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HomeMy WebLinkAboutagenda.council.worksession.20170912 CITY COUNCIL WORK SESSION September 12, 2017 4:00 PM, City Council Chambers MEETING AGENDA I. Update on Shop Aspen Initiative II. Aspen Ice Garden Dry Floor Events III. ACRA Arts Festival IV. EOTC Prep and Update on Mobility Lab P1 MEMORANDUM TO: Mayor and City Council FROM: Mitch Osur, City of Aspen & Brittany Zanin, Aspen Chamber Resort Association DATE OF MEMO: September 5, 2017 MEETING DATE: September 12, 2017 RE: Shop Aspen & Luxury Retail Update ______________________________________________________________________________ REQUEST FOR COUNCIL: We’re updating Council on the Shop Aspen-Luxury Retail Campaign: a multi-pronged initiative aimed at promoting Aspen’s brick and mortar establishments. Upon reviewing all aspects of Shop Aspen, we ask Council to give feedback as we move forward with this shop local initiative. ACRA also asks Council to formally address business license fees regarding pop-ups/trunk shows and give direction on shortening the hours of the Saturday Market. PREVIOUS COUNCIL ACTION: At the September 12, 2016 Council Work Session, a group of luxury retailers voiced concerns over non-traditional businesses operating in Aspen’s downtown core, and Council directed representatives from luxury retail to connect with ACRA to collectively create suggestions and requests of Council. At the November 29, 2016 Council Work Session, Debbie Braun and luxury retail owners collectively addressed Council as the retail task force, with areas for discussion and suggestions related to non-traditional businesses (i.e. pop-up’s/trunk shows, the Saturday Market and art- auction related events). At the end of this work session Council’s directives included: A legal re- evaluation of business license fees and issuance parameters; a meeting between COA and ACRA special events staff to address art related events; and a declaration that the Saturday Market would be addressed separately. BACKGROUND: September 27, 2016: Paula Damaso, local business owner of Palaso, presented concerns of luxury retailers at ACRA Board of Directors meeting. Following this meeting, a luxury retail task was created to articulate concise concerns and areas for discussion. Task Force included nineteen of Aspen’s local business owners and ACRA President, Debbie Braun. October 18, 2016: Luxury Retail Task Force convened to discuss the Saturday Market, pop-up shops, and art-auction related events. ACRA drafted official memo for Council, on behalf of the P2 I. task force, listing recommendations and action items for Council. November 29, 2016: Official memo detailing above recommendations presented to City Council at work session. See details above and attachment. February 8, 2017: Per directive given at November 29th work session, relevant COA departments and ACRA staff met to discuss next steps and tangible action items to address concerns over pop-ups/trunk shows and art-auction related events. March 2, 2017: COA and ACRA present solutions and action items to concerned luxury retail and art gallery constituency, and request input. DISCUSSION: ACRA developed the Shop Aspen Campaign in April 2017 to promote retailers and restaurants in Aspen’s downtown core to visitors during art events, the Saturday Market and peak summer occupancy. The Shop Aspen Campaign was activated June 16th and will run through October 7th. These dates coincide with the Saturday Market’s 18-week schedule, and encompass all summer art shows and events. The Shop Aspen initiative included over $14,000.00 in advertising of local retailers, member- based collateral for distribution, aspenchamber.org webpage guide, activations in conjunction with 3 Aspen art shows, and a consistent presence throughout the summer. Please find a full breakdown of the Shop Aspen Campaign below: Shop Aspen Advertising > 18 Half page advertisements in the Aspen Daily News detailing the ACRA member using the Saturday Market booth, and highlighting member “Shop Aspen Saturday Deals” to push visitors to ACRA member stores. > 3 Full page advertisements in the Aspen Daily News promoting the Shop Aspen Art Walks, including a listing of participating galleries (members and non-members). > 3 Half page advertisements in the Aspen Daily News promoting the Shop Aspen Art Walks. > 36 Mini advertisements in the Aspen Times, running Tuesday and Thursday, from June16 – October 7 to drive traffic to aspenchamber.org/shopaspen. Shop Aspen Collateral > Professionally designed map of retailers and restaurants in the Aspen core, to be distributed at: the Aspen Saturday Market; the visitor pavilion and Rio Grande visitor center; and the summer art shows. > Shop Aspen banner displayed at ACRA Saturday Market booth and art event activations. > Professional photographer hired to capture new summer vitality images throughout Shop Aspen campaign. Photos will be used for future marketing efforts. Shop Aspen Website > Designed informational landing page for Shop Aspen initiatives. Webpage provides information on Shop Aspen Art Walks and Art Walk Guides, Shop Aspen Saturday deal listings, Saturday market ACRA member booth details, and pdfs of Shop Aspen collateral maps. P3 I. Shop Aspen Activations > Produced three art walks on Saturdays to coincide with the three art events (Aspen Antiques, Jewelry, Automobile and Fine Arts Fair: July 8th; Aspen Arts Festival: July 22nd; Art Aspen: August 5th). - Collaborated with Aspen Sojourner Magazine to secure 18 galleries to participate in all three Art Walks and plan execution - Created posters distributed around Aspen - Created Art Walk Guide distributed at galleries, art shows, visitors centers, and Saturday market - Purchased and delivered red balloons to each gallery, marketing their participation at each Art Walk - Created special insert for Shop Aspen map to promote each art walk - Hosted first Art Walk from 5 – 7 p.m. At the request of participating galleries, we expanded the following two walks to take place from 2 –7 p.m. > Produced a Shop Aspen activation at Scott Fetzer art show at Aspen Ice Garden. ACRA staff manned this event booth for nine days of event, and provided Shop Aspen collateral and Shop Aspen Art Walk information. ACRA staff also provided visitor information to event guests. > Produced Shop Aspen presence at Aspen Art Festival and Art Aspen by providing collateral and Art Walk promotional materials (maps, posters, sandwich boards, and banner). FINANCIAL/BUDGET IMPACTS: Budget Line Item To-Date & Actuals ACRA Financial Commitment $20,000.00 COA Financial Sponsorship $6,000.00 TOTAL SHOP ASPEN BUDGET $26,000.00 Advertising $14,808.01 Professional Design Fees $4,525.00 Printing $1,781.01 Staging & AV $885.98 Photography $1,500.00 Staffing $2,500.00 TOTAL SPENT $26,000.00 ATTACHMENTS: November 29, 2016 Council Work Session Memo submitted by ACRA Shop Aspen Trifold Map of Member Businesses in the core Shop Aspen Art Walk Map Shop Aspen Art Walk Poster Shop Aspen Art Walk Insert Shop Aspen Banner Artwork All Advertisements placed to-date P4 I. P5I. P6I. P7I. P8I. P9I. P10I. 40 Club Monaco ..................................................(970) 925-2352 41 Courage B .........................................................(970) 429-8018 42 Dennis Basso .................................................(970) 925-4499 43 Ermeneglido Zenga ...................................(970) 544-4989 44 Gucci ...................................................................(970) 920-9150 45 Intermix .............................................................(970) 925-2288 46 James Perse ...................................................(970) 920-9494 47 Kali’s KCOR Aspen ........................................(970) 925-7722 48 Kemo Sabe .......................................................(970) 925-7878 49 Maison Ullens ..................................................(970) 429-4170 50 Mark Richard’s Fine Outerwear ...........(970) 544-6780 51 Moncler ...............................................................(970) 544-5558 52 Nina McLemore ............................................(970) 429-8454 53 Pitkin County Dry Goods ............................(970) 925-1681 54 Polo Ralph Lauren ........................................(970) 925-5147 55 Rag & Bone .......................................................(970) 925-2816 56 Susie’s Consignment .................................(970) 920-2376 57 Theory ...............................................................(970) 544-0079 58 Tlin’s Shoes ......................................................(970) 429-4756 59 Valentina Kova ..................................................(970) 710-7631 RESTAURANTS American 1 Ajax Tavern .........................................................(970) 920-6334 2 Aspen Kitchen .................................................(970) 300-4525 3 Aspen Over Easy .............................................(970) 429-8693 4 bb’s kitchen ........................................................(970) 429-8284 5 CP Burger ............................................................(970) 925-3056 6 Element 47 ........................................................(970) 920-6330 7 HOPS Culture ....................................................(970) 925-4677 8 J Bar .......................................................................(970) 920-1000 9 Jimmy’s An American Restaurant & Bar ............................................(970) 925-6020 10 Jimmy’s Bodega ..............................................(970) 710-2182 11 Justice Snow’s ...................................................(970) 429-8192 12 Living Room Bar ............................................(970) 920-1000 13 Piñons ...................................................................(970) 920-2021 14 Poppycock’s .......................................................(970) 925-1245 15 Prospect .............................................................(970) 920-1000 16 Shlomo’s Deli & Grill ......................................(970) 315-4055 17 Steakhouse No.316 ........................................(970) 920-1893 18 The Monarch ....................................................(970) 925-2838 19 The Red Onion ................................................(970) 925-9955 20 The White House Tavern ...........................(970) 925-1007 Asian 21 Asie ......................................................................(970) 920-9988 22 Kenichi .................................................................(970) 920-2212 23 Maru ....................................................................(970) 429-8640 24 Matsuhisa .........................................................(970) 544-6628 Bars & Pubs 25 Aspen Brewing Company ........................(970) 920-2739 26 Escobar ...............................................................(970) 414-0524 27 Ryno’s Pies & Pints ......................................(970) 922-7966 28 Zane’s Tavern ..................................................(970) 544-9263 Cafes & Bakeries 29 Paradise Bakery & Café..............................(970) 925-7585 30 Peach’s Corner Café ..................................(970) 544-9866 31 Victoria’s Espresso and Wine Bar ........(970) 920-3001 32 Rocky Mountain Chocolate Factory......(970) 925-5112 Cooking Schools 33 Cooking School of Aspen .......................(970) 920-2002 Deli’s 34 Butcher’s Block .............................................(970) 925-7554 35 Grateful Deli .....................................................(970) 925-6647 36 Meat & Cheese .................................................(970) 710-7120 Family Friendly 37 Ajax Donut’s at the Popcorn Wagon (970) 429-8373 French 38 Cache Cache .................................................(970) 925-3835 39 Creperie du Village .......................................(970) 925-1566 40 Rustique Bistro .............................................(970) 920-2555 41 The Wild Fig ......................................................(970) 925-5160 Italian 42 Acquolina .........................................................(970) 925-8222 43 Brunelleschi’s .................................................(970) 544-4644 44 Campo de Fiori ..............................................(970) 920-7717 45 Casa Tua ............................................................(970) 920-7277 46 Ellina ....................................................................(970) 925-2976 47 L’Hostaria ..........................................................(970) 925-9022 48 Mezzaluna ........................................................(970) 925-5882 49 Trecento Quindici Decano ......................(970) 920-3300 Mexican 50 Mi Chola .............................................................(970) 710-7076 51 Su Casa ................................................................(970) 920-1488 New World 52 Bosq .....................................................................(970) 710-7299 53 Chef’s Club ......................................................(970) 920-3300 Seafood 54 The Grey Lady .................................................(970) 925-1797 RETAIL Art & Galleries 1 Baldwin Gallery .................................................(970) 920-9797 2 Cha Cha Gallery ................................................(970) 925-1435 3 Christopher Martin Gallery .........................(970) 925-7649 4 Daniels Daniel’s & Daniel’s Antiques .....(970) 544-9282 5 Harvey Meadow’s Gallery ............................(970) 920-7721 6 Peter Lik Gallery ...............................................(970) 925-1820 7 Raven Gallery ....................................................(970) 429-4297 8 Royal Street Fine Art ......................................(970) 920-3371 Specialty Goods 9 Aspen Luggage Company .........................(970) 925-9368 10 Carl’s Pharmacy ..............................................(970) 925-3273 11 Cos Bar USA .....................................................(970) 925-6249 12 Explore Booksellers .....................................(970) 925-5336 13 Gorsuch .............................................................(970) 920-9388 14 Miner’s Building Supply .............................(970) 925-5550 15 Morgenthal Frederics ..................................(970) 925-2007 16 Mountain Flowers...........................................(970) 920-6912 17 Mystical Wonders of Aspen .....................(970) 923-7770 18 Needlepoint of Aspen.................................(970) 987-9877 Athletic Wear 19 Aspen Sports ....................................................(970) 925-6331 20 D & E Women ................................................(970) 920-2337 21 Helly Hansen ....................................................(970) 920-2337 22 Hamilton Sports .............................................(970) 925-1200 23 Incline Ski Shop ..............................................(970) 925-7748 24 Lululemon Athletica ....................................(970) 925-2033 25 Marmot ................................................................(970) 925-7719 26 Miller Sports ....................................................(970) 920-1500 27 Stapleton Sports ............................................(970) 925-9169 28 Surefoot .............................................................(970) 925-9235 29 Ute Mountaineer ...........................................(970) 925-2849 Jewelry 30 Covet Bright and Shiny Things ...........(970) 920-0000 31 Lugano Diamonds ........................................(970) 710-0794 32 Meridian Jewelers .........................................(970) 925-3833 33 Palaso .................................................................(970) 429-8529 Pet Supply 34 CB Paws ............................................................(970) 925-5848 35 Only Natural Pet ...........................................(970) 718-5060 36 Rocky Mountain Pet Shop ........................(970) 925-2010 Clothing & Accessories 37 Aspen Fur & Shearling ..............................(970) 925-3300 38 Aspen T-Shirt Company ............................(970) 925-5737 39 Bloomingbird’s Inc .........................................(970) 925-2241 CLOTHING & ACCESSORIESART & GALLERIES PET SUPPLIES JEWELRY ATHLETIC WEAR SPECIALTY GOODS RESTAURANTS & BARS P11I. DURANT AVE DURANT AVE GALENA STHUNTER STMILL STMONARCH STCOOPER AVE COOPER AVE HYMAN AVE HYMAN AVE HOPKINS AVE HOPKINS AVE INDEPENDENCE PASS MAIN STREET GLENWOOD SPRINGSSPRING STDEAN ST Wagner Park Rubey Park Transit Center Gondola Plaza ORIGINAL STArt & Galleries Specialty Goods Athletic Wear Jewelry Pet Supply Clothing Accessories Wheeler Opera House RETAIL RESTAURANTS @AspenCo @AspenCo /AspenCommunity For more information visit: AspenChamber.org/ShopAspen SATURDAY MARKET P12I. P13I. P14I. P15I. P16I. P17I. P18I. P19I. P20I. P21I. P22I. P23I. P24I. P25I. P26I. P27I. P28I. P29I. P30I. P31I. P32I. P33I. P34I. P35I. 1 MEMORANDUM TO: Mayor and City Council FROM: Cory Vander Veen, Recreation Director Nancy Lesley, Director of Special Events and Marketing Mitch Osur, Director of Parking and Downtown Services THRU: Jeff Woods, Manager Parks and Recreation DATE OF MEMO: August 21, 2017 MEETING DATE: September 12, 2017 RE: Aspen Ice Garden Facility Rentals REQUEST OF COUNCIL: Staff is requesting Council permission to continue the leasing of the Aspen Ice Garden (AIG) for private events. These private events provide significant revenue to the Recreation Department which helps reduce the cost of recreational programs while lowering the overall annual subsidy provided by the General Fund. PREVIOUS COUNCIL ACTION: At the work session held on November 29, 2016 Council directed staff to work with the Aspen Chamber Resort Association (ACRA) and downtown merchants to create new programs that would facilitate increased foot traffic to downtown arts centered stores during AIG rental events and during the ACRA Art Festival. (See attached memo from Mitch Osur which outlines the Shop Aspen Initiative in detail). At this same work session; Council also asked staff to outline what the financial impacts would be to area businesses if these AIG and ACRA related events continued to take place. BACKGROUND: Over the past 8 years, the Recreation Department has rented out the AIG to two private retail customers during its summer off-season. The AIG is closed to the general public during this time and the ice is removed for routine maintenance purposes in order to keep the facility in top shape. This “dry-floor condition” used by these two retail customers has helped keep the price of ice down to our ice users. The first of these two retail events is The Aspen Antiques, Jewelry, Automobile and Fine Arts Fair and is held within the first 10 days of July. This year the event was held July 1 – July 10, 2017. The second event is Art Aspen and this event is held in conjunction with a big community event called ArtCrush and this year the event was held August 4 – 6, 2017. DISCUSSION: Staff determined that the best way to gather unbiased information on the impact of both events was to conduct a survey of the event attendees and vendors. The objective of the survey was to quantify visitor knowledge of the events taking place at the AIG. Initially staff’s goal was to survey 100 participants at each of the AIG events to make this survey statistically P36 II. 2 valid. At the first event which was the Aspen Antiques, Jewelry, Automobile and Fine Arts Fair taking place in July it became apparent that gathering 100 surveys was not possible because of the small number of participants at this show who were willing to take the survey. Staff was able to gather 35 responses at each show. Consequently, staff expanded the survey to include visitors from the downtown mall area. Staff was able to gather the following visitor feedback from these surveys: · The majority of attendees at the AIG centered events were visitors to Aspen. · The AIG events were not the driving reason they came to Aspen. · The majority of attendees came because they had a previous and on-going relationship with one of the AIG event vendors and they had been invited to see a specific item on behalf of that vendor. · Attendees have significant disposable income and are drawn to these shows because of the museum quality merchandise. Staff feels that it is important to note the significant amount of money the vendors spent while in Aspen which was gleaned from the survey results. Feedback from these vendors showed that while at these AIG centered events, vendors stayed in local hotels, ate their meals in Aspen restaurants, shopped at local merchants, and spent money entertaining their customers in town. The survey results showed that on average each vendor involved with these two shows spent approximately $6000 in our community while they were in Aspen. There were a total of 80 vendors from both shows which translates into a combined taxable revenue total of approximately $480,000 spent during these two AIG dry floor events. In regards to revenue from the sale of wares during these shows, it is the industry standard that all wares are shipped to customers and not taxed in Aspen. Staff also learned that majority of visitors surveyed on the down town mall stated that they did not know about these events ahead of time before coming to Aspen and that they would be interested in attending events like this in the future. This provides evidence that there is opportunity for growth for more AIG private events in the future which could help further reduce recreation programming costs and general fund subsidy costs. FINANCIAL/BUDGET IMPACTS: The Recreation Department contracted with these entities in 2017 for a daily rate of $4,400 for each day the vendor assumed control of the event space, including set-up and tear-down time. The total revenue gained for the Recreation Department through these two events in 2017 was $88,000. However, with projected price increases for 2018 for AIG rental space fees, the anticipated revenue (which would be part of the Recreation Department’s 2018 budget plan) would be increased to $92,000. If Council decides not to direct staff to continue the leasing of the AIG for retail private events, then Council needs to choose another option that would generate the revenue needed to maintain 2018 budget levels for the Recreation Department. These options include: 1. The Recreation Department would need to submit a supplemental request of $92,000 from the General Fund in order to retain current programming and pricing. P37 II. 3 2. The Recreation Department would need to increase ice rental fees for nonprofit and for profit users alike by approximately $120.00 per hour. This fee increase would be necessary to generate the $92,000. RECOMMENDED ACTION: The Recreation Department staff recommends that Council approves the continuation of staff management and operation of AIG dry floor retail private events and that staff continues to explore creative uses of the AIG facility in the future. Staff requests that a decision be made promptly so that staff can proceed with event planning and securing vendors for the future of these two existing dry floor events. CITY MANAGER COMMENTS: P38 II. MEMORANDUM TO: Mayor and City Council FROM: Aspen Chamber Resort Association DATE OF MEMO: September 5, 2017 MEETING DATE: September 12, 2017 RE: Aspen Arts Festival Update PREVIOUS COUNCIL ACTION: At the November 29, 2016 Council Work Session, Debbie Braun and luxury retail owners collectively addressed Council as the retail task force, with areas for discussion and suggestions related to non-traditional businesses (i.e. pop-up’s/trunk shows, the Saturday Market and art-auction related events). At the end of this work session, Council’s directives included: A legal re-evaluation of business license fees and issuance parameters; a meeting between COA and ACRA special events staff to address art related events; and a declaration that the Saturday Market would be addressed separately. DISCUSSION: As production agreements had already been entered into for summer 2017, ACRA and COA staff gathered information on how their respective art-auction related events impacted the community. Furthermore, ACRA committed itself to promoting local brick and mortar businesses prior to, during, and after each of Aspen’s major art-auction events. Please refer to the Shop Aspen & Luxury Retail Update memo for details on the promotional strategies implemented. Assuming Council is fine with this event moving forward, it will be held in either Rio Grande Park or Paepcke Park in the future. Additional information on ACRA’s Aspen Arts Festival is below. The Aspen Chamber Resort Association (ACRA) hosts and executes five annual events in Aspen: 12 Days of Aspen (December 20th-31st), Wintersköl (January 11-14th, 2018), FOOD & WINE Classic in Aspen (June 15-17th, 2018), July 4th Celebration and the Aspen Arts Festival (typically held the third weekend of July.) The ACRA has partnered with Howard Alan Events, a Florida based art show producer, to produce the Aspen Arts Festival (AAF) for the past fifteen years. ACRA produced the first AAF Wagner Park in 2003, where the event remained until a request from the Parks Department moved the event to city streets in 2012. While the exact footprint of the AAF has changed slightly over the years to encompass different streets, the event is currently held on three full city blocks: Monarch from Durant to Hyman and Monarch from Hyman to Hopkins. This event hosts approximately 130 juried artists from around the country, as well as a local, Aspen artist section for approximately 10 Roaring Fork Valley residents. Aspen is an arts and cultural destination for locals and visitors alike and hosts a variety of art- P39 III. related events in its summer months. However, the Aspen Arts Festival is vastly different from other large-format art events, such as the two art shows hosted at the Aspen Ice Garden. What makes the Aspen Arts Festival unique is that each approved, juried artist is only able to sell items/goods that they, themselves have personally made. With each artist producing what they’re selling on-site, the event alleviates concerns that outside vendors are in direct competition with Aspen’s brick and mortar retail. The Aspen Arts Festival is also open to the public and free to attend. In addition to promoting Aspen as an arts and cultural hotspot in the summer, the Aspen Arts Festival not only brings immense vitality to town, it’s participating vendors also bring a revenue surge for local businesses and sales tax income for the City of Aspen. To help Council review information on the Aspen Arts Festival, we hired a third party at a cost of $6,000, RRC Associates, to conduct an unbiased survey to both 2017 event vendors and attendees. A summary of the survey results is below. (Please find an executive summary of the research results as an attachment of this memo.) FINANCIAL/BUDGET IMPACTS: ACRA has partnered with Howard Alan Events to produce the Aspen Arts Festival (AAF) since 2003. As the local, managing partner, ACRA receives a management fee of approximately $20,000.00. This management fee is an income line item in the annual Chamber events budget that ultimately helps to offset other annual event costs. Because of the partnership with Howard Alan Events, ACRA can produce the Aspen Arts Festival without a direct financial contribution from COA. In addition to being financially self-sustaining, the Aspen Arts Festival is an annual source of revenue for the City of Aspen. First, the AAF generates approximately $3,000.00 in short-term business licenses from participating vendors. Additionally, our third-party research data shows that trip-related spend for attendees and vendors at the AAF totaled approximately $1.20 million. The breakdown of this direct economic significance is as follows: attendees spent approximately $1.07 million in Aspen and the surrounding area, while AAF vendors spent $129,000.00. Research shows that the 2017 Aspen Arts Festival had a direct economic impact of approximately $391,000.00. The breakdown of total has attendees accountable for $262,000.00 and vendors for $129,000.00. ATTACHMENTS: > 2017 Aspen Arts Festival Research Survey Executive Summary (Full report can be made available upon request) P40 III. 4770 Baseline Rd, Ste 360  Boulder, Colorado 80303  tel 303/449-6558  RRCAssociates.com 2017 ASPEN ARTS FESTIVAL RESEARCH EXECUTIVE SUMMARY Prepared for the Aspen Chamber Resort Association August 31, 2017 INTRODUCTION AND METHODOLOGY This report summarizes the results of attendee and vendor research regarding the visitor profile, estimated attendance, and economic impact of the Aspen Arts Festival, an event held the weekend of July 22-23, 2017, in downtown Aspen, Colorado. The analysis updates a similar visitor profile and economic impact study that RRC Associates conducted on the event in 2014. RRC conducted an attendee intercept survey and crowd counts on both days of the event. A total of 85 surveys were collected, up from 47 surveys in 2014. The 95 percent confidence interval about a proportion for a sample of 85 is +/-10.6 percentage points. As documented in the report, many of the survey results in 2017 and 2014 were similar (as would typically be expected for a stable, mature event in a mature destination), adding confidence in the results. Additionally, a survey was distributed to and collected from participating exhibitors on July 23. A total of 95 surveys were collected from the 130 exhibitors, a response rate of 73 percent. Both surveys included questions on demographics, selected trip characteristics, selected details of the visit to the Festival, expenditures, and evaluation of the event. EXECUTIVE SUMMARY Selected key findings from the 2017 Aspen Arts Festival research are summarized below. Attendance and Economic Impact • Total of 3,514 attendee-days. There were an estimated of 2,246 unique attendees on Saturday and 1,267 unique attendees on Sunday, for a total of approximately 3,514 “attendee days” across the two-day event. (These counts include leisure attendees only; vendors and event staff are excluded.) Based on manual counts, the average P41 III. 2017 Aspen Arts Festival Research Executive Summary RRC Associates 2 crowd size was approximately 370 on Saturday (peaking at 510 people at 11am), and 209 on Sunday (peaking at 290 people at 3pm). Visitors spent an average of 69 minutes at the event, implying that the crowd turned over an average of 6.1 times each day (across the 7-hour daily duration of the event). • Direct economic significance (i.e. trip-related spend) of $1.20 million. Attendees of the Festival spent a total of approximately $1.07 million in the Aspen/Roaring Fork Valley region during their stay, and exhibiting vendors spent an additional $129,000. • Direct economic impact estimated at $391,000. “Economic impact” refers to money brought into or retained in Aspen/Roaring Fork Valley as a direct result of the event. It is a narrower measure than “economic significance,” insofar as it takes into account the importance of the event in driving the decision to visit Aspen, and excludes arts purchases from vendors located outside the Roaring Fork Valley (as those economic benefits largely accrue outside the Valley). The direct economic impacts include $262,000 attributable to visitors and $129,000 attributable to vendors. Attendee Demographics, Trip Characteristics, and Satisfaction • Visitor demographics, trip characteristics, and satisfaction were largely similar in 2017 and 2014: As documented further below, the consistency of the findings tends to add confidence in the survey results, given the established nature of the Festival. • Eighty percent of attendees were from outside Aspen: Aspen residents accounted for 20 percent of respondents in 2017 and a similar 24 percent in 2014. Additionally, comparable shares each year were from elsewhere in the Roaring Fork Valley (10 percent and 7 percent respectively); elsewhere in Colorado (17 percent and 18 percent); out of state (51 percent and 47 percent); and foreign countries (2 percent and 4 percent). • Skew to older age profile: The age distribution of respondents was largely similar in 2017 and 2014, with a skew to older attendees (median age 59 in 2017, 56 in 2014). • Generally affluent attendees: This year, 22 percent of attendees had an annual household income of less than $100,000, 49 percent earned $100,000 - $199,999, and 29 percent earned $200,000+. • Steady share of overnight visitors: Sixty-two percent of respondents said they were staying away from their primary residence as part of their visit, similar to the level recorded in 2014 (66 percent). • Most stayed in Aspen or Snowmass: Among overnight visitors, about half stayed in Aspen (53 percent), while 31 percent stayed in Snowmass Village, 14 percent stayed down valley, and 2 percent stayed in elsewhere. P42 III. 2017 Aspen Arts Festival Research Executive Summary RRC Associates 3 • Most stayed in paid lodging: Most overnight visitors stayed in paid lodging (59 percent), including traditional paid lodging (43 percent) and rent-by-owner lodging (16 percent). The remaining 41 percent stayed in owned vacation homes (22 percent), stayed with friends/family living in the area (10 percent), used a tent or RV (6 percent), or stayed in employee/student housing (2 percent). • Even mix of first-time and repeat festival goers: Nearly half (47 percent) of respondents were attending the Festival for the first year, while 53 percent had attended before. Roaring Fork Valley residents were much more likely than out-of-Valley visitors to have previously attended (87 percent vs. 39 percent). • Most respondents were aware of the Festival before arrival (64 percent). Residents of the Roaring Fork Valley were more likely to be aware than visitors from outside the Valley (79 percent vs. 56 percent). Additionally, persons who had attended the event in past years were much more likely to be aware than persons visiting the event for the first time (89 percent vs. 33 percent). • How would you rate your overall experience at the Aspen Arts Festival? Using a scale where 1 = ‘Poor’ and 10 = ‘Excellent’, the average response was 8.4, similar to 8.2 in 2014. Most respondents this summer gave ratings of 8 to 10 (81 percent), indicating moderate to high satisfaction for the majorit y of Festival-goers. • What one thing could be done to most improve your experience at the Aspen Arts Festival? In open-ended comments, the most common suggestions were to have more shade/too hot, have more food and drink options, add live music, lower prices/increase the affordability of the art, have more places for attendees to sit, and change the mix of art (e.g. add a greater variety of art, have more art to the respondent’s taste). Exhibitor Demographics, Trip Characteristics and Satisfaction • Geographic origin. Thirty-five percent of responding exhibitors were from Colorado, 16 percent from Florida, 14 percent from California, 11 percent from New Mexico, 6 percent each from Texas and Arizona, and 12 percent from other states. • Previous attendance at Aspen Arts Festival. Forty-two percent of exhibitors were attending the Festival for the first time, while 58 percent had attended in prev ious years. • Art business as a source of income. Fully 79 percent of exhibitors said their art business was their primary source of income. Another 16 percent said it was a secondary source of income, while 4 percent said their business was a hobby or avocation and not essential for their finances. P43 III. 2017 Aspen Arts Festival Research Executive Summary RRC Associates 4 • Type of lodging. Most exhibitors stayed in traditional paid lodging (59 percent), while a significant 26 percent used an RV or tent camped/backpacked. Smaller shares used paid rent-by-owner lodging (7 percent), stayed with family/friends who live in the area (4 percent), or stayed in a vacation home/timeshare owned by them/family/friends (1 percent). • Location of lodging. The largest share stayed in Snowmass Village (44 percent), followed by Aspen (31 percent, inclusive of the base of Aspen Highlands and Buttermilk), down valley locations (24 percent), and elsewhere (1 percent). • Nights stayed in the area this visit. Exhibitors stayed an average of 4.3 nights in the area. Most stayed two to four nights (72 percent), while 26 percent stayed five or more nights, and just 2 percent stayed one night. • Aside from exhibiting, are you experiencing leisure/pleasure activities while in Aspen (e.g. sightseeing, recreation, entertainment, etc.)? Respondents were evenly split, with 51 percent participating in leisure/pleasure activities and 49 percent not. • Has your sales revenue/business performance at the Aspen Arts Festival met your expectations? While 12 percent said their performance exceeded their expectations and 27 percent said it met their expectations, a larger 54 percent said their performance did not meet their expectations. Another eight percent were still uncertain about their performance. • How likely are you exhibit at next year’s Aspen Arts Festival? On a 10-point scale where 10=extremely likely and 1=not at all likely, the average response was 6.6. Thirty-seven percent responded 9 or 10 (highly likely), 21 percent responded 7 or 8 (moderately likely), and 42 percent responded 1 – 6 (low likelihood). Respondents who said their sales expectations were exceeded or met were highly likely to return (average likelihood 9.3), while those who said their sales expectations were not met were much less likely to return (average likelihood 4.6). In comments regarding their likelihood of return, exhibitors frequently touched on their business performance and crowd volume as key considerations. P44 III. Elected Officials Transportation Committee (EOTC) Thursday, September 14, 2017- 4:00pm Location-Aspen City Hall-Council Chambers Aspen to Chair and Host Meeting ____________________________________________________________________________________ I. 4:00 - 4:05 REVIEW OF DECISIONS REACHED AT THE JUNE 15, 2017 MEETING page 1 John D. Krueger-City of Aspen II.4:05 - 4:15 PUBLIC COMMENT (Comments limited to three minutes per person) III.4:15 - 5:00 UPPER VALLEY MOBILITY REPORT page 7 Community Forum Task Force on Transportation and Mobility Decision Needed: None-Information Only IV.5:00 - 5:45 ASPEN MOBILITY LAB page 57 Ashley Perl-City of Aspen Decision Needed: None-Information Only V. 5:45 - 6:15 INCREASED TRANSIT SERVICE IN THE BRUSH CREEK ROAD CORRIDOR page 59 David Peckler-Town of Snowmass Village Decision Needed: Approval of Funding Request for $294,000 VI.6:15 -UPDATES & FUTURE AGENDA ITEMS page 63 •Basalt Underpass and the Grand Avenue Bridge Project- Dan Blankenship-RFTA P45 IV. ELECTED OFFICIALS TRANSPORTATION COMMITTEE (EOTC) June 15, 2017 Snowmass Town Hall-Council Chambers Snowmass - Host & Chair AGREEMENTS & DECISIONS REACHED Elected Officials in Attendance: Aspen - 5 Pitkin County - 4 TOSV - 5 Steve Skadron George Newman Markey Butler Adam Frisch Patti Clapper Bill Madsen Bert Myrin Greg Poschman Alyssa Shenk Ann Mullins Rachel Richards Bob Sirkus Ward Hauenstein Tom Goode Absent: Steve Child ______________________________________________________________________________ Agreements & Decisions Reached at the June 15, 2017 Meeting: I. REVIEW OF DECISIONS REACHED AT THE MARCH 23, 2017 MEETING John D. Krueger-City of Aspen No comments were made II. PUBLIC COMMENT Toni Kronberg commented on traffic, transit, the Tree Farm development, LRT, buses in Aspen, Base Village and an aerial gondola to Snowmass and Aspen as a transportation option. III. CONFIRMATION OF 2017 MEETING DATES John D. Krueger-City of Aspen Decision Reached: Confirmation of the proposed 2017 meeting dates. The meeting dates for the rest of 2017 were confirmed as: • September 14, 2017 Aspen Chair and Host • October 19, 2017 Pitkin County Chair and Host 1 P46 IV. IV. BUDGET UPDATE Tom Oken-Pitkin County No decision Needed: Information only Tom Oken provided an update on the budget. Sales and use tax revenues were better than expected and over budget. Expenditures were slightly under budget. A few expenditures were carried forward from 2016 to 2017. There are two major capital projects in the out years-the Brush Creek Park N Ride Improvements and the Buttermilk Pedestrian Crossing. V. BATTERY ELECTRIC BUS PROGRAM Dan Blankenship-RFTA & John Krueger-City of Aspen Decision Needed: Approval of Funding Request of $500,000 for the Battery Electric Bus Program. The EOTC unanimously approved the funding request of $500,000 toward the Battery Electric Bus program proposed by RFTA and the City of Aspen. This will be reflected in the FTA Low No grant application. The estimated date of the notification of award should occur in the fall of 2017. VOTE: YES-APPROVED UNANIMOUSLY Aspen 5-0 Pitkin County 4-0 Snowmass 5-0 VI. UPPER VALLEY TRAVEL PATTERNS STUDY Brian Pettet-Pitkin County Decision Needed: Approval of Funding Request of $67,000 for the Study The EOTC staff requested that Parsons develop a scope of work for an Upper Valley Travel Patterns Study using the cell phone data captured by Air Sage for the UVMS and ITSP. The total cost of the study was estimated at $184,000. The funding request for the study was contingent on CDOT contributing $50,000, the Aspen Institute contributing $67,000 and the EOTC contributing $67,000 for the total cost of $184,000. The EOTC did not support the funding request for the proposed Travel Patterns Analysis study and the study will not move forward. VII. UPPER VALLEY MOBILITY STUDY Ralph Trapani-Parsons Decision Needed: Next Steps and a Funding Request for Stage 2 Proposal of $50,000 Ralph Trapani provided a wrap up presentation on the final UVMS to the EOTC. Ralph provided a review of the BRT alternative that included a review of the phased BRT components, costs, financing/funding, the public workshop on May 31, recommendations and the next steps. The final UVMS report has been distributed to elected officials. 2 P47 IV. A funding request of $50,000 was made to the EOTC as a stage 2 proposal so that Parsons could continue to work on a time and material basis on any EOTC requests made for further information needed for the UVMS through the end of 2017. It included assistance to staff with EOTC meetings and requests through the end of the year (2017), continued coordination with the RFTA ITSP process, monthly TAC meetings and attendance at EOTC meetings in 2017. It also included “as directed” work for more benefit/cost metrics, additional financing research, environmental clearance/impacts/permits review, public outreach and consensus building. There was no support for the UVMS Stage 2 proposal funding request by the EOTC. The EOTC did ask Ralph Trapani to attend the September 14 meeting in case questions were presented. Ralph will attend the September meeting. VIII. GRAND AVENUE BRIDGE (GAB) CLOSURE & RFTA SERVICE PLAN Debra Figueroa-Glenwood Springs & Dan Blankenship-RFTA Decision Needed: None-Information Only A presentation was made on the GAB closure, detours and construction schedule by Kathleen Wanatowicz the public information manager for the project. Dan Blankenship provided an update on the RFTA transit mitigation plan during the bridge closure. Dan stated that RFTA is prepared to do whatever it takes to make the mitigation plan work and warned the EOTC that the mitigation funding from the EOTC and RFTA may not be enough. The needs of the mitigation plan might exceed the current funding levels. IX. ESTIMATED COST OF INCREASED SERVICE IN THE BRUSH CREEK CORRIDOR Dan Blankenship-RFTA & David Peckler-Snowmass Decision Needed: None-Discussion Only Snowmass is seeking increased bus service frequency in the Brush Creek Road Corridor for the spring, summer and fall. The service frequency would increase from 30-minute service to 15-minute service to provide better connections to the Valley and BRT service out of the Brush Creek Park N Ride lot. This agenda item was previously discussed at the March 23, 2017 EOTC meeting. It will be discussed at the RFTA Board retreat on September 14 and the EOTC meeting on September 14. The estimated cost of the additional service is $294,000. X. UPDATES & FUTURE AGENDA ITEMS • Brian Pettet provided an update on the Basalt Underpass which is on schedule. • Rachel Richards provided an update on Colorado Initiative 21. • The Aspen Institute Forum will make a presentation at the September 14 meeting. • Aspen Mobility Lab Discussion at September 14 meeting. The next scheduled EOTC meetings are: 3 P48 IV. 2017 EOTC BUDGET AND MULTI-YEAR PLAN PAGE 1 EOTC Transit Project Funding with preliminary 2018-19 budget requests Actual Actual Budget Plan Plan Plan Plan 2015 2016 2017 2018 2019 2020 2021 FUNDING SOURCES: a)Pitkin County 1/2% sales tax 4,929,637 5,106,873 5,159,000 5,288,000 5,460,000 5,637,000 5,820,000 b)Pitkin County 1/2% use tax 1,462,424 1,438,921 1,225,000 1,262,000 1,300,000 1,339,000 1,379,000 c)Investment income & misc.56,747 75,190 68,000 87,000 93,000 91,000 123,000 d)Federal Lands Access Program (FLAP) grant 1,900,000 Total Funding Sources 6,448,808 6,620,983 6,452,000 6,637,000 8,753,000 7,067,000 7,322,000 FUNDING USES: 1)Use tax collection costs 63,538 41,137 56,257 57,945 59,683 61,474 63,318 2)Administrative cost allocation & meeting costs 21,383 20,334 24,394 25,126 25,880 26,656 27,456 3)Cab ride in-lieu of bus stop safety imprvs 3,561 2,389 6,000 6,000 6,000 6,000 6,000 4)X-Games transit subsidy 115,000 115,000 115,000 115,000 115,000 115,000 115,000 5)Brush Creek Intercept Lot operating costs 15,046 32,213 30,000 30,900 31,800 32,800 33,800 6)RFTA contribution (81.04% of 1/2% sales tax)3,994,977 4,138,610 4,180,854 4,285,395 4,424,784 4,568,225 4,716,528 7)No-fare Aspen-Snowmass-Woody Creek bus service - year-round 621,658 621,658 615,726 640,400 666,000 692,600 720,300 8)Grand Ave Bridge construction - transit mitigation funding 335,000 9)Buttermilk lot paving 233,007 10)Valley parking study - RFP scoping 7,957 11)Basalt pedestrian underpass 750,000 12)WE-cycle operational support 100,000 Projects funded from Savings for greater Aspen Area 13)Rubey Park final design, land use & permitting 142,292 3,814 16,094 14)Rubey Park construction 4,168,777 373,181 358,891 15)Upper Valley Mobility Study 137,947 276,057 16)Cell phone transportation data collection 70,000 Budget Requests 17)Brush Creek Park and Ride improvements (FLAP grant) (approved 10/20/16)3,900,000 18)Buttermilk pedestrian crossing design & preliminary engineering (approved 10/20/16)800,000 19)Battery Electric Bus Program (approved 6/15/17)500,000 20)Brush Creek BRT connecting service - spring, summer, fall 294,000 305,800 318,000 330,700 Total Uses 9,387,196 6,236,282 6,184,273 6,754,766 9,534,947 5,820,755 6,013,101 EOTC ANNUAL SURPLUS/(DEFICIT)(2,938,388) 384,701 267,727 (117,766) (781,947) 1,246,245 1,308,899 EOTC CUMULATIVE SURPLUS FUND BALANCE 7,225,318 7,610,019 7,877,746 7,759,980 6,978,034 8,224,279 9,533,178 a)sales tax 7.9%3.6%1.0%2.5%3.25%3.25%3.25% b)use tax 44.9%-1.6%-14.9%3.0%3.0%3.0%3.0% c)investment earnings rate 0.49%0.85%0.9%1.1%1.2%1.3%1.5% Revenue projections: 9/7/2017 18 EOTC prelim requests4 P49IV. 2017 EOTC BUDGET AND MULTI-YEAR PLAN PAGE 2 - - Actual Actual Budget Plan Plan Plan Plan 2015 2016 2017 2018 2019 2020 2021 DISTRIBUTION OF ANNUAL SURPLUS (excludes projects funded from savings funds)1,372,681 899,643 642,712 (117,766) (781,947) 1,246,245 1,308,899 25% to Snowmass Village Savings until restored to $6,278,787 343,170 224,911 160,678 (29,441) (195,487) 311,561 209,591 remainder to Aspen Savings 1,029,511 674,732 482,034 (88,324) (586,460) 934,684 1,099,308 Savings Fund for greater Snowmass Village Area plus reimbursement of advance to capital pool 343,170 224,911 160,678 (29,441) (195,487) 311,561 209,591 Savings Fund for greater Snowmass Village Area ($6,278,787 max)5,596,974 5,821,885 5,982,563 5,953,121 5,757,635 6,069,196 6,278,787 Savings Fund for greater Aspen Area Annual surplus remaining after reimbursement of advances - 564,477 482,034 (88,324) (586,460) 934,684 1,099,308 plus reimbursement for $250,000 pedestrian crossing funding 114,783 - plus reimbursement of advance to capital pool 914,728 110,255 less Rubey Park funded from Aspen Savings (4,311,069) (376,995) (374,985) less Upper Valley Mobility Study and cell phone data funded from Aspen Savings (137,947) (346,057) Savings Fund for greater Aspen Area 1,628,344 1,788,134 1,549,126 1,460,802 874,342 1,809,026 2,908,334 Advances from Aspen and Snowmass Village Savings Funds remaining balance to reimburse Snowmass Savings for advance to capital pool 681,813 456,902 296,224 325,666 521,152 209,591 - remaining balance to reimburse Aspen Savings for advance to capital pool 110,255 - - - - - - 9/7/2017 18 EOTC prelim requests5 P50IV. Community Forum Task Force on Transportation and Mobility Upper Valley Mobility Report September 2017 6 P51 IV. TABLE OF CONTENTS 1. Summary and Conclusions 3 2. Introduction 6 3. Core Values 8 4. Summary of Transportation & Mobility Options 9 5. Other options not studied for this report 22 6. Addendum 23 Community Forum Task Force on Transportation and Mobility 7 P52 IV. 3 Summary and Conclusions Working under the auspices of the Aspen Institute, the thirty members of the Community Forum Task Force on Transportation and Mobility met from June 2016 through August 2017. Its goal was to create a values-based vision for transportation and mobility in the upper Roaring Fork Valley for the year 2035 that would address traffic congestion as well as the mobility needs of our residents, commuters and visitors. (See “What is the Problem?” on p. 6 and “Core Values” on p. 8.) Task force members sought solutions that would meet the established goal and be both politically achievable and financially viable. When the Community Forum Task Force began its work in June 2016, many members expected that it would focus on one or more large-scale, capital-intensive transportation solutions. Instead, what emerged was a balanced “integrated mobility system” of programmatic solutions that could be experimented with and phased in over time. To address the challenge of induced traffic (see p. 7), this integrated system employs a balance of both carrots and sticks. Its complementary measures could be implemented as budgets permit over short, mid, and long- term time frames. Recommendation: In its final meeting, the task force recommended unanimously that work begin immediately to plan an integrated mobility system that includes the following five elements (see below). The individual components of this system are interdependent. Some measures specifically reduce traffic congestion; others increase mobility for the public. Some are capital and cost intensive, while others would contribute revenue, making the system more affordable. (To promote social equity, the task force recommends that 100% of any revenues raised be reinvested to reduce the cost of transit and alternative mobility measures – or even make them free – for those who use them.) These five elements lend themselves to experimentation, they are flexible, and they are reversible. 8 P53 IV. 4 The Integrated Mobility System (from short to long-term): 1.Ride Sharing (short-term) 2.Ride Hailing (short-term) 3.Congestion Reduction Measures (short and mid-term), which include dynamic road pricing and dynamic parking pricing 4.HOV-Lane Enforcement (short and mid-term) 5.Phased BRT Enhancement (short, mid and long-term), which may not necessarily cross the Marolt Open Space. Could include enhanced service to Snowmass Village. Additional measures supported by the task force’s matrix analysis: •Transit-Oriented Affordable Housing (mid and long-term) •Airport/Transit Connectivity, especially low-cost options (short and mid-term) •Snowmass Connection Enhancements (short and mid-term) (Please see the Summary of Mobility & Transportation Options that begins on p. 9 for a discussion of all the above measures.) 9 P54 IV. 5 A Single Planning Entity: The task force recommends strongly that the three upper valley governments identify a single entity to coordinate and facilitate regional mobility planning among governments, the private sector and the community. Over time, this coordination should expand in scope to include the full region. Observations: •Free-flowing traffic is not a reasonable expectation unless congestion reduction measures are sufficient to reduce current traffic and mitigate future induced traffic. •The U.S. is undergoing a transition away from a car-centric culture. Millennials are buying fewer cars than previous generations, and parking demand is expected to drop. •Regional and local land use decisions profoundly affect mobility challenges and traffic congestion. •A grassroots advocacy organization for an integrated mobility system is essential. •The community should seek public/private partnerships to help implement it. •The integrated mobility system adopted should leverage existing approvals and plans (e.g., the Entrance to Aspen Record of Decision, Aspen Area Community Plan, etc.). •We should improve mobility incrementally and continuously. •Specific elements of the integrated mobility system will affect different people and different geographies in varying ways. We should consider carefully which user group is affected by each element of the system and plan accordingly. •We should engage innovators and entrepreneurs from all sectors to help create the mobility system we envision. The Community Forum Task Force recommends that the package of mobility experiments now being planned by the City of Aspen should be used by Aspen, Pitkin County and Snowmass Village to help demonstrate and explore elements of this integrated mobility system. What Success Will Look Like: If we fully implement the integrated mobility system, we will make upper valley travel substantially easier while remaining true to our most important community values. Commuters would spend more time with their families or on the job; visitors would gain a greatly improved vacation experience; and residents would enjoy an enhanced quality of life. 10 P55 IV. 6 Introduction What is the Problem? Traffic congestion is a defining problem for residents, commuters and visitors in the upper Roaring Fork Valley. Traffic jams detract from our community’s livability and waste valuable time that could otherwise be used for productive work, recreation, or visiting with friends and families. Commuters lose countless hours per year in stalled traffic, and Aspen residents cite downtown auto congestion as one of their biggest concerns. Businesses find it increasingly difficult to hire the employees needed to maintain our status as a world-class resort. Auto congestion clogs our streets and highway, creates noise and aggravation, and adds carbon and other pollution to our air. Traffic congestion hurts our community in three broad ways: reducing economic productivity for local workers and businesses; damaging the visitor experience; and lowering the quality of life for everyone. Snarled traffic does not reflect well on our community, which prides itself on responsible urban planning and sincere concern for the environment. RFTA, while doing an excellent job at carrying over five million passengers per year, is operating at capacity for much of the year, and its future growth faces possible limits from both budgetary challenges as well as the reality that about 1,000 daily bus trips already enter and leave Aspen in peak season. Our current challenges will only grow. The state demographer’s office projects that, by 2035, Pitkin County’s resident population will grow by 25% and the Roaring Fork Valley’s population will grow by roughly 50% to a total of 70,000 people. Visitor growth could be comparable – and all these increases will further stress an already challenging traffic problem. The Community Forum Task Force recognizes that we cannot build our way out of traffic congestion by simply adding more highway or transit capacity. A more sustainable and effective long-term solution must be found. The Work of the Transportation & Mobility Task Force In 2016, the Aspen Institute convened a group of 31 community leaders to develop a values-based vision for where we, as a community, want to be in 20 years (by 2035) with respect to transportation and mobility in our upper valley (Basalt to Aspen/Snowmass). The group met for 15 months: from June 2016 through August 2017. Through its research and meetings with local and national transportation experts, the Community Forum Task Force reviewed the rapid changes taking place in demographics, technology, culture, mobility preferences, autonomous and electric vehicles, ride hailing and sharing, carpooling, transportation demand management, and the wide array of available mobility options, both new and old. Early on, task force members identified nine core values by which to evaluate transportation and mobility options. These ranged from community values like environmental quality and community character to operating system values, such as financial feasibility and effectiveness at reducing traffic congestion. The task force then identified a dozen transportation and mobility options representing diverse approaches to solving the traffic and congestion issues facing our community, and it then developed a matrix by which to review each option in terms of its compatibility with the core values. 11 P56 IV. 7 The Principle of Induced Traffic Early on, task force members identified induced traffic as a critical principle that must be addressed by any transportation/mobility system adopted in our valley. In growing areas, when automobile congestion is reduced by increasing mobility alternatives and/or highway capacity, new traffic is generated and highways normally return to their previous level of automobile congestion. This reality has been demonstrated repeatedly in growing towns and cities around the U.S. and the world, as well as here in our valley. The phenomenon has two primary causes, both rooted in human behavior: (A) Latent Demand. When perceived auto congestion is reduced during peak hours, many people will use a highway more often, shift their travel back to peak hours, or switch from transit to driving, thus increasing congestion again. This is a specific application of the economic concept of “induced demand.” That is, when the supply of a good increases, more of the good is consumed. (B) Land Use Effects. A perceived shorter commute to a desired work or recreation destination spurs residential and commercial real estate development in more distant areas. In short, a new or expanded highway can turn land previously perceived to be distant in terms of commuting time into prime real estate development property. Since traffic engineers estimate that each new unit of housing can typically generate 10 new one-way auto trips per day, 100 units of new housing can result in 1,000 additional daily car trips on local roads and highways. The effects of new residential and commercial development on traffic congestion are often dramatic. For more information on induced traffic: Building Bigger Roads Makes Traffic Worse Wired 2014 https://www.wired.com/2014/06/wuwt-traffic-induced-demand/ Increasing Highway Capacity Unlikely to Relieve Traffic Congestion University of California-Davis 2015 http://www.dot.ca.gov/research/researchreports/reports/2015/10-12-2015- NCST_Brief_InducedTravel_CS6_v3.pdf Generated Traffic and Induced Travel Victoria Transport Policy Institute 2017 http://www.vtpi.org/gentraf.pdf Regional Challenges, Regional Solutions From the start, the task force recognized that regional problems demand regional solutions and that the upper valley neither can, nor should, solve the valley’s transportation challenges on its own. Task force members, who themselves live in different regions of the Roaring Fork Valley, discussed this reality at length. At the same time, the members believed that the upper valley mobility problem was a good place to start, and it hoped that its work would spark a broader and much needed regional conversation about mobility throughout the Roaring Fork Valley and beyond. In addition, since a significant percentage of mid-valley traffic moves to or from Aspen/Snowmass, upper valley solutions can help with some of the issues elsewhere. 12 P57 IV. 8 Core Values Underlying Our Upper Valley Transportation System Essential Community Values ➤ Community Character •Preserves livability •Fewer cars/less traffic • Decreases urbanization •Reflects limits to growth •Compatible with affordable housing and transit oriented development •Tranquility … community peace and harmony •Promotes thriving community •Fun and cool •Aesthetically pleasing ➤ Environmental Quality •Reduces carbon emissions and other pollution Operating System Values ➤ Traffic & Congestion Reduction •Reduces long term traffic and congestion •Fewer single occupant vehicles ➤ Social Equity •Affordable to users •Valley-wide benefits •Works for both residents and visitors •Positive shared experience •Builds community ➤ Convenience and Comfort •Frequent •Fast •Reliable travel times •Easier commute •Seamless and integrated •Multiple modes and cross-modal ease •Connects mountains and tourist centers ➤ Adaptable to the Future Minimum System Requirements ➤ Safety •Human safety •Cyber security ➤ Financial Viability •Cost effective •Data informed •Cost and funding mechanisms acceptable to community ➤ Capacity to Move People and/or Reduce Travel Demand •Adaptable to different travel demands •Sufficient capacity and scale to make a difference Our 2035 vision for upper valley transportation is an integrated system that incorporates all of the above values and creates a spectrum of innovative mobility options for our residents, commuters and visitors. 13 P58 IV. 9 Summary of Transportation & Mobility Options As presented by invited experts and discussed by the task force Ride Sharing Systems Ride Hailing Systems Light Rail Transit Enhanced Bus Rapid Transit (BRT) Snowmass Connection Enhancements Mountain to Mountain Connection Transit-Oriented Affordable Housing HOV Lane Enforcement Dynamic Road Pricing Parking Strategies Airport/Transit Connectivity Increased Highway Capacity 14 P59 IV. 10 Ride Sharing Systems An app-based ride sharing system could allow travelers to share automobile rides in two ways: A. First and Last Mile Service: Moving riders between homes and transit stations, as well as between final transit stations and workplaces, recreation areas or other destinations. B. Valley Trunk Line Service: Moving riders along RFTA’s valley trunk line route between origin communities and destinations in the Aspen/Snowmass area. This could be (1) a peer-to-peer app-based system matching private vehicle drivers with passengers, (2) a for-hire app-based “microtransit” service such as Chariot, Lyft Line, UberPool, etc., or (3) a “casual carpool” system requiring minimal third-party management. In the first two cases, the cost of a ride could be paid through the app –no cash need be exchanged. For security, drivers might be prescreened during registration (See “issues”). Both drivers and riders could be user-rated through the app. The system could be optimized with a wide array of mobility resources, such as bike sharing, “kiss and ride” stations, employer incentives and pedestrian improvements. To alleviate first-mile challenges, WE-cycle, our local bike share provider, could be expanded to reach more riders throughout the valley. Features & Advantages: •Could increase valley mobility without adding new cars to the highway or requiring RFTA to buy more buses. •Simplicity of “one click” mobility. A ride sharing app could identify and reserve seats on private vehicles already en route up or down the valley. •Ridesharing along the valley’s trunk line corridor could increase. •More efficient use of thousands of existing private vehicles in our valley. •Could build sense of community in valley. •Could attract riders currently unwilling to ride public buses. •Cheaper and easier than capital intensive alternatives such as LRT or enhanced BRT. •Ride sharing concepts are now being tried in different parts of country. •Target audiences can be reached through social media campaigns. Issues & Challenges: •Because of the principle of induced traffic, ride sharing is unlikely, by itself, to reduce traffic congestion on Highway 82. •Would enough riders use the system to significantly increase mobility? •Is driver screening actually needed? If so, what level of screening would drivers undergo and how would it be managed? •An app-based system would need to use either an existing app (e.g., Transit App) or a new one created for our valley. Building on an existing app would be preferable. •Could riders be picked up at RFTA stations without impacting bus operations? Cost Implications: •Relatively low up-front capital cost compared to some other options. Would not require substantial construction and equipment. •A for-hire provider (Lyft Line, UberPool, etc.) might require a public subsidy for riders. 15 P60 IV. 11 Ride Hailing Systems Ride hailing systems include app-based services like Uber, Lyft, the Aspen Downtowner, and taxis that offer on- demand rides. They tend to be organized public or private services, rather than peer-to-peer citizen-based systems. Like ride sharing, ride hailing could function in either of two ways: A. First and Last Mile Service: Moving riders between homes and transit stations, as well as between final transit stations and workplaces, recreation areas or other destinations. B. Valley Trunk Line Service: Moving riders along RFTA’s valley trunk line route between origin communities and destinations in the Aspen/Snowmass area. A ride could be summoned through an app, and its cost could be bundled with that of a RFTA bus ticket so that only a single transit purchase (or click) would be needed. Features & Advantages: •Simplicity of “one-click” mobility. •Relatively low cost as an option to develop. •First and last mile service could make it easier to use RFTA’s trunk line buses moving up and down valley. •Concept now being tried by for-hire services in different parts of country. •Target audiences could be reached through social media campaigns. •Some existing transportation funding by governments, nonprofits and schools might be redirected to more efficient uses. Issues & Challenges: •Because of the principle of induced traffic, ride sharing is unlikely, by itself, to reduce traffic congestion on Highway 82. •A for-hire system (UberPool, etc.) might require a public subsidy for riders. •Some locations have limited cell service and GPS mapping for apps is not always reliable. •Ride hailing companies (Uber, Lyft, etc.) would need to increase service levels in the valley. Cost Implications: •Relatively low up-front capital cost compared to some other options. Would not require substantial construction and equipment. •By potentially boosting ridership on RFTA’s trunk line buses, first and last mile service might increase RFTA’s need to buy more buses and incur additional operating expenses. 16 P61 IV. 12 Enhanced Bus Rapid Transit (BRT) Enhanced BRT could consolidate existing BRT, express, local, and skier-shuttle riders at 10, 20, and 30-minute frequencies, depending on time of day. Electric or Compressed Natural Gas (CNG) buses could be part of enhanced BRT service operating between the Brush Creek BRT Station and Rubey Park. In the future, autonomous electric buses might provide benefits similar to LRT at lower cost. Features & Advantages: •Could feel more like LRT: quiet and comfortable. •Could reduce overall bus congestion in Aspen by as many as 100 bus trips per day. •Electric buses are much quieter than CNG or diesel buses, although if the system started off with CNG buses, this noise reduction benefit would be lost. •Could be phased more easily than LRT: electric buses and other enhancements could be introduced as funding becomes available. Initially, up-valley passengers might not have to transfer to electric buses at the Brush Creek Intercept Lot. •If the Modified Direct Alignment across the Marolt Open Space were used, this would save an average of two minutes per trip and improve emergency access in and out of Aspen. •City buses would remain as in-town shuttles, but in the future they might become small autonomous transit vehicles. •New transit stop at 7th Street. New end-of-line station might be created at Main and Galena. •Could include Snowmass Village Connection Enhancements •Future autonomous electric buses might safely travel within a few inches of one another, although digital security would become extremely important. •Over time, BRT could build ridership and eventually lead to light rail. Issues & Challenges: •Because of the principle of induced traffic, enhanced BRT is unlikely, by itself, to reduce traffic congestion on Highway 82. •While Aspen residents voted to allow light rail across the Marolt Open Space, a new vote would be required for bus lanes there. A new highway across Marolt would be politically difficult. •By requiring passengers to transfer to/from buses at the Brush Creek BRT Station, the BRT option may not be as convenient as existing one-seat ride services for commuters and skiers, and it might incur a “transfer penalty” in ridership. (A future all-electric valley bus system would resolve this issue.) •If the Modified Direct Alignment across Marolt was not constructed with its two-minute time savings, nothing might offset an electric bus “transfer penalty” at Brush Creek, which could result in a loss of ridership. •Electric buses likely require in-route charging stations and auxiliary heat in the winter. •Electric buses have higher capital costs, and RFTA is currently challenged just to replace its diesel and CNG buses. Initially, some buses might have to remain diesel or CNG. Cost Implications: •Significant capital cost ($159 million – $200 million, 2016 dollars), but lower than LRT. •Possibly reduced operating costs compared with today’s BRT, Local, Express, and Skier Shuttle bus services. •Deployment of charging infrastructure could be expensive. 17 P62 IV. 13 High Occupancy Vehicle (HOV) Lane Enforcement The Highway 82 Basalt to Buttermilk Record of Decision (ROD) included HOV lanes as a Transportation Demand Management (TDM) measure introduced with the Basalt/Buttermilk four-lane highway project (1996-2004). HOV restrictions were designed to increase carpooling and allow more efficient transit operations. Also, the right lane’s reduced congestion should decrease travel time for car pools and transit users. Vehicles carrying two or more passengers may use the HOV lanes during rush hours. The Colorado Department of Transportation (CDOT) initially conducted a robust public relations campaign to inform the traveling public about the SH 82 HOV program. Early on, the Colorado State Patrol (CSP) enforced the HOV lanes, and motorist compliance was high. Pitkin County courts, however, were reluctant to fine motorists who challenged tickets in court. Subsequently, enforcement dropped off, and tickets are no longer issued. The lack of enforcement of existing HOV restrictions is negating the benefits of the HOV lanes. Efforts are needed to secure judicial support, provide outreach, and fully enforce HOV laws. Features & Advantages: •Previous analyses estimate that full HOV compliance could reduce weekday traffic by over 2,500 vehicles per day. •Provides for safer, more efficient transit operations. •Reduces parking demand due to decreased vehicle trips. •Could reduce auto emissions and pollution. •Existing technology can count the number of riders in a car and reduce enforcement costs. •Enforcement might also be subcontracted out to reduce the load on local resources. •Enforcement would reward and encourage carpooling/ride sharing. •Visible enforcement of HOV restrictions would also reduce speeding on Highway 82. This could address the perceived “advantage” of single-passenger private vehicles speeding illegally. •Enforcement might “calm” Highway 82, shift attitudes and reduce stress and accidents. •Could create a “rules of the road” education and communication opportunity. Issues & Challenges: •Because of the principle of induced traffic, existing HOV restrictions might not, by themselves, reduce traffic congestion on Highway 82, but they might potentially, if tightened (e.g., three passengers). •May be difficult to secure judicial support for enforcement of HOV laws. •Additional enforcement efforts by the CSP and Pitkin County Sheriff would require additional law enforcement resources. These might be provided by new enforcement revenues. •Would require partnerships with CDOT, Colorado State Patrol and local governments. •Might require a change of local law enforcement philosophy. •Would work best if the HOV lanes came all the way into Aspen. Cost Implications: •Costs of additional law enforcement resources and whether new revenues would offset them. •Costs for a robust public outreach campaign to explain the HOV restriction, and why it is in place. 18 P63 IV. 14 Dynamic Road Pricing For Aspen, dynamic pricing might include an electronic toll on traffic entering Aspen that could vary depending on levels of congestion and purpose of trip. To avoid the toll, motorists could park at the Brush Creek lot and take a free bus into Aspen or qualify for an exemption to the toll (car pool, etc.). Road pricing is one of the few options that has demonstrated its ability to actually reduce traffic congestion. Trip pricing could depend on different factors, such as time of day, number of passengers, level of congestion, and environmental impact. For example, travel might be free for car pools, working parents with children in Aspen preschools, or those working in essential services. While pricing sounds like a “stick,” it could seed many “carrots” by funding transportation options that reduce the need for a private vehicle. Dynamic pricing could make travel to Aspen significantly quicker and easier than today, and by reducing travel time would allow for higher productivity for those who are paid by the hour. For Aspen, dynamic pricing might include an electronic toll on traffic entering Aspen that could vary depending on levels of congestion and purpose of trip. To avoid the toll, motorists could park at the Brush Creek lot and take a free bus into Aspen or qualify for an exemption to the toll (car pool, etc.). Features & Advantages: •May be the most reliable tool available to reduce or eliminate traffic jams both on Highway 82 and in downtown Aspen. Roadway capacity freed up by road pricing is less likely to be filled by induced-traffic than other mobility options. •Aspen and Snowmass bound commuters and visitors could reduce or eliminate time lost sitting in traffic jams. •Professionals who charge by the hour, such as electricians and plumbers, could benefit from a significant increase in billable hours that would greatly exceed the cost of any toll. •Could significantly improve the visitor experience and stimulate the local economy. •If properly designed, could enhance social equity. (Versus the current traffic jams, in which everyone loses.) •Toll revenues could be used to fund RFTA buses and other mobility options. Ideally, RFTA buses would become less expensive (possibly even free), along with future driverless shuttle services, etc. •Would reduce carbon emissions and other forms of air pollution. Would support the City of Aspen’s Canary Initiative. •Both automobile drivers and transit users could benefit in a potential “win/win.” Issues & Challenges: •Federal and state rules would control the development of this program. •A substantial public outreach effort would be necessary to build community support. •Without social equity measures (e.g., enhanced and/or free alternative mobility options), this might be considered a regressive tax. •Safeguards would be needed to mitigate traffic diversion to McLain Flats Road. •Tolling facility should be close to Aspen to avoid charging for airport travel. •This plan must offer travelers an excellent value proposition in exchange for road pricing. •Implementation would require strong political will at all levels of government. Cost Implications: •Would generate substantial new revenue to reinvest in existing and new mobility alternatives. •An initial investment would be required to fund the capital cost of tolling facilities (overhead detection) and the program startup costs. 19 P64 IV. 15 Parking Strategies Integrate parking into a larger, innovative mobility system through a combination of measures that might include the following: •Dynamic pricing, which varies parking prices to respond to traffic congestion, parking availability and location, and special events. •Centralized valet services, which could increase utilization of public and private parking spaces and garages. (For some, this might reduce the need for circling around the block.) •Zoning code changes to discourage car use in residential/commercial developments. •Employer Carrot-Sticks: Employers would limit parking and offer alternative transit options to employees instead of parking spaces. If parking were made more of a responsibility, neighborhoods might stop being “storage lots.” •Other City of Aspen ideas for parking innovations are currently under study. Because individual actions taken by Aspen, Snowmass and Pitkin County often affect the other jurisdictions, parking strategies should be considered and coordinated on a regional basis. Features & Advantages: •Each strategy or combination of strategies could be tested, modified, and refined over time. •Parking strategies could be designed to park more cars outside town to reduce the number of cars downtown. •Roadway capacity freed up by dynamic parking pricing is less likely to be filled by induced-traffic than other mobility options. This could complement dynamic road pricing. •New revenues could be directed toward subsidizing transit passes and other alternative mobility modes. Issues & Challenges: •Unless parking strategies include significant new dynamic pricing, the principle of induced traffic would likely prevent this option from reducing traffic congestion on Highway 82. •User acceptability. •To be fair, a dynamic pricing plan would need to include social equity measures for commuting workers (e.g., enhanced and/or free alternative mobility options). •Would not affect those with free parking spaces in downtown Aspen. •Simply reducing parking places could adversely affect stores and restaurants. •May prompt arguments about whether parking is a right or a privilege. Cost Implications: •Little capital cost. •Modest operating costs. •Dynamic pricing might generate new revenue to reinvest in other mobility alternatives. 20 P65 IV. 16 Snowmass Village Connection Enhancements More direct transit links to Snowmass Village on Brush Creek of Owl Creek roads (e.g., LRT or BRT) could be part of the larger mobility enhancement program. The successes of the free skier shuttle and the evening direct service between Snowmass Village and Aspen demonstrate the potential to move travelers from private automobiles to transit “trunk line” service, which could be aligned with the existing BRT service as a first step. Future steps could include dedicated direct bus service in the peak periods. These services, combined with the possibilities of direct, aerial Mountain-to-Mountain connections, could integrate the ski areas of Snowmass, Buttermilk, Highlands, and Aspen within one operating system. Features & Advantages: • Connects the two upper valley communities and tourist bed bases. • Expands on highly successful winter operations. • Uses existing infrastructure. • Focuses on tourism and employee mobility. • Has significant carrying capacity. • A scenic Owl Creek transit route might enhance the visitor experience. Issues & Challenges: • Because of the principle of induced traffic, this option is unlikely, by itself, to reduce traffic congestion on Highway 82. • Labor intensive. • Owl Creek would require costly improvements to accommodate transit. • If transit ran on Owl Creek, the existing system using Brush Creek as a transfer station would lose some efficiencies. • Owl Creek is challenging, particularly in winter. Cost Implications: • Relatively low capital costs, depending on system chosen. • High operating cost, which could strain existing resources. 21 P66 IV. 17 Airport/Transit Connectivity Although the current airport bus station and Highway 82 pedestrian underpass serve the airport terminal, transit ride-share to/from the airport is only about 3%, although a good portion of the remaining 97% doesn’t necessarily drive a car the rest of the way. Based on current airport planning, this is not expected to change, even though enplanements are projected to increase significantly over the next 20 years. Options for stronger transit access to the airport: •Using the existing BRT station on Highway 82, stopping buses at the terminal doors, or creating a designated airport transit shuttle. Options that use the BRT station would require some type of weather- protected connection to the terminal doors (e.g., covered and/or moving walkway). •For a fee, hotel shuttles might be given the right to use bus lanes to and from the airport. •More passengers might be intercepted outside the airport and transported via special transit. •Empty hotel shuttles might “scoop up” passengers at bus stops. •Visitors’ luggage might be transported directly to and from hotels for them (as in Switzerland). Features & Advantages: •Studies show that visitors would rather use transit than rent a vehicle. •Additional transit ride-share from the airport would: o Reduce traffic growth facilitated by an expansion of rental cars. o Provide an opportunity for visitors to begin their Aspen experience on transit. o Decrease rental vehicles in Aspen and Snowmass Village. o Potentially increase visitors’ use of transit in town. o Provide savings on lodge and hotel shuttle costs. Issues & Challenges: •Because of the principle of induced traffic, this option is unlikely, by itself, to reduce traffic congestion on Highway 82. •It’s unclear who is responsible for costs and planning for airport transit amenities. •Bringing BRT to the terminal door would add significant travel time to the BRT system. This problem would be eliminated if airline passengers boarded a bus at the existing BRT station. •Some lodges and hotels prefer to capture their guests at the terminal and provide transportation to control and enhance their Aspen experience. •Some transit vehicles are not set up to take luggage. •Loading luggage adds time to transit trips. •Data on the mix of transportation modes is unavailable. Cost Implications: •Costs associated with developing transit access to terminal door. •Loss of airport revenues from fewer vehicle rentals. 22 P67 IV. 18 Transit-Oriented Affordable Housing [TOAH] The concept of transit-oriented affordable housing (TOAH) has been pursued for many years in the upper Roaring Fork Valley. Over the decades, over 2,800 affordable housing units have been created in the upper valley to retain our sense of community, house our local workforce, and reduce the need for commuting on Highway 82. Fortunately, over half of Aspen’s population lives today in deed restricted affordable housing. Unfortunately, over 60% of the town’s workforce must still commute to town each day, significantly exacerbating traffic congestion. Job generation inside Aspen’s roundabout has outpaced the creation of affordable housing, locking in the need for many to commute. One option for reducing travel demand is to redouble local efforts to locate affordable housing close to work or transit — and to do so in all local jurisdictions. For example, RFTA has located park and ride lots and transit stops close to Basalt, El Jebel and Carbondale neighborhoods. Each might offer affordable housing opportunities to help reduce travel demand on our highway. Features & Advantages: •TOAH works best when people can walk directly to work, eliminating the need to drive. •TOAH can build community while reducing peak-hour travel needs. •City and county governments are continually evaluating potential sites. Park and ride lots themselves could be used for affordable housing built over the parking lot, thus becoming a “live and ride.” Likewise, organizations located on campuses could be encouraged to build housing over parking lots and other land near their facilities. •Many Aspen and Snowmass businesses are unable to hire sufficient employees during winter and summer seasons. •Non-commuting employees enjoy more family time and arrive at jobs less stressed out. •Affordable housing near work or transit increases social equity. Issues & Challenges: •Because of the proven principle of induced traffic, this option is unlikely, by itself, to reduce traffic congestion on Highway 82. Local experience bears this out. •Even when it’s located near workplaces, new housing can still increase the number of cars on local roads, although at a lower rate than non-transit-oriented housing. •Finding new upper valley housing sites has been a notorious problem for many years. •New housing projects often provoke resistance from neighbors. •New housing inevitably increases other community costs for things like schools, early education and daycare, hospitals, social services, police and other emergency responders, etc. •While affordable housing and growth control have historically enjoyed support from many of the same upper valley voters, the goals of creating new housing and retaining our small-town quality of life are now beginning to conflict. Housing often generates significant opposition. •Transit Oriented Affordable Housing is most effective in destination communities, but the easy sites for housing are often outside urban growth boundaries. Cost Implications: •Affordable housing is expensive. Projects require significant local-government subsidy, private sector investment, and/or compromising of local zoning requirements. •Funding strategies include affordable housing taxes, tax incentives, land use requirements and fees, private initiatives, public/private partnerships, and federal/state programs. 23 P68 IV. 19 Light Rail Transit (LRT) Light Rail Transit (LRT) is contemplated as the final phase for transit in the Entrance to Aspen Record of Decision (ROD). The Elected Officials Transportation Committee (EOTC) of Pitkin County, Aspen and Snowmass recently commissioned a study to update the LRT alternative from Aspen to the Brush Creek parking lot/transit station. As currently designed, LRT would run from the Brush Creek lot to either Rubey Park or a new proposed station at Galena Street and Main Street. In the Galena and Main option, local buses would run from Rubey Park, and small autonomous transit vehicles would connect Rubey Park to the Galena & Main station. Features & Advantages: •Studies show LRT to be a more enjoyable transit experience than buses. LRT might enhance the visitor/commuter experience. •Voters have approved LRT across the Marolt Open Space, and LRT is the preferred alternative in the Record of Decision for the Entrance to Aspen Environmental Impact Statement (EIS). •Provides an opportunity for a future down-valley commuter rail connection. •Has substantial passenger carrying capacity. •Reduces more buses in downtown Aspen and across Castle Creek Bridge than BRT. •By requiring fewer drivers than BRT, LRT would reduce RFTA’s hiring challenge. •Onboard Charging Systems (OBS) represent a major breakthrough in LRT power technology, allowing a rail vehicle to operate without overhead wires. Instead, rail vehicles would run off of batteries and charge at stations using inductive charging. Issues & Challenges: •Because of the principle of induced traffic, LRT is unlikely, by itself, to reduce traffic congestion on Highway 82. •Requires construction of the Modified Direct alignment across Marolt Open Space via the existing transportation easement with a direct connection to 7th and Main Street. •By requiring passengers to transfer to/from buses at Brush Creek BRT Station, the BRT option may not be as convenient as existing one-seat ride services for commuters and skiers, and it might incur a “transfer penalty” in ridership. •Very high capital and operating cost for which federal funding is unlikely. •Although quiet, some might consider LRT out of scale with Aspen. •Projected to have about the same ridership as the BRT option. •Potential impacts to vehicle movements at at-grade intersections. •LRT is an inflexible investment – but one with great longevity. Cost Implications: •Based on the recent EOTC study, LRT costs would range from $428 million to $528 million. •High capital cost exceeds currently available budgets and revenue streams. •LRT construction is more disruptive than BRT and complicated to phase. This could negatively impact financing options. •Operating and maintenance costs are double those of the BRT option. 24 P69 IV. 20 Mountain-to-Mountain Connection Aerial intermountain gondola connections between Aspen and Snowmass have been discussed for half a century. They offer the potential both to significantly improve the skier experience and to alleviate some winter peak-hour roadway travel demand. Potential connections include: A. A Highlands-Buttermilk gondola connecting the bases of Buttermilk and Highlands with a stop at the top of Buttermilk. B. A gondola connection from Highlands to Aspen Mountain. C. A gondola from Buttermilk to the summit of Elk Camp at Snowmass, designed to address stringent environmental criteria. A system of intermountain gondolas connecting Aspen, Snowmass, Buttermilk and Highlands as a single skiable mountain complex could improve the Aspen-Snowmass winter experience and represent a major resort enhancement. Snowmass/Aspen visitors and valley skiers could all benefit. Features & Advantages: •During winter months, a mountain-to-mountain system could reduce peak-hour travel by taking skiers off the road and potentially reducing pressure on Highway 82, Brush Creek Road, Maroon Creek Road, Owl Creek Road and the entrance to Aspen roundabout. •A mountain to mountain connection would likely reduce demand for upper-valley RFTA buses, possibly freeing up resources. •It could help parents avoid many Ski Club and other mountain drop-off trips for children. •Enhancing the winter resort experience would help protect Aspen’s appeal and competitive position as a world class winter resort destination. A gondola connection might also be a major attraction for non- skiers (like Chamonix’s Aiguille du Midi cable car ride). Issues & Challenges: •Because of the principle of induced traffic, this option by itself is unlikely to reduce traffic congestion on Highway 82, unless it were combined with a substantial auto-disincentive. •Would require U.S. Forest Service approval and likely require support from all upper valley governments. •Some neighbors might object to gondolas in their view plane. •Environmental objections might be raised to a Buttermilk-Snowmass gondola, even if no access road were constructed. •A gondola interconnection is not in the County’s master plan. •It would not directly connect areas with large bed bases. Cost Implications: •A mountain to mountain interconnect system might be paid for with private investment. •Opposition could exist to a public investment that might serve only skiers, although connections and integration with public transit might merit a public/private partnership or coordinated investment in some form. 25 P70 IV. 21 Increased Highway Capacity for Vehicles (unrestricted four-lane into Aspen) [Note: Unlike the previous options, this one was not suggested by any outside experts consulted by the Community Forum Task Force or by any task force member. It is included here simply because it has been debated for so many decades in the upper valley.] Traffic congestion exists on the two-lane portion on Highway 82 between Aspen’s four-lane Main Street and the four-lane highway from down valley to Buttermilk. To increase highway capacity, this option would add lanes without enforced restrictions (e.g., HOV or Bus). The option was rejected in the past, in part because it would increase traffic congestion, noise, and air pollution in downtown Aspen. (Note that Aspen’s PM-10 pollution has subsided since the 1990’s, and Aspen now meets federal air quality standards.) Features & Advantages: •Would reduce highway congestion in the short term. •Would allow safer operations and reduce accidents by eliminating the S-curves. •Could utilize the “preferred alignment” transportation easement across the Marolt Open Space. •Would be adaptable to tolling to generate revenues and manage travel demand. •Might improve emergency access in and out of Aspen in the short term. •May accommodate rubber–tired transit solutions. Issues & Challenges: •Because of the principle of induced traffic, increased highway capacity (without dynamic road pricing) would not reduce long term traffic congestion on Highway 82. This has been demonstrated in other cities. •Would immediately increase traffic congestion and noise in downtown Aspen. •Would increase carbon emissions and other forms of air pollution in Aspen. •Would place rubber-tired transit in mixed traffic, which would slow transit. •Would require a City of Aspen public vote to cross the Marolt Open Space. •Would violate the Aspen Area Community Plan and the Canary Initiative. •Would require the Environmental Impact Statement process to be reopened because it is not currently approved in the Aspen Record of Decision*. Cost Implications: •Estimated cost is over $100 million. •In the short term, reduced travel times might provide savings to motorists and to businesses dependent on the movement of goods and services. In the long term, traffic congestion would resume. •Increased traffic congestion, noise and air pollution in downtown Aspen might reduce Aspen’s quality of life and resort appeal, harming the economy. •Environmental Impact Statement required by the National Environmental Policy Act. 26 P71 IV. 22 Other Options Not Studied for This Report Over past decades, many mobility options have been considered for the Entrance to Aspen. Examples include a large intercept parking facility located close to Aspen (under the Marolt open space) and the so-called “split shot” in which traffic entering Aspen would cross the Marolt open space, while departing traffic would follow the existing S-curves. While the Marolt intercept lot idea was advocated by one of its members, the task force did not study either of these options, noting that both had been rejected in the environment impact review that was part of the Aspen Record of Decision. 27 P72 IV. ADDENDUM 1 Community Forum Task Force members 2 Expert speakers and links to their presentations 3 Options matrix and scoring system 4 Options scoring results Community Forum Task Force on Transportation and Mobility 28 P73 IV. Community Task Force Members 1 Community Forum Task Force on Transportation and Mobility 29 P74 IV. Rose Abello Director, Snowmass Tourism Rose Abello was named Tourism Director for Snowmass Tourism in September 2014. She first moved to the Roaring Fork Valley in 1997 and served as director of communications for Aspen Skiing Company. She has spent more than 25 years marketing travel and tourism. Pam Alexander Aspen citizen Formerly based in San Francisco, Alexander founded a technology- focused public relations firm which was acquired by WPP. Clients included Hewlett Packard, WebMD, EarthLink and the TED con- ference. She serves on the board of the Aspen Valley Ski Club, the Aspen Valley Hospital Foundation and the Aspen Art Museum, and is a former board member of the Aspen Community Foundation. Markey Butler Mayor, Town of Snowmass Village Markey Butler is the first woman to be elected Mayor of Snowmass Village in its 37-year history. Butler is also the exec- utive director of Hospice of the Valley. Ward Hauenstein Aspen citizen, City Councilman Ward moved to Aspen in the fall of 1976. He is an enthusias- tic bicyclist both mountain and road. In the winter he enjoys XC skate and classic, AT, and Alpine skiing. He is active in the Aspen Chapel and has been politically involved in local Aspen issues. He was elected to the Aspen City Council in May 2017. Nina Eisenstat Aspen Marketing and Communications Nina Eisenstat provides marketing and strategic communica- tions consulting services to businesses, professional services firms, public institutions, and non-profit organizations. She is serving her third term as an elected member of the Aspen Chamber Resort Association’s board of directors and sits on its marketing advisory and public affairs committees. She was a six-year member of the board of directors of the Buddy Program, president of its first national council, and a member of its community relations and development committees. Brent Gardner Smith Executive Director, Aspen Journalism Brent Gardner-Smith is founder, editor and executive director of Aspen Journalism, a local nonprofit investigative journalism organization. Brent has over 30 years of experience in jour- nalism, broadcasting and public affairs and has worked at the Aspen Daily News, The Aspen Times, Aspen Public Radio and Aspen Skiing Company. He has a master’s degree in journal- ism from the University Of Missouri School Of Journalism. Tom Heald Asst. Superintendent, Aspen School District With long family ties to western Colorado (family homesteads on American Flats near Silverton and Dallas Divide near Telluride), Tom and his family have lived in the Roaring Fork Valley for 25 years, with equal stays in Carbondale, Silt, Glenwood and now Aspen. As assistant superintendent for the Aspen School District, Tom has a sphere of influence in constructing meaningful activi- ties for students and staff to thrive as learners, while his greatest joy is being outside with his wife, sons, and dogs to climb, raft, ski, ride and wrestle with gravity. Task Force Members John Bennett, Co-Chair Former Mayor of Aspen As Cradle to Career Director for the Aspen Community Foundation, John Bennett oversees the Foundation’s Aspen to Parachute Cradle to Career Initiative, which is aimed at dramatically increasing youth success across western Colora- do. After more than two decades as a business CEO, Bennett moved to the public sector, serving four terms as Aspen’s mayor and overseeing a $40 million budget that produced a surplus each year he was in office. He later served as vice president of the Aspen Institute, co-founder of the Cordoba Initiative, and president of For The Forest, an environmental stewardship organization. He’s a graduate of Yale University. Bill Kane, Co-Chair Advisory Principal, Design Workshop Bill is a 42 year resident of the Valley. He served as Plan- ning Director for Aspen and Pitkin County from 1974-78. He authored the Aspen/Pitkin County growth management plan and oversaw the rezoning of Aspen and much of Pitkin County. He also was a Principal at Design Workshop. Aspen and served as VP in charge of Planning and Development for Aspen Skiing Co. from 1995-2005. He currently resides in Ba- salt and is a commissioner on the Colorado Parks and wildlife Commission. He is also on the Board of Great Outdoors Colo- rado and Aspen Valley Land Trust. Bill is an advisory principal at Design Workshop. 30 P75 IV. David Houggy President, Aspen Science Center Board of Directors David joined the Buddy Program team as new Executive Director in 2012, bringing a wealth of experience in business development and strategic planning. He is a founding member of the Advisory Board of Mentor Colorado, an organization founded to promote and advocate for mentoring throughout Colorado. He is also President and a member of the Board of Directors of the Aspen Science Center, dedicated to bringing STEM programming to the youth of the Roaring Fork Valley. David Hyman Former Owner, High Mountain Taxi David worked for many years in the transportation industry as the owner of High Mountain Transportation, a taxi, shuttle and delivery company. He has served on several transportation committees and study groups over the years, and has a keen interest in transportation issues. Michael Kinsley Facilitator and Strategic Planner Michael was a county commissioner from 1975-85, the period in which Pitkin County transitioned to progressive policies. So he can talk about Aspen’s good ol’ days ad nauseum. Since ‘83, he has worked for Rocky Mountain Institute on sustainable communities and campuses, plus designing and facilitating many RMI corporate workshops and charrettes. Now that he’s part-time with RMI, he provides mediation, facilitation and strategic planning services valley wide. And he’s a painter. John Krueger Director of Transportation, City of Aspen John has worked for the City of Aspen for over 20 years. He started in the Parks department as the Trails Supervisor man- aging and building trails in the Aspen area. He worked closely with CDOT to build the trail along Highway 82, the underpass- es at the golf course, Truscott and Buttermilk. As Director of Transportation, John coordinates with CDOT, RFTA, the EOTC, Pitkin County, Snowmass, and Glenwood Springs on planning and valley wide transportation projects and issues. He is also responsible for the management of the local transit system, car share program, the Downtowner, employer outreach and various Transportation Demand Management programs. Melony Lewis Aspen citizen Melony has worked with various organizations nationally and locally, primarily focusing on the environment and education. She currently serves on the board of Vanguard Chapter of the Aspen Institute, Aspen Country Day School and Aspen Center for Environmental Studies. Her employment experience has included public relations and marketing, medical employment recruiting and placement, guiding cycling tours throughout Europe, and executive language coaching. Cristal Logan Vice President, Aspen Institute Cristal Logan is Vice President, Aspen and Director of Commu- nity Programs at the Aspen Institute. During her 18 year tenure at the Institute, Cristal has expanded the number of commu- nity events to over 70 days of programming per year including lectures, seminars for teens, and discussion series year round. A fourth generation resident of the Roaring Fork Valley, Cristal served as one of the inaugural members of the Aspen Com- munity Foundation Spring Board, and is Vice Chairman of the Board of the Aspen Chamber Resort Association. Mirte Mallory Founder & Executive Director, WE-Cycle An Aspen native, Mirte is the Co-Founder and Executive Direc- tor of WE-cycle, the Roaring Fork Valley’s bike transit service. WE-cycle features 190 bikes at 43 stations between Aspen, Basalt, Willits, and El Jebel and is designed to serve as the first/last mile connection to RFTA and for short, quick, point- to-point trips. Mirte is the former Chair of the Pitkin County Planning & Zoning Commission and the Curator of the BERKO Photo Collection. Tom Melberg Real Estate Broker, Sotheby’s Tom moved to Aspen, Colorado on June 1, 1975 and never looked back. He got his real estate license in 1978 and has found the work to be the best job one could have. Tom is envied by his fellow colleagues by how he is consistently one of the top producing real estate brokers in the Aspen area while balancing his joy and commitment to skiing, golf, yoga, fly fishing, hiking, hockey, bird hunting and meditation. Tom is forever grateful for making his move to Aspen and living the dream with his wife, Lindy, for the past 28 years and their now three grown children, Ella, Wylie and Maggie. Task Force Members 31 P76 IV. Michael Miracle Director, Community Engagement, Aspen Skiing Company Michael Miracle is the director of community engagement at Aspen Skiing Company. In that role, Michael is tasked with deepening ASC’s connection to communities throughout the Roaring Fork Valley. That work could involve digging in on spe- cific issues such as housing and transportation, or simply listen- ing to and responding to community members concerns. Prior to joining ASC, Michael edited Aspen Sojourner magazine for a decade. His previous job in publishing was at Skiing magazine, where he worked for seven years, first as an assistant editor, then associate editor, and finally senior editor. Maria Morrow Attorney and Principal, Oates, Knezevich, & Gardenschwartz, P.C. Maria Morrow is an 18-year Aspen resident, and has practiced law locally with OKGKM since her move from Chicago, where she began her legal career. After an impressive beginning as a federal court law clerk followed by practice as a litigator at the 100-year-old firm Kirkland & Ellis LLP, Maria moved to Aspen and joined Oates, Knezevich, & Gardenswartz, P.C. She became a shareholder of this 34 year-old firm in 2007. Maria specializ- es in real estate transactions, business transactions, contracts, litigation, homeowners’ associations, and employment mat- ters. George Newman Member, Board of County Commissioners, Pitkin County George is on the Board of County Commissioners for District 5, and has been a Pitkin County resident since 1974. He holds a BS in Economics and an MA in Public Administration. He has a desire to protect the natural environment while maintaining a commitment to citizen involvement. He was a founding mem- ber and director of both Leadership Aspen (now Roaring Fork Leadership) and the Emma Caucus. Steve Skadron Mayor of Aspen Steve Skadron is in his second term as Mayor of Aspen. Prior to becoming mayor, Skadron served as an Aspen City Council member for six years. Before that, he spent four years on the city Planning and Zoning Commission. Greg Rucks Transportation Principal, Rocky Mountain Institute Greg Rucks is a principal in RMI’s Transportation Practice and is currently managing a multi-year partnership with the Austin community to develop and implement technology and world-class solutions for transforming mobility. With an eye on replicability, Greg is also helping scale solutions from Austin to other global cities, starting with Denver. Since joining RMI in December 2010, Greg led a commercialization effort focused on lightweight-vehicle design and development that has since been funded by the Department of Energy. Sheri Sanzone Owner and Founder of Bluegreen Landscape Architect and Urban Planner Sheri is a landscape architect, planner and urban designer and founder of Bluegreen, a leading edge and environmentally responsible design studio based in Aspen. A former board chairperson of the Aspen-Pitkin County Housing Authority and Roaring Fork Leadership, Sheri also served on the US Green Building Council Colorado Chapter board. Before founding and nurturing Bluegreen, Sheri was Principal-in-Charge of Design Workshop’s Aspen office. Zoë Brown Senior Associate The Aspen Institute Zoë served as an excellent manager of logistics for the Commu- nity Forum. While she was not an official task force member, she served as a key member of the team who worked tirelessly on this project. John Sarpa President, Sarpa Development John has been a major real estate figure in Aspen and the Roar- ing Fork Valley since 1985. He co-chaired the citizens group that master planned and re-developed the Aspen Meadows, home of the Aspen Institute, Aspen Music Festival and School and the Aspen Center for Physics. He is currently the Vice Chairman of the Aspen Valley Hospital Foundation, a board member of the Valley Health Alliance and Chairman of the Aspen Institute Community Forum. Task Force Members 32 P77 IV. Ralph Trapani Program Director, Parsons Transportation Group Mr. Ralph J. Trapani, P.E. is an award-winning engineer with over 40 years of transportation engineering experience. He is a Program Director with Parsons Transportation Group. He serves on the board of directors for CLEER (Clean Energy Economy for The Region). He spent 28 years with the Colorado DOT, serving as the I-70 Glenwood Canyon project manager for 12 years, and the State Highway 82 corridor manager for 10 years. He lives in Glen- wood Springs, Colorado with his 16 year old son Lucca. He enjoys telemark skiing at Highlands, motorsports and cycling. Barry Crook Assistant City Manager City of Aspen Barry Crook, is one of two Assistant City Managers for Aspen. He oversees affordable housing planning/development, the Transportation Department, the Parking and Downtown Services Department, the City Council’s Top Ten Goals effort and the city’s customer service/continuous improvement efforts. Mr. Crook has over 30 years of experience working in state and local govern- ment in both the budget/finance and quality/customer service areas. Katie Viola Partner, Kissane Viola Design Katie Viola is partner at Kissane Viola Design in Aspen, Colorado. She and her husband Paul have been living in Aspen for 16 years. Katie and Paul relocated from NYC where they were design direc- tors for a wide variety of print publications and websites. Cur- rently Kissane Viola Design specializes in brand development, art direction and graphic design, with many national and local clients. Kissane Viola Design is located in downtown Aspen. Katie is on the board of the Aspen Education Foundation and her son John is a proud student of Aspen Middle School. Task Force Members 33 P78 IV. Expert Speakers with links to presentations 2 Community Forum Task Force on Transportation and Mobility 34 P79 IV. EXPERT SPEAKERS Session 1, December 13 and 14, 2016 Jim Charlier, President, Charlier Associates Wheeler Opera House and taskforce meeting Charlier is a well-known transportation and land-use planner based in Boulder. He’s worked extensively in Aspen, in the Western US and in resort communities. Charlier discussed the influence of economics, demographics, settlement patterns, and tech- nology on transportation systems and mobility, as well as the changing behavior and expectations in both public and private transportation. LINK: https://www.aspeninstitute.org/events/community-forum-reimagin- ing-mobility-roaring-fork-valley/ Session 2, March 9 and 10, 2017 Ann Bowers and Chris Breiland, Fehr & Peers Doerr-Hosier Center and taskforce meeting Bowers and Breiland, who have worked on transportation in the Roaring Fork Valley for years, discussed practical new ways to reduce demand for transportation systems, while increasing convenience; emerging technologies that affect design, safety, and efficiency of all travel modes; how lifestyle and behavioral trends influence transportation systems; and how big data helps us better understand travel patterns. Bowers’ expertise includes the most advanced, state-of-the-practice transportation analysis techniques, and Breiland is an expert in complex multimodal corridor analysis. LINK: https://www.aspeninstitute.org/events/community-forum-transpor- tation-mobility-reimagining-transportation-mobility-upper-roaring-fork-val- ley-session-2/ 35 P80 IV. EXPERT SPEAKERS Session 3, May 24 and 25, 2017 Tony Dutzik, senior policy analyst, Frontier Group Doerr-Hosier Center and taskforce meeting Frontier Group is a public policy think tank focusing on the intersection of transportation, energy, and the climate. Dutzik discussed innovative mobility technologies and services— what they are and what they do; case studies in US cities where these technologies and services have been applied; and the opportunities and challenges that innovative mobility solutions present. LINK: https://www.aspeninstitute.org/events/community-forum-transpor- tation-mobility-reimagining-transportation-mobility-upper-roaring-fork-val- ley-session-3/ Session 4, June 6, 2017 Greg Rucks, Rocky Mountain Institute’s transportation practice Wheeler Opera House and taskforce meeting Rucks addressed the technological innovations that are providing cost-effective, low- carbon solutions to traffic and congestion issues in other cities. He also discussed the pilot program he’s managing in Austin, Texas, and how the Roaring Fork Valley is well-suited to implementing such a program. LINK: https://www.aspeninstitute.org/events/community-forum-transporta- tion-mobility-positioning-roaring-fork-valley-mobility-future-session-4/ 36 P81 IV. Options Matrix & Scoring System 3 Community Forum Task Force on Transportation and Mobility 37 P82IV. Options Matrix & Scoring System ESSENTIAL COMMUNITY VALUES OPERATING SYSTEM VALUES MINIMUM SYSTEM REQUIREMENTS OPTIONS Community Character Environmental Quality Traffic & Congestion Reduction Social Equity Convenience & Comfort Adaptable to the Future Safety Financial Viability Capacity to Move People and/or Reduce Travel Demand Ride Sharing Systems 67 51 43 45 39 62 29 61 47 Ride Hailing Systems 62 43 37 34 52 65 45 52 40 Light Rail Transit (LRT)37 51 58 50 50 13 63 -29 55 Enhanced Bus Rapid Transit (BRT)53 52 51 52 42 56 61 32 56 Snowmass Connection Enhancements 49 43 31 37 44 45 53 22 35 Mountain to Mountain Connection 54 38 14 18 33 13 46 4 16 Transit-Oriented Affordable Housing 55 50 44 45 51 34 49 21 37 HOV Lane Enforcement 48 42 42 38 29 48 52 59 38 Dynamic Road Pricing (VMT fees, etc.)17 50 57 -6 20 59 46 60 53 Parking Strategies 45 47 44 6 3 47 33 49 34 Airport/Transit Connectivity 65 53 38 39 56 50 53 38 42 Increased Highway Capacity -35 -37 -25 18 5 -13 -7 -23 -23 OPTION/VALUE RATING SYSTEM 3 = Fully consistent with this value. Substantial progress 2 = Adequately consistent with this value 1 = Minimally consistent with this value 0 = Neutral or Not Applicable -1 = Inconsistent with this value -2 = Extremely inconsistent with this value. Detrimental impacts 38 P83IV. Options Scoring Results 4 Community Forum Task Force on Transportation and Mobility 39 P84IV. Community Forum Task Force on Transportation and Mobility CONTENTS A Survey Results Option Scoring B Value Areas Scoring C Highest Selection Summary of Options D Additional Evaluation, Q&A 40 P85IV. A. SURVEY RESULTS OPTIONS SCORING 1 - Ride Sharing Systems Value #Question -2 -1 0 1 2 3 Total Score 1 Community Character 0 0 1 0 8 17 67 2 Environmental Quality 0 0 1 7 10 8 51 3 Traffic & Congestion Reduction 0 0 3 8 10 5 43 4 Social Equity 0 2 3 5 6 10 45 5 Convenience & Comfort 0 3 2 6 9 6 39 6 Adaptable to the Future 0 0 1 3 7 15 62 7 Safety 0 3 6 5 9 3 29 8 Financial Viability 0 0 1 1 12 12 61 9 Capacity to Move People and/or Reduce Travel Demand 0 1 2 5 11 7 47 Total Responses 0 9 20 40 82 83 444 Community Forum Task Force on Transportation and Mobility Survey Results 41 P86IV. -2 -1 0 1 2 3 2 - Ride Hailing Systems Value #Question -2 -1 0 1 2 3 Total Score 1 Community Character 0 0 0 2 12 12 62 2 Environmental Quality 0 2 1 8 8 7 43 3 Traffic & Congestion Reduction 0 2 2 9 9 4 37 4 Social Equity 0 2 6 7 4 7 34 5 Convenience & Comfort 0 1 1 4 11 9 52 6 Adaptable to the Future 0 0 0 2 9 15 65 7 Safety 0 1 4 2 13 6 45 8 Financial Viability 0 1 1 5 9 10 52 9 Capacity to Move People and/or Reduce Travel Demand 0 1 1 12 7 5 40 Total 0 10 16 51 82 75 430 Community Forum Task Force on Transportation and Mobility Survey Results 42 P87IV. 3 - Light Rail Transit (LRT)Value #Question -2 -1 0 1 2 3 Total Score 1 Community Character 0 6 2 3 5 10 37 2 Environmental Quality 1 1 1 4 7 12 51 3 Traffic & Congestion Reduction 0 0 1 4 9 12 58 4 Social Equity 0 0 4 3 10 9 50 5 Convenience & Comfort 0 2 2 3 8 11 50 6 Adaptable to the Future 3 4 5 7 5 2 13 7 Safety 0 0 1 3 6 16 63 8 Financial Viability 13 7 2 4 0 0 -29 9 Capacity to Move People and/or Reduce Travel Demand 0 2 1 3 6 14 55 Total Responses 17 22 19 34 56 86 348 4 - Enhanced Bus Rapid Transit (BRT)Value #Question -2 -1 0 1 2 3 Total Score 1 Community Character 0 0 0 7 11 8 53 2 Environmental Quality 0 0 0 6 14 6 52 3 Traffic & Congestion Reduction 0 0 1 7 10 8 51 4 Social Equity 0 2 1 2 11 10 52 Community Forum Task Force on Transportation and Mobility Survey Results 43 P88IV. 5 Convenience & Comfort 0 0 3 8 11 4 42 6 Adaptable to the Future 0 0 1 4 11 10 56 7 Safety 0 0 0 4 9 13 61 8 Financial Viability 1 2 4 5 11 3 32 9 Capacity to Move People and/or Reduce Travel Demand 0 0 0 4 14 8 56 Total Responses 1 4 10 47 102 70 455 -2 -1 0 1 2 3 5 - Snowmass Connection Enhancements Value #Question -2 -1 0 1 2 3 Total 1 Community Character 0 1 2 4 11 8 49 Community Forum Task Force on Transportation and Mobility Survey Results 44 P89IV. 2 Environmental Quality 0 2 3 4 10 7 43 3 Traffic & Congestion Reduction 0 2 4 9 9 2 31 4 Social Equity 0 1 5 7 8 5 37 5 Convenience & Comfort 0 0 1 10 11 4 44 6 Adaptable to the Future 0 0 4 7 7 8 45 7 Safety 0 0 1 6 10 9 53 8 Financial Viability 2 2 4 10 6 2 22 9 Capacity to Move People and/or Reduce Travel Demand 1 0 3 9 11 2 35 Total 3 8 27 66 83 47 359 6 - Mountain to Mountain Connection Value #Question -2 -1 0 1 2 3 Total 1 Community Character 1 0 2 5 3 15 54 2 Environmental Quality 2 3 3 2 5 11 38 3 Traffic & Congestion Reduction 1 4 6 10 5 0 14 4 Social Equity 2 3 6 8 4 3 18 5 Convenience & Comfort 0 3 3 6 12 2 33 6 Adaptable to the Future 5 2 4 7 6 2 13 7 Safety 0 2 3 3 9 9 46 8 Financial Viability 4 5 7 5 3 2 4 Community Forum Task Force on Transportation and Mobility Survey Results 45 P90IV. 9 Capacity to Move People and/or Reduce Travel Demand 1 4 3 15 2 1 16 Total 16 26 37 61 49 45 236 7 - Transit Oriented Affordable Housing (TOAH)Value #Question -2 -1 0 1 2 3 Total 1 Community Character 0 0 2 4 9 11 55 2 Environmental Quality 1 0 2 4 9 10 50 3 Traffic & Congestion Reduction 1 1 2 4 11 7 44 4 Social Equity 0 2 1 7 8 8 45 5 Convenience & Comfort 0 0 2 7 7 10 51 6 Adaptable to the Future 0 2 6 5 8 5 34 7 Safety 0 0 5 1 12 8 49 8 Financial Viability 2 2 5 10 4 3 21 9 Capacity to Move People and/or Reduce Travel Demand 1 1 3 7 9 5 37 Total 5 8 28 49 77 67 386 8 - High Occupancy Vehicle (HOV) Lane Enforcement Value #Question -2 -1 0 1 2 3 Total Community Forum Task Force on Transportation and Mobility Survey Results 46 P91IV. 1 Community Character 0 3 3 1 7 12 48 2 Environmental Quality 0 1 4 7 6 8 42 3 Traffic & Congestion Reduction 0 2 0 9 10 5 42 4 Social Equity 0 3 3 6 7 7 38 5 Convenience & Comfort 0 3 5 8 6 4 29 6 Adaptable to the Future 0 1 2 5 10 8 48 7 Safety 0 1 3 2 9 11 52 8 Financial Viability 0 1 0 2 11 12 59 9 Capacity to Move People and/or Reduce Travel Demand 0 2 3 7 9 5 38 Total 0 17 23 47 75 72 396 9 - Dynamic Road Pricing Value #Question -2 -1 0 1 2 3 Total 1 Community Character 3 6 1 8 3 5 17 2 Environmental Quality 0 1 3 3 9 10 50 3 Traffic & Congestion Reduction 0 1 1 3 8 13 57 4 Social Equity 5 8 6 3 3 1 -6 5 Convenience & Comfort 2 2 9 4 5 4 20 6 Adaptable to the Future 0 0 0 5 9 12 59 7 Safety 0 0 5 5 7 9 46 8 Financial Viability 1 0 0 4 5 16 60 Community Forum Task Force on Transportation and Mobility Survey Results 47 P92IV. 9 Capacity to Move People and/or Reduce Travel Demand 1 0 2 3 8 12 53 Total 12 18 27 38 57 82 356 10 - Parking Strategies Value #Question -2 -1 0 1 2 3 Total 1 Community Character 0 1 4 4 9 8 45 2 Environmental Quality 0 0 2 8 9 7 47 3 Traffic & Congestion Reduction 0 1 1 9 9 6 44 4 Social Equity 4 4 7 7 1 3 6 5 Convenience & Comfort 1 8 7 7 3 0 3 6 Adaptable to the Future 0 0 2 9 7 8 47 7 Safety 0 0 10 6 3 7 33 8 Financial Viability 0 0 3 5 10 8 49 9 Capacity to Move People and/or Reduce Travel Demand 1 0 4 10 7 4 34 Total 6 14 40 65 58 51 308 11 - Airport/Transit Connectivity 0 #Question -2 -1 0 1 2 3 Total 1 Community Character 0 0 0 1 11 14 65 Community Forum Task Force on Transportation and Mobility Survey Results 48 P93IV. 2 Environmental Quality 0 0 1 6 10 9 53 3 Traffic & Congestion Reduction 0 1 2 13 4 6 38 4 Social Equity 0 1 5 7 6 7 39 5 Convenience & Comfort 0 0 0 6 10 10 56 6 Adaptable to the Future 0 1 2 4 10 9 50 7 Safety 0 0 3 3 10 10 53 8 Financial Viability 0 2 4 6 8 6 38 9 Capacity to Move People and/or Reduce Travel Demand 0 0 2 11 8 5 42 Total 0 5 19 57 77 76 434 12 - Increased Highway Capacity #Question -2 -1 0 1 2 3 Total 1 Community Character 17 4 2 3 0 0 -35 2 Environmental Quality 18 5 0 2 1 0 -37 3 Traffic & Congestion Reduction 13 7 1 3 1 1 -25 4 Social Equity 3 4 5 4 6 4 18 5 Convenience & Comfort 6 5 1 7 6 1 5 6 Adaptable to the Future 8 7 4 4 3 0 -13 7 Safety 6 5 8 4 3 0 -7 8 Financial Viability 9 12 1 1 3 0 -23 Community Forum Task Force on Transportation and Mobility Survey Results 49 P94IV. B. VALUE AREAS SCORING Essential Community Values (Community Character and Environmental Quality) #1 Ride Sharing and Airport Connectivity (TIE) #3 Ride Hailing, Enhanced BRT and Affordable Housing (TIE) Operating System Values (Congestion Reduction, Social Equity, Convenience/Comfort, Adaptable to Future) #1 Enhanced BRT #2 Ride Sharing #3 Ride Hailing Minimum System Requirements (Safety, Financial Viability, Capacity to Move People and/or Reduce Travel Demand) 9 Capacity to Move People and/or Reduce Travel Demand 13 6 2 1 4 0 -23 Total 93 55 24 29 27 6 -140 Community Forum Task Force on Transportation and Mobility Survey Results 50 P95IV. #1 Dynamic Road Pricing #2 Enhanced BRT and HOV Lane Enforcement (TIE) C. HIGHEST SELECTION SUMMARY OF OPTIONS Overall “Favorite” Options of Forum Members #1 Enhanced BRT #2 Ride Sharing System Overall, what are your three favorite options? Enhanced Bus Rapid Transit (BRT) Ride Sharing System Transit Oriented Affordable Housing (TOAH) High Occupancy Vehicle (HOV) Lane Enhancement Dynamic Road Pricing Ride Hailing Systems Parking Strategies Snowmass Connection Enhancement Airport/Transit Connectivity Light Rail Transit (LRT) Mountain to Mountain Connection Increased Highway Capacity 0 2 2 4 4 5 6 7 9 9 12 18 Community Forum Task Force on Transportation and Mobility Survey Results 51 P96IV. Overall Top Scoring Options by Values Assessment #1 Enhanced Bus Rapid Transit (BRT) #2 Ride Sharing System #3 Airport/Transit Connectivity #4 Ride Hailing Systems Community Forum Task Force on Transportation and Mobility Survey Results 52 P97IV. D. ADDITIONAL EVALUATION Enhanced Bus Rapid Transit (BRT) Ride Sharing System Airport/Transit Connectivity Ride Hailing Systems High Occupancy Vehicle (HOV) Lane Enhancement Transit Oriented Affordable Housing (TOAH) Snowmass Connection Enhancement Dynamic Road Pricing Light Rail Transit (LRT) Parking Strategies Mountain to Mountain Connection Increased Highway Capacity -140 236 308 348 356 359 386 396 430 434 444 455 Community Forum Task Force on Transportation and Mobility Survey Results 53 P98IV. Participant Point Selections Ride Sharing System Ride Hailing Systems Light Rail Transit (LRT) Enhanced Bus Rapid Transit (BRT) Snowmass Connection Enhancement Mountain to Mountain Connection Transit Oriented Affordable Housing (TOAH) High Occupancy Vehicle (HOV) Lane Enhancement Dynamic Road Pricing Parking Strategies Airport/Transit Connectivity Increased Highway Capacity -2 -1 0 1 2 3 14 - Please weigh the relative importance of each value. (1= least valuable, 3 = most valuable) Question 1 2 3 Mean Capacity to Move People and/or Reduce Travel Demand 0 4 22 2.85 Traffic & Congestion Reduction 0 5 21 2.81 Environmental Quality 0 8 18 2.69 Safety 4 5 17 2.5 Community Character 2 10 14 2.46 Adaptable to the Future 2 13 11 2.35 Convenience & Comfort 1 17 8 2.27 Financial Viability 5 12 9 2.15 Social Equity 6 10 10 2.15 Community Forum Task Force on Transportation and Mobility Survey Results 54 P99IV. Total 20 84 130 Community Forum Task Force on Transportation and Mobility Survey Results 55 P100IV. MEMORANDUM TO: Elected Officials Transportation Committee (EOTC) FROM: Ashley Perl, City of Aspen DATE OF MEMO: September 6, 2017 MEETING DATE: September 14, 2017 RE: Aspen Mobility Lab INTRODUCTION: Staff from the City of Aspen will present a concept known as the Aspen Mobility Lab for the EOTC’s consideration. Staff is requesting ideas and feedback from EOTC members as well as discussion about partnership opportunities. The Aspen Mobility Lab is a two to three-month experiment proposed for the summer of 2018 that will test numerous mobility technologies and services to inform future transportation planning efforts. HISTORY: Providing transportation and mobility services to the community has long been a priority for local governments in the upper Roaring Fork Valley, and much work has been done to provide high-quality transit services to visitors, commuters and locals. The accomplishments of the EOTC and RFTA and the services that are offered today are renowned across the country, particularly for a rural community. Despite these achievements and aggressive commitments to provide transportation services, traffic congestion remains a problem in the upper valley, both for commuters and locals, and negatively impacts the quality of life for all. The continued traffic has led experts and community members to argue that existing transportation options, although innovative and well established, are still not competitive enough with the personal automobile and they lack the diversity needed to be seen and used as a ‘service’. This lack of service-based options leads people to drive their personal vehicles instead of using an alternative mode of transport to move into, out of and around towns and neighborhoods. These numerous single-occupant vehicles and the associated congestion is a health and safety concern, due to accidents as well as from an air quality and noise perspective, and has a negative impact on the community’s quality of life and the experience for visitors. In response to the traffic and transportation struggles in the upper valley, there has been a renewed community conversation focused on finding alternatives and solutions to lessen the impacts of traffic on the community. This recharged interest in finding solutions is demonstrated by the numerous studies, plans and efforts currently underway or recently completed including: the EOTC commissioned Upper Valley Mobility Study; the Upper Valley Mobility Report from the Aspen Institute’s Community Forum; the Short-Range Transit Plan from the City of Aspen; and numerous studies and planning efforts by RFTA. These efforts are all aimed at understanding 56 P101 IV. the future of transportation and identifying what options are available and feasible for consideration in the upper Roaring Fork Valley. DISCUSSION: The Aspen Mobility Lab is a project that draws from the existing planning efforts already occurring in the upper valley and introduces an opportunity to test some of the recommendations from those plans. The original idea for the Mobility Lab was introduced by Aspen Mayor Steve Skadron in 2016 as a way for Aspen to better understand what new mobility technologies would mean for a small, rural town and how Aspen could position itself as a leader in the adoption of these technologies. Mayor Skadron’s idea has since been informed by the work and learnings of the Community Forum on Transportation, organized by the Aspen Institute. The Aspen Mobility Lab is an opportunity to experiment with innovative mobility services, technologies and other strategies that address transportation needs. Running for two to three months in the summer of 2018, the Lab will be an opportunity to test the emerging services and technologies explored through the Short-Range Transit Plan; the Upper Valley Mobility Report; and operational aspects of the Upper Valley Mobility Study. It will also pilot new ideas for other modes of transportation and incentives, derived from best practices and international examples. The Mobility Lab will provide options for ride-sharing and ride-hailing, increased bicycling, revitalized pedestrian zones, and new commuting options. The Lab will encourage high- occupancy vehicles and will prioritize bicycle and pedestrian services and technologies that provide alternatives to single occupant vehicle travel. These new and expanded services will be paired with incentives that make these modes competitive with and more desirable than driving alone. At the same time, new approaches to parking and traffic management will be used to accommodate these news modes of transit as well as to create opportunities for increased community vitality in downtown Aspen. The Lab will help the City of Aspen and its partners identify which services, technologies and strategies are most beneficial to include in future transportation planning efforts and investments. The City of Aspen is currently scoping the Lab to cover the Aspen downtown core; outlying neighborhoods and arterial roads; and the Highway 82 corridor from Aspen to the Intercept Lot. The City of Aspen welcomes the participation of EOTC communities in the Lab in any way that could benefit the transportation landscape. The Aspen City Council hopes the Town of Snowmass Village and the commissioners of Pitkin County will join as partners in the Lab by sharing ideas and concepts for inclusion and experimentation. CONCLUSION: Mayor Skadron and the City of Aspen see the new transportation landscape as an opportunity to solve some of the ongoing transportation challenges of the community. However, prior to moving ahead with a commitment to any one solution or set of solutions, it is critical to first test these new technologies and understand how these services will function with existing transportation services. The Aspen Mobility Lab offers an exciting and unique opportunity for local governments, mobility providers, and the entire upper valley community to understand the future of transportation and mobility and lead the way through experimentation and adoption of innovative new solutions. 57 P102 IV. AGNEDA ITEM SUMMARY EOTC MEETING DATE: September 14, 2017 AGENDA ITEM TITLE: Increase Transit Service in the Brush Creek Road Corridor STAFF RESPONSIBLE: David Peckler, Town of Snowmass Village ISSUE STATEMENT: Snowmass Village (SV) is requesting funding to increase regional service between SV and Highway 82 during the spring, summer and fall beginning in 2018. The goal is to achieve 15 minute headways that connect SV to the Bus Rapid Transit (BRT) service along the Highway 82 corridor. This increase in connections to the BRT service improves transit options for: Employees commuting to SV from down valley communities or Aspen; SV residents commuting to jobs predominately in Aspen; SV residents’ social and business trips up or down the valley; and Tourist trips predominately between the two upper valley communities. BACKGROUND: This request has been presented to the Elected Officials Transportation Committee (EOTC) on two previous occasions. The RFTA board will be discussing this service increase during their planning retreat on the 14th as well. The cost of the increased service is projected to be $294,000 annually. SV has been supporting the BRT service since its inception in the fall of 2013. One obstacle to SV benefitting from the regional BRT service is the limited headways (every half hour generally) connecting Highway 82 and SV. The requested service plan is to increase the headways between Highway 82 and SV to every fifteen minutes during the operation of the BRT service. One targeted group is our workforce. In the Roaring Fork Transportation Authority’s (RFTA) latest Travel Pattern Study the 2012 Worker Population for SV was projected at 1,928: of this total 1,150 workers are commuting predominately from Glenwood Springs/Carbondale/El Jebel/Basalt, and an additional 210 employees coming from Aspen. The service also targets SV residents commuting to Aspen: 46% of SV residents work in Aspen representing 10% of the Commute Flow into Aspen. There is also the potential to capture tourists moving between SV and Aspen during the day which could help reduce congestion in Aspen during the summer months. SV is requesting reasonable access to the BRT service. The request is modest compared to the BRT and Valley service levels enjoyed by other jurisdictions. SV views 58 P103 IV. this request as reasonable given that all the communities and counties in RFTA are funding both the BRT and Valley service plans. In our contract with RFTA, SV provides the regional service connections between SV and Highway 82 in the spring and fall. SV is developing our 2018 budget and we need to know if the requested service will be included. BUDGET IMPACT: The cost of the increased regional service is projected to be $294,000 annually, please see attached memo from RFTA. If the RFTA board does not financially support the service, then SV would be requesting the funding for this service increase as an operating expense. RECOMMENDED EOTC ACTION: Snowmass Village hopes the EOTC can support the increase to the regional service plan and approves funding in the 2018 budget to support this service. Attachment(s): RFTA Memo Estimated Cost of Providing Increased Service in the Brush Creek Road Corridor. 59 P104 IV. 60P105IV. 61P106IV. Memorandum To: Elected Officials Transportation Committee From: Dan Blankenship, CEO Date: September 7, 2017 Subject: Updates: Grand Avenue Bridge Transit Service and Basalt Pedestrian Crossing Grand Avenue Bridge Transit Service: After nearly two years in planning, RFTA began operating its Grand Avenue Bridge (GAB) transit mitigation service on August 14. In the initial days of the closure, commuters did not know what to expect, so transit ridership was relatively light. Once commuters started experiencing long delays, however, transit ridership began to increase rapidly; nearly doubling in the second week of the GAB service. Passengers disembarking from RFTA Hogback commuter bus in front of Hotel Colorado Although the ridership numbers are still being finalized, it appears that approximately 67,300 passengers were transported on the various GAB transit services that RFTA provided from August 14 through August 31. Of that number, approximately 55,600 were new passengers directly related to the GAB project. 62 P107 IV. Passengers walking across pedestrian bridge to get to AMTRAK Shuttle and 27th St. Station By day five of the service, CDOT had restriped northbound Highway 82 from Buffalo Valley to 32nd Street in Glenwood Springs (3 miles), to create a slip lane on the shoulder for RFTA, so that transit services would not be delayed by the lengthy afternoon traffic queues created by commuters attempting to get home through Glenwood Springs. Just prior to the closure, CDOT created an auxiliary 50-car park and ride facility in New Castle in anticipation of high ridership from that community. Subsequently, it added an addition 50 spaces in New Castle due to overflow that was spilling into the City Market parking lot. New Castle auxiliary park and ride created by CDOT (already full) 63 P108 IV. Existing New Castle Park & Ride lot (full) In addition to scheduled service, RFTA has been programming up to 10 backup buses in the morning and evening peak hours, primarily to handle the demand in the I-70 corridor. On Tuesday, September 5, classes in public schools began in Glenwood Springs. This contributed to lengthy a.m. and p.m. delays getting into and out of Glenwood Springs. As a result, on Wednesday, RFTA experienced a ridership spike on the I-70 Grand Hogback commuter service, requiring numerous backup vehicles to handle the demand. So far, I am pleased to report that public response has been very positive to the GAB services RFTA is providing. I am extremely proud of the effort that RFTA personnel are making to support the City of Glenwood Springs, CDOT, commuters, and the region, during the closure. The following link does a better job than I can describing the phenomenon that seems to be taking place among commuters and City residents due to the bridge closure. http://www.postindependent.com/opinion/columns/guest-opinion-deeper-connections-of-bridge-project/ Basalt Pedestrian Underpass: The Basalt underpass project is approximately 90% complete and was opened to the public on July 22. The Basalt BRT stations were reopened to bus traffic on August 22, and the majority of the traffic control devices have been removed from Highway 82. The new traffic signal has been installed and is functional, and the underpass has allowed CDOT to remove the approximate 25-second pedestrian cycle from the signal timing and reallocate that time to traffic moving through the intersection. The final fit and finish activities are currently underway and by November22, the contractor should complete all the fit and finish, landscaping and punch list times. It appears at this time the project will be completed on time and within the project budget. Many thanks to the EOTC, Pitkin County, and CDOT for their participation in this extremely worthwhile project (see pictures on next page). 64 P109 IV. Pedestrian ramp on south side of Highway 82, looking north towards Basalt Pedestrian ramp on the north side of Highway 82, looking south towards Basalt High School 65 P110 IV.