HomeMy WebLinkAboutInformation Only 021423AGENDA
INFORMATION UPDATE
February 14, 2023
5:00 PM,
I.Information Update
I.A ACRA Report
I.B Old Powerhouse and Armory - Update and Direction - Work Session Follow-Up
Jan2023_DMforCOA.pdf
2-06-23 WorkSession FollowUp Memo.docx
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January 2023 Destination Marketing Report for Council
Destination Marketing Staff Report Excerpt from ACRA’s Board of Directors Packet:
The Marketing Advisory Committee met on December 13th. The ACRA finance committee met on December 8th and
approved the Q3 DM Financial Report. The City of Aspen provided an additional contract extension (60-days) on Tuesday
January 24th for the Destination Marketing Contract. ACRA & City lawyers are finalizing verbiage and we hope to have
an update to you by the next ACRA board meeting. We continue to conduct monthly stakeholder surveys and have
concluded the first waves of both the visitor profile and resident sentiment surveys. A second wave will be conducted
following the end of the winter season. You will hear from Inntopia at today’s board meeting, presenting the 2022
Transient Inventory Study, an update to a routine study we conduct in collaboration with Aspen Skiing Company and
Snowmass Tourism every 3-years. We are conducting a winter photo shoot 1/31-2/2 and will be hosting our agency BVK
to do so. We are working with a local photographer, Tamara Susa, and utilizing local models. We look forward to further
the work on the ADMP throughout 2023.
The sales team continues to focus on content on the group pages of our website. We have added 3 new venues to our
unique venues page and continue to highlight various unique venues within Aspen showcasing the different options
available to groups. We added ‘How to get here’ content into the groups page & meeting planner toolkit to get that
information accessible for meeting planners looking to come to Aspen. We are targeting a wedding fam in early August.
By the numbers:
Occupancy Reports:
December Occupancy was 61.6%, a decrease (-2.4%). Average daily rate for December was $1173, +21.4% YOY. A sold
out Gay Ski Week, as well a successful X Games, complete with spectators this year ensure an upcoming strong January
Report.
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Sales Tax Reports:
As of November Consumption Tax Report, released in January of 2023, the Tourism Promotion Fund is pacing 43.5%
above year to date budgeted revenues. November’s revenues were down 20.5% against November 2021.
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Recent Press Coverage
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Website Stats
Please see aspenchamber.org web statistics on the following page.
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FOLLOW-UP MEMORANDUM
CITY COUNCIL WORK SESSION
MEETING DATE:February 6, 2023
FOLLOW-UP MEMO DATE:February 8, 2023
AGENDA TOPIC:Old Powerhouse and Armory – Update and
Direction
PRESENTED BY:Jennifer Phelan, Development Manager
Evan Pletcher, Project Manager
COUNCIL MEMBERS PRESENT:Mayor Torre, Councilmembers Rachael
Richards, John Doyle, Skippy Mesirow, Ward
Hauenstein
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WORK SESSION DISCUSSION SUMMARY: Staff provided background on the two
projects. With the Old Powerhouse, staff included an overview of the exterior work to the
building that is being proposed for the remodel and update of the building. Staff also
discussed general upgrades to the interior of the building and submitted two programming
options for the majority of the ground floor: city offices or a community meeting space
An overview of the current status and anticipated remodel of the Armory was also presented.
Staff provided background on the public outreach, high level design work, interim
programming and budgetary items related to the building and discussed at work sessions in
May and September. An update was provided on: the current lease negotiations with ACRA,
the permanent and temporary space needs for certain city departments, constraints
surrounding additional, interim leasing of the Armory, the November ballot results and
potential funding streams for a remodel, and proposed level of remodel and construction
timeline for the building. After discussion, Council provided the following direction:
1. Topic:Confirm the ground floor programming for the Old Powerhouse.
Council majority consensus: The ground floor should be programmed with city
offices.
2. Topic:Confirm direction on the preferred extant of the Armory remodel.
Council majority consensus: Staff should proceed with ‘Somewhere in the
Middle’, estimated at $18-23 million, looking at removal of the second story in the
building and an alley addition.
3. Topic:Confirm if funding remodel is a priority.
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Council majority consensus: Move forward with developing funding options and
look at the potential for outside funds (possibly a public campaign).
4. Topic: Provide direction on the interim use of the Armory.
Council majority consensus: Council recognized interim space needs by ACRA
and city staff, but is also interested in further review of potential to lease the
building to additional users prior to any remodel.
5. Topic: Confirmation on the proposed remodel timeline that shows constructions
on the Armory to begin in 2028.
Council majority consensus: Council recognized the need to plan, design and
entitle the project but prefers a shorter timeline to start construction associated
with the remodel.
NEXT STEPS: Staff will continue progress with the design of the powerhouse based on
programming feedback and develop a framework for moving forward with the Armory
based on the feedback provided by the City Council.
CITY MANAGER NOTES:
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