. Less than half feel their needs for information from the City are being met
9. Less than 1/3 felt the City handles development pressures well
10. Only 15% agree that community needs are sufficiently met by local businesses
11. Less than 10% agree that young families can afford to live and work here
More information behind these findings, as well as many more results, are available in the Summary
Report. (Attachment 1)
Potential Next Steps
Based on the results of the survey, EI has provided ideas for the City to consider as potential next steps
within each of the Strategic Focus Areas. (Table 1) Narrowing in specifically for the most impact, EI
suggests that the City consider actions under Fostering Economic Vitality, including the ideas as part
of the City’s broader planning and analysis initiatives.
Table 1. Potential Next Steps for Consideration
STRATEGIC FOCUS
AREA
%
Satisfied Quadrant Actions with Greatest Impact
Ensuring a safe
community 88 MAINTAIN
Keep it up! Consider taking more action to enforce
laws/ ordinances (especially pet –related), as many
specific suggestions were made in this area.
Protecting the local
natural environment 77 MAINTAIN
Keep it up! Consider taking action with commercial
waste, as most support required compost collection at commercial and City owned or operated facilities.
Supporting
community
engagement
67 REINFORCE Communicate about major decisions early in the
process and incorporate resident feedback.
5
5
STRATEGIC FOCUS
AREA
%
Satisfied Quadrant Actions with Greatest Impact
Maintaining financial
health 55 EDUCATE Communicate/clarify financial policies.
Livable community of
choice 45 FOCUS
Increase affordable housing inventory (especially
rentals & larger units), don’t evict seniors (transition
to new location), address 82 congestion,
improve/increase parking in the core, keep a focus
on mental health
Being a customer-
focused government 42 FOCUS
Resist development pressures and ensure actions
align with resident desires; help retain unique local
businesses, seek to more closely match spending
with resident priorities
Fostering economic
vitality 41 FOCUS
Ensure more affordable shopping, restaurants,
childcare, and infant-care. Assist/incent local service
providers and stores to thrive and meet community
needs. Pace development.
FINANCIAL IMPACTS:
Informational presentation only. No funds are being requested.
ENVIRONMENTAL IMPACTS:
This year’s survey was administered electronically, reducing paper usage.
ALTERNATIVES:
Information only. No alternatives are proposed.
RECOMMENDATIONS:
Information only. Recommendations, based on the survey results, are provided in the Summary Report
at Attachment 1. No formal recommendations are being brought forth by staff at this time. However,
the survey is intended to assist the City in its continual effort to identify and respond to feedback as well
as to provide data in helping determine the priorities for the community through future strategic and
budget planning processes.
CITY MANAGER COMMENTS:
None.
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Attachment 1
Summary Report for
2019 City of Aspen Citizen Survey
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City of Aspen
2019 Citizen Survey
DECEMBER
2019
SUMMARY REPORT
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ACKNOWLEDGEMENTS
& SHARING/PERMISSIONS
The City of Aspen partnered with Elevated Insights to update the
methodology and field the 2019 Aspen Citizen Survey.
The City would like to acknowledge and thank the extra effort and assistance
that went into the transition of this survey instrument
and the identification of updated measures by the Core Project Team:
Karen Harrington, Quality Office, Project Manager
Alissa Farrell, Interim Assistant City Manager
Garrett Larimer, Community Development
Matt Kuhn, Parks and Recreation
Trish Aragon, Engineering
Mitch Osur, Parking
Tracy Trulove, Communications
Nathaniel Ross, Quality Office
Mike Kosdrosky, Aspen Pitkin County Housing Authority
Permission is granted to reprint from this report with citations to the
City of Aspen &Elevated Insights.
City of Aspen
Karen Harrington, Director of Quality
130 South Galena St.
Aspen, CO 81611
Phone: (970) 429-2856
Email: karen.harrington@CityofAspen.com
Web: www.CityofAspen.com
Elevated Insights
Debbie Balch, President
525 N Tejon St.
Colorado Springs, CO 80903
Office: (719) 590-9999
Email: debbie@elevatedinsights.com
Web: www.elevatedinsights.com
For further information, contact:
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Aspen Citizen Survey 2019
TABLE OF CONTENTS
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Section Page
Background & Methodology 5
Conclusions, Scorecard and Potential Next Steps 9
Overall Key Driver Findings 17
Overall Ratings 21
Detailed Findings by Strategic Focus Area 31
Fiscal Health & Smart, Customer-Focused Government 33
Protected Environment 37
Economic Vitality 45
Safe & Lived-In Community 51
Community Engagement 69
Demographics 79
Comment Category Architecture 83
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Background &
Methodology
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Project Background
The City of Aspen has conducted a citizen survey since 2006. The annual survey provides
a great opportunity for the City to gather resident feedback and ensure City services are
adequately meeting the needs of Aspen residents.
In 2019, the City transitioned to new leadership and strategic focus areas. The City
commissioned Elevated Insights, a strategic research agency company from Colorado
Springs, to update the content, method, and metrics for the Aspen Citizen Survey.
Safe & Lived-in Community of Choice
Smart Customer Focused Government
Economic Vitality & Fiscal Health
Protecting the Environment
Community Engagement
Research Objectives
•Listen to resident needs & thoughts, using a statistically valid approach to gather
feedback
•Understand the state of the City; satisfaction with services; and opinions overall
and within key strategic focus areas
•Assess trends -over time and in comparison with targets
•Provide a solid foundation to guide strategic planning and action steps to best
improve quality of life for Aspen residents and to best improve satisfaction with
city services
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What is the Aspen Citizen Survey?
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The City of Aspen seeks input from the public annually. This enables the City to gather resident
feedback and ensure City services are adequately meeting the needs of Aspen residents.
Who?*
What?
When?
528 Aspen Respondents
(registered voters & full-time APCHA residents)
Data was weighted to represent Aspen Census Norms
(Age, Gender, Income) (Sample size yielded a margin of error
rate of +/-5%)
Anonymous, web-based citizen survey
The online survey enabled randomization and survey logic to be
implemented. Residents could also request a paper survey which
was mailed to them along with return postage.
Formal survey links were sent to all registered
voters and full-time APCHA residents
About 4500 letters were distributed, directing respondents to
access the survey online. The survey was also made available to
a broader audience including employees and those living outside
the City towards the end of the fielding window.
Surveys were collected from
August 12th –October 12th of 2019
How?
439 Aspen residents completed the entire survey, and an additional 89 completed at least part
of the survey.
In addition to the formal sample, Aspen opened the survey to others within and outside of the
City for about two weeks. Those additional responses were sent to the City, but are not
included in this report on the formal survey audience. When adding the informal responses,
ratings largely remained the same or moved up or down one or two percentage points,
providing very similar results.
Please see the APPENDIX document for a detailed methodology employed for the 2019 Aspen
Citizen Survey and outline of changes in method and metrics vs. prior years.14
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Conclusions,
Scorecard and
Potential Next Steps
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High perceived quality of life
•93% feel the quality of life is good or excellent in Aspen, in line with historical trends and
above most cities nationally, who average between 65-70% (% positive when no neutral
option is available).
•Counting only the top 2 positive ratings when a neutral option is available, 69% feel the
overall quality of life is very good or excellent in Aspen.
Strong satisfaction with City services
•83% of respondents were satisfied with City services in 2019, a 3 point rebound from
2018 levels, and above the national average of between 40 and 50% (% satisfied when no
neutral option is available).
•Counting only the top 2 positive ratings when a neutral option is available, 70% are
genuinely satisfied with the quality of City services.
Variable satisfaction between Strategic Focus Areas
•Most are satisfied with the City for Ensuring Safety (88%), Protecting the Environment
(77%), and Supporting Community Engagement (67%) (5-point scale).
•Less than half are satisfied with making Aspen a Livable Community of Choice (45%),
being Customer-Focused (42%), and Fostering Economic Vitality (41%) (5 point scale).
Strong relationship between Quality of Life and Livable Community of
Choice ratings
•Less than half are satisfied with Aspen for being a Livable Community of Choice
•Livability is linked to the perceived affordability of housing, shopping, & restaurants,
lessening congestion, and improving parking. Among parents, livability is also linked to
availability of affordable child care and infant care.
City Service ratings are most impacted by perceived Customer Focus -
how much they feel the City focuses on customers.
•Less than half of residents are satisfied in this area, sharing that the City should seek
feedback earlier in the process (and incorporate resident feedback) before making
development decisions.
•Resident age impacts some desired methods for outreach & communication: Younger
residents are more likely to desire information from social media or the website; older
residents are more likely to attend City meetings and read newspaper ads.
Respondents have many ideas for improvements
•When asked how they’d like Aspen to improve, many wish the City could be more diverse
and unique. Some desired assistance in promoting/retaining local service providers while
reducing development from outside entities. Additionally, many requested that Aspen
address traffic/congestion and more strongly enforce a variety of laws/ordinances.
•A number of residents don’t feel that Aspen is good place to retire, requesting that the
City increase senior living options. Some mentioned that a lack of healthcare/specialists
would make it difficult to retire in the Aspen area.
Conclusions
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SUMMARY METRICS
This page and the two that follow feature the State of the City Scorecard. This is a collection of key satisfaction measures from throughout this report, intended to provide a snapshot of resident sentiment that can be tracked over time.
How to Interpret The Scorecard:
The Overall Quality of Life in Aspen, Personal Quality of Life, and Likelihood to Recommend Aspen as a Place to Live were answered on a 10 pt. scale. The percentages in the scorecard reflect the percentage of residents who rated these items as an 8, 9 or 10 (Top 3 Boxes).
The rest of the measures were answered on a 5 pt. scale. The metrics are reflective of the percentage of residents who rated an item as a 4 or 5, essentially saying that they are satisfied or in agreement with the statement (Top 2 Boxes).
Please note:2019 marks a seminal change in question wording and rating scales compared to prior surveys. Because of this, please understand that these ratings may be very different than prior year survey results simply due to methodological change. In short, any comparisons to prior surveys should be taken with a grain of salt. For more information, please reference the Appendix that accompanies this report.
Overall Impressions 2019 2020
Overall Quality of Life in Aspen 69%
Personal Quality of Life 66%
Likelihood to Recommend Aspen as a Place to Live 53%
Aspen is a good place to raise a family 75%
Aspen is open and accepting 73%
Aspen is a good place to retire 56%
Satisfaction with state of the City by Strategic Focus Area 2019 2020
Satisfaction with Quality of Services provided by City of Aspen 73%
Ensuring a safe community 88%
Protecting the local natural environment 77%
Supporting community engagement 67%
Maintaining City of Aspen's financial health 55%
Making Aspen a livable community of choice 45%
Being a customer-focused government 42%
Fostering economic vitality 41%
CITY SCORECARD
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Fiscal Health and Smart, Customer-focused Government 2019 2020
The City provides a welcoming environment for citizen involvement 63%
The City provides value overall for the taxes paid 62%
I trust the City of Aspen government 46%
The City has sound financial policies and practices 42%
The City matches spending with community priorities 41%
The City does a good job of dealing with development pressures (commercial &
residential) 29%
Protected Environment 2019 2020
Water quality in local rivers and streams 90%
Wildlife habitats (e.g. forests, areas along streams, open space) 87%
Air quality 84%
Water flows in local rivers and streams for fish and wildlife 84%
Water rights and supply for residents and visitors 70%
Amount of residential and commercial waste generated 24%
Economic Vitality 2019 2020
Quality of public spaces 84%
Preservation of historic resources 70%
Overall quality of the built environment 53%
Overall economic health 51%
Employment opportunities 47%
Current rate of commercial development in Aspen 21%
Current rate of free-market residential development in Aspen 21%
Current rate of affordable residential development in Aspen 20%
Community needs are sufficiently met by local businesses 15%
Affordable shopping opportunities 9%
Young families can afford to live and work here 6%
CITY SCORECARD
The above measures were answered on a 5 pt. scale. The metrics are reflective of the
percentage of residents who rated an item as a 4 or 5, essentially saying that they are
satisfied or in agreement with the statement (Top 2 Boxes).
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Safe and Lived in Community 2019 2020
I feel safe in Aspen as a whole 98%
Ease of walking in town 89%
Electric services overall 89%
Ease of travel by bus 88%
Water services overall 84%
Special events (e.g. concerts, marathons, etc.) 81%
Recreation facilities (e.g. the Aspen Recreation Center or similar facilities) 80%
Ease of bicycling in town 77%
Recreation programs (e.g. fitness classes, tennis, or other activities) 77%
Condition of City streets (excluding Highway 82, a state highway) 67%
Healthcare 55%
Mental health services 48%
Ease of travel by ride-share (such as Downtowner)42%
APCHA: Affordability of units available for purchase 41%
Ease of travel by car 35%
APCHA: Affordability of units available for rent 33%
APCHA: Ability to find a unit for purchase that matches my specific needs 25%
APCHA: Ability to find a unit for rent that matches my specific needs 24%
APCHA: Ability to purchase a unit in a reasonable amount of time 21%
APCHA: Ability to rent a unit in a reasonable amount of time 21%
Overall parking experience in Aspen 20%
Community Engagement 2019 2020
I am as involved as I want to be in community activities and organizations 69%
The City provides a variety of ways for me to stay informed 61%
I find City outreach information helpful 55%
I can easily access City information when I need to 53%
The City responds promptly to requests for information 46%
Overall, City outreach efforts meet my needs for information 43%
The City communicates well about major issues 40%
The City considers community feedback when making decisions 37%
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CITY SCORECARD
The above measures were answered on a 5 pt. scale. The metrics are reflective of the
percentage of residents who rated an item as a 4 or 5, essentially saying that they are
satisfied or in agreement with the statement (Top 2 Boxes).
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Potential Next Steps
STRATEGIC FOCUS
AREA
%
Satisfied Quadrant Actions with Greatest Impact
Ensuring a safe
community 88 MAINTAIN
Keep it up! Consider taking more action to enforce
laws/ ordinances (especially pet –related), as many
specific suggestions were made in this area.
Protecting the local
natural environment 77 MAINTAIN
Keep it up! Consider taking action with
commercial waste, as most support required compost collection at commercial and City owned or operated facilities.
Supporting community
engagement 67 REINFORCE Communicate about major decisions early in the
process and incorporate resident feedback.
Maintaining financial
health 55 EDUCATE Communicate/clarify financial policies.
Livable community of
choice 45 FOCUS
Increase affordable housing inventory (especially
rentals & larger units), don’t evict seniors
(transition to new location), address 82
congestion, improve/increase parking in the core,
keep a focus on mental health
Being a customer-
focused government 42 FOCUS
Resist development pressures and ensure actions
align with resident desires; help retain unique local
businesses, seek to more closely match spending
with resident priorities
Fostering economic
vitality 41 FOCUS
Ensure more affordable shopping, restaurants,
childcare, and infant-care. Assist/incent local
service providers and stores to thrive and meet
community needs. Pace development.21
Consider focusing on Increasing Economic Vitality
to most directly impact both quality of life and satisfaction with
services
15
1.Increase affordable housing, especially rentals and
larger units
2.Provide a transition for seniors from APCHA housing
3.Increase affordable child care / infant care spaces
4.Provide incentives/support to enable affordable local
shops, restaurants and service providers to thrive
5.Increase affordability overall for workers and seniors
Improve
Personal
Quality of Life
Make Aspen
More Livable
Foster
Economic
Vitality
Improve
Overall
Satisfaction
Foster
Economic
Vitality
Being
Customer-
Focused
Potential Next Steps
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Overall Key
Driver Findings
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How to Interpret Key Driver Charts
Satisfaction/Agreement
(Top 2 Box)
Key Drivers of Desired Outcome
More
Impact
Less
Impact
Less
Satisfied
More
Satisfied
All things being equal, factors in this
quadrant should be considered
higher priorities for new action
because potential impact is higher
but satisfaction is lower.
They represent gaps to consider
addressing.
Focus:
•Higher impact
•Lower satisfaction
Reinforce:
•Higher impact
•Higher satisfaction
While factors in this quadrant are
less important than others,
the low satisfaction scores make
them ones to keep an eye on.
Leaders should be aware of these
areas.
Factors in this quadrant are often
considered key strengths.
These factors should be reinforced
to prevent a drop in satisfaction.
Be Aware:
•Lower impact
•Lower satisfaction
Factors in this quadrant are typically
lower priority for new action.
These should be maintained.
They may represent areas where
performance is already high, and
therefore concern is less.
Maintain:
•Lower impact
•Higher satisfaction
On the next two pages (and throughout this report), you will notice charts like the one below. This is a
Key Driver matrix, showing “Satisfaction/Agreement” on the X-axis and “Impact on a particular
satisfaction measure” on the Y-axis.
Below is a description for how to interpret factors that fall into each quadrant:
Impact on
Desired
Outcome
(Shapley %)
The Details:
•“Impact on [FACTOR]” was calculated using Shapley Value regression, also known as incremental R-squared analysis.
•“Satisfaction/Agreement” was calculated by taking the Top 2 Box of each factor (% Satisfied + Very Satisfied OR %
Agree + Strongly Agree, depending on the scale of the question).
•Quadrants were created using the median for both Importance and Satisfaction/Agreement respectively.
It’s important to note that the levels of “Impact on [FACTOR]” and “Satisfaction/Agreement” are relative to the factors
tested. For example, a factor could be higher in satisfaction than other factors (putting it in the “Reinforce” or “Maintain”
quadrant) even though only 50% of residents are satisfied. Percentages on the X-axis denote the percentage of residents
who are satisfied. Some factors were not included due to multicollinearity or low R-squared with the dependent variable.
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How Focus Areas Impact Personal Quality of Life
Among City of Aspen Strategic Focus Areas, when considering personal quality of life:
•Making Aspen a livable community of choice should be prioritized –residents are
less likely to be satisfied in this area, and it is the most impactful on personal
quality of life by a decent margin.
•Fostering economic vitality and being a customer-focused government are also
noteworthy –residents are less likely to be satisfied and impact on personal quality
of life is average.
Protecting
the local
natural
environment
Being a
customer-
focused
government
Fostering
economic
vitality
Maintaining
City of
Aspen's
financial
health
Ensuring a
safe
community
Making Aspen
a livable
community of
choice Supporting
community
engagement
35%45%55%65%75%85%95%
Satisfaction/Agreement (Top 2 Box)
Key Drivers for Personal Quality of Life
FOCUS
BE AWARE MAINTAIN
REINFORCE
Impact on
Personal
Quality of
Life
More
Impact
Less
Impact
The Details:
•“Impact on [FACTOR]” was calculated using Shapley Value regression, also known as incremental R-squared
analysis.
•“Satisfaction/Agreement” was calculated by taking the Top 2 Box of each factor (% Satisfied + Very Satisfied OR
% Agree + Strongly Agree, depending on the scale of the question).
•Quadrants were created using the median for both Importance and Satisfaction/Agreement respectively.
It’s important to note that the levels of “Impact on [FACTOR]” and “Satisfaction/Agreement” are relative to the
factors tested. For example, a factor could be higher in satisfaction than other factors (putting it in the “Reinforce”
or “Maintain” quadrant) even though only 50% of residents are satisfied. Percentages on the X-axis denote the
percentage of residents who are satisfied. Some factors were not included due to multicollinearity or low R-squared
with the dependent variable.
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How Focus Areas Impact Satisfaction with City Services
Protecting the local
natural environment
Being a customer-
focused government
Fostering
economic
vitality
Maintaining
City of Aspen's
financial
health
Ensuring a safe
communityMaking Aspen a
livable community
of choice
Supporting community
engagement
35%45%55%65%75%85%95%
Satisfaction/Agreement (Top 2 Box)
Key Drivers for Overall Satisfaction with City Services
FOCUS
BE AWARE MAINTAIN
REINFORCE
Among City of Aspen Strategic Focus Areas, when considering satisfaction with services:
•Being a customer-focused government is an area to prioritize –residents are less
likely to be satisfied in this area, and it has the highest impact on satisfaction with
City services (among these 7 factors).
•Fostering economic vitality and maintaining City of Aspen’s financial health are also
noteworthy –residents are less likely to be satisfied and impact is slightly above
average.
•While making Aspen a livable community of choice is very impactful in regards to
personal quality of life (prior page), it has less impact on resident satisfaction with
City services.
Impact on
Satisfaction
with City
Services
More
Impact
Less
Impact
The Details:
•“Impact on [FACTOR]” was calculated using Shapley Value regression, also known as incremental R-squared analysis.
•“Satisfaction/Agreement” was calculated by taking the Top 2 Box of each factor (% Satisfied + Very Satisfied OR % Agree
+ Strongly Agree, depending on the scale of the question).
•Quadrants were created using the median for both Importance and Satisfaction/Agreement respectively.
It’s important to note that the levels of “Impact on [FACTOR]” and “Satisfaction/Agreement” are relative to the factors
tested. For example, a factor could be higher in satisfaction than other factors (putting it in the “Reinforce” or “Maintain”
quadrant) even though only 50% of residents are satisfied. Percentages on the X-axis denote the percentage of residents
who are satisfied. Some factors were not included due to multicollinearity or low R-squared with the dependent variable.
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Overall Ratings
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94 95 95 98 95 97 96 95 95 94 95 93 93
The Overall Quality of Life -Trended
Note: The Overall Quality of Life scoring and scale were refreshed with the new survey instrument:
•For 2007 –2018, the QOL score represents the % citing Good or Excellent on a 4-point scale.
•From 2019 forward, this trended QOL score represents the top 50% of responses after removing ‘5’ ratings.
QUESTION DETAILS
On a scale of 0 to 10, how would you rate the overall quality of life in Aspen?
Please drag the slider to a point on the scale. 0 (far left) = Very Poor; 10 (far right) = Excellent
(Total: N = 438)
The Overall Quality of Life in Aspen
Demographic Differences:
•The general quality of life is positive across all demographic groups.
•3 /4 of residents earning over $150K rated quality of life in Top 3 boxes,
vs. about 2/3 of total population rating quality of life in Top 3 Box.
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2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
On average, residents rated the overall quality of life in Aspen at 7.969%
0%0%2%2%2%3%5%15%27%25%17%
0 1 2 3 4 5 6 7 8 9 10
7.89
Mean
General QOL
Of residents rated the quality of life in Aspen in the top 3 boxes (8-10)
When using a scale from 0-10, where 0 = very poor and 10 = excellent,
0%0%2%2%2%3%5%15%27%25%17%
0 1 2 3 4 5 6 7 8 9 10
7.9
Mean
69%
When equalizing scales to allow comparison with prior years, the overall trended
Quality of Life in Aspen remained stable with last year.
Very Poor Excellent
Trend Over Time:
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Demographic differences:
•The personal satisfaction with their quality of life is slightly lower than the general satisfaction
with Aspen’s quality of life, but is still high overall and among most demographic groups.
•Aspen’s youngest and oldest adult residents rated their satisfaction with life quality lower than
other ages; residents earning $100 -$150K tended to be more satisfied with their quality of life.
23
Of residents rated satisfaction with their own quality of life in the
Aspen community in the top 3 box (8-10) 66%
0%0%2%2%2%3%5%15%27%25%17%
0 1 2 3 4 5 6 7 8 9 10
7.89
Mean
General QOL
When using a scale from 0-10 where 0 = extremely dissatisfied and 10 = extremely satisfied,
66%
1%2%1%3%3%2%5%17%27%19%19%
0 1 2 3 4 5 6 7 8 9 10
7.7
Mean
Satisfaction with Your Quality of Life represents a new, more personal gauge of quality of life.
Trended data does not exist for this measure.
Satisfaction with Your Quality of Life in the Aspen Community
Extremely
Dissatisfied
QUESTION DETAILS
On a scale of 0 to 10, how satisfied are you with your quality of life in the Aspen community overall?
Please drag the slider to a point on the scale.
0 (far left) = Extremely Dissatisfied; 10 (far right) = Extremely Satisfied
BASE: (Total: N = 439)
Extremely
Satisfied
30
QUESTION DETAILS
How likely would you be to recommend Aspen as a place to live? Please drag the slider to a point on the scale.
0 (far left) = Not at all Likely; 10 (far right) = Extremely Likely
(Total: N = 408)
Likelihood of Recommending Aspen as a Place to Live
24
34.4% Promoters
Promoters –Detractors = 3.9 NPS Score
Aspen’s Net Promoter Score (% Promoters -% Detractors), is 3.9,
with a somewhat balanced level of promoters (34%) and detractors (30.5%).
53%When using a scale from 0-10 where 0 = not at all likely and 10 = extremely likely,
To note, since 69% rated the quality of life as 8-10, yet just 53% selected 8-10 for
likelihood to recommend Aspen as a place to live, this lower proportion of ‘promoters’
may be due to residents hoping to stem additional population growth in Aspen.
0%0%2%2%2%3%5%15%27%25%17%
0 1 2 3 4 5 6 7 8 9 10
53%
5%2%2%2%3%5%11%17%19%12%22%
0 1 2 3 4 5 6 7 8 9 10
Demographic differences:
-Net Promoter Score is highest among those with kids age 0-5 and residents earning over
$150K
-Net Promoter Score is lowest among residents 45-64 years old and those earning between
$100K -$150K.
Not at all
Likely Extremely
Likely
Of residents rated their likelihood of recommending
Aspen as a place to live as 8, 9, or 10
31
QUESTION DETAILS
Please tell us the extent to which you agree or disagree with the following statements about the Aspen
community.
Aspen is a good place to retire: N = 381
Aspen is open and accepting: N = 425
Aspen is a good place to raise a family: N = 389
Community Perceptions
Open/Accepting, Raising a Family, and Retiring
25
36%
44%
32%
39%
28%
24%
75%
73%
56%
Aspen is a good place to raise a family
Aspen is open and accepting
Aspen is a good place to retire
Agree Strongly Agree
Demographic differences:
•Residents with a household income of more than $150k are more likely to agree that Aspen is a good place
to retire (63%)
•Residents with children ages 0 –5 are more likely to agree that Aspen is a good place to retire (70%)
•Residents with children ages 6 –17 are less likely to agree that Aspen is open and accepting (64%)
Overall, residents have positive perceptions of the Aspen community
•Most agreed that Aspen is a good place to raise a family (75%), is open and accepting (73%
•A little over half agreed that Aspen is a good place to retire (56%)
32
Trend Over Time:
92 89 92 89
84
89 92 89 86 87 83
76
83
13%57%15%11%3%
QUESTION DETAILS
Overall, how satisfied or dissatisfied are you with the quality of services provided by the City of Aspen?
(Total: N = 406)
Satisfaction with Quality of Services Provided by City
Demographic differences:
-Females are more satisfied than Males (81% vs 66% Top 2 Box)
-Older residents (55+) are less likely to be satisfied than younger residents (68% vs 79% Top 2 Box)
-Residents who have lived in Aspen 20 years or more are less likely to be satisfied than those who have lived in the City for less time
-People who solely work in Aspen are more satisfied with quality of services than those who do not
work/own a business (74% vs 57% Top 2 Box)
Satisfaction with quality of services provided by the City is strong, with
70% of residents claiming to be satisfied or very satisfied.
26
Dissatisfied Neutral Satisfied Very Satisfied
Satisfaction with City Services -TrendedVery Dis-satisfiedNote: The Overall Satisfaction with City Services scale points and names were refreshed with the new survey instrument:
•For 2007 –2018, the OSAT score represents the % rating Somewhat Satisfied or Satisfied on a 4-point scale
•From 2019 forward, this trended Overall Satisfaction score represents % rating Satisfied or Very Satisfied from 4 scale points.
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
When equalizing scales to allow historic comparisons,
the overall trended Satisfaction with City Services in Aspen rebounded in 2019.
2019 Satisfaction with Quality of City Services
70%
New scale –5 points, from Very Dissatisfied to Very Satisfied
33
Poor 2%
Fair
11%
Good
53%
Excellent
33%
QUESTION DETAILS
Overall, how would you rate the quality of services provided by the City of Aspen?
(Total: N = 426)
Quality of Services Provided Overall
Demographic differences:
•65+ year old residents are more likely to rate services as excellent;
•Younger residents are more likely to rate services as good
•Residents earning more than $150K/year are more likely to rate services as excellent;
•Residents earing less than $150K are more likely to rate services as good.
27
When rating quality of services on a 4-point scale from Poor –Excellent,
86% felt services were good or excellent.86%
34
QUESTION DETAILS
For each of the following City of Aspen priorities below,
please rate your level of satisfaction with how the City of Aspen is doing.
WEIGHTED BASE SIZE -varies by priority area due as ‘Don’t Know/NA’ responses were removed.
Being a customer-focused government: N = 404 Supporting community engagement: N = 414
Fostering economic vitality: N = 402 Maintaining City of Aspen's financial health: N = 374
Ensuring a safe community: N = 437 Making Aspen a livable community of choice: N = 423
Protecting the local natural environment: N = 434
Overall Satisfaction by Strategic Focus Area
Resident satisfaction varied by strategic focus area.
•Most were satisfied with ensuring safety (88%), protecting the environment (77%), and
supporting community engagement (67%)
•Less than half were satisfied with making Aspen a livable community of choice (45%), being
customer-focused (42%), and fostering economic vitality (41%).
28
49%
55%
53%
41%
35%
34%
35%
39%
22%
14%
13%
10%
8%
6%
Satisfied
Level of Satisfaction with the state of the City of Aspen
Demographic differences:
•Younger residents are more satisfied with Ensuring a safe community (98% T2B)
•Satisfaction with the Livability of Aspen varies by income; 38% of residents earning less than
$50K are satisfied with the livability of Aspen vs. 68% for those earning $150K or more.
88 Ensuring a safe community
77 Protecting the local natural environment
67 Supporting community engagement
55 Maintaining financial health
45 Livable community of choice
42 Being a customer-focused government
41 Fostering economic vitality
35
QUESTION DETAILS
Overall, what suggestions do you have for keeping Aspen a great place to live, work and play?
BASE: (Total: N = 272)
Suggestions for keeping Aspen a great place to live, work and play
Themes that emerged from the many open-ended comments offered by respondents included the
following:
•Provide more affordable housing, shopping, child care, and restaurants
•Prioritize the desires of local residents over developers & tourists in decision-making
•Reduce development from large/outside interests while protecting/retaining local businesses
•Address traffic, congestion, and parking; reduce the number of cars within the City core overall
29
29%
18%
17%
15%
13%
13%
11%
7%
6%
5%
5%
5%
4%
4%
4%
4%
3%
3%
2%
2%
2%
1%
1%
1%
1%
1%
0%
0%
Affordable Housing - More
Leadership / management / budget
Affordability
Development - stop/lessen
Development - change/enable
Law / Order
Traffic / Road Changes
Environmental
Affordable Housing - Change
Community Engagement
Parking
Public Transportation
Parks / Open Spaces
Childcare / Daycare
Positive - general - love Aspen
Events - less
Services/resources
Healthcare
Workforce Opportunities
Biking
Events / activities - more
Security / Safety
Education
Senior services / housing
Community Connections
Negative - general - don't like trends
Restaurant Variety
Homeless people
Summary of Open-ended Suggestions for How To Improve
Residents shared a wealth of information –
Full comments are included in the Appendix document;
An outline of comments by category is attached to this Summary Report.
Example comment: “Keep Aspen local. The locals are the soul of this town and what brings people
back. Building housing outside of the roundabout increases traffic and decreases community vitality.
We need affordable housing options IN TOWN … I love Aspen. I accept change. But I also think we can
do better. “36
QUESTION DETAILS
Overall, what suggestions do you have for keeping Aspen a great place to live, work and play?
(Total: N = 272)
Suggestions for keeping Aspen a great place to live, work and play
30
housing
affordable
make/controlcity
living
town
community
people
parking
workers
reduce
need
Keep
development traffic
stop
working class
improve
locals
manyneeds
time new
street
vehicles
place
businesses
work
opportunities
great
options
local
family
good
families
construction
shops
building
APCHA
units
quality
money
commercial
food
allow
owners
support
bike
even
afford
build spaces
move
home
end
valley
bus
years
care
core
helprestaurants
increase
cost
small
events public
system
real
sidewalksservice
create
become
around
feel
fix
activities
long
market
going
high
rid
provide
now
number
please
know
Enforce
important
big
think
give
places
retail
raise
expand
away
business
issues
open
Some Demographic differences:
•Need for more affordable housing was noted more often by younger residents and those
earning under $100K
•Traffic/congestion was more often mentioned by those between 35-64 years old
•Increased law enforcement was suggested most often by residents 55+ years old
•Addressing parking was suggested most often by those 55-64 years old
•Development concerns were most often noted by residents 55+ years old
37
Detailed Findings by
Strategic Focus Area
31
38
32
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39
33
Fiscal Health & Smart,
Customer-Focused
Government
40
Key Drivers for Satisfaction with “Being a Customer-focused Government’
The City does a good
job of dealing with
development pressures
The City provides
value overall for
the taxes paid
I trust the City
of Aspen
government
The City matches
spending with
community priorities
20%30%40%50%60%70%80%90%
Satisfaction/Agreement (Top 2 Box)
Key Drivers for “Being a Customer-focused Government”
34
Among these “Customer-focused Government” factors:
•Having trust in City government is a key driver of satisfaction for residents;
however, less than 50% said they have said trust. While satisfaction is higher for
this factor than two other factors (putting it in the “Reinforce” quadrant), there is
significant room for improvement here.
•Matching spending with community priorities and dealing with government
pressures are key factors to “be aware” of.
FOCUS
BE AWARE MAINTAIN
REINFORCE
Impact on
Being a
Customer-
focused
Government
Satisfaction
More
Impact
Less
Impact
The Details:
•“Impact on [FACTOR]” was calculated using Shapley Value regression, also known as incremental R-squared
analysis.
•“Satisfaction/Agreement” was calculated by taking the Top 2 Box of each factor (% Satisfied + Very Satisfied OR %
Agree + Strongly Agree, depending on the scale of the question).
•Quadrants were created using the median for both Importance and Satisfaction/Agreement respectively.
It’s important to note that the levels of “Impact on [FACTOR]” and “Satisfaction/Agreement” are relative to the factors
tested. For example, a factor could be higher in satisfaction than other factors (putting it in the “Reinforce” or
“Maintain” quadrant) even though only 50% of residents are satisfied. Percentages on the X-axis denote the
percentage of residents who are satisfied. Some factors were not included due to multicollinearity or low R-squared
with the dependent variable.
41
Dealing with Development Pressures
Only 29% of residents agreed that the City does a good job dealing with development pressures
(commercial and residential)
•Most agreed that the City provides a welcoming environment for citizen involvement (63%) and
provides value overall for the taxes paid (62%)
•Less than half agreed that the trust the City government (46%), the City has sound financial
policies/practices (42%), and matches spending with community priorities (41%)
35
51%
48%
35%
35%
34%
25%
11%
14%
11%
7%
6%
4%
63%
62%
46%
42%
41%
29%
The City provides a welcoming environment for
citizen involvement
The City provides value overall for the taxes paid
I trust the City of Aspen government
The City has sound financial policies and practices
The City matches spending with community
priorities
The City does a good job of dealing with
development pressures (commercial and
residential)
Agree Strongly Agree Top 2 Box
QUESTION DETAILS
Please rate the extent to which you agree or disagree with the following statements about the City of Aspen.
The City does a good job of dealing with development pressures (commercial and residential): N = 430
The City provides a welcoming environment for citizen involvement: N = 431
I trust the City of Aspen government: N = 432
The City matches spending with community priorities: N = 402
The City has sound financial policies and practices: N = 389
The City provides value overall for the taxes paid: N = 428
Demographic differences:
•More young residents (20 –34) agree that the City is doing a good job dealing with developmental
pressures
•Less residents without children in their household agree that the City is doing a good job dealing
with developmental pressures
42
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43
37
Protected Environment
44
Key Drivers for Satisfaction with “Protecting the Local Natural Environment”
Air quality
Water quality
in local rivers
and streams
Water flows in local
rivers and streams for
fish and wildlife
Wildlife habitats (e.g.
forests, areas along
streams, open space)
Amount of
residential and
commercial waste
generated
Water rights and
supply for residents
and visitors
20%30%40%50%60%70%80%90%
Satisfaction/Agreement (Top 2 Box)
Key Drivers for “Protecting the Local Natural Environment”
38
Among these “Protecting the Local Environment ” factors:
•Impact and satisfaction for these factors are relatively correlated. In other words,
factors that residents are likely to be satisfied with are also likely to have a
higher impact on satisfaction with protecting the local natural environment. This
prevents factors from landing in the “Focus” or “Maintain” quadrants.
•While currently lower in terms of impact, less than 25% of residents are satisfied
with the amount of residential and commercial waste generated. This is an
important factor to keep an eye on.
•Wildlife habitants appear to be a key strength for the City of Aspen.
FOCUS
BE AWARE MAINTAIN
REINFORCE
Impact on
Protecting
the Local
Natural
Environment
Satisfaction
More
Impact
Less
Impact
The Details:
•“Impact on [FACTOR]” was calculated using Shapley Value regression, also known as incremental R-squared analysis.
•“Satisfaction/Agreement” was calculated by taking the Top 2 Box of each factor (% Satisfied + Very Satisfied OR %
Agree + Strongly Agree, depending on the scale of the question).
•Quadrants were created using the median for both Importance and Satisfaction/Agreement respectively.
It’s important to note that the levels of “Impact on [FACTOR]” and “Satisfaction/Agreement” are relative to the factors
tested. For example, a factor could be higher in satisfaction than other factors (putting it in the “Reinforce” or
“Maintain” quadrant) even though only 50% of residents are satisfied. Percentages on the X-axis denote the percentage
of residents who are satisfied. Some factors were not included due to multicollinearity or low R-squared with the
dependent variable.
45
QUESTION DETAILS
Please rate your level of satisfaction with the following aspects of the natural environment in the Aspen community.
Air quality: N = 435;
Water quality in local rivers and streams: N = 438
Water flows in local rivers and streams for fish and wildlife: N = 410;
Amount of residential and commercial waste generatedWildlife habitats (e.g. forests, areas along streams, open space): N = 430;
Water rights and supply for residents and visitors: N = 373)
Satisfaction by Aspect of Natural Environment
39
44%
48%
47%
44%
52%
16%
46%
38%
37%
39%
18%
7%
90%
87%
84%
84%
70%
24%
Water quality in local rivers and streams
Wildlife habitats (e.g. forests, areas along streams,
open space)
Water flows in local rivers and streams for fish and
wildlife
Air quality
Water rights and supply for residents and visitors
Amount of residential and commercial waste
generated
Satisfied Very Satisfied
Demographic differences:
•Less older residents (65+) are satisfied with the amount of residential and commercial waste
generated
•Satisfaction with waste generated varies by income; less residents earning more than $100K
are satisfied with waste generated than those earning less than $100K
Only 24% of residents were satisfied with the amount of residential and commercial
waste generated
•Most were satisfied in all other aspects of natural environment: water quality in local
rivers and streams (90%), wildlife habitats (87%), water flows in local rivers and
streams for fish and wildlife (84%), air quality (84%), and water rights and supply for
residents and visitors (70%)
46
QUESTION DETAILS
Over 1/3rd of the waste that Aspen businesses and residents send to landfills could be composted.How do you feel
about the following possible action steps the City of Aspen could take to increase composting?
Prohibit food and yard waste from being disposed with landfill trash: N = 432;
Require compost collection at all City owned or operated properties: N = 436;
Require compost collection at large food service establishments: N = 439;
Require compost collection at all retail food service establishments.: N = 438
Support for Different Waste Actions
40
32%
28%
25%
23%
59%
56%
58%
38%
90%
84%
82%
61%
Require compost collection at large food service
establishments
Require compost collection at all retail food
service establishments.
Require compost collection at all City owned or
operated properties
Prohibit food and yard waste from being disposed
with landfill trash
Support Strongly Support
Demographic differences:
•More younger residents (20 –34) support prohibiting food and yard waste from being disposed
with landfill trash
•More females support prohibiting food and yard waste from being disposed with landfill trash
Overall, residents supported Aspen taking action steps to increase composting
•Most supported required compost collection at large food service establishments (90%),
retail food service establishments (84%), and City owned or operated facilities (82%)
•More than half supported prohibiting food and yard wasted from being disposed with
landfill trash (61%)
47
QUESTION DETAILS:
How important is Aspen's air quality to you overall? (Total: N = 442)
Importance of Air Quality
41
Extremely
Important
61%
Very Important
33%Somewhat Important -6%Of residents shared that Aspen’s air quality was important to them 94%
Example comment:
“Aspen is too beautiful to have
noxious air floating around.”
Demographic differences:
•All demographic groups felt that air quality was important
•Younger residents aged 20-34 were most likely to claim that air quality is extremely important.
48
QUESTION DETAILS
Please select a level of concern for each contributor to air pollution in Aspen.
Vehicle exhaust from traffic: N = 442;Vehicle exhaust from idling: N = 420 Wildfire smoke: N = 422;
Woodburning fireplaces: N = 419 Dust Storms: N = 417 Restaurant Grill Smoke: N = 416
Secondhand smoke or vape: N = 420 Dust from construction: N = 421;Dust from streets: N = 420
Airplane emissions: N = 419 Regional oil and gas operations: N = 412
Level of Concern for Contributors to Air Quality
42
33%
32%
27%
34%
24%
26%
24%
22%
18%
14%
14%
26%
27%
30%
14%
22%
19%
18%
10%
4%
6%
6%
59%
59%
57%
49%
47%
45%
42%
32%
22%
20%
20%
Vehicle exhaust from idling
Vehicle exhaust from traffic
Regional oil and gas operations
Wildfire smoke
Secondhand smoke or vape
Airplane emissions
Dust from construction
Dust from streets
Dust Storms
Woodburning fireplaces
Restaurant Grill Smoke
Concerned Very Concerned
Demographic differences:
•Younger residents (20 –34) are less concerned with exhaust from idling (46%) and
exhaust from traffic (34%)
Most residents were concerned with vehicle smoke from idling (59%), vehicle exhaust
from traffic (59%), and regional oil and gas operations (57)% contributing to air
pollution
•Fewer were concerned with dust storms (22%), woodburning fireplaces (20%), and
restaurant grill smoke (20%) contributing to air pollution
49
For which of the following reasons, if any, is Aspen's air quality important to you?
WEIGHTED BASE: (Total: N = 442)
Driver of Air Quality Importance
43
4%
17%
15%
18%
36%
58%
70%
None of these
Other (please specify):
Someone in my household has a respiratory illness or…
I have young children in my household
I am sensitive to air pollution
I exercise at a high intensity outside
I enjoy the scenic vistas
Most residents think Aspen’s air quality is important because they enjoy the scenic
vistas (70%)
•More than half think Aspen’s air quality is important because they exercise at a high
intensity outside (58%)
50
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51
45
Economic Vitality
52
Key Drivers for Satisfaction with “Overall Economic Health”
Employment
opportunities
Overall quality of
the built
environment
Community needs
are sufficiently
met by local
businesses
Affordable
shopping
opportunities
5%15%25%35%45%55%65%
Satisfaction/Agreement (Top 2 Box)
Key Drivers for "Overall Economic Health"
Current rate of commercial
development in Aspen
Young
families can
afford to live
and work
here
Current rate of affordable
residential development in Aspen
Current rate of free-
market residential
development in Aspen
46
Among these “Overall Economic Health” factors:
•Employment opportunities have the highest impact on satisfaction with “overall
economic health” by a wide margin. While higher than other factors in the chart, only
about half of residents are satisfied, making this a factor to focus on despite landing in
the “Reinforce” quadrant.
•Ensuring local businesses sufficiently meet community needs is a factor to focus on.
•While satisfaction is low for economic vitality measures in general, the overall quality
of the built environment could be considered a key strength relative to the other
factors tested.
FOCUS
BE AWARE MAINTAIN
REINFORCE
Impact on
Overall
Economic
Health
Satisfaction
More
Impact
Less
Impact
The Details:
•“Impact on [FACTOR]” was calculated using Shapley Value regression, also known as incremental R-squared
analysis.
•“Satisfaction/Agreement” was calculated by taking the Top 2 Box of each factor (% Satisfied + Very Satisfied OR
% Agree + Strongly Agree, depending on the scale of the question).
•Quadrants were created using the median for both Importance and Satisfaction/Agreement respectively.
It’s important to note that the levels of “Impact on [FACTOR]” and “Satisfaction/Agreement” are relative to the
factors tested. For example, a factor could be higher in satisfaction than other factors (putting it in the “Reinforce”
or “Maintain” quadrant) even though only 50% of residents are satisfied. Percentages on the X-axis denote the
percentage of residents who are satisfied. Some factors were not included due to multicollinearity or low R-squared
with the dependent variable.
53
QUESTION DETAILS
How satisfied or dissatisfied are you with each of the following in Aspen?
Overall economic health: N = 427 Affordable shopping opportunities: N = 440 Employment opportunities: N = 405
Satisfaction with Economic Health, Shopping, & Employment
47
40%
37%
7%
11%
11%
2%
51%
47%
9%
Overall economic health
Employment opportunities
Affordable shopping opportunities
Satisfied Very Satisfied
Demographic differences:
•Fewer females are satisfied with affordable shopping opportunities (6%)
•Fewer residents earning less than $50k are satisfied with affordable shopping opportunities (4%)
Less than 10% were satisfied with affordable shopping opportunities in Aspen
•About half were satisfied with overall economic health (51%) and employment
opportunities (47%)
54
QUESTION DETAILS
Please rate the extent to which you agree or disagree with the following statements.
Community needs are sufficiently met by local businesses: N = 435
Young families can afford to live and work here: N = 430
Community Needs Met by Local Businesses;
Young Families can Afford to Live and Work Here.
48
12%
4%
2%
2%
15%
6%
Community needs are sufficiently met by local businesses
Young families can afford to live and work here
Agree Strongly Agree Top 2 Box
Very few agree that community needs are sufficiently met by local businesses (15%)
and young families can afford to live and work here (6%)
Example Quotes:
Things here need to be more affordable. Yes it's Aspen but it's killing young families
who are desperate to stay but cannot afford to.
It is nearly impossible to afford to have a family here based on the wages paid
locally.
55
QUESTION DETAILS
Please rate your level of satisfaction with each of the following aspects of Aspen's built environment.
Built environment includes homes, buildings, streets, parks, infrastructure, etc.
Current rate of commercial development in Aspen: N = 420
Current rate of free-market residential development in Aspen: N = 411;
Overall quality of the built environment (please see question for definition): N = 414;
Preservation of historic resources: N = 426;
Current rate of affordable residential development in Aspen: N = 422)
Quality of public spaces: N = 425
Satisfaction with Aspects of Built Environment
49
60%
54%
47%
15%
17%
14%
24%
6%
6%
6%
4%
6%
84%
70%
53%
21%
21%
20%
Quality of public spaces
Preservation of historic resources
Overall quality of the built environment (please see
question for definition)
Current rate of free-market residential
development in Aspen
Current rate of commercial development in Aspen
Current rate of affordable residential development
in Aspen
Satisfied Very Satisfied
Demographic differences:
•Satisfaction with the rate of commercial development in Aspen varies by income; 13% of residents earning
less than $50K are satisfied with the rate of commercial development in Aspen vs. 29% for those earning
$150K or more
•Satisfaction with the rate of commercial development in Aspen also varies by age; 13% of residents ages 20
-34 are satisfied with the rate of commercial development in Aspen vs. 25% for those ages 55 –64 and 65+
Most residents were satisfied with the quality of public spaces (84%) and preservation of
historic resources (70%)
•Less than 1/4 of residents were satisfied with the current rate of free-market residential
development in Aspen (21%), the current rate of commercial development in Aspen
(21%), and the current rate of affordable residential development in Aspen (20%)
56
QUESTION DETAILS
In 2017, there were 134 births in Pitkin County, and 30 spaces were available in licensed day care facilities.
Thinking about child care needs, how important is it, if at all, for the City government to take action on each of
the following?
Expand high-quality early education programming: N = 367
Increase the number of early childhood education spaces within the roundabout: N = 365
Increase the number of early childhood education spaces outside the roundabout: N = 357
Increase the number of infant care spaces within the roundabout: N = 362
Increase the number of infant care spaces outside the roundabout: N = 354)
Importance of Increased Early Childhood/Infant Resources by Location
50
31%
34%
32%
28%
26%
31%
26%
27%
28%
28%
62%
59%
59%
57%
53%
Expand high-quality early education programming
Increase the number of early childhood education
spaces outside the roundabout
Increase the number of infant care spaces outside
the roundabout
Increase the number of early childhood education
spaces within the roundabout
Increase the number of infant care spaces within the
roundabout
Very Important Extremely Important Top 2 Box
Demographic differences:
•More residents with children 0 –5 in their household place importance on increasing the
number of infant care spaces within the roundabout
Residents placed importance on taking action to improve child care needs
•While expanding high-quality early education programming was important to the
largest proportion of residents (62%), all actions were viewed as important by
more than half of residents
With the long wait lists and lack of spaces, increasing childcare, particularly for
infants, should be a top priority. These are barriers for many people who want to raise
a family in Aspen.
57
51
Safe and Lived-in Community
58
Key Drivers for Satisfaction with “Making Aspen a Livable Community of Choice”
Overall level of
satisfaction
with APCHA
Overall parking
experience in Aspen
Ease of
travel by
busTimeliness of
street snow
removal in
residential areas I feel safe in
Aspen as a
whole
Recreation
programsMental health
services Special events
(e.g. concerts,
marathons, etc.)
Water
services
overall
Healthcare
20%30%40%50%60%70%80%90%100%
Satisfaction/Agreement (Top 2 Box)
Key Drivers for “Making Aspen a Livable Community of Choice”
Ease of
travel by car Electrical
services
overall
Ease of
bicycling
in town
Condition of
City streets
52
Among these “Making Aspen a Livable Community of Choice” factors:
•APCHA is the most impactful by a decent margin, and only about half of residents are satisfied,
which is low relative to other factors tested.
•Timeliness of snow removal, overall parking, and mental health services are other factors that
land in the “focus” quadrant.
•While ease of travel by car is less impactful at the moment, residents are less likely to be
satisfied with this factor than any other, making it a factor to “be aware of”.
•Aspen’s bus system, safety and recreation programs appear to be key strengths for the City.
•While less impactful, ratings are high for ease of bicycling, special events, and utilities services.
FOCUS
BE AWARE MAINTAIN
REINFORCE
Impact on
Making
Aspen a
Livable
Community
of Choice
Satisfaction
More
Impact
Less
Impact
The Details:
•“Impact on [FACTOR]” was calculated using Shapley Value regression, also known as incremental R-squared analysis.
•“Satisfaction/Agreement” was calculated by taking the Top 2 Box of each factor (% Satisfied + Very Satisfied OR %
Agree + Strongly Agree, depending on the scale of the question).
•Quadrants were created using the median for both Importance and Satisfaction/Agreement respectively.
It’s important to note that the levels of “Impact on [FACTOR]” and “Satisfaction/Agreement” are relative to the factors
tested. For example, a factor could be higher in satisfaction than other factors (putting it in the “Reinforce” or “Maintain”
quadrant) even though only 50% of residents are satisfied. Percentages on the X-axis denote the percentage of residents
who are satisfied. Some factors were not included due to multicollinearity or low R-squared with the dependent variable.
59
QUESTION DETAILS
How satisfied or dissatisfied are you with the following ways to get around Aspen?
Ease of walking in town: N = 425 Ease of bicycling in town: N = 413
Ease of travel by bus: N = 419 Ease of travel by ride-share: N = 309 Ease of travel by car: N = 421
Satisfaction by Modes of Transportation
53
53%
49%
47%
26%
29%
36%
39%
30%
16%
6%
89%
88%
77%
42%
35%
Ease of walking in town
Ease of travel by bus
Ease of bicycling in town
Ease of travel by ride-share
Ease of travel by car
Satisfied Very Satisfied
Demographic differences:
•Females were more likely to be satisfied with the ease of travel by car
•A higher percentage of younger residents (20 –34) are satisfied with the ease of travel by car
Fewer residents were satisfied with the ease of travel by car (35%) and ease of travel
by ride-share (42%)
•More were satisfied with ease of walking in town (89%), ease of travel by bus (88%),
and ease of bicycling in town (77%)
11% of open-ended responses requested the City address traffic and congestion, noting:
•General traffic / congestion
•Address 82 traffic, consider 4-lanes in/out of Aspen
•Address commuter traffic -in/out of town
•Get rid of S curve
•Add straight shot across/ consider Marolt open
space
•Improve/Get rid of roundabout
•Add a lane to access Airport Business Center
•Other Incentivize ride share options + park & ride
options
•Add 4-way stop at all intersection in the core
•Allow taxi, uber, shuttles to use 2nd lane of 82
•Incentives for retail workers –don’t commute past intercept
lot
•Lottery system for people to drive kids to school
•Close City core to cars / from City hall to Paradise bakery
•Less bike racks in the street
•Remove RFTAs lane in town, adding a second public lane
•Never allow straight shot
•Use highway cone & old bridge for two ways in AM and out
PM
60
QUESTION DETAILS
How important, if at all, is it for the City of Aspen to take action on each of the following?
Repair and replace deteriorating infrastructure (pipes, roads, etc.): N = 439
Provide all-season biking options: N = 432
Make it easier for pedestrians to find their way around town: N = 438
Make it easier for bicyclists to find their way around town: N = 424
Provide all-season walking options: N = 439
Importance for City Action to Improve Aspects of Transportation
54
41%
31%
23%
19%
18%
41%
35%
18%
18%
16%
82%
66%
41%
36%
33%
Repair and replace deteriorating infrastructure
(pipes, roads, etc.)
Provide all-season walking options
Make it easier for pedestrians to find their way
around town
Provide all-season biking options
Make it easier for bicyclists to find their way
around town
Very Important Extremely Important
Most residents thought it was important to take action to repair and replace
deteriorating infrastructure (82%)
•Less than half thought it was important to make it easier for pedestrians to find their way around
town (41%), provide all-season biking options (36%), and make it easier for bicyclists to find their
way around town (33%)
Note: 11% still desired changes that would help address traffic / congestion within the City of Aspen. See the
‘Address Traffic / Congestion’ table in the Comment Category Architecture section on slide 88 for specific
suggestions for keeping Aspen a great place to live, work and play.
Similarly, 3% still desired changes and would address biking preferences and 2% still desired changes that would
address road maintenance. See the ‘Biking Preferences’ and ‘Road Maintenance’ tables in the Comment
Category Architecture section on slide 89 for specific suggestions for keeping Aspen a great place to live, work
and play.
61
QUESTION DETAILS
Please rate how satisfied you are with the following aspects of utilities, streets and parking in Aspen.
Drinking water taste: N = 437 Electrical service reliability: N = 412
Electric services overall: N = 410 Overall parking experience in Aspen: N = 414
Ability to find a parking spot in my neighborhood: N = 39 Water services overall: N = 416
Timeliness of street snow removal in the commercial core: N = 424
Timeliness of street snow removal in residential areas: N = 424
Ability to find a parking spot in the commercial core: N = 413;
Condition of City streets (excluding Highway 82, a state highway): N = 425
Satisfaction with Utilities, Streets, and Parking
55
64%
64%
59%
60%
46%
58%
48%
31%
19%
17%
25%
25%
25%
19%
31%
9%
15%
10%
2%
3%
89%
89%
84%
79%
77%
67%
62%
41%
22%
20%
Electrical service reliability
Electric services overall
Water services overall
Timeliness of street snow removal in the commercial
core
Drinking water taste
Condition of City streets (excluding Highway 82, a
state highway)
Timeliness of street snow removal in residential
areas
Ability to find a parking spot in my neighborhood
Ability to find a parking spot in the commercial core
Overall parking experience in Aspen
Satisfied Very Satisfied Top 2 Box
Fewer residents were satisfied with parking: the ability to find a parking spot in my
neighborhood (41%), the ability to find a parking spot in the commercial core (22%),
and overall parking experience in Aspen (20%)
•Most were satisfied with electrical service reliability (89%), electrical services overall
(89%), and water services overall (84%)
62
QUESTION DETAILS:
To what extent do you agree or disagree with the following statements?
I feel safe in my neighborhood after dark: N = 441;I feel safe in my neighborhood during the day: N = 441;
I feel safe in the Commercial Core after dark: N = 440;I feel safe in the Commercial Core during the day: N = 443;
I feel safe in Aspen as a whole: N = 441;The Aspen Police are fair to me: N = 410;
The Aspen Police provide prompt service: N = 405;The Aspen Police are helpful: N = 427)
Safety & Police Performance
56
22%
20%
27%
32%
30%
31%
29%
31%
77%
79%
71%
63%
65%
60%
60%
58%
99%
99%
98%
96%
94%
90%
89%
89%
I feel safe in the Commercial Core during the day
I feel safe in my neighborhood during the day
I feel safe in Aspen as a whole
I feel safe in the Commercial Core after dark
I feel safe in my neighborhood after dark
The Aspen Police are helpful
The Aspen Police are fair to me
The Aspen Police provide prompt service
Agree Strongly Agree Top 2 Box
Nearly all residents reported feeling safe in Aspen –both in the Commercial Core and
their neighborhood –at all times of day
•Most agreed that the Aspen Police are helpful (90%), fair (89%), and provide
prompt service (89%)
11% of open-ended responses requested that the City better enforce laws, including:
•Enforce dog poop laws / fine residents and visitors
•Enforce traffic laws -speeders, stop signs
•General enforce leash laws
•Ensure bicyclists obey traffic laws
•Be more strict about drugs / minimize pot shops
•More police presence at mall / reduce purse
snatching at mall
•Enforce clearing sidewalks / snow removal
•Ensure pedestrians follow walk/don't walk
•Other General -more enforcement of laws
•Enforce idling law
•Enforce loose dogs/bikes/skateboards at mall and
on sidewalks
•Enforce/punish littering
•Enforce compliance with housing occupancy rules
•Keep bikes off sidewalks
•Add a youth curfew
•More jail time for offenders
•Close bars at midnight
•More rangers watching of off leash dogs on trails
•Stop wearing bullet-proof vests
•Require bikes and e-bikes to have bells
•Ensure drivers stop when bikes are crossing
•Enforce parking regulations
•Enforce speed in neighborhoods / speed bumps
•Prohibit parking on land / reclaim City property
•Enforce parking regulations always (not just with
complaints)
•More police surveillance at night
63
QUESTION DETAILS:
Have you (or your Homeowners Association) taken any actions to prepare for potential wildfires?
(Total: N = 397)
Adoption of Wildfire Protection Measures
57
47%
22%
21%
21%
19%
15%
11%
2%
None of the above
Taken steps to reduce risk around homes (such as
removing excess fuel loads)
Identified evacuation routes
Created a household evacuation plan
Assessed wildfire risk
Discussed how to mitigate wildfire risks
Made plans to create defensible space around homes
Other (please specify)
About half haven’t taken any actions to prepare for potential wildfires (47%)
Demographic differences:
Residents with children 0 –5 years old are less likely to have have taken action, while residents with
children 6 –17 are more likely to have taken some type of action
64
Key Drivers for “Overall Satisfaction with APCHA”
Affordability of units
available for purchase
Ability to
purchase a unit in
a reasonable
amount of time
Ability to find a unit for purchase
that matches my specific needs
Ability to find a
unit for rent
that matches
my specific
needs
20%25%30%35%40%45%
Satisfaction/Agreement (Top 2 Box)
Key Drivers for “Overall Satisfaction with APCHA”
Affordability of units
available for rent
Ability to rent a unit
in a reasonable
amount of time
58
Among these “APCHA” factors:
•Increasing the availability of units (for rent or purchase) that match specific resident
needs is an important area to focus on.
•The timeline to rent and purchase units are also factors to note –less than 25% of
residents are satisfied with these factors.
•The affordability of units available for rent appears to be a key strength of the
APCHA program relative to the other factors, but satisfaction is still under 45%.
FOCUS
BE AWARE
MAINTAIN
REINFORCE
Impact on
Overall
Satisfaction
with APCHA
More
Impact
Less
Impact
The Details:
•“Impact on [FACTOR]” was calculated using Shapley Value regression, also known as incremental R-squared analysis.
•“Satisfaction/Agreement” was calculated by taking the Top 2 Box of each factor (% Satisfied + Very Satisfied OR %
Agree + Strongly Agree, depending on the scale of the question).
•Quadrants were created using the median for both Importance and Satisfaction/Agreement respectively.
It’s important to note that the levels of “Impact on [FACTOR]” and “Satisfaction/Agreement” are relative to the factors
tested. For example, a factor could be higher in satisfaction than other factors (putting it in the “Reinforce” or
“Maintain” quadrant) even though only 50% of residents are satisfied. Percentages on the X-axis denote the percentage
of residents who are satisfied. Some factors were not included due to multicollinearity or low R-squared with the
dependent variable.
65
QUESTION DETAILS:
Are you currently or have you ever been a deed restricted owner or renter through APCHA (Aspen-
Pitkin County Housing Authority)?
(Total: N = 437)
Respondent Experience/Interactions with APCHA
59
Demographic differences:
•Respondents without children under 18 in their household are equally as likely to rent (26%) vs. own
(27%) their home through APCHA
•Respondents with children ages 0 –5 in their household are more likely to own their home through
APCHA (64%)
•Younger respondents (20 –34) are more likely to rent their home through APCHA (54%), while 45 –
54 year old respondents were more likely to own their home through APCHA
•Respondents earning less than $50k are more likely to rent their home from APCHA (48), while
residents earning more than $150k are less likely to rent their home through APCHA (5%)
About half of these survey respondents either own (34%) or rent (22%) their home
from APCHA
•Less than half of respondents have never owned or rented a home through
APCHA
34%
22%
7%
3%
38%
Own my home through APCHA
Rent my home trhough APCHA
Formerly rented home through APCHA
Formerly owned home through APCHA
Never owned or rented a home through APCHA
66
QUESTION DETAILS:
Please rate your level of satisfaction with the following aspects of affordable housing offered through APCHA.Please note: It
is okay to answer even if you have not used APCHA. However, if you feel like you do not know enough about APCHA to
provide an answer for a specific row, you can simply select "Don't Know / Not Applicable".
Satisfaction with Aspects of APCHA
Demographic differences:
•Younger residents (20 –34) are less satisfied with the ability to purchase a unit in a
reasonable amount of time (6%)
•Residents with a household income <$50K are less satisfied with the ability to purchase a
unit in a reasonable amount of time (11%)
60
35%
32%
27%
24%
16%
19%
13%
17%
29%
14%
14%
9%
9%
5%
8%
5%
64%
46%
41%
33%
25%
24%
21%
21%
Value that APCHA program provides to the community
Overall level of satisfaction with APCHA
Affordability of units available for purchase
Affordability of units available for rent
Ability to find a unit for purchase that matches my
specific needs
Ability to find a unit for rent that matches my specific
needs
Ability to purchase a unit in a reasonable amount of
time
Ability to rent a unit in a reasonable amount of time
Satisfied Very Satisfied
Affordability of units available for purchase: N = 321
Affordability of units available for rent: N = 278
Ability to rent a unit in a reasonable amount of time: N = 264
Overall level of satisfaction with APCHA: N = 375
Value that APCHA program provides to the community: N = 384
Ability to find a unit for purchase that matches my specific
needs: N = 298
Ability to purchase a unit in a reasonable amount of time: N = 296
Ability to rent a unit in a reasonable amount of time: N = 264
Ability to find a unit for rent that matches my specific needs: N = 269
Fewer residents were satisfied with the ability to rent a unit in a reasonable amount
of time (21%) and the ability to purchase a unit in a reasonable amount of time (21%)
•Only ¼ were satisfied with the ability to find a unit for rent that matches my specific
needs (24%) and the ability to find a unit for purchase that matches my specific
needs (25%)
•More were satisfied with the value that APCHA program provides to the community
67
QUESTION DETAILS:
In your opinion, which of the following types of affordable housing should APCHA provide?
(Total: N = 432)
Types of Housing APCHA Should Provide
61
INSERT TEXT HERE
•INSERT BULLET HERE
Section Head
INSERT TEXT HERE
•INSERT BULLET HERE
Section Head
82%
64%
46%
38%
26%
9%
3%
Workforce Housing (i.e. housing for full-time permanent and seasonal
employee households) - this is a current service
Community Housing (i.e. housing for permanent residents regardless
of employment status; e.g. qualified APCHA retirees, low/moderate
income households) - this is a current service
Assisted Living Housing (for people who may require assistance with
the daily tasks of living) - this would be a new service
Transitional Housing (temporary, i.e. for those persons leaving an
abusive situation) - this would be a new service
Supportive Housing (i.e. housing for those needing ongoing social
services assistance) - this would be a new service
Other (please specify)
None of the above
Most residents wanted APCHA to provide workforce housing (82%)
•Many also desired community housing (64%)
•Supportive housing was least desired by residents (26%)
68
QUESTION DETAILS:
When it comes to housing, which of the following issues are most important for policy makers
to focus on over the next 12 months? Please select up to 5.
(Total: N = 428)
Most Important Housing/APCHA Issues to Focus On
62
51%
47%
42%
41%
39%
33%
30%
25%
23%
20%
11%
11%
1%
Increase number of rental housing opportunities
Better prevent fraud, abuse and noncompliance
Increase number of for-sale housing opportunities
Improve affordability
Provide more options for downsizing/rightsizing
Provide more options for senior/retiree housing
Address insufficient HOA capital reserve funds
Address deferred maintenance of individual units
Improve housing quality
Address deferred maintenance of HOA common areas
Improve customer service
Other (please specify)
None of the above
Most residents thought it was most important to focus on increasing the number of
rental housing opportunities
•Residents thought it was least important to focus on improving housing quality
(23%), addressing deferred maintenance of HOA common areas (20%), and
improving customer service (11%)
69
QUESTION DETAILS:
Please rate your level of satisfaction with the following aspects of recreation and wellness in the Aspen
community overall.
Mental health services: N = 317
Healthcare: N = 400
Recreation facilities (e.g. the Aspen Recreation Center or similar facilities): N = 423
Recreation programs (e.g. fitness classes, tennis, or other activities): N = 409
Special events (e.g. concerts, marathons, etc.): N = 424
Satisfaction with Aspects of Recreation and Wellness
63
44%
46%
44%
43%
39%
38%
34%
33%
12%
9%
81%
80%
77%
55%
48%
Special events (e.g. concerts, marathons, etc.)
Recreation facilities (e.g. the Aspen Recreation
Center or similar facilities)
Recreation programs (e.g. fitness classes, tennis,
or other activities)
Healthcare
Mental health services
Satisfied Very Satisfied
Demographic differences:
•Younger residents (20 –34) are more satisfied with mental health services (63%)
Residents were least satisfied with mental health services (48%)
•Most were satisfied with special events (81%), recreation facilities (80%), and
recreation programs (77%)
70
37%
36%
26%
14%
14%
12%
12%
10%
9%
9%
9%
6%
5%
3%
Weight/fitness room
Outdoor pool
Day care space
Hot tubs
None (none of these should be expanded or added)
Gymnasium
Covered tennis courts
Climbing wall
Pickleball courts
Indoor field house
Other (please specify)
Meeting/reception rooms
Interactive aquatics features
Batting cage
QUESTION DETAILS:
Which of the following would you most like to see added or expanded by the City of Aspen Recreation
Department?Please select up to 3 of the choices below.
BASE: (Total: N = 425)
Prioritized Additions to Recreation
64
Overall, residents would most like to the addition/expansion of a weight/fitness room
(37%) and outdoor pool (36%)
•Residents were least interested in a batting cage (3%), interactive aquatics features
(5%), and meeting/reception rooms (6%)
Other/write in
71
What Hinders Participation in Recreation
65
18%
17%
16%
12%
11%
8%
6%
6%
4%
Don't know what programs are offered
Classes are at inconvenient times
Programs are too expensive
Activities I'm interested in are not offerred
Poor equipment or facilities
Lack of child care
Programs/amenities are at multiple locations instead of
one consistent location
Other (please specify)
Lack of transportation
QUESTION DETAILS:
The City of Aspen Parks and Recreation Department sponsors recreational programs for Aspen
residents. Thinking of the past 12 months, which of the following, if any, have impacted your
participation in these programs?
BASE n = 438
classesearly/late/hours
needweekends
Red Brick
open
facilityathletes
pool
swimming
work
ARC
people
Never
indoor
tennis
quality
adultlike
betteryoga
colds / flu
lanelapswim
joke
kid
free
stopped
lifeguards
descent
trail
walk
Crowded
Small
spaces
want ski
hike
premier
pass
prices
lower
restrictive
dirty
active
community
suitable
advanced
level
use
interested
show courts
limited
access
instructors
used
program
Ice
garden
supportive
curling
bad
time games
start
mobility
selectionstretchgoodCost
center
Exercise
infrequently
change
obsolete
evenings
chlorinated
saltwater possible
available
Please
add
morning
traffic
getting
Season
Poor
behavior
cliques
encouraged
Pickleball
Group
adults
hockey
doesn’t
involve
playing
Other/write in
Not knowing what programs are offered (18%), classes at inconvenient times (17%),
and programs being too expensive (16%) were hindering residents from participating
in recreational programs
72
Trend Over Time:
QUESTION DETAILS:
Please share your opinions regarding the following aspects of activities in City of Aspen Parks and on City of Aspen
Trails. Choose whether you would like to see less, no change, or more of each of the following.
Number of special events held in City Parks and on Trails: N = 385 Amount of parks and open space: N = 417
Number of Parks and Open Space rangers in the field: N = 384 Preservation of trees in town: N = 416
Enforcement of dog-related rules and codes: N = 410 Level of overall parks and trails maintenance: N = 419
Desires with Use of Parks & Open Space
•Residents want more enforcement, preservation, parks & open space, and number of
rangers in the field.
•Among tested factors, the biggest gap vs. desired level of support is with the
enforcement of dog-related rules and codes.
•Altogether, they’d prefer fewer special events in City parks.
66
9%
11%
1%
8%
29%
42%
54%
69%
63%
84%
64%
49%
35%
30%
29%
16%
7%
Enforcement of dog-related rules and codes
Preservation of trees in town
Amount of parks and open space
Number of Parks and Open Space rangers in the
field
Level of overall parks and trails maintenance
Number of special events (weddings, large events,
tournaments, etc.) held in City Parks and on Trails
Demographic differences:
•Older residents and parents with kids 0-5 years old are more likely to desire stronger enforcement
of dog-related rules
Less No Change More
+40
+24
+29
+21
+16
-22
% More -% Less
2019
2018
2017
2016
2015
2014
2013
2012
Residents have consistently desired more enforcement of
dog-related rules and codes over the past 8 years
Less No Change More
Reference: Ideal rating is for ‘no change’ to be centered with equal amounts of ‘more’ and ‘less’ responses, netting a 0.
The high net scores on the right of the chart indicate that significantly more residents desire more than desire less.
73
QUESTION DETAILS:
Please rate the importance of each of the following City of Aspen Parks and Open Space amenities to you.
Playgrounds: N = 412 Quiet spaces: N = 426
Recreation opportunities: N = 422 Public event space: N = 421
Open space: N = 431 Trails: N = 429
Gardens: N = 426 Fitness opportunities: N = 424
Importance of Parks/Open Space Amenities
More than 9 in 10 Aspen residents claimed that trails were extremely or very
important to them. Open space was important to 84% of Aspen residents.
67
37%
35%
37%
36%
36%
35%
32%
27%
55%
49%
33%
33%
25%
26%
19%
17%
92%
84%
70%
69%
61%
61%
51%
44%
Trails
Open space
Quiet spaces
Recreation opportunities
Gardens
Fitness opportunities
Playgrounds
Public event space
Very Important Extremely Important
Demographic differences:
•Quiet spaces are more important to females and younger residents•Gardens are more important to females
•Open spaces and recreation opportunities are most important to younger residents
74
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75
69
Community Engagement
76
Key Drivers for Satisfaction with “Supporting Community Engagement”
The City responds
promptly to
requests for
information
The City provides a
variety of ways for me
to stay informed
I can easily access
City information
when I need to
I find City outreach
information
helpful
The City
communicates well
about major issues
35%40%45%50%55%60%65%
Satisfaction/Agreement (Top 2 Box)
Key Drivers for “Supporting Community Engagement”
The City considers
community feedback
when making decisions
70
Among these “Community Engagement ” factors:
•Residents feel that the city could do a better job communicating well about major
issues and considering community feedback when making decisions. Both factors
are impactful on satisfaction with community engagement, and less than 40% of
residents are satisfied.
•The variety of ways that residents can stay informed appears to be a key strength
relative to these other factors.
FOCUS
BE AWARE MAINTAIN
REINFORCE
Impact on
Supporting
Community
Engagement
Satisfaction
More
Impact
Less
Impact
The Details:
•“Impact on [FACTOR]” was calculated using Shapley Value regression, also known as incremental R-squared
analysis.
•“Satisfaction/Agreement” was calculated by taking the Top 2 Box of each factor (% Satisfied + Very Satisfied OR
% Agree + Strongly Agree, depending on the scale of the question).
•Quadrants were created using the median for both Importance and Satisfaction/Agreement respectively.
It’s important to note that the levels of “Impact on [FACTOR]” and “Satisfaction/Agreement” are relative to the
factors tested. For example, a factor could be higher in satisfaction than other factors (putting it in the “Reinforce”
or “Maintain” quadrant) even though only 50% of residents are satisfied. Percentages on the X-axis denote the
percentage of residents who are satisfied. Some factors were not included due to multicollinearity or low R-squared
with the dependent variable.
77
QUESTION DETAILS:
Please rate the extent to which you agree or disagree with the following statements about the City of Aspen.
I am as involved as I want to be in community activities and organizations: N = 423
The City considers community feedback when making decisions: N = 401
The City responds promptly to requests for information: N = 332
The City provides a variety of ways for me to stay informed: N = 405
I can easily access City information when I need to: N = 396
I find City outreach information helpful: N = 384
The City communicates well about major issues: N = 417
Overall, City outreach efforts meet my needs for information: N = 398
Communication, Information, & Impact of Feedback
•Most residents feel the City provides helpful information in a variety of ways.
•Despite this, less than half agree that their need for information is being met:
Less than half agree that the City responds promptly to information requests,
communicates well about major issues, or considers feedback when making decisions.
71
46%
55%
49%
47%
40%
39%
36%
32%
23%
6%
6%
6%
6%
5%
4%
5%
69%
61%
55%
53%
46%
43%
40%
37%
I am as involved as I want to be in community
activities and organizations
The City provides a variety of ways for me to stay
informed
I find City outreach information helpful
I can easily access City information when I need to
The City responds promptly to requests for
information
Overall, City outreach efforts meet my needs for
information
The City communicates well about major issues
The City considers community feedback when
making decisions
Agree
Demographic differences:
•Male residents, older residents, and lower income residents are less likely to agree that that
the City considers community feedback when making decisions
78
QUESTION DETAILS:
What are your preferred ways to receive information from the City of Aspen?Please select up to 5 of the
options below. (Total: N = 435)
Preferred Methods for Receiving Information
The outreach methods preferred by most residents, and which would likely be effective with all age groups, included articles in the newspaper and emailed newsletters.
72
Top 5 Preferred Options Total 20-34 35-44 45-54 55-64 65+
Base 435 50 65 68 87 113
Newspaper articles 70% 75%66%65%77%72%
Email newsletter 51% 51%52%48%55%53%
City of Aspen website 49% 57% 58% 59% 40%32%
Newspaper ads 45% 25%53%41%51%59%
Text alerts 33% 34%38%50% 33%24%
Mailed postcard/ flyer/letters 32% 27%24%26%30%40%
Facebook posts 20% 40% 23% 27% 8%5%
Open houses 19% 13%21%18%22%19%
City meetings 14% 3%17% 12%11%26%
Radio ads 13% 18%17%10%12%14%
Aspen Community Voice website 6% 5%6%7%8%6%
Twitter 3% 7%0%5%2%1%
Other (please specify)2% 2%1%2%1%3%
Demographic differences:
•Younger residents are significantly more
likely to desire that the City reach out via
Facebook posts, the website and Twitter.
•Younger residents are less likely to attend
an open house, City meeting, or view a
newspaper ad.
•Older residents, on the other hand, are
significantly les likely to desire outreach on
Facebook, through the website, or to
receive text alerts.
•Older residents are significantly more likely
to attend City meetings and view
newspaper ads than other residents.
Other
responses
•Age of resident yielded many differences in desired forms of outreach (see green box below)
•1/3 of residents desired text alerts; Instagram & Grassroots TV were noted by some as additional
preferred methods of outreach
79
QUESTION DETAILS:
In your opinion, how important do you feel arts and culture are to the Aspen community?
(Total: N = 433)
Importance of Arts & Culture
Most residents feel arts and culture are important to the Aspen community,
nearly half rating arts and culture extremely important to the community.
73
Demographic differences:
•Females are more likely to place an importance
on arts and culture in the Aspen community
Extremely Important, 44%Very Important, 34%Somewhat Important
17%Not Very Important, 4%Not at all Important, 1%80
QUESTION DETAILS:
Have you been to the following places in the past 12 months?
Red Brick Building: N = 427
Wheeler Opera House: N = 434
Resident Use of Red Brick Building & Wheeler Opera House
Residents frequently take advantage of City cultural resources. More than
65% of respondents had visited the Red Brick Building and nearly 90% had
visited the Wheeler Opera House.
74
67%
87%
33%
13%
Red Brick Building
Wheeler Opera House
Yes No
Demographic differences:
•Those earning more than $150k were more likely to have been to the Wheeler Opera House
(93%)
•Those without children under 18 were more likely to have been to the Wheeler Opera House
(90%)
•Females were more likely to have been to the Red Brick Building (74%)
•Those with children 0 –17 years old were more likely to have been to Red Brick Building (81%)
81
QUESTION DETAILS:
For which of the following reasons have you visited the Red Brick Building over the past 12 months? (Total: N = 287)
Destination Drivers to Red Brick Building
75
gymnastics
art
birthday partyThrift
sale
Community
event
Dept
shop
Joshua Johnson
lawneventspicnicparties
Race
packet
pickup
Theater
Perfomance
watch
repair
meet
friends
Buddy
Program
adult
classes
outreach
cookout
Attend
parks
open
house
tot
lot
feedback
Check-in
Backcountry
Marathon
attended
school
child
pass
reflect
telling
girlfriend
parents
divorced
sitting
big
tree
next
sidewalk
Family works
Kid's
Drop
activities
Donated
books
bookcase
Other/write in
•Aspen residents utilized the Red Brick Building for a broad range of reasons
in the past 12 months.
More than half of residents noted that they’ve visited the Red Brick Building
to view an art gallery exhibition.
82
QUESTION DETAILS:
What visual arts programming should the City of Aspen expand, if any?
WEIGHTED BASE: (Total: N = 313)
Visual Arts Programming Desires
76
art
kids
programstrades trainingceramics/pottery
trained
red brick
current
studios
town
locals
cater
richvisitors
support
Photography
Studio
Coop
Generation
staybusy
information
overloadIdeasfest
displays
CORE
Snowmass
Andersen
RanchValley
Indoor
outdoor
meeting
space
Museum
needs
welcoming
expanding youth
options
school
collaboration’
tours
wheelerstronger
tie
schools
teachers love
logic
attend
ISIS
HealthclassPaint
party
Interactive
Breckreate
promote
existing
matter
•8 out of 10 Aspen residents are interested in additional arts programs;
Art classes for adults and youth were the most frequently requested programming
Other/write in
Other/write in
83
QUESTION DETAILS:
Which of the following are true about your visit(s) to Wheeler Opera House over the past 12 months?
(Total: N = 371)
What types of performances or events at the Wheeler Opera House did you attend over the past 12 months?
(Total: N = 340)
Destination Drivers for Wheeler Opera House
•About 9 out of 10 residents visited the Wheeler Opera House in the past year
for a performance or event
•More than half of residents who visited Wheeler Opera House bought tickets
through Aspen Show Tix
77
operalectures
PhysicsEnvironmentalCrossroads Church
Bauahaus ball
Aspen Ideas Fest
Historical society
master classes
Ballet
lecture
Poetry
plays
talk
Sunset
Sessions
gatherings
mezzanine
films
Theater
supportingCMC
Types of Events
Attended
Other / Write in responses
Visits to the Wheeler Opera House
Past 12 Months
84
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DEMOGRAPHICS
79
86
What is your gender? 42 who said «prefer not
to answer» removed have been removed (N=401)
Demographics
80
52%48%
Gender
20-34
26%
35-44
18%
45-54
20%
55-64
14%
65+
22%
Age
What is your current age? 60 who said «prefer not to answer»
removed have been removed (N=401)
40%25%18%18%
Household Income
Less than $50k $50k - $100k $100k - $150k More than $150k
Which of the following best describes your household income level? (this would include
the total income from all sources for your household).
92 who said «prefer not to answer» have been removed (N=351)
In which of the following age ranges (if any) do you
have children? 11 who said «prefer not to answer have
been removed (N=383)
22%
12%
12%
50%
Age/Presence of Children
18 or older
6 to 17
0 to 5
No children
4%7%
89%
Months of the Year Living in Aspen
6 months or less
7-11 monhts
12 months
About how many months out of the year, if any, do
you live in Aspen?19 who said «prefer not to answer have
been removed (N=424)
3%17%16%10%9%
45%
1st year 2 - 5
years
6 - 10
years
11 - 15
years
16 - 20
years
20+
years
Longevity of Residing in Aspen
For how long have you been living [pipe: D4] out of the year in
Aspen? 22 who said «prefer not to answer» have been removed (N=421)
2%
74%
15%
19%
I own a 2nd home in Aspen
(vacation home, rental property, etc.)
I work in Aspen
I own a business in Aspen
None of these apply to me
% Survey Takers Who Work, Own a Businesses, and Own Vacation Homes
Finally, please check each of the following that apply to you: (N=431)
Please note: percentages represent the weighted population of survey
responses. Aspen Census norms were applied to age, gender and income.
Note: Data was weighted to Aspen Census norms for gender, age and income to
ensure responses reflect population at large. These norms were derived from the
American Community Survey 2017 5-year estimates. See Appendix for full
comparison of responses vs. weighted values and method utilized.
87
QUESTION DETAILS:
Would you like to be kept informed and participate in discussions about key community topics? If so, please select the
first option below (the next screen will prompt you for your name, phone number and email address).Please note: your
name and contact information will be provided to the City. HOWEVER, they will not see your survey results, simply that
you are interested in participating in specific discussions so that they can reach out. (Total: N = 431)
Below are 7 key areas where you can be kept informed and participate in discussions about key community topics. Which
areas would you be most interested in?Please select up to 3. WEIGHTED BASE: (Total: N = 267)
Community Engagement
81
62%
38%
Interested in Staying Informed in Community Topics
I would like to
stay informed
and participate
in discussions
about key
community
topics
I would NOT like
to stay
informed and
participate in
discussions
about key
community
topics
3%
29%
70%
19%
14%
24%
28%
58%
None of these interest me (I would not like to be kept
informed or participate in discussions about these…
Supporting community engagement
Making Aspen a livable community of choice
Ensuring a safe community
Maintaining City of Aspen's financial health
Fostering economic vitality
Making the government customer-focused
Protecting the local natural environment
Among residents who wanted to stay informed -
proportion interested in key community topics:
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Note: See APPENDIX for full/verbatim suggestions.
COMMENT
CATEGORY
ARCHITECTURE
83
90
Suggestions for keeping Aspen a great place to live, work and play
84
More Affordable Housing –30%
•Need more affordable housing
•Need larger units/ family-sized
•Need more employee housing
•Don't evict seniors when retire from City housing
•Raise taxes on prop owners that don't live in Aspen
•Reduce HOA charges
•Transition seniors to retirement community (create this)
•Provide option of waving property taxes for 2 years to
encourage senior transition
•Provide seniors incentives to move to acceptable area
Stop/Lessen/Pace Development –16%
•General stop/lessen/pace development
•Stop/lessen projects like sky hotel and Lift One
•Other limit residential construction
•Don't allow tearing down buildings with character /
historic buildings
•Watch out for money laundering operations
•Monitor/limit construction decibel levels
•Cut construction vehicles
•Reduce high end retail/penthouses
•City shouldn't be housing developers
•Require more housing mitigation for commercial
developments
•Don't allow large homes to be converted to lodging for
non-residents
•No residential development outside roundabout
•Don't become owned by the ski company
•Don't allow developers to bring spec houses
•Minimize pop up shops that compete with existing
Responses in each category are sorted by frequency cited
Other / General Affordability –19%
•Need more affordable shopping options
•Need more affordable restaurants
•Make Aspen affordable for working & middle class
•Higher wages/keep pace with Cost of living
•Make Aspen affordable for retired people
•Need more affordable gas
Leadership / Management / Budget –18%
•Cater to locals (vs. visitors or wealthy)
•Cater to those earning under 50K
•Listen to residents before acting
•Reduce budget / spend less / less taxes
•Like City manager idea / new leadership
•More budget experience, business experience
•Have a clear vision for future
•Need a watchdog / oversight
•Play by the rules you enforce
•Change specific leaders
•Consider history/cultures/values with decisions
•Ensure City can afford the actions it takes
•Need new people on City boards
•Tax weed, use revenue for local needs
•Pay more attention to visitors and second homeowners
vs. locals
•Don't disdain tourists and second homeowners
•Cater to families
•Adapt to new ideas/trends
•Collaborate with entire valley
•Less bias with feedback / survey
•Stop advertising and encouraging growth
•Spend efficiently, provide value
•Adjust voting system so AH residents don't control vote
•Less employees
•Be friendly
•Keep improving / don't settle
Change Development –14%
•Commercial rent control/ more affordable for locals,
mom/pops
•Don't lose independent businesses/local services for
profit -help them stay
•Faster/less complex planning and zoning
•Build second bridge over Castle Creek
•Need faster building permits
•Facilitate natural growth
•Allow residents to VRBO homes if they're on vacation
•General encourage free-market commercial
development
•Need consistent interpretation of codes
•Ensure use setbacks downtown so sun can reach street
•Create vacancy tax for year-round store fronts &
residents
•Ensure opportunities for locals to invest in City
•Less zoning restrictions
•More planning/zoning throughout
•Shift development to outside the roundabout
•Consider tiny homes for deed restricted housing
•Manage VRBOs better
•Develop neighborhooding approach / kid-centric,
pet-centric
•Stricter remodeling permits
•Subsidize hostel-like accommodations
•Expand the core –more family-fun areas in the core
QUESTION DETAILS:
Overall, what suggestions do you have for keeping Aspen a great place to live, work and play? (Total: N = 272)
91
QUESTION DETAILS:
Overall, what suggestions do you have for keeping Aspen a great place to live, work and play? (Total: N = 272)
Suggestions for keeping Aspen a great place to live, work and play
85
Address Traffic / Congestion –11%
•General traffic / congestion
•Address 82 traffic, consider 4-lanes into / out of Aspen
•Address commuter traffic -in/out of town
•Get rid of S curve
•Add straight shot across/ consider Marolt open space
•Improve/Get rid of roundabout
•Add a lane to access Airport Business Center
•Other Incentivize ride share options + park & ride
options
•Add 4-way stop at all intersection in the core
•Allow taxi, uber, shuttles to use 2nd lane of 82
•Incentives for retail workers –don’t commute past
intercept lot
•Lottery system for people to drive kids to school
•Close City core to cars / from City hall to paradise bakery
•Less bike racks in the street
•Remove RFTAs lane in town, adding a second public lane
•Never allow straight shot
•Use highway cone & old bridge for two ways in AM and
out PM
Enforce Laws / Maintain Order –11%
•Enforce dog poop laws / fine residents and visitors
•Enforce traffic laws -speeders, stop signs
•General enforce leash laws
•Ensure bicyclists obey traffic laws
•Be more strict about drugs / minimize pot shops
•More police presence at mall / reduce purse snatching
at mall
•Enforce clearing sidewalks / snow removal
•Ensure pedestrians follow walk/don't walk
•Other General -more enforcement of laws
•Enforce idling law
•Enforce loose dogs/bikes/skateboards at mall and on
sidewalks
•Enforce/punish littering
•General -less enforcement/regulations
•Enforce compliance with housing occupancy rules
•Keep bikes off sidewalks
•Add a youth curfew
•More jail time for offenders
•Close bars at midnight
•More rangers watching of off leash dogs on trails
•Stop wearing bullet-proof vests
•Require bikes and e-bikes to have bells
•Ensure drivers stop when bikes are crossing
•Enforce parking regulations
•Enforce speed in neighborhoods / speed bumps
•Prohibit parking on land / reclaim City property
•Enforce parking regulations always (not just with
complaints)
•More police surveillance at night
Change APCHA / Affordable Housing –7%
•Address fraud / ensure those living deserve to be there
•Improve quality of housing for purchase
•Reduce the scope of affordable housing program
•More accountability to developers for affordable
housing
•Reduce FAR limits on single-family residences
•Help with transition to free market or RO housing
•Be more accommodating / less tyrannical within APCHA
•Change messaging -not us vs. them, not a handout
•Ensure HOAs are adequately funded
•Clean up the affordable housing
•Refocus on policies that matter vs. minimum income
goal
•Update lottery approach for those who never win -
increase likelihood
•No discrimination
•Make GMQS compliant / not favor residents
Parking Desires –6%
•Add parking garage in town / underground garage in
town
•Add parking in the core
•Provide free parking in spring and fall (off seasons)
•Require construction employees to carpool, bus, or
shuttle
•Make construction companies pay for resident parking
during projects
•Improve parking lots; paint lines
•Change to 24-hour parking on vine street
•Move to parallel parking in core for wider sidewalks
•Address parking in B zoned area
•Store City-owned vehicles off the street
•Improve City market parking / 30-minute parking
•More parking at trailheads / Smuggler trailhead
Community Engagement –5%
•Respond faster
•Keep open discourse between leaders & residents
•Be transparent / begin community outreach earlier with
developments
•Help us contribute to the community
•Don't allow vocal few to represent all
•Share accurate info so less reliant on biased newspapers
•Develop innovative ways to encourage communication
•Provide affordable/accessible arts & rec options
•P&Z members should be honest about decisions, share
with plenty of time
•Ice cream socials with police at skate park
•Continue asking/surveys
•Engage Latino community
•Improve OTA TV Broadcast to inform citizens/public
Responses in each category are sorted by frequency cited
92
Suggestions for keeping Aspen a great place to live, work and play
86
Childcare / Daycare –4%
•Need affordable childcare within City limits
•Newborn childcare
•Encourage leading employers to create a childcare
complex
•Need childcare for off hours, holidays, night shifts
Public Transportation –5%
•Less busses -drop empty routes
•Improve bus stops -covers, bike racks
•Add energy efficient microbuses instead of large RFTA
buses
•Express shuttles to /from large lots outside roundabout
•Maintain good/free bus service
•Avoid electric scooters -too crowded
•Support mass transit all the way into town
Desired Services / Resources –3%
•Need bigger airport with more long-term parking
•Say no to 5G
•Need DMV
•Help refurbish district theater
•More weightlifting at rec center
•Extended hunting seasons for predator species
•Support library more
•Add RV dump station
Events / Hosting -Less –3%
•Less events -general
•Drop food/wine event in Wagner Park
•Share the event profits with residents
•More police/control
Parks / Open Spaces –4%
•Keep parks/spaces very clean, fix water fountains
•More porta potties for visitors
•Continue to expand green spaces/trails
•Fix parks / playground (Ruby Park, basketball, skate park)
•Use more native/natural elements
•Upgrade park -lose asphalt, trim trees
•More park benches
•Limit private use of public parks
•Consider City owned campground like Telluride Town
Park
•Keep vehicles off land
•Don't close so long for private events
•Add trees to Rio Grande; don't cut down trees
•Encourage use of Ice Garden
•Need dog park
Road Maintenance –2%
•Snow/ice off streets/sidewalks
•Better road sign visibility
•Address black ice
•Fix potholes
•Wash/clean the streets -use dry street cleaner or water
•Fix handicap curbs
•Repair fences
•Bicycle lanes are confusing/clarify
Biking Preferences –3%
•Better path from town to Aspen Rec center
•Less focus on biking
•Add fatbikes and e-bikes to Wecycle program; more
docking stations
•Has helped commute
•Desire more biking paths
•Add secure parking for bicycles
•Education and etiquette for biking
Security / Safety –2%
•Protect residents from mold
•More/better street number visibility on residences and
businesses
•Add lights to public walkways at night to enable walking
home from work
•Develop detailed evacuation plan
•Need safety/security at Stillwater bridge -jumping &
recreation
Responses in each category are sorted by frequency cited
QUESTION DETAILS:
Overall, what suggestions do you have for keeping Aspen a great place to live, work and play? (Total: N = 272)
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THANK YOU
Office (719) 590 –9999 info@elevatedinsights.com
Elevated Insights is a full-service market research agency headquartered in
Colorado Springs that provides qualitative and quantitative research,
evaluation, and data mining for both the private and public sectors. EI prepared
this report under contract to and in collaboration with the City of Aspen.
Over the past five years, Elevated Insights has focused on utilizing impactful
research solutions to make a difference in the state of Colorado, partnering
with multiple government, non-profit, and educational organizations.
Note: Elevated Insights is a dba for Balch Consulting, a 100% female-owned S-Corp registered in the
state of Colorado since 2000.
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Attachment A: Examples of Benchmarking “Report Cards” from Other Cities
Denver, CO......................................................................................................................................2
Philadelphia, PA..............................................................................................................................3
Seattle, WA.......................................................................................................................................5
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Denver, CO
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3
Philadelphia, PA
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Philadelphia, PA (continued)
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Seattle, WA
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Seattle, WA (continued)
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Engagement Goal Progress
A key component of Building IQ is to hear from the community and integrate input into the design of the ordinance.
This document is a midway report to show how the project's public engagement is tracking against initial goals, what
the community has contributed thus far, and how the project team will continue to engage for deeper input.
PROGRESS: One-on-one
in-person meetings with
65% of program
participants.
PROGRESS: 2 committee
meetings; 55% of program
participants in attendance.
All 4 topics covered.
GOAL: Digital and in-
person outreach campaign.
PROGRESS: Direct
communications to 100% of
program participants,
conversation with 85%.
GOAL: Build and maintain
a digital resource for the
public.
For fall 2019 engagement, the program participants refer to representatives of commercial buildings 20,000 square feet
and above.
GOAL: Meet with 75% of
program participants.
PROGRESS: Aspen
Community Voice has 233
unique visitors and 37
engaged visitors.
Program
Participants
Stakeholders
As this project is still in its early stages, many stakeholders will begin to participate in 2020. This is a summary of
currently engaged stakeholders and those who will be involved before an ordinance is presented to Council.
Utilities & City
Currently Engaged Will be Invited to Engage in 2020
Building owners/managers of:
-The Gant
-Aspen Meadows
-Aspen Art Museum
-Mill Street Plaza
-Puppy Smith
-SkiCo Properties (4)
-Alpine Bank
-Maroon Creek Club
-Hotel Jerome
-St. Regis
-City Council
-City Staff
-All Utilities
-Asset Management Dept
One-on-One Meetings Stakeholder Steering
Committee Outreach Campaign Online Engagement
-Aspen Chamber Resort
Association(ACRA)
-Planning & Zoning Commission
(P&Z)
-Historical Preservation
Commission (HPC)
Community
Organizations
Public Engagement UpdateKnow Your Building. Know Your Power.
Community
Organizations
-US Green Building
Council (USGBC)
-Aspen Institute
-Setterfield & Bright
Program
Participants
-Multifamily building owners &
managers
-Homeowners associations
boards & management
-Commercial tenants
-Multifamily tenants
-Large commercial building
owners & managers of under
20,000 sq.ft.
-Business owners
-Large commercial building
owners & managers of 20,000
sq. ft. and over who have not
yet participated
GOAL: 3 committee
meetings covering 4 initial
input topics.
107
Initial Impressions
Community
Organizations
Currently Engaged Invited to Engage in 2020
-Pitkin County
-Community Office for
Resource Efficiency (CORE)
-Aspen Skiing Company
-Aspen Valley Hospital
-Aspen School District
-Town of Basalt
-Rocky Mountain Institute
(RMI)
-Alpine Bank
-Aspen Global Change
Institute (AGCI)
-Aspen Center for
Environmental Studies (ACES)
-Pyramid Advisors
-Commercial Core & Lodging
Association(CCLC)
Stakeholder Steering Committee Interest
All program participants who met with staff in person expressed interest in steering committee
participation.
Current Efficiency Improvement Motivators
Stakeholders confirmed that efficiency upgrades are generally driven by profitability and an
established replacement schedule. Factors like durability, decreased maintenance, and
environmental leadership are also compelling drivers to some.
Energy & Water Tracking as a Best Practice
Tracking energy and water consumption is standard and does not present a significant obstacle. The
majority of the steering committee would be ready to benchmark in 2021. Most voted for a spring
reporting deadline. April is the favored month.
Stakeholders encouraged test cases on municipal and commercial buildings so that early insights
can be shared.
Lead by Example
Incentives for Improvements
Creating motivating incentives is crucial in designing any form of required energy efficiency
improvements or upgrades. Incentives supported include grants and rebates.
Public Engagement UpdateKnow Your Building. Know Your Power.
Barriers to Benchmark
The most common barriers sited were data privacy, time (to benchmark), complex or unusual meter
configurations and understanding how to request information from utilities.
Building Sector
Workforce
-Environmentalists
-Business community
-Interested public
Community
Organizations
-Colorado Mountain College
(CMC)
-Roaring Fork Transportation
Authority (RFTA)
-Pitkin County Airport
-Aspen Lodging Association
(ALA)
Aspen Public
-General contractors
-Electricians
-Energy performance experts
-HVAC contractors
-Building engineers
-Energy Auditors
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Stay Engaged
What Comes Next?
2 Community
Info Sessions
Get in touch with Laura Armstrong, Sustainability Programs Administrator at 970-920-5104 or
laura.armstrong@cityofaspen.com
Visit AspenCommunityVoice.com to give input and sign up for project updates
Attend an upcoming engagement opportunity
1.
2.
3.
In the first few months of 2020, the Building IQ team will focus on continuing the relationships and feedback channels
established with key stakeholders and expanding reach to the building workforce, more community organizations, and
the Aspen public.
The stars on this timeline indicate opportunities for engagement when Aspen City Council is welcome to attend and
hear firsthand community insights on the project. The engagement in 2020 will also include conversations on beyond
benchmarking energy efficiency improvements, introducing a new and important element of the policy into discussion
with the community.
ASPEN COMMUNITY
Program
Participant
1:1 Meetings
2 Stakeholder
Steering
Meetings
Community
Org
Meetings
Public
Engagement
Update 1
Public
Engagement
Update 2
Final Public
Engagement
Report Council Work
Session
Council Work
Session
Council Ordinance
Readings
2-3 Stakeholder
Steering
Meetings
ENGAGEMENT
OPPORTUNITIES
CITY OF ASPEN
1-3 Workforce
Meetings
WE ARE HERE
Public Engagement UpdateKnow Your Building. Know Your Power.
Data Disclosure to the Public
Significant concern was expressed regarding detailed energy and water usage becoming public.
Some concerns included not seeing the community value of publicizing the information and the
potential for competitors to use it against one another.
There were many initial questions raised about how to ensure buildings are compared to other
buildings fairly. Over time, managers understood that Portfolio Manager normalizes for weather,
occupancy, use-type, and operational specifics.
Building Comparisons
Preferred Support
Stakeholders largely preferred online how-to documents and videos, coupled with email and chat
benchmarking support. Phone assistance leading up to a reporting deadline was also mentioned as
helpful, specifically to assist in setting up an account and understanding Portfolio Manager.
FALL 2019 DECEMBER 9, 2019 2020
Refers to opportunities for
Aspen City Council to
participate in engagement.
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ASPEN COMMUNITY
2 Community
Info Sessions
2 Stakeholder
Steering Mtgs
WE ARE HERE
Program
Participant
1:1 Mtgs
2 Stakeholder
Steering Mtgs
Community
Org Mtgs
Public
Engagement
Update 1
Public
Engagement
Update 2
Final Public
Engagement
Report
Council Work
Session
Council Work
Session
Council
Ordinance
Readings
ENGAGEMENT OPPORTUNITIES
CITY OF ASPEN
1-3
Workforce
Meetings
December 9, 2019 2020fall 2019
Refers to opportunities for Aspen City Council to participate in engagement.
110
Program Participant
1:1 Meetings
Stakeholder
Steering Committee
Community
Organization Meetings
Workforce
Meetings
Community
Information Sessions
Final Public
Engagement Report
One-on-one meetings with large
commercial and multi-family building
representatives to explain Building IQ,
understand their concerns and values,
and invite them to continue to
participate in the public engagement
process.
The stakeholders approached for one
on one meetings are also invited to
participate in an ongoing stakeholder
steering committee formed to advise
the project team on elements of the
ordinance.
The Building IQ team has contacted
community organizations across
Aspen and throughout the Roaring
Fork Valley who would be interested
in or impacted by the policy and
program.
All the input, techniques used, metrics,
and insights gained during this public
engagement process will be analyzed
and synthesized into a comprehensive
report for Council. This report will be
delivered prior to the Council
Ordinance Readings in 2020.
Community members working in the
building sector will be invited to attend
a series of meetings to explain Building
IQ and receive input on specific
elements. These will be publicly
noticed, all Council members welcome
to attend. These meetings will take
place in 2020.
Community Information Sessions are
for anyone who is interested in learning
more about Building IQ. We will explain
Building IQ, collect input, and answer
questions.These will be publicly
noticed, all Council members welcome
to attend. The sessions will take place in
2020.
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