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Home My WebLink AboutLand Use Case.Citywide.A072-03 ~ CASE NUMBER A072-03 PARCEL ill # CASE NAME Winter X Games PROJECT ADDRESS PLANNER Sarah Oates CASE TYPE Sign Variance OWNER/APPLICANT ESPN Winter Games REPRESENTATIVE Ryan McGuinness DATE OF FINAL ACTION 12/08/03 CITY COUNCIL ACTION RESO 113 OF 2003 PZ ACTION ADMIN ACTION BOA ACTION DATE CLOSED 1/20/04 BY D DRISCOLL ~ RESOLUTION NO. 113 (Series 2003) ~n7J~~ -;2--- ~ ---- 0;2-1 - 31 ~/1 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF ASPEN, COLORADO, GRANTING APPROVAL FOR FLAGS ON THE :OOWNTOWN.LIGI-IT PQSTS AN:QTWO ALLOCATIONS FOR BANNERS ACROSS MAIN STREET FOR 'fI-IE4Q04 WINTER X GAMES WHEREAS, a request was received by the Community Development Department from ESPN and the Aspen Skiing Company to allow Winter X Games flags on the Main S~eet light posts and two banner allocations across Main Street; and WHEREAS, the Aspen City Council adopted Resolution 118, Series of 200 1, approving the policies regarding signage on public property; and WHEREAS, Section IV(E) Eligibility for Banners and Flags on Main Street Light Posts of that policy states; Only applicants for significanlanniversaries (25th, 50th, 75th and lOdh) of local non- profit organizations shall be eligible for consideration pursuant to this policy. All other requests from other organizations or for other types of events shall be forwarded to City Council. WHEREAS, during a public meeting on December 8, 2003, the City Council found that the 2004 Winter X Games request meets Section N(E) as cited and is beneficial to the city by promoting an event of international distinction; and NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF ASPEN, COLORADO, THAT: SECTION 1: The Aspen City Council does hereby approve of the request for mounting of the 2004 X Games flags on the light posts on Main Street and allocations for two banner slots across Main Street the dates of January 16, 2003 to February 2,2003. APPROVED by the Aspen City C09-ncil as its regular meeting December 8, 2003. Approved as to form: ~~ o)"Ces er, city Attorney ~ Attest: Vle- MEMORANDUM TO: Mayor Klanderud and City Council THRU: Julie Ann Woods, Community Development Director Joyce Allgaier, Deputy Director--iA' A FROM: Sarah Oates, Zoning Officer DATE: December 8, 2003 RE: Flags and Banners on Main Street-2004 .Winter X Games SUMMARY: Attached is a letter from Ryan McGuinness of ESPN on behalf of ESPN and the Aspen Skiing Company requesting permission to install flags on the Main Street light posts from Friday, January 16,2003 to Monday, February 2,2003 for the Winter X Games. The Winter X Games is also requesting two allocations for banners across Main Street during that time. The actual event will be held the week of January 27, 2003. On December 17, 2001, Council adopted policies regarding signs on public property. Per Section IV (E) Eligibility for Banners and Flags on Main Street light posts states; Only applicants for significant anniversaries (25th, 5(jh, 75th and lO(jh) of local non-profit organizations shall be eligible for consideration pursuant to this policy. All other requests from other organizations or for other types of events shall be forwarded to City Council. In the past, Council has granted requests for prominent local, regional, state or national events such as World Cup and the Olympic Torch celebration. If Council wishes to approve this request, attached is Resolution #U3, 2003, which would allow flags to be hung on the Main Street light posts for the Winter X Games from January 16, 2003 to February 2, 2003 and two allocations for banners across Main Street. ApPLICANT: Aspen Skiing Company and ESPN "lj" , ..0 ~ PROCEDURE: City Council may grant exceptions to the "Policies Regarding Signage on Public Property." RECOMMENDATION: Staff recommends approval of the proposed request finding that said request is consistent with past approvals such as World Cup and the Olympic Torch celebration. The Winter X Games represents a national winter sporting event that receives international media attention. This is an unprecedented third year that the Winter X Games will be held in the same venue. Aspen benefits from the coverage and visitor exposure. We feel that the flags and banners will be beneficial to Aspen. RECOMMENDED MOTION: "I move to approve Resolution #t\~ 2003 granting approval for X Game flags to be installed on the Main Street light posts from January 16, 2003 to February 2, 2003 and two allocations for banners across Main Street. " 2 ~ The City of Aspen November 18,2003 ESPN's Original Entertainment Group, in conjunction with the Aspen Skiing Company and the City of Aspen, is preparing to host the Winter X Games for a third straight year. The event was deemed a huge success last winter on all levels from organizers to athletes to sponsors and spectators. The support from the community of Aspen added greatly to the success of last year's event. Local business worked together with the town to welcome the athletes, organizers, staff, action sports community and fans. ESPN recognizes and thanks everyone for the outstanding hospitality extended to our event. Throughout the year, the City of Aspen has a great way of embracing celebrations ranging from music festivals to food and wine festivals as well as sporting events. The Winter X Games is celebrated as a showcase of the status winter action sports have reached. ESPN would like to team up with the Aspen and the ASC to de~6rate the town and welcome everyone back for the event. There are a few ways in which ESPN is proposing to decorate the town including banners that hang across Main -Street, the street pole banners that hang along Main Street as well as around town and for the returned support from local businesses to decorate windows and shops of downtown Aspen. It would be a magnificent gesture to the guests of Aspen for the ESPN Winter X Games to greet them with banners across Main Street. ESPN would like to work with the town to cOrne up with text that serves the goal of both parties. It is our intention to make residents, cormnuters, and visitors aware that the event is free for everyone to enjoy. Below are some preliminary ideas of text that could stretch across the street. ESPN would like to be able to use the entire four-banner space that reaches across Main Street beginning on Monday January 19,2004 and remaining up until Monday February 2, 2004. The street pole banners that line Main Street and adorn the rest of downtown area are the second element of the proposal to decorate town. ESPN understands that the use of this space is reserved for special occasions in the City of Aspen. It would be a great honor to be able to use this space beginning on Friday January 16,2004 until Monday February 2,2004 to help decorate the town. Again, ESPN has come up with some preliminary ideas for design of the flags and would like to work together with the city officials and Aspen Skiing Company to find a design that would be best suited for the spaces. Below are some of the ideas. The final element of ESPN' s proposal to enlist the town is a call for a rally of support from local businesses to create a window display focusing around the sports, athletes or events of the ESPN Winter X Games. There have been ideas of a contest for the most creativ~wind~w display that would include prize packs for the store's staff. The details of the contest can be worked out in the future as well as the prize pack contests. It would be a great opportunity to bring some athletes into the town to judge the contest and get them involved with some local businesses Thank you for your time and ESPN looks forward to working with everyone on our ideas, ESPN and the Aspen Skiing Company RETAIN FOR PERMANeNT RECOfI) (I~ypn IlIIIlTl~R X Bflllll~Y PUgT UFI:Il~I~ BOX 7B'17 f1gPIH1, en BHi'li~ ~ g711.ll?g.H'lfillj J ~ Banner Text Ideas: Aspen welcomes ESPN's Winter X Games - Free to the People Aspen Host of ESPN' s Winter X Games - Free for All Aspen proudly welcomes the atWetes, fans and staff of ESPN' s Winter X Games - A Free Event Aspen proudly welcomes everyone for ESPN's Winter X Games - Free of Charge Aspen is proud to host ESPN Winter X Games - Events are Free to tl1ePeople Greetings to the ESPN Winter X Games from the City of Aspen - All events are Free Flags Design Ideas: >Four alternating flags - there would be anicon of each of the fsmr sports (Ski, Snowboard, Snowmobile and Moto X) >One flag with all four sport icons. Text: Winter X Games Logo and Aspen, Colorado >One flag with a rendering of the gold medal from last year (had outline of Maroon Bells etched in medal). Text: Aspen - Host of Winter X Games > Winter X Games logo with no roman numeral to denote year. Text: Aspen, Colorado RETAIN FOR PERIIANENT,RECORD [~gpn WlnY~R X GAm~g POgy nFFIl~I~ BOX 7B'17 fl g P IHl. I~ !) e Hi 'IP. ~ g 7lJ - II ? g - a 'I fi n j , ~ ". ..' .,' ':, ,....:.. ~ a:::.rn e:SPORT!) >>)leoe Ryan McGuinness Marketing & Communications 3$ifo-::r Direct: (970) 429-a+;'& Cell, (8W~ 460 4168 Email: ryan.p.mcgulnness@espn.com Old Powder Pandas 350 West Tiehack Road Aspen, Colorado 81611 (970) 429-3160 FAX (970) 429-3169