HomeMy WebLinkAboutARC.min.010615 PA RNs.&.RECREATION
ASPEN RECREA TION CENTER
ARC ADVISORY COMMITTEE
Meeting Minutes
January 6, 2015
2:30-4:30 PM
In Attendance:
Board Members: Karen Dillon, Steve Buettow, Sue Smedstad, and Scott Writer.
Staff Member(s): Tim Anderson, Jeffrey Alden and JoJo Smith
Public: Toni Kronberg
I. Call to Order— Scott Writer called the meeting to order.
Committee member comments and announcements: No comments.
Public Comments: Toni Kronberg asked about getting a copy of the business
plan. Tim stated they will be available after the council meeting on January 271H
Staff Comments: No comments
Approval of Past Minutes: Meeting minutes were approved.
II. Discussion Items:
1. Business Plan (comments back to PROS due end of day January 6`.h, 2015
A good proof reader was hired to finish the wording of the document. The city
council meeting will be on January 27th. The level of detail will be basic.
There will be no discussion of the possible programming of the empty rooms
left behind when a fitness center is built.
The best practices for pass sales states a 21% average. We are at 25%. There
is a need to identify the target markets. Tim would like to pursue using
volunteers other than special events.
Tim would like to have the PROs consultants do a 30 minute presentation. He
would then do an introduction to the key points. Then Jeff Alden, Wes
Graham, and Nick Nicholson would all have 10 minutes to review and
preview key points as related to financials, marketing and technology
respectively. The Advisory Committee would then add the most important
areas recognized by the survey.
III. Updates and Progress Reports:
1. Financial Report: The department is doing well. Jeffrey sent out all of the
information to the committee members. Here is the summary:
Black Friday:
We sold a total 302 passes for $506,400. This accounts for 12% of annual
sales. Most of the passes sold were new pass holders, 65%. If they were not
new pass holders they mostly came from 1 month, 6 month or punch passes.
The average age was about 40. Finally, 72% of the passes came from Aspen
with the number dropping as you move down valley.
Pass Sales:
December pass sales were up $3,659 or 6%. This was all in the black Friday
passes. Other passes.suffered in December. Daily Admissions for December
were up $8,023 or 10%, there were 316 more Daily Admissions or up 12%.
Year to date passes sales ended up $47,087 or 10% up over 2013. Nearly all
of this gain was in seasonal passes (summer pass and black Friday). Daily
Admissions ended up $20,833 or 7%, there were 2,859 more Daily
Admissions or 9%. Finally, we end the year with 81% of passes sold online,
up 8%.
I will have more data on how this compares to past years (2010-2014) soon.
Revenue:
December revenues were up $24,567 or 14%. When Ice is taken out revenue
was up $2,243 or 4%. Red Brick program fees and pass sales were strong
points in December.
Year to date revenues are up $228,346 or 12% and with ice taken out revenues
are up 123,899 or 10%. In Eden through November year to date revenues are
up $164,871 or 10% and with ice taken out revenues are up $94,275 or 8%.
P&L:
November Eden revenues were $54,532 and expenses were $86,106 higher.
This was largely in Red Brick expenses and AIG utilities. This hurt subsidy
compared to 2013 by $31,571.
Year to date through November revenues are up $164,871 and expenses are
down $45,683. This help subsidy by $119,233. With a few invoices left to
pay for 2014 expenses and revenues are right on track for budget.
2. Air Quality in Aquatics Area: An environmental industrialist will be here
next week to.do sampling.
3. Water Slide Replacement: The contract has been signed by the contractor. It
will go to the city council for signing at the January 26 meeting.
IV. Action Items:
1.
V. Other Business:
Meeting Adjourned at 3:50 PM
Next regular meeting date and time: February 3, 2015 at 2:30 PM