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ASPENRECREATION CENTER
ARC ADVISORY COMMITTEE
Meeting Minutes
November 6, 2007
In Attendance: Board Members: Scott Writer, Barbara Owen, Rick Newton,
Gordon Gerson, Laura Kornasiewicz, Sue Smedstad, and Debbie
Ware.
Staff Member(s): Tim Anderson, Jojo Smith, Jonathan Godes, Andrea Streff, Nancy
Lesley
Guests: Toni Kronberg
I. Call to Order -Scott called the meeting to order with a quorum present.
Committee Comments: Scott informed staff that he had spoken with a
woman who said she was having trouble getting skating lesson information.
She was not sure what number to call, was having trouble finding information,
and getting singed up. Staff will work on improving the communication lines
with all staff so if the question comes through a location other than the ice
facilities this woman can be assisted.
Staff Comments: The new fitness equipment is up and operational, the new
fitness space has opened and staff was holding a fitness open house at the
ARC which was prompting a noticeable increase in pass sales.
The Fall Face Off was going well. No problems to convey with one weekend
remaining.
Guest Comments: None
II. Approval of Past Minutes: Rick motioned to approve and Laura provided a
second. All approved.
III. Discussion Items:
1. Marketing Presentation: Andrea Streff and Nancy Lesley attended the
meeting to present the mazketing strategies that were being used to
promote Parks & Recreation programs and facilities to include the ARC.
While the AC commended the Marketing staff on their programs and
direction, a few comments and suggestions were offered as follows:
• The need for an electronic kiosk in more locations for ease
of access to Parks & Recreation information.
• Contact all user groups in order to get pertinent information
into the Recreation Program Guide.
• Check with Aspen Reservations about getting information
out to guests.
• The AC should email any and all ideas and suggestions to
staff and they will be forwarded to either the Marketing
Team or the appropriate location within the Department.
• The AC felt that they and staff needed a Cost Analysis
breakdown per program and even to the point of prime and
non-prime ice for example. This assist in scheduling,
knowing where to market and what we could sell down
time ice for.
• The AC felt that a Cost Benefit Analysis of New Facilities
and spaces created should be looked at in order to identify
the opportunities and benefit of adding and improving
space at the ARC. The Cost Benefit Analysis should
identify a direction for the facility as to:
a. Cost Recovery levels/subsidy levels
b. More Users
c. Priorities
d. Vision/Goals
Staff will talk with Paul Menter from Finance and Barry
Crook from the manger's office regarding systems for
embarking upon a Cost Benefit Analysis.
The AC further discussed that a Vision of where the ARC
is going and what it should be into the future should be
visited and identified. Scott suggested that the Business
Plan be re-visited, priorities and goals be identified and
presented to Council for approval of direction. Barbara
mentioned that, "The vision should be a process not a
project". The Advisory Committee felt that they should lay
out a list of goals for the ARC and present to Council. The
goals should identify for example:
a. Categories of priority
b. Mission/Direction
c. Future Goals
d. Vision
Each AC member will bring ideas of direction for
discussion at the next meeting.
Toni ICronberg was invited to speak at this point. She
informed the AC that Paul Menter had said we needed to
update the Business Plan. She informed the AC that
Council wishes to go back to the voters as to what the
excess property taxes will be used for, taxes beyond the
original anticipated collection level. Toni stated that the
Snowmass Village and Glenwood Recreation Centers were
breaking even in their pool operations.
2. Outdoor Pools: Staff presented a memo and drawing to the AC which
identified what the addition of two outdoor lap lanes might look like if
attached to the family pool. The question has been asked of Staff in the
October meeting why two lap lanes could not be added to the family pool.
Staff presented the AC with issues relating to lap lanes being added in that
they felt:
• Two lap lanes would compromise the goals of adding fun and
revenue producing features.
• The outdoor pools would only operate 3 months during the
summer, so the lap lanes would not be available for most swim
meets.
• There are plenty of available hours for lap swimming in the
competitive pool schedule.
• Due to usage during the summer months in the current pools, more
fun features are needed for offering to users.
It is not that the lap lanes cannot be designed into the family pool,
but rather it compromises the goal which staff has understood to be
such that increased revenues and usage be considered, and staff
does not feel the addition of lap lanes will accomplish this.
The AC members still felt strongly that lap lanes could be included in the
design without compromising the fun factor. They asked that they be able
to see updated drawings, comment on these and take a look at the
possibility of adding out door lap lanes that would fit into the fun factor as
well. What conflicts would be created by lap swimmers, and what would
the additional cost be for this type of design.
Toni Kronberg spoke to the outdoor pools and informed the AC that the
ballot language asked for a pool(s), not FiJN. She asked why we could
not operate lap lanes outside 12 months of the year.
3. Concession Operations: The AC felt that we were "between a
rock and a hard place", in addressing our concession operations. The
swim team recently held a swim meet and received all 9's and 10's on a
survey for meet operations, but very low scores regazding the concession
operations. Pizza was late to the post race party, the drinks and food were
of very low quality and the prices were unreasonably high. Ice members
injected the point that the concession operation had let the food supply run
out during the mid afternoon of their fall face off annual hockey
tournament.
Some AC members felt that we needed a lazge vending set up, that would
be stocked at all times, and allow patrons and groups to bring in their own
food. One AC member and staff concurs, mentioned that there are even
difficulties in having the vending company keep the vending machines
operational and well stocked such as the case with the three machines in
the ice warm room. The question was asked if the current vendor wanted
to continue operating.
AC members asked what the alternatives were.
• Vending
• Buy out the current vendor
• Cancel the current contract due to non-performance
This should be discussed further at the next AC meeting. Staff had
identified that they spoke with the City Attomey and he informed them
that there was not enough of a case to cancel the current contract (staff
has since contacted the City Attorney again, and again he has stated that
there aze insufficient grounds for cancellation of a contract and that we
should work with the vendor to improve the operations).
• Business Calendar: This calendar with updated events and info were included in
the AC packet for review.
IV. Updates:
• Energy Efficiency Project: Sue Smedstad informed the AC that the Youth Center
has undergone many disruptions in operations due to this project and asked what
the completion date was set for. Staff was unable to provide a concrete
completion date as the contractor has missed several dates thus far. The week of
this AC meeting was going to provide staff would a good indication of project
completion.
V. Action Item(s): None
• Other Business:
The committee was adjourned and will meet again on December 4th, 2007.