HomeMy WebLinkAboutresolution.council.039-14 RESOLUTION #39
(Series of 2014)
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF ASPEN,
COLORADO, APPROVING A CONTRACT BETWEEN THE CITY OF ASPEN
AND DEDE CUSIMANO GOLF ACADEMY LLC AUTHORIZING THE CITY
MANAGER TO EXECUTE SAID CONTRACT ON BEHALF OF THE CITY OF
ASPEN, COLORADO.
WHEREAS, there has been submitted to the City Council a contract for
Golf School Operator, between the City of Aspen and Dede Cusimano Golf
Academy LLC, a true and accurate copy of which is attached hereto as Exhibit
«A
NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF
THE CITY OF ASPEN, COLORADO,
That the City Council of the City of Aspen hereby approves that Contract
for Golf School Operator, between the City of Aspen and Dede Cusimano Golf
Academy LLC, a copy of which is annexed hereto and incorporated herein, and
does hereby authorize the City Manager to execute said agreement on behalf of the
City of Aspen.
INTRODUCED, READ AND ADOPTED by the City Council of the City of
Aspen on the 24' day of March, 2014. j
L
Steven Skadron, Mayor
I, Kathryn S. Koch, duly appointed and acting City Clerk do certify that the
foregoing is a true and accurate copy of that resolution adopted by the City
Council of the City of Aspen, Colorado, at a meeting held, March 24, 2014.
K�p6ryn S. Koch, City Jerk
lint City of 13"n
CITY OF ASPEN STANDARD FORM OF AGREEMENT -2009
PROFESSIONAL SERVICES
City of Aspen Project No.: 2013-145.
AGREEMENT made as of 241h day of March, in the year 2014.
BETWEEN the City:
- - Contract Amount:
The City of Aspen
c/o Steve Aiken
130 South Galena Street Total!: Revenue Generating
Aspen, Colorado 81611
Phone: (970) 920-5055
If this Agreement requires the City to pay
And the Professional: an amount of money in excess of
$25,000.00 it shall not be deemed valid
until it has been approved by the City
Dede Cusimano Golf Academy LLC Council of the City of Aspen.
c/o Dede Cusimano City Council Approval:
PO Box 1928
La Quinta, CA 92247 Date:
Phone: 914-924-2126 Resolution No.'s-39 It"'Le "26Y
For the Following Project:
1 Golf school and academy at the Aspen Municipal Golf Course.
e
i
Exhibits appended and made a part of this Agreement:
Exhibit A: Scope of Work.
Exhibit B: Compensation.
The City and Professional agree as set forth below.
1. Scope of Work. Professional shall perform in a competent and professional manner the
Scope of Work as set forth at Exhibit A attached hereto and by this reference incorporated herein.
2. Completion. Professional shall perform all phases of the Scope of Work as expeditiously as is
consistent with professional skill and care.
3. Payment. Professional shall provide the on-site instructions described in the appended
Scope of Work. Professional and City shall split all revenues generated from clinics and private
lessons on a 90%/10% split with Professional receiving the 90% share on the first $100,000 in
annual revenue, 85%/15% split on any annual revenue greater than $100,000.
4. Non-Assignability. Both parties recognize that this Agreement is one for personal services
and cannot be transferred, assigned, or sublet by either party without prior written consent of the
other. Sub-Contracting, if authorized, shall not relieve the Professional of any of the responsibilities
or obligations under this Agreement. Professional shall be and remain solely responsible to the City
for the acts, errors, omissions or neglect of any subcontractors' officers, agents and employees, each
of whom shall, for this purpose be deemed to be an agent or employee of the Professional to the
extent of the subcontract. The City shall not be obligated to pay or be liable for payment of any
sums due which may be due to any sub-contractor.
5. Grant of License. The City shall have the right to use Professional's personal name
and business names and likeness in all forms of promotional materials to promote the golf school
and academy at the City's facilities; provided however, that Professional approves beforehand
any such materials, and the approvals are not unreasonably withheld. This grant of license
includes, but is not limited to,
a. Press Releases/Media Reports
b. Marketing Materials (e.g. brochures, counter-cards, mail-outs, billboards,
newsletters, score cards, golf cart signage, etc.)
C. Print, Radio and Television advertising
6. Termination of Professional Services. The Professional or the City may terminate the
Professional Services component of this Agreement, without specifying the reason therefor, by
giving notice, in writing, addressed to the other party, specifying the effective date of the
termination. No fees shall be earned after the effective date of the termination. Upon any
termination, all finished or unfinished documents, data, studies, surveys, drawings, maps, models,
photographs, reports or other material prepared by the Professional pursuant to this Agreement
shall become the property of the City.Notwithstanding the above,Professional shall not be relieved
of any liability to the City for damages sustained by the City by virtue of any breach of this
Agreement by the Professional, and the City may withhold any payments to the Professional for
the purposes of set-off until such time as the exact amount of damages due the City from the
Professional may be determined.
Agreement Professional Services Page 2
7. Independent Contractor Status. It is expressly acknowledged and understood by the parties
that nothing contained in this agreement shall result in, or be construed as establishing an
employment relationship. Professional shall be, and shall perform as, an independent
Contractor who agrees to use his or her best efforts to provide the said services on behalf of
the City. No agent, employee, or servant of Professional shall be, or shall be deemed to be,
the employee, agent or servant of the City. City is interested only in the results obtained
under this contract. The manner and means of conducting the work are under the sole
control of Professional. None of the benefits provided by City to its employees including,
but not limited to, workers' compensation insurance and unemployment insurance, are
available from City to the employees, agents or servants of Professional. Professional shall
be solely and entirely responsible for its acts and for the acts of Professional's agents,
employees, servants and subcontractors during the performance of this contract.
Professional shall indemnify City against all liability and loss in connection with, and shall
assume full responsibility for payment of all federal, state and local taxes or contributions
imposed or required under unemployment insurance, social security and income tax law,
with respect to Professional and/or Professional's employees engaged in the performance of
the services agreed to herein.
8. Indemnification. Professional agrees to indemnify and hold harmless the City, its officers,
employees, insurers, and self-insurance pool, from and against all liability, claims, and
demands, on account of injury, loss, or damage, including without limitation claims arising
from bodily injury,personal injury, sickness, disease, death,property loss or damage, or any
other loss of any kind whatsoever, which arise out of or are in any manner connected with
this contract, if such injury, loss, or damage is caused in whole or in part by, or is claimed to
be caused in whole or in part by, the act, omission, error, professional error, mistake,
negligence, or other fault of the Professional, any subcontractor of the Professional, or any
officer, employee, representative, or agent of the Professional or of any subcontractor of the
Professional, or which arises out of any workmen's compensation claim of any employee of
the Professional or of any employee of any subcontractor of the Professional. The
Professional agrees to investigate, handle, respond to, and to provide defense for and defend
against, any such liability, claims or demands at the sole expense of the Professional, or at
the option of the City, agrees to pay the City or reimburse the City for the defense costs
incurred by the City in connection with, any such liability, claims, or demands. If it is
determined by the final judgment of a court of competent jurisdiction that such injury, loss; - - - - -
or damage was caused in whole or in part by the act, omission, or other fault of the City, its
officers, or its employees, the City shall reimburse the Professional for the portion of the
judgment attributable to such act, omission, or other fault of the City, its officers, or
employees.
9. Professional's Insurance.
(a) Professional agrees to procure and maintain, at its own expense, a policy or policies
of insurance sufficient to insure against all liability, claims, demands, and other obligations
Agreement Professional Services Page 3
assumed by the Professional pursuant to Section 8 above. Such insurance shall be in
addition to any other insurance requirements imposed by this contract or by law. The
Professional shall not be relieved of any liability, claims, demands, or other obligations
assumed pursuant to Section 8 above by reason of its failure to procure or maintain
insurance, or by reason of its failure to procure or maintain insurance in sufficient amounts,
duration, or types.
(b) Professional shall procure and maintain, and shall cause any subcontractor of the
Professional to procure and maintain, the minimum insurance coverages listed below. Such
coverages shall be procured and maintained with forms and insurance acceptable to the City.
All coverages shall be continuously maintained to cover all liability, claims, demands, and
other obligations assumed by the Professional pursuant to Section 8 above. In the case of
any claims-made policy, the necessary retroactive dates and extended reporting periods shall
be procured to maintain such continuous coverage.
(ii) Commercial General Liability insurance with minimum combined single
limits of ONE MILLION DOLLARS ($1,000,000.00) each occurrence and ONE
MILLION DOLLARS ($1,000,000.00) aggregate. The policy shall be applicable to
all premises and operations. The policy shall include coverage for bodily injury,
broad form property damage (including completed operations), personal injury
(including coverage for contractual and employee acts), blanket contractual,
independent contractors, products, and completed operations. The policy shall
contain a severability of interests provision.
(c) The policy or policies required above shall be endorsed to include the City and the City's
officers and employees as additional insureds. Every policy required above shall be primary
insurance, and any insurance carried by the City, its officers or employees, or carried by or
provided through any insurance pool of the City, shall be excess and not contributory
insurance to that provided by Professional. No additional insured endorsement to the policy
required above shall contain any exclusion for bodily injury or property damage arising
from completed operations. The Professional shall be solely responsible for any deductible
losses under any policy required above.
(d) The certificate of insurance provided by the City shall be completed by the
Professional's insurance agent as evidence that policies providing the required coverages,
conditions, and minimum limits are in full force and effect, and shall be reviewed and
approved by the City prior to commencement of the contract. No other form of certificate
shall be used. The certificate shall identify this contract and shall provide that the coverages
afforded under the policies shall not be canceled, terminated or materially changed until at
least thirty (30) days prior written notice has been given to the City.
Agreement Professional Services Page 4
(e) Failure on the part of the Professional to procure or maintain policies providing the
required coverages, conditions, and minimum limits shall constitute a material breach of
contract upon which City may immediately terminate this contract, or at its discretion City
may procure or renew any such policy or any extended reporting period thereto and may pay
any and all premiums in connection therewith, and all monies so paid by City shall be repaid
by Professional to City upon demand, or City may offset the cost of the premiums against
monies due to Professional from City.
(f) City reserves the right to request and receive a certified copy of any policy and any
endorsement thereto.
(g) The parties hereto understand and agree that City is relying on, and does not waive or
intend to waive by any provision of this contract, the monetary limitations (presently
$150,000.00 per person and $600,000 per occurrence) or any other rights, immunities, and
protections provided by the Colorado Governmental Immunity Act, Section 24-10-101 et
seq., C.R.S., as from time to time amended, or otherwise available to City, its officers, or its
employees.
10. City's Insurance. The parties hereto understand that the City is a member of the Colorado
Intergovernmental Risk Sharing Agency (CIRSA) and as such participates in the CIRSA
Property/Casualty Pool. Copies of the CIRSA policies and manual are kept at the City of
Aspen Finance Department and are available to Professional for inspection during normal
business hours. City makes no representations whatsoever with respect to specific coverages
offered by CIRSA. City shall provide Professional reasonable notice of any changes in its
membership or participation in CIRSA.
11. Completeness of Agreement. It is expressly agreed that this agreement contains the entire
undertaking of the parties relevant to the subject matter thereof and there are no verbal or
written representations, agreements, warranties or promises pertaining to the project matter
thereof not expressly incorporated in this writing.
12. Notice. Any written notices as called for herein may be hand delivered or mailed by
certified mail return receipt requested to the respective persons and/or addresses listed
above.
13. Non-Discrimination. No discrimination because of race, color, creed, sex, marital status,
affectional or sexual orientation, family responsibility, national origin, ancestry, handicap, or
religion shall be made in the employment of persons to perform services under this contract.
Professional agrees to meet all of the requirements of City's municipal code, Section 13-98,
pertaining to non-discrimination in employment.
14. Waiver. The waiver by the City of any term, covenant, or condition hereof shall not operate
as a waiver of any subsequent breach of the same or any other term. No term, covenant, or
Agreement Professional Services Page 5
condition of this Agreement can be waived except by the written consent of the City, and
forbearance or indulgence by the City in any regard whatsoever shall not constitute a waiver
of any term, covenant, or condition to be performed by Professional to which the same may
apply and, until complete performance by Professional of said term, covenant or condition,
the City shall be entitled to invoke any remedy available to it under this Agreement or by
law despite any such forbearance or indulgence.
15. Execution of Agreement by City. This Agreement shall be binding upon all parties hereto
and their respective heirs, executors, administrators, successors, and assigns. Notwith-
standing anything to the contrary contained herein,this Agreement shall not be binding upon
the City unless duly executed by the Mayor of the City of Aspen (or a duly authorized
official in his absence) following a Motion or Resolution of the Council of the City of Aspen
authorizing the Mayor(or a duly authorized official in his absence)to execute the same.
16. Illegal Aliens—CRS 8-17.5-101 & 24-76.5-10 1
(a) P=ose. During the 2006 Colorado legislative session, the Legislature passed
House Bills 06-1343 (subsequently amended by HB 07-1073) and 06-1023 that added
new statutes relating to the employment of and contracting with illegal aliens. These new
laws prohibit all state agencies and political subdivisions, including the City of Aspen,
from knowingly hiring an illegal alien to perform work under a contract, or to knowingly
contract with a subcontractor who knowingly hires with an illegal alien to perform work
under the contract. The new laws also require that all contracts for services include
certain specific language as set forth in the statutes. The following terms and conditions
have been designed to comply with the requirements of this new law.
(b) Definitions. The following terms are defined in the new law and by this reference
are incorporated herein and in any contract for services entered into with the City of
Aspen.
"Basic Pilot Program" means the basic pilot employment verification program
created in Public Law 208, 104th Congress, as amended, and expanded in Public
Law 156, 108th Congress, as amended, that is administered by the United States
Department of Homeland Security.
"Public Contract for Services"means this Agreement.
"Services" means the furnishing of labor, time, or effort by a Contractor or a
subcontractor not involving the delivery of a specific end product other than
reports that are merely incidental to the required performance.
(c) By signing this document, Professional certifies and represents that at this time:
Agreement Professional Services Page 6
(i) Professional shall confirm the employment eligibility of all employees who
are newly hired for employment in the United States; and
(ii) Professional has participated or attempted to participate in the Basic Pilot
Program in order to verify that new employees are not employ illegal aliens.
(d) Professional hereby confirms that:
(i) Professional shall not knowingly employ or contract new employees
without confirming the employment eligibility of all such employees hired for
employment in the United States under the Public Contract for Services.
(ii) Professional shall not enter into a contract with a subcontractor that fails to
confirm to the Professional that the subcontractor shall not knowingly hire new
employees without confirming their employment eligibility for employment in the
United States under the Public Contract for Services.
(iii) Professional has verified or has attempted to verify through participation
in the Federal Basic Pilot Program that Professional does not employ any new
employees who are not eligible for employment in the United States; and if
Professional has not been accepted into the Federal Basic Pilot Program prior to
entering into the Public Contract for Services, Professional shall forthwith apply
to participate in the Federal Basic Pilot Program and shall in writing verify such
application within five (5) days of the date of the Public Contract. Professional
shall continue to apply to participate in the Federal Basic Pilot Program and shall
in writing verify same every three (3) calendar months thereafter, until
Professional is accepted or the public contract for services has been completed,
whichever is earlier. The requirements of this section shall not be required or
effective if the Federal Basic Pilot Program is discontinued.
(iv) Professional shall not use the Basic Pilot Program procedures to undertake
pre-employment screening of job applicants while the Public Contract for
Services is being performed.
(v) If Professional obtains actual knowledge that a subcontractor performing
work under the Public Contract for Services knowingly employs or contracts with
a new employee who is an illegal alien, Professional shall:
(1) Notify such subcontractor and the City of Aspen within three days
that Professional has actual knowledge that the subcontractor has newly
employed or contracted with an illegal alien; and
Agreement Professional Services Page 7
(2) Terminate the subcontract with the subcontractor if within three
days of receiving the notice required pursuant to this section the
subcontractor does not cease employing or contracting with the new
employee who is an illegal alien; except that Professional shall not
terminate the Public Contract for Services with the subcontractor if during
such three days the subcontractor provides information to establish that the
subcontractor has not knowingly employed or contracted with an illegal
alien.
(vi) Professional shall comply with any reasonable request by the Colorado
Department of Labor and Employment made in the course of an investigation that
the Colorado Department of Labor and Employment undertakes or is undertaking
pursuant to the authority established in Subsection 8-17.5-102 (5), C.R.S.
(vii) If Professional violates any provision of the Public Contract for Services
pertaining to the duties imposed by Subsection 8-17.5-102, C.R.S. the City of
Aspen may terminate the Public Contract for Services. If the Public Contract for
Services is so terminated, Contractor shall be liable for actual and consequential
damages to the City of Aspen arising out of Professional's violation of Subsection
8-17.5-102, C.R.S.
(ix) If Professional operates as a sole proprietor, Professional hereby swears or
affirms under penalty of perjury that the Professional (1) is a citizen of the United
States or otherwise lawfully present in the United States pursuant to federal law,
(2) shall comply with the provisions of CRS 24-76.5-101 et seq., and (3) shall
produce one of the forms of identification required by CRS 24-76.5-103 prior to
the effective date of this Agreement.
16. Warranties aPainst Contingent Fees Gratuities Kickbacks and Conflicts of Interest.
(a) Professional warrants that no person or selling agency has been employed or
retained to solicit or secure this Contract upon an agreement or understanding for a
commission, percentage, brokerage, or contingent fee, excepting bona fide employees or
bona fide established commercial or selling agencies maintained by the Professional for
the purpose of securing business.
(b) Professional agrees not to give any employee of the City a gratuity or any offer of
employment in connection with any decision, approval, disapproval, recommendation,
preparation of any part of a program requirement or a purchase request, influencing the
content of any specification or procurement standard, rendering advice, investigation,
auditing, or in any other advisory capacity in any proceeding or application, request for
ruling, determination, claim or controversy, or other particular matter, pertaining to this
Agreement, or to any solicitation or proposal therefore.
Agreement Professional Services Page 8
(c) Professional represents that no official, officer, employee or representative of the
City during the term of this Agreement has or one (1) year thereafter shall have any
interest, direct or indirect, in this Agreement or the proceeds thereof, except those that
may have been disclosed at the time City Council approved the execution of this
Agreement.
(d) In addition to other remedies it may have for breach of the prohibitions against
contingent fees, gratuities, kickbacks and conflict of interest, the City shall have the right
to:
1. Cancel this Agreement without any liability by the City;
2. Debar or suspend the offending parties from being a Professional, contractor or
subcontractor under City contracts;
3. Deduct from the contract price or consideration, or otherwise recover, the value of
anything transferred or received by the Professional; and
4. Recover such value from the offending parties.
17. Fund Availability. Financial obligations of the City payable after the current fiscal year
are contingent upon funds for that purpose being appropriated, budgeted and otherwise made
available. If this Agreement contemplates the City utilizing state or federal funds to meet its
obligations herein, this Agreement shall be contingent upon the availability of those funds for
payment pursuant to the terms of this Agreement.
18. General Terms.
(a) It is agreed that neither this Agreement nor any of its terms, provisions, conditions,
representations or covenants can be modified, changed, terminated or amended, waived,
superseded or extended except by appropriate written instrument fully executed by the
parties.
(b) If any of the provisions of this Agreement shall be held invalid, illegal or
unenforceable it shall not affect or impair the validity, legality or enforceability of any other
provision.
(c) The parties acknowledge and understand that there are no conditions or limitations
to this understanding except those as contained herein at the time of the execution hereof
and that after execution no alteration, change or modification shall be made except upon a
writing signed by the parties.
(d) This Agreement shall be governed by the laws of the State of Colorado as from time
to time in effect.
Agreement Professional Services Page 9
19. Term. Unless terminated under the direction of Section 6 above,the term of this agreement
will be three years from the date of its execution. At the conclusion of the term, this agreement will
automatically renew in one-year terms for a maximum of two additional years, unless either parry
terminates the agreement with 90-days written notice.
IN WITNESS WHEREOF, the parties hereto have executed, or caused to be executed by their duly
authorized officials,this Agreement in three copies each of which shall be deemed an original on the
date first written above.
CIT OF AS EN, COLORADO: PROFF,SSIONAL:
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[Signature]
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By: ?` 1 t'� { ( - B � UdIkI1f4y4
[Name] [Name]
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Title: �L�t Title:,—//,
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Date: 3 Date: /':&oi'`�
Approved as to form:
ity Attorney's Office
Agreement Professional Services Page 10
EXHIBIT A: Scope of Work
Professional shall perform in a competent and professional manner the following tasks:
1. Establishment of Dede Cusimano Golf Academy at Aspen Municipal Golf Course:
Professional shall assist City staff in the establishment and operation of a golf academy at
the Aspen Municipal Golf Course. Professional shall provide the City with professional
advice and counsel concerning how to manage an effective and profitable golf academy,
build beneficial instructional programs, build popular junior programs in conjunction with
Aspen Junior Golf in any way, etc.
2. Appearances: Premium Clinics and Lessons: Professional will also be available for
predetermined number of premium clinics(10 to 25 clinics per year with approximately 5
students per clinic) and lessons marketed and scheduled through the City.
3. Promotional Activities: In an effort to provide national and world wide exposure to
the Aspen Municipal Golf Course,Professional will use his best efforts to conduct
interviews at the Aspen Municipal Golf Course (e.g. filming instructional programs for
television programming and photo sessions for magazine articles).
4. Golf Academy Instructors: Professional will secure,hire, and certify all instructors
that will teach at the Golf Academy at Aspen Municipal Golf. This is a very important
function so as to insure that the golf instruction at Dede Cusimano Golf Academy at the
Aspen Municipal Golf Course is of the highest quality and represent the proven principles of
Professional's teaching philosophy. Professional shall be responsible for and shall ensure
that Academy instructors shall conform to the following:
a. All Instructors shall carry themselves in a professional manner at all times
and adhere to City standards established for all City employees.
b. Instructors shall dress in appropriate apparel with both Professional's and
City of Aspen's logos.
C. Instructors shall follow all safety rules at the range and will take caution
when teaching at the Academy.
d. Instructors shall be expected to help clean up the stalls/driving areas, short
game area and putting green when used for instruction.
5. City Responsibilities: The following shall not be the responsibility of Professional,
but shall be the responsibility of the City:
a. Provide clean quality range balls for Instructor's use.
b. Provide office space for Professional.
C. Provide secure storage space for videos and other equipment
Agreement Professional Services Page 1 I
d. Provide and display signage referencing Dede Cusimano Golf Academy
e. Make best efforts to promote Professional at the Aspen
Municipal Golf Course
f. Provide designated area for instruction.
6. Golf Programs Offered: The Professional will offer the following programs:
a) Golf School
Golf schools, usually scheduled for at least one day and up to three days.
These schools generally consist of about five hours of instruction each day,
and also include a round of golf after instruction and lunch. The small group
setting provides a wonderful learning experience as well as a great social
setting for people to learn and play with other golfers. Simple practice
instruction on all facets of the game,playing Aspen Golf Club and wonderful
camaraderie are still our successful formula making these schools so popular
today.
b) Golf Academy
Will meet the needs of our students who might want more flexible schedules,
who might want to focus on one particular aspect of their game and not on
their entire game, or who might feel that they can learn more going one on
one with an instructor for private lessons. It can be scheduled at their
convenience and tailored to the student's needs.
C) Get Golf Ready
Targeting adults who have limited or no experience with the game of golf,
Get Golf Ready is comprised of a series of five introductory lessons. Clinics
will be held the same day for five consecutive weeks and will focus on basic
essentials needed to play the game, including on course etiquette instruction
with a 6-to-1 student/instructor ratio.
d) Clinics
Clinic schedules will provide instructional opportunities all interested
parties. Clinics will focus on comprehensive golf instruction in all areas of
the game. Each session is designed to promote a specific aspect to include:
full swing, short game,putting,bunker skills, and club fitting.
e) Juniors
LPGA-USGA Girls Golf(Girls Golf)supports girls by introducing them to
the game of golf and the values that are inherent to the game. It provides an
opportunity for girls,ages 7 to 17,to learn to play golf, create friendships,
and experience competition in a fun, supportive environment,preparing
them for a lifetime of enjoyment of the game.
Agreement Professional Services Page 12
7. Facilities: Dede Cusimano Golf Academy, at its own expense will furnish teaching
aids, instructional software, cameras, and stands for use in its instructional activities.
The Academy may store such equipment upon the premises in a secure location
provided by Aspen Golf Club.
Dede Cusimano Golf Academy may use Aspen Golf Club golf carts for
transportation of equipment and clients to and from the Practice Facilities. Care will
be taken to ensure minimal usage of carts at all times. The priority of use will
always be granted to Aspen Golf Club patrons. Aspen Golf Club shall provide
unlimited range balls,table, and chairs for Golf School or Academy instructional use
on the Practice Facilities. Maintenance of driving range turf will be maintained by
Aspen Golf Club. If needed, due to weather, mats will be provided if turf area is not
open.
Instructional area on Aspen Golf Club driving range will consist between one to six
stalls for students who are either taking private golf instruction or attending Golf
School. Teaching area will be roped off with professional signage designating Golf
Academy usage. Signage will be provided by Dede Cusimano Golf Academy.
Rental golf clubs will be provided by Aspen Golf Club for students to use during
golf instruction. Good for clients as it will be equipment sales for the Golf Shop.
8. Marketing: Market strategy is based on becoming a viable choice for people looking
for a place to practice every aspect of their golf game in the Roaring Fork Valley.
The three target market segments Dede Cusimano Golf Academy is focusing on are
families,adults, and schools. Golf is becoming increasing popular with families
who want to learn to play golf. We will have programs in place to meet the needs of
families wanting to learn the game of golf. Our Golf Academy and School will
appeal to adults of all levels who want a quality place to take a golf school or private
lessons. Dede Cusimano Golf Academy will also build relationships will local
hotels, such as The Jerome, Little Nell, St. Regis, and businesses within the valley to
bring their clients for golf instructional needs. The marketing objective is to actively
support continued growth and profitability through effective implementation of the
strategy.
Effective communication including web site, brochures in Golf Shop, signage,and
newspaper articles are effective in marketing for the Golf School.
Dede Cusimano will bring clients from the Palm Springs area, where she is the
Director of Instruction at Rancho La Quinta Country Club, La Quinta, California.
9. Operations:
Agreement Professional Services Page 13
a) Dede Cusimano Golf Aca&ny will operate from May 1 St to September 31St,
Monday—Sunday, 8:00am to 7:00pm.
b) All Academy staff will be dressed in a professional appearance. Female
professionals must wear slacks, culottes,walking shorts, or golf skirts which
constitute acceptable clothing worn by women in connection with
participation in professional golf tournaments. Make professionals must
wear slacks, shirts tucked in at all times,and shall not wear shorts anywhere
on club property. Jeans are not considered slacks. Hair must be groomed to
a professional appearance.
C) Academy staff will wear logo golf shirts that are provided by the Dede
Cusimano Golf Academy. If logo golf shirts are not worn,then name tag will
be visible for patrons to recognize.
d) All lessons, golf schools, and clinics will be instructed in the designated
"Teaching Area"at the Aspen Golf Club practice range. If clinics are at a
capacity,then additional space may be needed on the range to accommodate
students.
e) Aspen Golf Club professionals will be used in conjunction with Dede
Cusimano Golf Acadeny professionals to help conduct weekly golf clinics
and schools. It is an important element that all professional work together to
help elevate the Aspen Golf Club lesson program.
10. Lesson and Golf School Rates:
Academy Rates: Pass Holder Non Pass Holder
Individual Private Lesson: 1 hour $125 $150
Individual Private Lesson; 1/2 hour $ 75 $ 85
Juniors: 1/2 hour $ 60 $ 80
Semi-Private Lesson(2 students) $ 70 (per person) $ 80
Clinics $ 25 (per person) $ 30(per person)
regularly scheduled clinics provide students with professional instruction in a group
environment. Instructors cover a variety of topics such as full swing with a mid-
iron,chipping and pitching,or putting.
Nine-hole Playing Lesson $240 (per person) $300 (per person)
Lesson packages will be available.
Agreement Professional Services Page 14
Golf School Rates: Pass Holder Non Pass Holder
One-Day Golf School $500 $700
(6 hours of instruction)
Two-Day Golf School $1,000 $1,400
(12 hours of instruction)
Short Game School $250 $300
(3 hours)
Golf Schools that will be added to schedule:
a)Dave Stockton Short Game School—2 session, 3 hours each
b)One&Two Day Golf Schools with LPGA Legends Tour Players
c)Golf Magazine Top 100 Guest Instructors
Dede Cusimano Golf Academy combine the best of individual instruction with
advanced training technologies including FlightScope. Our intensive one or two-say
programs are designed to give you help in the full swing and short game. In the
afternoon, nine hold instruction with our LGPA or PGA professional on the award
winning Aspen Golf Club golf course. Lunch will be in the Red Mountain Grill
restaurant. Golf School student ratio is: 3 to 1 for more personalized instruction.
11. Contract Term: The contract term begins April 1, 2014 through May 31, 2017 with
an option to renew for an additional three(3)years if both parties agree.
12. This contract may be amended in the future with the consent of both parties.
Agreement Professional Services Page 15
EXHIBIT B: Compensation
The City shall receive 10% of Gross Revenues from all lessons, clinics, and golf academy
activities for the first $100,000 of gross revenues.
The City shall receive 15% of gross revenues from lessons, clinics, and golf academy activities
of gross revenues over$100,000.
Agreement Professional Services Page 16