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HomeMy WebLinkAboutcoa.lu.pu.Highlands Movie.A05902_ Aspen Highlands Village 2735-142-13-054 A059-02 Movies at Base Village CASE NUMBER A059-02 PARCEL ID # 2735-124-13054 CASE NAME Highlands PUD Amendment- Outside Movies PROJECT ADDRESS Highlands Base Village PLANNER Sarah Oates CASE TYPE Insubstantial PUD Amendment OWNER/APPLICANT Aspen Highlands Village Master Association REPRESENTATIVE Jeanette Darnauer DATE OF FINAL ACTION 7/19/02 CITY COUNCIL ACTION PZ ACTION ADMIN ACTION Approved BOA ACTION DATE CLOSED 7/22/02 BY J. Lindt 0 0 PARCEL ID: 2735 124-13054 DATE RCVD:^^'7/22/020s #COPIES: CASE NO A059-02 CASE NAME: Highlands PUD Amendment- Outside Movies PLNR: Sarah Oates PROJ ADDR: Highlands Base Village -CASE TYP: Fubstantial PUD Amendment STEPS: OWN/APP:IAspen Highlands Vill ADIR C/S/Z: PHN: REP: Jeanette Darnauer ADR: 308 S. Galena St. C/S/Z: Aspen/CO/81611 PHN 925-9010 FEES DUE: $205 for 1 Hr of Staff Time FEES RCVD:j Bill Them STAT: REFERRALS REF:r BY MTG DATE REV BODY PH NOTICE .: B CLOSED: DATE OF FINAL AC CITY COUNCIL: PZ: BOA: DRAC: PLAT SUBMITD: 1 ILPLAT (BK.PG):i IL ADMIN NOTICE OF APPROVAL TO: Julie Ann Woods, Community Development Director FROM: Sarah Oates, Zoning Officer !Sd RE: Aspen Highlands PUD—"Outside at the Movies" DATE: July 19, 2002 SUMMARY: Jeanette Darnauer of the Darnauer Group, has applied for an Insubstantial Amendment to the Aspen Highlands Village Planned Unit Development (PUD) on behalf of the Aspen Highlands Master Association to amend the lighting regulations to allow for outdoor movies to be shown adjacent to Building 4. Currently, the code is unclear as to whether this type of illumination and activity is permissible. The applicant has notified neighbors both in and around to the village and has agreed to comply with the City's noise regulations. Community Development staff recommends approval of the requested Insubstantial Amendment to allow outdoor movies at Aspen Highlands Village. APPLICANT: Aspen Highlands Village Master Association REPRESENTATIVE: Jeanette Darnauer, Darnauer Group LOCATION: Aspen Highlands Village PUD ZONING: SKI PUD REQUEST: Allow Outdoor Movies Community Development Director Decision The Community Development Director finds the Insubstantial Planned Unit Development Amendment to the Aspen Highlands Village PUD to be consistent with the review criteria, and hereby approves the following amendment to the Aspen Highlands Village PUD: The Aspen Highlands Village PUD Development Guide lighting standards shall permit outdoor movies in the village core. Attachments: 1. Letter of Request from Jeanette Darnauer • APPROVED BY: J. 'e Ann Woods ommunity Development Director DATE: J REVIEW CRITERIA & STAFF FINDINGS The standards for an Insubstantial PUD Amendment for the Aspen Highlands Village PUD were set by Ordinance 8, Series of 2000, Section 4. The Section states: The Community Development Director is hereby authorized to approve minor PUD amendments to the Aspen Highlands PUD which are intended to change an element or condition of the development permit; provided, however, that the proposed amendments are consistent with the following standards: a. The amendment must be a clarification or a technical correction to a plat. b. The amendment must not change the use of the proposed development between residential, commercial and tourist accommodation uses. c. The amendment must be consistent with action taken during the review of the original development and does not constitute new land development activity. d. The proposed activity does not: i. Change the basic character of the approved use of land on which the activity occurs including basic visual appearance and method of operation; ii. Increase off -site impacts in the surrounding neighborhood; iii. Endanger public health, safety or welfare; iv. Substantially increase the need for on -site parking or utilities, or affect affordable housing generation; and V. Increase the floor area of the use by more than two (2) percent or decrease open space on the site by more than three (3) percent. Staff Finding Standard a. is not relevant because the amendment is not a clarification or technical correction to a plat. The amendment does not change the use of the proposed development in any way and is consistent with action taken during the review of the Aspen Highlands Village PUD. In addition, the basic character of the approved land use does not change. Off -site impacts on the surrounding neighborhood will not be increased as the applicant has agreed to comply with the City's noise requirements. The amendment also does not change the amount of FAR or open space for the neighborhood or the need for on -site parking or utilities. Finally, the amendment does not endanger the public health, safety or welfare. • July 11, 2002 Julie Ann Woods Community Development Director City of Aspen 130 S. Galena St. Aspen, CO 81611 Dear Julie Ann: Thank you so much for your consideration to amend the light ordinance that will allow us to bring Aspen's first outdoor movie theater to Aspen Highlands. This letter will address the marketing strategy behind "Outside at the Movies," a logistics plan, and our plan for informing Highlands' residents of the potential impact. "Outside at the Movies" is part of our "Rediscover Highlands" program, designed to strengthen brand identity of the Aspen Highlands and to stimulate business. The foundation for the plan is based on a series of five intensive focus groups conducted in May by the Darnauer Group with long-time Aspen Highlands and Aspen -area skiers, Highlands and Aspen -area employees, and Highlands and Maroon/Castle Creek Valley residents. They told us that we need to "put the fun back into Highlands." They asked for unique, activities and events (free, when possible) that are indicative of the free -spirited nature on the mountain. Already, we've had an overwhelming response by members of the community who are excited about "Outside at the Movies." Following is our plan and schedule of movies: Outside at the movies will take place Tuesdays, July 16 through 20, 2002, starting at approximately 9 p.m., or sundown. Movies will run no later than midnight. We plan to use up to a 5000-lumen projector to project movies onto a 12-foot wide by 9- foot high screen, which will be placed on the mound of grass at the south end of the garden park. The projector will be placed on the garden park approximately 20 feet from the screen. We have secured two 15-inch JBL speakers, which will be placed on each side of the screen, projecting sound length -wise onto the garden park. We will comply with the sound ordinance, which allows for 65 decibels. Public seating is on the garden park. Our feature presentations are as follows: July 16 — Casablanca July 23 — Blazing Saddles July 30 — Alfred Hitchcock's The Birds Aug. 6 - The Sound of Music Aug. 13 — Butch Cassidy and the Sundance Kid Aug. 20 — Rocky Horror Picture Show We believe that we have taken every precaution to minimally impact Highlands's residents of which there are only six in the building located at the base of the mountain, adjacent to the garden park. The movie is being projected onto a screen, not into the night air, nor is it being projected toward the residents or residents of the Ritz Carlton Club. We already have posted flyers on residents' doors and surrounding neighbors indicating dates and times of all of our proposed activities and events, and we will continue to alert them in this manner. The Master's Association, which represents the Aspen Highlands residents, is sending a newsletter in which it lists a summer schedule of events. We posted flyers on Aspen Highlands resident's doors and have mailed a schedule of events to the Maroon/Castle Creek Caucus. And, of course, we've been advertising on the radio and in The Aspen Times and distributed posters throughout the valley. If this unique event is as successful as we anticipate, we'd like the opportunity to continue through September and next year. Thank you for your consideration to amend the light ordinance for "Outside at the Movies." Sincerely, Jeanette Darnauer Darnauer Group, Manager Aspen Highlands Merchants Association Patti Hecht, 03:46 PM 07/11/2002 , Highlands Outside at the Movies Reply -To: <patti@phechtcommunications.com> From: "Patti Hecht" <patti@phechtcommunications.com> To: "'juliew"' <juliew@ci.aspen.co.us> Subject: Highlands Outside at the Nlovies Date: Thu, 11 Jul 2002 15-46-50 -0700 X-Mailer: Mcrosoft Outlook CWS, Build 9.0.2416 (9.0.2911.0) Importance: Normal X-MmeOLE: Produced By Mcrosoft MmeOLE V6.00.2600.0000 X-ECS-MailScanner Found to be clean !liA Ann: Below and attached you'll find our letter requesting an amendment to the light ordinance at Highlands; allowing us to show outdoor movies. I'm working from my home office and my fax is down, so I'm sending you an unsigned copy. If this is sufficient, let me know. Otherwise, I'll drop by a signed copy on Damauer letterhead tomorrow. Thanks. You can reach me at patti@darnauer.com or at my home office today at 704-1596 or tomorrow at the Damauer Group at 925-9010, ext. 204. Patti Hecht July 11, 2002 Julie Ann Woods Community Development Director City of Aspen 130 S. Galena St. Aspen, CO 81611 Dear Julie Ann: Thank you so much for your consideration to amend the light ordinance that will allow us to bring Aspen's first outdoor movie theater to Aspen Highlands. This letter will address the marketing strategy behind "Outside at the Movies," a logistics plan, and our plan for informing Highlands' residents of the potential impact. "Outside at the Movies" is part of our "Rediscover Highlands" program, designed to strengthen brand identity of the Aspen Highlands and to stimulate business. The foundation for the plan is based on a series of Printed for Julie Ann Woods <juliew@ci.aspen.co.us> LI Patti Hecht, 03:46 PM 07/11/2002 , Highlands Outside at the Movies five intensive focus groups conducted in May by the Damauer Group with long-time Aspen Highlands and Aspen -area skiers, Highlands and Aspen -area employees, and Highlands and Maroon/Castle Creek Valley residents. They told us that we need to "put the fun back into Highlands." They asked for unique, activities and events (free, when possible) that are indicative of the free -spirited nature on the mountain. Already, we've had an overwhelming response by members of the community who are excited about "Outside at the Movies." Following is our plan and schedule of movies: Outside at the movies will take place Tuesdays, July 16 through July 20, 2002, starting at approximately 9 p.m., or sundown. Movies will run no later than midnight. We plan to use up to a 5000-lumen projector to project movies onto a 12-foot wide by 9-foot high screen, which will be placed on the mound of grass at the south end of the garden park. The projector will be placed on the garden park approximately 20 feet from the screen. We have secured hk/o 15-inch JBL speakers, which will be placed on each side of the screen, projecting sound length -wise onto the garden park. We will comply with the sound ordinance, which allows for 65 decibels. Public seating is on the garden park. Our feature presentations are as follows: July 16 - Casablanca July 23 - Blazing Saddles July 30 - Alfred Hitchcock's The Birds Aug. 6 - The Sound of Music Aug. 13 - Butch Cassidy and the S! ndance Kid Aug. 20 - Rocky Honor Picture Show We believe that we have taken every precaution to minimally impact Highlands 's residents of which there are only six in the building located at the base of the mountain, adjacent to the garden park. The movie is being projected onto a screen, not into the night air, nor is it being projected toward the residents or residents of the Ritz Carlton Club. We already have posted flyers on residents' doors and surrounding neighbors indicating dates and times of all of our proposed activities and events, and we will continue to alert them in this manner. The Master's Association, which represents the Aspen Highlands residents, is sending a newsletter in which it lists a summer schedule of events. We posted flyers on Aspen Highlands resident's doors and have mailed a schedule of events to the Maroon/Castle Creek Caucus. And, of course, we've been advertising on the .radio and in The Aspen Times and distributed posters throughout the valley. Printed for Julie Ann Woods <juliew@ci.aspen.co.us3 2 Patti 14echt, 03:46 PM 07111 2002 , highlands Outside at the Movies If this unique event is as successful as we anticipate, We'd like the nnnnrti mite to contini ie through September and next year. -rr- Thank you for your consideration to amend the light ordinance for "Outside at the Movies." Sincerely, Jeanette Damauer Darnauer Group, Manager Aspen Highlands Merchants Association Community Developm ent. doc Printed for Julie Ann Woods <juliew@ci.aspen.co.us> 3 DARNAUER GROUP, LLC Strategic Marketing & Public Relations July 11, 2002 Julie Ann Woods Community Development Director City of Aspen 130 S. Galena St. Aspen, CO 81611 Dear Julie Ann: Thank you so much for your consideration to amend the light ordinance that will allow us to bring Aspen's first outdoor movie theater to Aspen Highlands. This letter will address the marketing strategy behind "Outside at the Movies," a logistics plan, and our plan for informing Highlands' residents of the potential impact. "Outside at the Movies" is part of our "Rediscover Highlands" program, designed to strengthen brand identity of the Aspen Highlands and to stimulate business. The foundation for the plan is based on a series of five intensive focus groups conducted in May by the Darnauer Group with long-time Aspen Highlands and Aspen -area skiers, Highlands and Aspen -area employees, and Highlands and Maroon/Castle Creek Valley residents. They told us that we need to "put the fun back into Highlands." They asked for unique, activities and events (free, when possible) that are indicative of the free -spirited nature on the mountain. Already, we've had an overwhelming response by members of the community who are excited about "Outside at the Movies." Following is our plan and schedule of movies: Outside at the Movies will take place Tuesdays, July 16 througA20, 2002, starting at approximately 9 p.m., or sundown. Movies will run no later than midnight. We plan to use up to a 5000-lumen projector to project movies onto a 12-foot wide by 9- foot high screen, which will be placed on the mound of grass at the south end of the garden park. The projector will be placed on the garden park approximately 20 feet from the screen. We have secured two 15-inch JBL speakers, which will be placed on each side of the screen, projecting sound length -wise onto the garden park. We will comply with the sound ordinance, which allows for 65 decibels. Public seating is on the garden park. 0 0 Our feature presentations are as follows: July 16 — Casablanca July 23 — Blazing Saddles July 30 — Alfred Hitchcock's The Birds Aug. 6 - The Sound of Music Aug. 13 — Butch Cassidy and the Sundance Kid Aug. 20 — Rocky Horror Picture Show We believe that we have taken every precaution to minimally impact Highlands's residents of which there are only six in the building located at the base of the mountain, adjacent to the garden park. The movie is being projected onto a screen, not into the night air, nor is it being projected toward the residents or residents of the Ritz Carlton Club. We already have posted flyers on residents' doors and surrounding neighbors indicating dates and times of all of our proposed activities and events, and we will continue to alert them in this manner. The Master's Association, which represents the Aspen Highlands residents, is sending a newsletter in which it lists a summer schedule of events. We posted flyers on Aspen Highlands residents' doors and have mailed a schedule of events to the Maroon/Castle Creek Caucus. And, of course, we've been advertising on the radio and in The Aspen Times and distributed posters throughout the valley. If this unique event is as successful as we anticipate, we'd like the opportunity to continue through September and next year. Thank you for your consideration to amend the light ordinance for "Outside at the Movies." Sincerely, Ate{ (t�Gr�� Jeanette Darnauer Darnauer Group, Manager Aspen Highlands Merchants Association