HomeMy WebLinkAboutcclc.min.10152003 COMMERCIAL CORE & LODGING COMMISSION
MINUTES OF OCTOBER 15~ 2003
Chairperson, Bill Dinsmoor called the meeting to order at 8:40 a.m. Commissioners
in attendance: Eric Cohen, John Starr, Charles Kennedy, and Andrew Kole and Ex-
officio Mark Breslin. Excused was Terry Butler.
Hannah Pevney and Shae Singer
COMMISSIONER COMMENTS
Bill spoke about Debra Murphy being hired by Amy or Hannah. Bill talked about
ACRA's job handling the special events recognizing someone who embodies the
mind, body spirit prior to food and wine. Bill & Mark went to the ACRA
marketing; other in attendance were Stan Hjenja (Mt. Chalet), Don Sheeley, Rick
Jones, Mayor Helen Klanderud and Tom Baker ran the meeting: outcome more
money has to be found to do the marketing. Mark said that their perception was that
they were not handling the money correctly; not a slam-dunk to go to ACRA.
Hannah said there would be a change in leadership on that committee and the full
committee was not there. Bill asked if the committee wants a vote in 2004; pursue a
marketing and special events coordinator, which can make the difference in the
community, what would the plan be? Many questions?
Hannah said there was consensus at the last marketing meeting and requested a
business plan from Amy because ACRA was held accountable to the budget.
Andrew recapped Aspen Goes Bazaar and the Saturday Market and said they had
$40,000.00 for the special events; $9,000.00 spent on the ECO race.
Hannah said that the ACRA special events did not come out of that fund.
Andrew wants CCLC to run the money for the (1) Saturday Market, (2) Aspen Goes
Bazaar, (3) A New Event (race or something) and (4) Weekend Enhancement prior
to the next vote. Andrew wasn't worried about partnering with the Institute.
Andrew wants to restructure the special events group to be under the CCLC
purview.
Bill said that money gets whittled away from the ACRA $400,000.00.
Andrew said that the left over $20,000. should go to the next year as a rollover.
John Starr said that $20,000. should go toward the Amy concept.
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COMMERCIAL CORE & LODGING COMMISSION
MINUTES OF OCTOBER 15~ 2003
Hannah said that they were reviewing many different proposals to present to the
committee. John Starr asked where the leftover $20,000 was in the ACRA budget.
Andrew said that they had to go back to city council for heads & beds.
Starr said it was seed money for victory.
Bill wants a process to hire a market manager by the market people and review with
council the CCLC role as small homegrown like Aspen Goes Bazaar but where the
funding might come from is not decided.
Shae reported on the Aspen Goes Bazaar: Red Onion said it was the best, Aspen
Sports, Skandia reported wonderful sales, GEMS was at 80%, Limelight and
Hearthstone were sold out on Friday, Norrie sold 3 yurts, Heather Isberien was
happy to increase flavor of town.
Shae reported that Susan and Shae were only 2 people canvassing the town. The
ACRA fax blitz did not happen until the night before and only one of the two faxes
got sent and commented that there was no one at the Chamber available over this
weekend. Shae said she had about 100 phone calls. Shae said that the
disappointments were: Boogies and the Real Estate people did not do anything and
wanted to just see how this one goes. Out of town people came, the police said
there were no problems; the fire department said the same. Friday did not have very
much going on or Sunday, she said that she put the bang in the buck for Saturday.
Bill said that this bending of the rules and regulations for the weekends makes it
special and wouldn't be special if the rules were always relaxed.
Andrew suggested an Aspen Arts Weekend, Race, or another something else
special.
Charles suggested one person to run the Sat Market and Aspen Goes Bazaar that
reports to CCLC with money from the Saturday Market. The money from the crafts
and fruits and increased booth fees could be used to fund the salary for this person,
the Saturday Market and Aspen Goes Bazaar manager.
John said it was a good effort especially for the first year. Hannah said that they
would commit to help with the overall strategy utilizing Sasha from ACRA. John
said lets look at the positive. Mark said that it was a positive weekend and were
committed to this event with a joint effort with ACRA. John said that the joint
effort and CCLC primary effort.
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COMMERCIAL CORE & LODGING COMMISSION
MINUTES OF OCTOBER 15~ 2003
WinterskOl
Hannah looking at doing this kind of special event relaxing the rules to help the
WinterskOl events; for instance with the worlds fair, you don't want to just limit to
food vendors but to extend longer hours on Saturday and maybe even into Sunday.
Hannah asked how can the retailers be involved more. The currents Events are:
The Wheeler Gong Show on Friday, A Concert on Saturday, Fireworks, music by
Wagner Park after the Gong Show, the placement of snow sculptures, merchants
open longer, offer refreshments, first WinterskOl meeting was last night with the
theme "the power of 4"; or sister cities. Shae said WinterskOl worlds fair foods
took away from the restaurants. Hannah asked for help from CCLC for relaxing the
rules with City Council.
Bill said that if they were interested he would schedule with Kathryn & Steve to
speak about the WinterskOl restaurants and participation for the tents of the world
fair aspect. CCLC wants the WinterskOl parade back to fun; it's too boring, bring
back marching bands.
CCLC COMPOSITION
Mission Statement needs to be enhanced to refer to special events, review Sat
Market, money for CCLC as an allocation, and board make-up with an expansion.
John asked to increase the CCLC board size from 5 to 7 with 2 additional alternates.
John gone for winter 3 months; Terry on 6-month leave.
Charles recognized Andrew for Aspen Goes Bazaar.
Market Coordinator and Bazaar Coordinator
CCLC would be the board of directors for the Sat Market and over sight of the
manager, budget and Jack relationship, interface with retail community, advertising,
building this position
Adjourn 10:30 a.m.
Jackie Lothian, Deputy City Clerk
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