HomeMy WebLinkAboutresolution.council.096-18 RESOLUTION #096
(Series of 2018)
A RESOLUTION APPROVING A CONTRACT BETWEEN THE CITY OF
ASPEN, COLORADO AND NEXT CHAPTERS LLC, SETTING FORTH THE
TERMS AND CONDITIONS OF THE ASPEN MOBILITY LAB PROJECT
ASSISTANT.
WHEREAS, the City of Aspen is committed to maintaining a high quality of life
for residents and providing a superior visitor experience, and
WHEREAS, quality of life and experience is greatly influenced by the way
community members and visitors move into, out of, and around Aspen, and
WHEREAS, Aspen's current mobility options are not competitive with the
personal automobile, which encourages the use of single-occupancy vehicles, and
WHEREAS, single occupancy vehicles lead to traffic, air quality and safety
concerns, and an overall reduced experience, and
WHEREAS, the City of Aspen aims to experiment with new mobility services
with the hope that new mobility options can compete with the personal automobile
and provide better options for community members to move, and
WHEREAS, the City of Aspen supports residents and visitors in choosing low
carbon transportation options, and
WHEREAS the City of Aspen seeks to test new modes of transportation during a
lab in the summer of 2019, and
WHEREAS project management expertise and additional assistance is needed to
plan Shift, the Aspen Mobility Lab, and support City of Aspen staff in making the
project a success,
NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF THE
CITY OF ASPEN, COLORADO:
Section 1
That the City Council of the City of Aspen hereby approves.the Contract
between the City of Aspen, Colorado and Next Chapters, LLC that sets forth the
terms and conditions of the project assistance for the Aspen Mobility Lab, a copy
l
of which is incorporated herein, and does hereby authorize the City Manager of
the City of Aspen to execute said Contract on behalf of the City of As
Dated: June 25, 20184Z�k- � j
Steven Skadr n, Mayor
I, Linda Manning, duly appointed and acting City Clerk do certify that the
foregoing is a true and accurate copy of that resolution ado ed by the City
Council of the City of Aspen,Colorado, at a meeting held June 25, 2018.
AManning, City Cle k
Amendment to the Professional Services Agreement
between the City of Aspen and Next Chapters, LLC originally approved by City Council on
August 14, 2017 by Resolution#108, Series 2017, amending the original contract with an
additional statement of work and the compensation associated with the additional work through
Resolution#096, Series 2018.
Statement of Work-
Continued assistance for Shift, the Aspen Mobility Lab.
Includes: .
-Attending and organizing meetings of working groups and partners
-Coordinating and implementing an outreach strategy
-Developing an incentive program
-Pursuing the creation of an app
-Other project management duties as assigned
Compensation-
$77,400
No more than an average of 18 hours per week at$125/hour
CITY ASP COLORADO: Next Chapters,LLC:
Cf X1141 &J .
[Signamm] ` [signan ]p,�
By; S(�vG /��. :v*� By: CQndkQ ht_w__/
[N—el [Name]
Title: C r�5 /y�+.. Title:
Date: �' '27 g Date: t0 IO
City Council Approval:
Date: June 25, 2018
Resolution No: 096, Series 2018
SHIFT PROJECT PLANNING
MAY-DECEMBER, 2018
Submitted by Candice Olson
1022 East Hyman, Aspen, Colorado, 81611
candicecarpenterolson@gmail.com
June 14, 2018
Under the Direction of Ashley Perl and Barry Crook
City of Aspen
Introduction
Candice Olson served as the Project Manager for the Aspen Mobility Lab, reporting to Ashley
Perl, Project Director for the Lab, since August, 2017. In that time, Phase la and lb of the
project were successfully completed, including research, design of Lab'components,
infrastructure and downtown design, branding, budgeting, and an RFP process for mobility
providers. In Phase 2, from February-April, 2018, the 2019 Lab objectives were refined, focusing
on three significant problem areas and programs to test solutions; the cost of the lab was
significantly reduced and refined; comprehensive data and incentive strategies were
developed; and a reduced 2018 Planning Budget was created for Council approval. Phase 3
began with Council approval of the 2018 Planning Budget and covers completion of all aspects
of the planning and budgeting to support city budget planning in September, Council approval
of Shift in October and kick-off city planning meetings with vendors in October or November.
In Phase 3, Candice will step down from an overall project management role to lead focused
components of the project:
1. Create a comprehensive task plan and timeline for 2018 planning, with team consensus
around each assignment. As part of this responsibility, Candice will continue to lead a bi-weekly
Working Group (below) meeting, reviewing agendas when possible with Barry Crook prior to
the meetings. Candice will not be responsible for team members meeting the agreed schedule
or the deliverables, as the team reports to Barry Crook, but will ensure that delays are
highlighted to the team and to Barry, and adjustments made as needed. Candice will meet
with team member individually as needed for this purpose.To support this process, Barry will
communicate to Candice any relevant changes in his direction and any new data that come
out of his weekly one-on-ones with his team.
Data-Karen Harrington
Mobility Providers-Lynn Rumbaugh and Ashley Perl
Transportation-John Krueger
Parking and Downtown Businesses-Mitch Osur
Engineering-Trish Aragon
Project Director-Ashley Perl
Barry Crook attends the regular working group meetings as the overall city lead.
Parks and Rec has several key planning tasks, and should probably add a representative.
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2. Lead the research, identification and integration process for a comprehensive incentive app
and strategy to test in 2018 and re-contract for 2019. Lead the incentive strategy, working
closely with Mitch Osur,who will lead the sign-up of local providers. Candice will lead the
relationship with SkiCo senior executives and 2-3 other potential lead incentive partners, such
as Gorsuch and Performance Ski,for planning aspirational incentives.This assignment draws on
Candice's extensive experience (15 years) in the successful introduction of consumer-facing
technology.
3. Create a comprehensive marketing and promotion strategy and team for 2019 Shift, tightly
integrated with the incentive plan and overall outreach goals, beginning with interviews of
recommended talent and culminating in a late summer RFP (August). Select (with two city
representatives on the selection team) and contract the winning team in fall in 2018. Work with
this team to refine refine the plan in late November and December, working closely with Miles
as the incentive provider and Kissane Viola as the brand and design lead.This assignment draws
on Candice's extensive (23 years) experience in strategic marketing, branding, promotion, and
outreach in both the public and non-profit arenas.
4. Co-lead the 2018 summer outreach plan with Ashley Perl, managing the project during her
summer leave, assuming half-time support of a logistical assistant from Ashley's office as a
committed resource during the leave period, and that the project direction is not altered
during her leave.
5. Manage the overall relationship with CityFi, with Gabe Klein as their project lead. This
includes engaging CityFi, defining their scope, defining their city counterparts in vendor
outreach (Ashley and Lynn), sponsorship efforts (Ashley and Laura), messaging (Mayor Skadron)
and overall planning (Candice). Based on these teams, Ashley will set up and communicate all
recurring meetings (other than Candice's weekly one-on-one) with CityFi as of June 10.
6. Create a written one-page update on the Shift planning progress, bi-weekly or monthly, as
progress warrants.
The current scope removes Candice from overall responsibility as Shift Project Manager but
focuses and increases lead responsibility in the specific areas noted above, based on significant
professional experience in these areas that is additive to current city expertise.
Additional Advisory Roles and Meetings:
1. Candice will play an advisory role in keeping Shift within the current$2.3mm total budget for
2019, reviewing budget choices with Barry and Ashley monthly for this purpose.
2. Weekly update with Ashley Perl.This meeting will be set up by Ashley as a recurring meeting
on Wednesday or Thursday. If cancelled, it will be rescheduled at a different time the same
week.
3. Weekly updates with Ashley Perl and Barry Crook.This meeting will be set up by Ashley as a
recurring meeting on Wednesday or Thursday.
4. Steering Committee, scheduled by Ashley as needed.
Support from the city:
1. Printer and printing authorization
2. 2 hours a week of admin support for printing and scheduling on the city's calendar software.
3. Increased admin support during Ashley's leave in July-August
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4. In support of the timeline and budgeting process, Barry will communicate to Candice any
relevant changes in his direction that comes out of his weekly one-on-ones with his team and
will share relevant budget information from the team on a timely basis.
5.Timely sharing of all Council presentation, RFPs, contracts and budget and costing materials
related to Shift
6. Opportunities for direct 360 feedback to ensure the efficient progress of the project.
7.These changes in Shift roles will be shared with the Working Group and Steering Committee
to ensure smooth communication.
Candice Olson
Candice has extensive experience and proven success in branding, public outreach, consumer
facing technology introduction, strategic marketing, and launch planning. Many of her start-ups
have involved collaboration between private, non-profit and public partners and satisfying
diverse constituencies. Candice is the recipient of an Emmy(media production)and the Matrix
Award in Media (marketing), and spent two decades leading branding and building new
businesses at American Express,Time Warner, ivillage and Fullbridge. She has 30 years of
experience leading complex and innovative new ventures, including a women's internet
network serving 30mm women a month, a 24/7 broadcast network within Comcast that was
built in 12 months, a global business education company that brought 20,000 young Saudi
women into the workforce through a contract with the Ministry of Education, and a highly
regarded network of charter schools that now serves 1,000 students across 6 distinct Brooklyn
neighborhoods.
Candice began her career at Colorado Outward Bound, working with youth at risk and has been
coming to Aspen for 45 years. In 2016,she became a permanent resident. She is an investor in a
local business started by her 24-year old daughter(Aspen High School, class of 2011) and Local
Coffee House,which also serves as a free location for political and non-profits groups to hold
conversations and programs. Candice has an MBA from Harvard,a degree in Human Biology
from Stanford in science-driven public policy, and advanced degrees in education and theology
from Columbia. (Hourly rate $125)
Budget
Cost Item Cost Per Month Notes
May-December J $9,675 Assumes an average of 18 hours
Total Cost, May-December $77,400 per week
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