Loading...
HomeMy WebLinkAboutcclc.min.08062003 COMMERCIAL CORE & LODGING COMMISSION MINUTES OF AUGUST 6~ 2003 Chairperson, Bill Dinsmoor called the meeting to order at 8:30 a.m. Commissioners in attendance: Eric Cohen, Charles Kennedy, Andrew Kole, Terry Butler, John Starr and Ex officio, Mark Breslin. COMMISSIONER COMMENTS Jennifer Marcus, life time local and business owner relayed that the concept of the market is a great one and as a retailer it was wonderful. As the market grew this year her sales slacked. Her Saturday sales are down 90%. She only has five sustainable selling months. She said lack of planning the market by the CCLC has compromised her retail store. Andrew said nobody wants to hurt your business. Andrew said the market was advertised to have local businesses participate. Terry suggested Jennifer come up with positive ideas that might work for her. Bill said we have gone out of our way and spent 100 of hours trying to make this market work. Andrew suggested that we let Daughter Earth come out on the street. It is the direct competition that is hurting her business. Bill said the more successful we are the more competitive it becomes. We will need to sit down and' think about competition of businesses for next year. Andrew said there is not one other volunteer group here that spends as much time on the market as the CCLC. Charles said we need to deal x34th the situation as it is on her block. Shea said her Saturday business is in competition. Perhaps we can have a local business booth that rotates in the market. Maybe a flyer can go out with our utility bills identifying what the CCLC does and its mission. COMMERCIAL CORE & LODGING COMMISSION MINUTES OF AUGUST 6, 2003 Terry said Jennifer needs to come up with a solution, lets see some positive things. Retail business is slow all over town. Bill said this committee is trying to bring people down town. John said we do not need to have meetings about micro-management. Bill said Kevin Doyle would like to be guaranteed a space next year. The board said he must apply like everyone else next year. Brad Manosevitz presented his advertising proposal. How is the CCLC communicating to the general public. Charles said that Andrew also had a proposal that should be looked at. Eric said we need to see what is available in marketing dollars. He did not realize we were spending marketing dollars. The board members said we need to see what is available in the budget. Staff was directedto give an update of the budget to the subcommittee. MOTION: John made the motion to have a sub-committee review advertising spending; second by Charles. All in favor, motion carrzed. Andrew said we need to market the mid-valley and down valley. Charles said if we charged the appropriate amount for booths we could have someone take charge of the marketing portion. Aspen goes Bazaar Susan said this would be the week of Oct. 4th and 5th. We need to have relaxed rules for this event and allow sandwich boards out side stores explaining their business. Possibly have some kind of refreshments. Have drummers and clowns. We need to have people walking around in clothing and handing out flyers. Promote locally and down valley. COMMERCIAL CORE & LODGING COMMISSION MINUTES OF AUGUST 6, 2003 Andrew said he surveyed and the majority of people and they wanted a two day evenT. They want to be able to have some fun. Susan said everyone wants to stay open later. Neon signs should be allowed for this particular event. Susan said Sarah Oates said you can have a directional sign. Hanna Pevny said she is in favor of the October event and it is a great opportunity to move merchandise. Bill asked whom the Promo Inc. is focused toward? Hanna said they are doing an editorial placement for Aspen. In Sept. and Oct. they are promoting the cocktail classic. They are also pitching for some magazines. We can market the cocktail classic with the aspen bazaar. Hanna said they can package anything we want. For the radio, they bought their radio time in March. She is not sure they can buy anymore time. In terms of the marketing money, that ~und is available through Rick Jones. Andrew asked if' the ACRA would endorse the Aspen goes Bazaar, Saturday Market event for $10,0007 She would endorse it with the caveat o£seeing the plan. Hanna said her sta£f serves at the Membership's pleasure. There is a destination market piece and a guest service piece. The marketing is run as a separate business. There is a marketing advisory committee. Who is going to take this on and pay for it. Mark said our job is trying to get the bazaar going forward as a team. John said we need to make a proposal for the special event money. Hanna said she will talk to Rick because there ~s a due diligence. Hanna asked what is the message? COMMERCIAL CORE & LODGING COMMISSION MINUTES OF AUGUST 6, 2003 Bill said the money was defined to bring people into town and The gems of Aspen are willing to tie into this with a package deal. John said we need to put together a written proposal for Hanna and the cost factors. How does it fit in our overall content. We need to make sure we are sending a cohesive message. Andrew said we need to coordinate this from the top down. We need to make a presentation to special events committee or council. Andrew said this is a three headed promotion. We need to get the money to market the event. John made the motion to set up a sub-committee to prepare a proposal for Aspen Goes Bazaar and to meet and discuss the necessary components of this and come back to the CCLC; second by Mark. All in favor, motion carried. John said we need to identify what market we want. Hanna mentioned her idea for the marketing plan next year as it relates to the special event fund. Her idea is to have a community asset fund instead of a grant. The grant fund ~s very cumbersome. When something is six weeks out the funding needs to be available as quick as possible and the process simplified. A work session is scheduled with City Council Sept. 94 4:00 p.m. to discuss the 2004 marketing plan. MOTION: Bill moved to adjourn: second by Andrew. All in favor, motion carried. Meeting adjourned at 11:00 a.m. Kathleen J. Strickland, Chief Deputy Clerk