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HomeMy WebLinkAboutcclc.min.071702 COMMERCIAL CORE & LODGING COMMISSION MINUTES OF JULY 17, 2002 Chairperson, Bill Dinsmoor called the meeting to order at 8:30 a.m. Commissioners in attendance: Terry Butler, Eric Cohen, John Start, Jon Busch, Andrew Kole and Charles Kennedy. COMMISSIONER COMMENTS Georgeann Waggaman talked about sharing a booth with Grace. There is a lot of interest in the art booth. Georgeann said she wants the exposure. Grace agreed to include Georgeann in her booth. There are a lot o£artist in the valley and she is trying to get them involved. Grace said she cleared it up with Larry regarding the business license. Andrew asked i£the group could pack ap earlier. Grace said it tends to die down about tWo p.m. CCLC said i£the grOuP agrees to pack up collectively it would be OK. Eric said he doesn't want to force somebody to sit there but the critical mass attracts people. Eric and Ten~y said the market should go from 8:00 a.m. to 2:00, Jon said it is premature to start tinkering with the vendors. Terry said this is something new and we will be able to better the market. If we need to have to shave hours then we need to realize this is our first try and we are working to get it better. Charles said we might be able to move booths to Hopkins. Bill said some vendors might want to start after the cooking demonstration and that issue needs addressed. COMMERCIAL CORE & LODGING COMMISSION MINUTES OF JULY 17, 2002 Andrew said if the food demonstration is pushed to noon it might be beneficial in keeping vendors coming to thc market. Bill relayed that the board should be tweaking the hours but if people need to leave a little earlier than four there is discretion that can be applied, As a policy we should not change the hours right now. John talked to Jack and he was positive about thc entire summer experience of the market. Jack asked about the music. Bill said the CCLC spoke to Gracy's about what could and couldn't happen and they have gone off on their own to do their music which in some ways compliments the Saturday Market but they do it in the court yard. They are responsible if the amplification gets too loud. Charles said he felt the Saturday Market should include some type of information booth. ASPEN MUSIC FESTIVAL - MALL REQUEST Laura Smith from the Aspen Music Festival requested to be on the mall to sell tickets and hand out information on the festival. The event would occur five Fridays. Laura said they would answer questions about what they do and try to interest people in concerts. The tickets would be available by Paradise Bakery on the mall. MOTION: ,4ndrew moved to approve the request for the Music Festival to be on the mall to hand out literature and ticket information; second by Eric. ~4ll in favor, motion carried. EVENT COORDINATOR Bill went over the marketing/special event meeting held by the ACRA. Laura Smith said she also attended. They went over events held in the summer and winter. They all agreed that more information is needed on what venues are available. Information is also needed on what resources are available to hold events. Arc there events that can be piggybacked? John asked if any action came out of the discussion. COMMERCIAL CORE & LODGING COMMISSION MINUTES OF JULY 17, 2002 Bill proposed and Molly Campbell echoed that initially the CCLC should be an advisory group to the marketing committee of the ACRA, which is an advisory group to the ACRA board. Andrew said the first meeting was broad. He said the market event person should come out of the ACRA budget budget. Bill said the real thrust of the ACRA marketing money is to protect the $400,000 money. How mUch of the money can underwritten to go for salaries is of concern and they will have to defend that to city council. Laura said she agrees with the CCLC that there is a need for a marketing director and feels that something promotional could be put together around the opening of their festival Jon said there is no cOordination anywhere in the city. The Ski Co. does their own, the ACRA does their own and the City etc. Eric said an event coordinator position would draw all parties together. Bill said he got the feeling that the meeting was to "circle the wagon" and protect the money. There is no one on the ACRA that can handle an event coordinator. Jon said we have a product that we are not selling very well. Resources and menus are missing throughout town. John said we need to be focused and know how much money we need to ask for and how to play it and figure out the politics. Laura said she would be glad to get involved with the CCLC. The MAA should be involved with the marketing of events. The will market events that they make money off of. Charles mentioned the summer camp, which could tie in with new events. We need a gateway and champion an idea. COMMERCIAL CORE & LODGING COMMISSION MINUTES OF JULY 17, 2002 SATURDAY MARKET Caroline Maher presented mixed media notes etc. The CCLC accepted her in the Saturday Market. COMMISSIONER COMMENTS John mentioned getting a better mix in the city. John suggested getting the landlord to a meeting to discuss rent etc. The concern that Ten5' has is that stores are leaving and comer spaces are left open. Jon said critically we could encourage and ask the council to consider a zoning change to prohibit a certain kind of business on ground levels. It is impossible to establish rent control. Eric said you can control the use but you cannot control the rent. Eric also mentioned that there should be some pressure that Aspen should be connected with Eagle/Vail airport. Sustainability meeting update. John said one thing that was clear is trying to reach out something concrete that the committee could move forward with such as the DEPP program. Bill said at the meeting they discussed the malls and what could be done to improve them. There are structural issues on the mall mad there needs to be better lighting. Jon said the T-shirt shops are places you can go in with the intent of buying something. A timeshare office with photographs is not the kind of stuff that engenders interest of the general public. If you are thinking of buying you will go to real estate offices wherever they are. The businesses that can afford the rent are the real estate businesses. 4 COMMERCIAL CORE & LODGING COMMISSION MINUTES OF JULy i7~ 2002 Charles mentioned the time-share issue and 51% of the cost is sales and marketing. Charles said Vail doesn't fly large planes in the summer. Possibly Aspen could get behind Vail airport. MOTION: Bill moved to adjourn; second by John. All in favor, motion carried. Meeting adjourned at 11:00 a.m. Kathleen J. Strickland, Chief Deputy Clerk 5