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HomeMy WebLinkAboutcclc.min.032002 COMMERCIAL CORE & LODGING COMMISSION MINUTES OF MARCH 20, 2002 Chairperson Bill Dinsmoor called the meeting to order at 8:30 a.m. Commissioners in attendance were Jon Busch, Andrew Kole, Eric Cohen, Charles Kennedy. Excused were John Starr and Terry Butler. COMMISSIONER COMMENTS Andrew said the Isis will be open in May. Eric mentioned Praco in the paper. Charles said he heard Snowmass is looking into an outside theatre. Jon said the next available election date on the trolleys would be August. Jon said Tim Semrau said the trolley needs to be in the city center master plan. Council said they wanted the trolleys to go to the May election. Bill said they want to meet with the trolley Tuesday. EVENT COORDINATOR Charles said the meeting with Molly Campbell in general the consensus was whether this is the way to do business in Aspen. Bill said the SRA is concerned with lodging and nothing more. Jon said Norton shared the marketing survey with him and his goal is we are not about price and we know we are hard to get too but we are worth it. Andrew said the problem is that everyone has their own agenda. Bill said the new ACRA head should have a strong business background. Debbie Patrick said Molly Campbell is clearly one on one with the Gant and does not represent other mid-level lodges. Mark Breslin, marketing director for Jazz Aspen. Mark said the town needs more events like Jazz Aspen and like Food & Wine. We need to bring people into town. It is a no brainier that those who believe we need no more events are in a vacuume. COMMERCIAL CORE & LODGING COMMISSION MINUTES OF MARCH 20, 2002 Debbie Patrick said Glenwood is in the same position as Aspen. No one wants to come to the plate in order get the events here. Debbie said there is a group called PR connection and they meet once a month. She suggested CCLC meet with key people to help coordinate events and expand our current events and corporate events. Mark said chambers in general are conservative. Bill said the ACRA does not want to have to pay for the event coordinator position but would house that person as they have space. Mark said it is hard to find COrporate money. Mark said Aspen could use a free concert series similar to what Snowmass does. A street/art fair is also a good idea. Mark said Aspen needs more cause related events, like race for the cure. All sponsors are different, some want awareness, some want tasting opportunities, some want hospitalities. Eric said cause related events are very hot right now. Debbie said they are doing "Find Another Way Day" which is exposure for Lift-up. You don't charge to do a race etc. but it give awareness of Lift-up. Mark said CCLC needs a good by-in to the City. The person needs to go out and search these events. Companies look at Colorado as an outdoor mecca. Charles suggested a Nike Camp and use all our recreational facilities for the kids. Jon said free events have been lost. We used to have MAA students performing down the malls and blocks. Debbie said there is something every weekend in Crested Butte and people go to these events and the series grow. Andrew said that person should focus on the summer of 2003. 2 COMMERCIAL CORE & LODGING COMMISSION MINUTES OF MARCH 20, 2002 Debbie said one key element is ACRA. Bill said ACRA will jump on this if they know it will bring in money. Jori said Mark said that person needs to focus on a couple of high profile things in order to get by-in from the commtmity and prove their value. Mark said the heirachy said the Comedy Fest works for them in the winter and he doesn't see them moving to June. Mark said he read the job description and one issue is financing. Mark said there is a sponsorship placement clearing house, lEG clearing house. There are also special events companies that can find an event. Eric suggested a venture event for Colorado. Mark said this project by CCLC is the key to the success of Aspen in the next 15 years. CCLC will meet with Steve Barwick next week to schedule a work session with council members. SATURDAY MARKET The board requested that the AFMG meet in Aspen at some point to discuss booths. Bill will attend the meeting in Carbondale as a guest. Staff will acquire information regarding porta potties. The board also requested that the expansion process begin. MOTION: Bill moved to adjourn; second by Eric. All in favor, motion carried. Meeting adjourned at 11:00 a.m. Kathleen J. Strickland, Chief Deputy Clerk 3