The URL can be used to link to this page

Home My WebLink Aboutresolution.council.012-06 - '.'~-'~'-"""'''~''''''''-~'-'~''''''''''',"'__'~'__''M~___'_"'~."___~_~~___ RESOLUTION # [~ (Series of 2006) A RESOLUTION APPROVING A CONTRACT BETWEEN THE CITY OF ASPEN, COLORADO, AND NEW VISIONS SYNDICATIONS SETTING FORTH THE TERMS AND CONDITIONS REGARDING ELECTRONIC MEDIA PURCHASING AND AUTHORIZING THE CITY MANAGER TO EXECUTE SAID CONTRACT WHEREAS, there has been submitted to the City Council a contract between the City of Aspen, Colorado, and New Visions Syndications, Inc., a copy of which contract is annexed hereto and made a part thereof. NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF ASPEN, COLORADO: Section 1 That the City Council of the City of Aspen hereby approves that contract between the City of Aspen, Colorado, and New Visions Syndication, Inc. regarding electronic media purchasing, a copy of which is annexed hereto and incorporated herein, and does hereby authorize the City Manager of the City of Aspen to execute said contract on behalf of the City of Aspen. Dated: 7nfL!c.fl....l, 15 ~h I, Kathryn S. Koch, duly appointed and acting City Clerk do certify that the foregoing is a true and accurate copy of that resolution adopted by the City Council of the City of Aspen, Colorado, at a meeting held~ /;5 ~~ / ~~k . D . ~~\~~ c. ~~ ~. 0 o 0(\ 0\0 ..1.. '\ \ o~s 0 ~o l"" to. , '>~I 0(\ (. r e(\'" \ $\((\ 10' ~ $ (\\e~o i-\(\q, '\ 01 ~ ,0((\ '> ,0,S ,;>,oq, ,\O\J 0\ Q\s'\'( o\\o{\ ,;>,0((\ DEAL MEMO It is agreed between THE WHEELER OPERA HOUSE here in after referred to as Wheeler, NEW VISIONS SYNDICATION, INC., and FREEWHEELIN' FILMS, LTD., to enter into the following relationship: · Mountain Top Ski & Snowboard series sponsorship: Using the attached proposal dated December 6, 2005, Wheeler agrees to be an initial two-year sponsor of the Mountain Top Ski & Snowboard series. · Fees: Mountain Top Ski & Snowboard Series: In Year One Wheeler will pay New Visions Syndication, Inc. $20,000 on April 15, 200, and $20,000 on August 15,2006. In Year Two Wheeler will pay New Visions Syndication, Inc., $20,000 on April 15, 2007, and $20,00 on August 15, 2007. ~ · TV Commercial: It is acknowledged that Wheeler will need a :30 second TV commercial for insertion into the Mountain Top Ski & Snowboard Series. Freewheelin' Films agrees to participate in all aspects of concept and creative development as well as execute the finished product. Message & content ofthe Wheeler commercial to be decided by Wheeler. Budget to be determined by creative approach. Commercial shall ben completed no later than June 15, 2006. AGREED to between the parties this 2-- ~ day of February, 2006. C:EWHEEL ". '~ ....,. YHOUSE Bram Slaton, Director ication ~ F".v~c,,1k. Ct)"'IAoIITII/eUT H/C ~~ IS ~~~ )'0 ~d.lf'<: /fl';>&JiP,€/l9rItJ,US ~,&' rl/PF c::;ry .:::<>v,vCIL oF' rITe" CI' rT tJ~ ~n5iU www.newvisionssyndicotion.com Tel, 970 925 2640 Fox, 970925 9369 ~ Moiling: P. O. Box 599. Aspen. CO 81612 USA Shipping: 44895 Highwoy 82. Aspen. CO 81611 USA I~F~~~:~~6r~~~~~~~~f ... _.... .' A PROPOSAL FOR Tho City of uAspen. --"------ ----, - -------- ----..,,--. ....- - ------------.-.- WHEELER OPERA HOUSE SPONSORSHIP OF THE 2006/2007 & 2007/2008 MOUNTAIN-TOP SKI AND SNOWBOARD SERIES A 13-episode television series of snow board, ski and winter resort travel television programs which The City of Aspen can use to advertise The Wheeler Opera House in other markets. The...series will assist in furthering The Wheeler Opera House's "brand & specific product awareness" to a targeted national Aspen interested audience. Researched, developed & submitted to: Helen K1anderud, Mayor, City of Aspen Randy Ready, Assistant Aspen City Manager Gram Slaton, Executive Director Wheeler Opera House Prepared by: Rodney H. Jacobs, President Kayla Hoffman-Cook, senior Vice President New Visions Syndication, Inc. December 6, 2005 ( <<::> New Visions Syndication, Inc .. -, CITY OF ASPEN 2006/2007 & 2007/2008 MOUNTAIN-TOP SKI AND SNOWBOARD SERIES EXECUTIVE SUMMARY Sponsorship ofthe Mountain Top... Series provides The City of Aspen with an opportunity to reach a targeted national audience and to promote to this audience the existence, product and services of the Wheeler Opera House, The subject matter of the Mountain Top programming, because it is specific, will attract year round ski, snowboard, golf, hiking, beach and Aspen- experienced enthusiasts, By putting a Wheeler Opera House commercial into each and every one the 13 episodes will create a "frequency of message" significantly enhancing the Wheeler Opera House branded product awareness and message to a targeted audience, many thousands of whom are considering a visit to Aspen. New Visions Syndication will place commercials for The Wheeler Opera House on Broadcast, National, Regional, and Local Cable, as well as Low Power Television for a seven-month window i,e" September through April in each year ofthe two-year term, This placement will include opening The Wheeler Opera House billboards plus one The Wheeler Opera House 30-second commercial in each ofthe 13 titles in the Mountain Top.. ' Series episodes. The measured media value of this commercial time is valued at $563,000, * New Visions will guarantee in the TV component, a measured media value, return on investment of commercial placements to be a minimum of $500,000, * New Visions will guarantee in the Airline In-flight component, a measured media value, return on investment of commercial placements to be $63,000, * The resulting measured commercial exposure will provide an approximate 14-to-l advertising value return over the cost ofthe sponsorship benefiting The Wheeler Opera House. TOTAL ESTIMATED IMPRESSIONS: 206,837,144 TOTAL VALUE: $563,000 SPONSORSHIP INVESTMENT: $40,000 per year for a two-year term. TOTAL RETURN ON INVESTMENT: Minimum 14-to-l .- CITY OF ASPEN SPONSORSHIP OF THE 2006/2007 & 2007/2008 MOUNTAIN-TOP SKI AND SNOWBOARD SERIES PROPOSAL A 13-episode television series of snowboard, ski and winter resort travel television programs which The City of Aspen can use to advertise The Wheeler Opera House in other markets. The...series will assist in furthering The Wheeler Opera House's "brand & specific product awareness" to a targeted national Aspen interested audience. This multiple-use strategy sponsorship includes the following: 1. Maximize the Wheeler Opera House messaging by way of target audience, frequency and repetition, and "environment." Environment means the progranuning in which Wheeler Opera House commercials will be integrated, In this case the "environment" is ski, snowboarding and winter resort lifestyle progranuning which will attract not only winter lifestyle and sports enthusiasts but the year round potential visitor to Aspen, New Visions Syndication will place Wheeler Opera House commercials on Broadcast, National, Regional, Local Origination Cable, as well as Low Power Television for an airing window of September through April. In addition to New Visions' normal broadcast distribution (ABC, NBC, CBS, Fox, UPN, and WB network affiliates) our syndication staff has developed a New Visions' Resort Network of TV stations, Stations in these resorts air the Mountain Top episodes repeatedly over the winter season and as a result, influence hundreds of thousands of destination resort vacationers each season during their skiing/snowboarding adventures. The resorts represented in this network include some of the most famous winter destinations in the U,S, including Aspen, Breckenridge, Crested Butte, Keystone, Lake Tahoe, Mt. Bachelor, Mt. Snow, Steamboat Springs, Stowe, Sun Valley, Telluride, Vail and Winter Park. Remember, since each of these resorts has nearly 100% turn-over of visitors every week, the New Visions Resort Network literally reaches hundreds of thousands of skiing, snowboarding and winter sports enthusiasts from most, if not all, the national DMAs (designated market areas). 2. Maximize the Wheeler Opera House ad message by way of airline in-flight, New Visions Syndication will place Wheeler Opera House commercials on multiple airlines for use in their featured in-flight entertainment. By scheduling Mountain Top progranuning on the major airlines, it allows Wheeler Opera House to advertise and gain a "direct viewer ship" audience, Monthly passenger reports ,. are provided to New Visions Syndication and will be forwarded to Wheeler Opera House as a part of the monthly comprehensive syndication reports, Combined airline in-flight Wheeler Opera House commercial placements in Mountain Top episodes represent a return of media value, return on investment of $63,000 over the conrse of ~ winter season from this airline component, alone, 3. New Visions Syndication will include opening Wheeler Opera House billboards in ALL ofthe Mountain Top ...Series episodes. 4. New Visions Syndication will distribute the Mountain Top Ski and Snowboard Series on a barter- syndicated basis which means that all the programs are offered to the stations and the in-flight network on a "free of a license" fee, Wheeler Opera Honse will receive one (no air time cost), :30-second commercial in each of the 13 ..,Series 'titles resulting in airings each and every time the episode runs, RETURN ON INVESTMENT As sponsor of the Mountain Top Ski and Snowboard Series, Wheeler Opera House will have one 30- second commercial integrated into each of the 13 titles for all aspects of syndication including BroadcastlNetwork Affiliates, NationallRegional/Local Cable, Low Power TV, and New Visions' Resort Network, Further, a minimum of eight commercial units will be included in month-long airings on United Airlines and on US Airways. The total return on investment, per year for a two-year term, is as follows... Broadcast/Network Affiliates, National/Regional/Local Cable, Low Power TV, and New Visions' Resort Network: $500,000 Equivalent Value of Measured TV Media United Airlines and US Airways Entertainment In-flight: $63,000Equivalent Value of Measured TV Media ]OTAL: $563.00q SPONSORSHIP FEE: The sponsorship of The Mountain Top Ski and Snowboard Series is a two- year term, i,e, the 2006/2007 & 2007/2008 winter seasons. This sponsorship commitment shall be $40,000 per year of a two year term