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HomeMy WebLinkAboutMinutes.WHLR.20240214.Regular1 Wheeler Advisory Board Meeting Minutes February 14, 2024 | 3:00 p.m. In Attendance: Wheeler Opera House Advisory Board Members: Chip Fuller, Chair; Amy Mountjoy*, Vice-Chair; Dr. Tom Kurt, Secretary, Nina Gabianelli; Ziska Childs*; Richard Stettner*, Lauren Forman, Daniel Benavent; and Kate Northfield Lanich of Aspen Music Festival & School. Wheeler Opera House/City of Aspen Staff: Lisa Rigsby Peterson, Executive Director, Alixandra Feeley*, Business Manager; Karen McConnell, Administrative & Artistic Specialist; Michael Baca, Production Manager. *Attended via Zoom Recorder: Karen McConnell Chair Chip Fuller called the meeting to order at 3:04 p.m. and observed presence of a quorum. Chair Fuller mentioned January minutes had been presented to the Board and there were no edits. Nina Gabianelli moved to approve minutes from the January 10, 2024 Board meeting and Daniel Benavent seconded. Board members unanimously approved adoption of same. Public Comment Chair Fuller requested public comment. None was offered. Wheeler Updates, Lisa Rigsby Peterson Ms. Rigsby Peterson greeted Wheeler Advisory Board and provided information on upcoming events at the Wheeler Opera House as well as ticket sale numbers for Laugh Fest and the myriad of events in competition for this annual event and urged Board members to purchase tickets for Laugh Festival. Ticket sales report were previously provided to Board members by Ms. Rigsby Peterson and details were provided on those events. 2 The 40th anniversary weekend coincides with Memorial Day 2024. Judy Collins is confirmed for the main stage on Saturday, May 25th. On Friday, May 24th a handful of local actors, musicians and perhaps dancers will be showcased. Wheelerstories@aspen.gov is the email to which community members are encouraged to submit Wheeler histories, stories and ideas in preparation for the Wheeler anniversary. Community members are also being videotaped to tell their Wheeler stories. Newspaper advertising and social media are being pushed out to highlight the 40th anniversary as well. More to come. Ms. Forman suggested a structured procedure for submission of letters to the editor leading up to the event. Dr. Kurt remarked that as the COVID pandemic has subsided, and the public has grown more iPhone and social media-oriented, especially young people, that the Wheeler might consider expanding marketing to include these approaches. on varying ways to market events at the Wheeler. Ms. Rigsby Peterson shared that Wheeler Box Office member Jennifer Long has relationships at local hotels and restaurants and frequently reaches out personally to garner interest in events at the Wheeler. “Growing” of audiences over the years was discussed. Ms. Forman recalled that in her work experience at the Wheeler it could take up to three years to reach average ticket sales of approximately 300 for some artists. The airport was also mentioned as an option for marketing to incoming visitors. Ms. Rigsby Peterson shared staff updates. Theatre technician, maintenance technician and marketing coordinator positions will be posted soon. The marketing coordinator position is a new one which will support and encourage additional in-house marketing and less need for outside marketing. The Box Office has been challenged by unexpected absence of a valued employee due to illness and efforts are being made to cover for that position. 2023 End of Year financials will be provided to the Board the week of February 19th. Ms. Rigsby Peterson provided a preview, sharing that the Wheeler was at 99% of our projected earned revenue at $938,400. We were a bit lower on ticket sales but higher on box office fees and also higher in rental income thanks to the great work by Maddy Overton. The RETT collections were budgeted at 5 million dollars and came in at 7.7 million dollars. Significant investment incomes were made in 2023. The operating expenses for the Wheeler, budgeted at 4.9 million dollars in 2023 actually came in at 4.07 million dollars. The Wheeler is exploring the option of creating a zero-based budget beginning for FY2026. Ms. Rigsby Peterson will be discussing this with Pete Strecker, Finance Director and Sara Ott, City Manager. This would enable the Wheeler to ‘right-size’ the expense budgets to match actual expenditures rather than have all expenditures automatically increase each year as is the case with the current city budgeting protocol. Ms. Rigsby Peterson thanked Alixandra Feeley, Wheeler Business Manager for her ongoing work with the City finance department. An update on the rigging project was provided. Extensive planning and coordination with Aspen Constructors, general contractor, and Barbizon have been made and they are on track to begin as soon as the Music Festival moves out in late August. A stage weight load analysis has been done in conjunction with the advance planning. The day the Music festival loads out, the production crew will begin stripping the stage. Aspen Constructors and their subcontractors will 3 follow with electrical, structural, and steel reinforcement, as well as the removal of the fire curtain. While initial schedule estimates had the work finishing in late November, the latest calendar with more detailed scope of work shows a target finish date between Christmas and New Year’s. Given the holidays, the need for inspections, and the restoration of the stage, Wheeler staff are planning to resume programming on the mainstage in mid-January. During “dark months” on the main stage, many options are being considered including programming in the Vault bar lobby and programming student outreach in area schools. Ms. Rigsby Peterson reminded the board that officer elections will take place at the march board meeting, encouraged all board members interested in retaining their positions to let her and Chair Fuller know. Ms. Forman shared that she had not reapplied for the alternate position in time for the January board interviews and asked Ms. Rigsby Peterson to inquire about the next opportunity to apply for the soon-to-be vacant alternate position. Board Discussion Chair Fuller asked the board members to debrief in regard to the February 5, 2024 work session with City Council. Suggestions for the parcel lot adjacent to the Wheeler and the critical need for area housing were one focus for Board member discussion. Board consensus was that Wheeler Advisory Board should simply make a recommendation to Council regarding housing and the parcel lot and let Council determine if it is worth pursuing. The Council requested that the board be in touch with them directly about topics of Board conversation. The Board discussed the need for additional recap as a supplement to minutes and expressed the feeling that one valuable part of their work is that they don’t reach consensus on things, and how should this be communicated? Ms. Rigsby Peterson informed the Board that she would inquire for greater clarity and respond at the March Board meeting. Overall consensus of Board members was that the meeting with City Council went well and Council would like to be made aware of issues. Council expressed interest in affordable tickets for the community. In the fall, a presentation will be made to Council regarding affordable arts. Discount and tiered ticket pricing for the community were discussed. Council praised the Wheeler for great prices in comparison to overall community arts programs. The Board would like to discuss recommending to Council that exterior lighting be added to the Wheeler in conformance with the new City lighting code. Ms. Childs asked if it would be possible to light posters in the front windows of the box office lobby. Ms. Rigsby Peterson let the Board know that plans are almost complete to mount a lighted marquee on the elevator shaft with upcoming events. Ms. Northfield Lanich noted the Aspen Music Festival performance venues – the tent and Harris Hall -- will be offline in the Fall while a new tent roof is installed. 4 Ms. Rigsby Peterson reminded the Board that Bill Johnson, owner of Aspen Public House, will appear before Council again regarding restructuring weekday lunches at the restaurant at the regular Council meeting on Tuesday, February 27th, 2024. Chair Fuller inquired if there were any additional topics to be discussed by the Board and noted the schedule of upcoming Wheeler Advisory Board meetings. Nina Gabianelli moved to adjourn the meeting. Dr. Tom Kurt seconded the motion and Board members unanimously approved with no abstentions. The meeting concluded at 4:31 p.m. Future Meetings Schedule March 13, 2024 3:00 pm April 10, 2024 3:00 pm May 8, 2024 3:00 pm