HomeMy WebLinkAboutordinance.council.019-09ORDINANCE N0. 19
(Series of 2009)
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF ASPEN,
COLORADO, ORGANIZING THE ASPEN LOCAL MARKETING DISTRICT;
APPOINTING THE INITIAL MEMBERS OF THE BOARD OF DIRECTORS OF
THE DISTRICT; AND APPROVING THE INITIAL OPERATING PLAN AND
BUDGET FOR THE DISTRICT; AND SETTING AN ELECTION AND BALLOT
QUESTION THEREFOR
WHEREAS, the City Clerk of the City of Aspen, Colorado (the "City"), has received a
petition for the organization of the Aspen Local Mazketing District within the City (the
"District")" and
WHEREAS, based upon the petition for organization (the "Petition") and other evi-
dence presenting to the City Council at a public hearing held on August 10, 2009 and a
subsequent public hearing held on August 24, 2009, which public hearings were concerned
with determining the sufficiency of the Petition, the Petition has been determined to have
been signed in conformity with the Local Mazketing District Act, C.R.S. Section 29-25-
101, et seq., (the "Act"), in that the signature on the Petition are genuine, and the signa-
tures of petitioners represent the persons who own commercial real property in the service
area of the proposed District having a valuation for assessment of not less than fifty per-
cent of the valuation for assessment of all commercial real property in the service area of
the proposed District; and
WHEREAS, C.R.S. Section 29-25-102(2), states that the creation of local mazket-
ing districts are essential to the continued economic growth of the State of Colorado; and
WHEREAS, the Petitioners have also caused a copy of the District's preliminary
Operating Plan and 2010 Budget (the "Initial Operating Plan") to be submitted to the City,
which plan and budget aze attached hereto as Exhibit "A"; and
WHEREAS, the Petition sets forth, among other things:
a) The name of the proposed District, which is "Aspen Local Marketing Dis-
trict";
b) A general description of the boundaries and service area of the proposed Dis-
trict, which is to wit: the area generally bounded by Main Street to the north,
5`h Street to the west, Cleveland Street to the east, and Aspen Mountain to the
south, including the commercial azeas of the Aspen Meadows Resort and the
Aspen Highlands Ski Area;
c) A description of the types of services to be provided by the proposed District;
d) A description of the marketing and promotion tax proposed to be levied by
the District pursuant to C.R.S. Section 29-25-112, being one percent (1%);
e) The names of three persons to represent the petitioners, who have the power
to enter into agreement relating to the organization of the District;
f) A request that the City Council appoint the initial members of the Board of
Directors of the District pursuant to C.R.S. Section 29-25-108(1)(b);
g) A request that City Council approve the Initial Operating Plan;
h) A request that City Council approve the organization of the District condi-
tioned on the outcome of an election held for that purpose; and
WHEREAS, City Council has detemuned that it appears that the allegations of the
Petition are true; and
WHEREAS, City Council has determined that the types of services to be provided by
the proposed District, as further set forth and described in the Initial Operating Plan, aze those
services which best satisfy the purposes of the Act; and
WHEREAS, the Petition was filed with a cash deposit in such amount determined
sufficient to cover all municipal expenses associated with these proceedings in case the
organization of the proposed District is not effected; and
WHEREAS, the service azea of the proposed District is entirely within the City; and
WHEREAS, a map of the boundaries of the proposed District is attached hereto as
Exhibit "B" and is incorporated herein by this reference.
NOW, THEREFORE, BE IT ORDAINED BY THE CITY COUNCIL OF THE
CITY OF ASPEN, COLORADO, THAT:
Section 1: Pursuant to its authority to organize local marketing districts under the Act,
and specifically C.R.S. Sections 29-25-105(3) and 29-25-106, the City Council, as the
governing body of the City, hereby adjudicates all questions of jurisdiction to find that
jurisdiction is vested in the City Council to organize the local marketing district de-
scribed in the Petition submitted by the petitioners for the Aspen Local Marketing Dis-
trict.
Section 2: Subject to the outcome of the election provided for in Section 12 hereof, the
City Council hereby declares the organization of the Aspen Local Marketing District. The
boundaries and service area of the District shall be as set forth in Exhibit "B", which ex-
hibit is attached hereto and incorporated herein by this reference.
Section 3: The District shall be a separate political subdivision and body corporate of the
State of Colorado and shall have all of the duties, privileges, immunities, rights, liabilities
and disabilities of a public body politic and corporate. The District shall hereafter have the
corporate name specified in the Petition: Aspen Local Marketing District.
Section 4: The purpose of the District shall be to provide the services set forth in C.R.S.
Section 29-25-111(1)(e)(I)(A), (B) and (C), and to exercise all other powers of a local
mazking district in accordance with the Act.
Section 5: Pursuant to C.R.S. Section 29-25-108(1)(a), the City Council shall constitute
ex-officio the board of directors of the district. Pursuant to C.R.S. Section 29-25-
108(1)(b), the City Council may, at any time, appoint a board of directors of the District
(the "Board") which shall serve at the pleasure of the Council. The Board shall have five
(5) members, and each member shall be an elector of the District.
Section 6: In accordance with C.R.S. Section 29-25-105(4)(b), which requires City
Council to specify the voting requirements for District elections, an "elector" of the District
shall mean a natural person who is legally qualified to vote in the State of Colorado, who
has complied with the registration requirements of the Uniform Election Code, and the
Colorado Municipal Election Code and who resides within the boundaries of the proposed
district.
Section 7: In accordance with C.R.S. Section 29-25-108(1)(b), members of the Boazd of
Directors of the District shall serve at the pleasure of the City Council. Within thirty (30)
days after a vacancy occurs, a successor shall be appointed by resolution.
Section 8: Within thirty (30) days of the execution date of this Ordinance, or within
thirty (30) days of each subsequent appointment to the Board of Directors by the City
Council by resolution, each member of the Board shall appear before an officer authorized
to administer oaths and take an oath that he or she will faithfully perform the duties of his
or her office as required by law and will support the constitution of the United States, the
Constitution of the State of Colorado, and laws made pursuant thereto. A majority of the
members of the Board shall constitute a quorum. The Boazd shall elect one of its members
as presiding officer, one of its members as secretary, and one of its members as treasures.
The office of both secretary and treasurer may be filled by one person. The Board shall
carry out the responsibilities required of such Board by the Act and other applicable law.
Section 9: The Initial Operating Plan is hereby approved in accordance with C.R.S. Sec-
tion 29-25-110.
Section 10: The ballot issue shall be substantially as set forth below:
SHALL THE ASPEN LOCAL MARKETING DISTRICT BE
ORGANIZED AND SHALL TAXES BE INCREASED $1.0 MILLION
ANNUALLY IN THE FIRST FULL FISCAL YEAR AND BY
WHATEVER ADDITIONAL AMOUNTS ARE RAISED ANNUALLY IN
EACH SUBSEQUENT YEAR BY THE LEVYING OF A ONE PERCENT
(1%) MARKETING AND PROMOTION TAX ON THE PURCHASE
PRICE PAID OR CHARGED TO PERSONS FOR ROOMS OR
ACCOMMODATIONS WITHIN THE DISTRICT AS INCLUDED IN
THE DEFINITION OF "SALE" IN C.R.S. SECTION 39-26-102(11),
COMMENCING IN 2010 AND CONTINUING IN EACH YEAR
THEREAFTER; AND SHALL THE DISTRICT BE AUTHORIZED TO
COLLECT, RETAIN AND SPEND ALL REVENUES RECENED IN
2010 AND EACH YEAR THEREAFTER WITHOUT REGARD TO ANY
SPENDING, REVENUE-RAISING, OR OTHER LIMITATION
CONTAINED IN ARTICLE X, SECTION 20 OF THE COLORADO
CONSTITUTION OR ANY OTHER LAWS OF THE STATE OF
COLORADO?
The District is authorized to proceed with an election on November 3, 2009. As set forth in
C.R.S. Sections 29-25-105(6) and 29-25-112(1), the City Clerk shall assist the District with
conducting the election.
Section 11: The Board shall file its future operating plans and budgets and any amend-
ments thereto, if necessary, with the City Clerk for the approval of the City Council as pro-
vided in C.R.S. Section 29-25-110. City Council may require the District to supplement its
operating plan or budget in any year where necessary.
Section 12: The actions of the City Clerk, petitioners, and petition representatives in set-
ting and providing public notice of the public hearings on the sufficiency of the Petitions,
in setting and providing public notice of the date of the public hearings at which this Ordi-
nancewas considered, and in furtherance of the November 3, 2009 election are hereby rati-
fied and confirmed.
Section 13: In accordance with C.R.S. Section 29-25-105(6), this Ordinance shall not be
effective unless first submitted to a vote of the electors of the District. The District shall
not be established unless a majority of said electors voting on the establishment of the Dis-
trict at the election vote in favor of such establishment.
Section 14: The District shall continue to exist for a period of five years, unless other-
wise extended by a vote of the electors of the District. This Ordinance may not be re-
pealed, terminated, or rescinded so long as the District has any outstanding financial obli-
gations.
Section 15: If the District is dissolved in accordance with C.R.S. Section 29-25-115,
any funds or assets of the District remaining after the District has satisfied any outstanding
financial obligations existing as of the date of dissolution, shall be remitted to the City and
the City shall use said funds for tourism promotion activities and/or to provide substantially
the services outlines in the District's last Operating Plan filed with the City in accordance
with C.R.S. Section 29-25-110.
Section 16: If any section, subsection, sentence, clause, phrase or portion of this
ordinance is for any reason held invalid or unconstitutional in a court of competent
jurisdiction, such portion shall be deemed a separate, distinct and independent provision
and shall not affect the validity of the remaining portions thereof.
Section 17: This ordinance shall not have any effect on existing litigation and shall not
operate as an abatement of any action or proceeding now pending under or by virtue of the
ordinances amended as herein provided, and the same shall be construed and concluded under
such prior ordinances.
Section 18: A public hearing on the ordinance was held on August 1Q 2009 and on August
24, 2009, fifteen (15) days prior to which hearing a public notice of the same was published in
a newspaper of general circulation within the City of Aspen.
INTRODUCED, READ AND ORDERED PUBLISHED as provided by law, by the City
Council of the City of Aspen on the 27`h day of July 2009.
Mich 1 .Ireland Iayor
AT%~ ST:
Kathryn K ,City Clerk
FINALLY, adopted, passed and approved this 24th day of August
AT ST:
Kathryn Ko ,City Clerk
APPRO ~ D AS TO FORM:
John Worc ster, City Attorney
OPERATING PLAN AND BUDGET
FOR THE
ASPEN LOCAL MARKETING DISTRICT
in the City of Aspen, State of Colorado
(2010)
Submitted:
June 30, 2009
TABLE OF CONTENTS
1.0 PURPOSE AND SCOPE OF THE DISTRICT ..................................................................... ....1
2.0 COMPOSITION OF THE BOARD OF DIRECTORS ......................................................... ....2
3.0 DESCRIPTION OF DISTRICT SERVICES ......................................................................... ....3
4.0 FINANCIAL PLAN AND BUDGET ................................................................................... ....4
5.0 ADMINISTRATION AND OPERATION ............................................................................ ....4
6.0 MUNICIPAL OVERSIGHT OF DISTRICT ACTNITIES .................................................. ....4
7.0 CONCLUSION ...................................................................................................................... ....5
EXHIBIT A
Legal Description of Temtory Within District
EXHIBIT B
Map
EXHIBIT C
District Services
EXHIBIT D
Proposed 2010 Budget
i
OPERATING PLAN AND BUDGET FOR THE
ASPEN LOCAL MARKETING DISTRICT
1.0 PURPOSE AND SCOPE OF THE DISTRICT
1.1 Introduction and Purpose. This Operating Plan and Budget for the Aspen Local
Mazketing District (the "District") has been prepared and submitted in accordance with the
provisions of the Local Mazketing District Act, Sections 29-25-101 et seq., C.R.S. (the "Act").
The main purpose of the District is to promote the continued vitality of commercial
businesses within the service azea of the District (the "Service Area") by focusing on providing
services in the following three main areas: (a) organization, promotion, marketing, and
management of public events; (b) activities in support of business recruitment, management, and
development; and (c) coordinating tourism promotion activities (collectively, the "District
Services").
The District, acting by and through its appointed Board of Directors, will work closely
with those groups which currently perform marketing activities in and around the Service Area,
including but not limited to the City of Aspen (the "City"), the Aspen Chamber Resort
Association ("ACRA"), the Aspen Ski Company ("ASC"), Stay Aspen Snowmass ("SAS"), and
the Town of Snowmass Village ("TOSV").
The Service Area of the District consists of approximately 186 acres and is located
entirely within the City.
The District is a Title 29, Article 25, Part 1 Local Marketing District, and will be utilized
to provide the District Services identified in this Operating Plan. The District Services will not
be provided unless and until voters approve a one percent (1%) mazketing and promotion tax (the
"District Tax") at an election held for that purpose. Currently, it is anticipated that voters will
vote on the question of the formation of the District and the authorization of the District Tax at
an election to beheld on November 3, 2009.
1.2 Backg or und. The formation of the District is a critical step toward
expanding and enhancing the current marketing activities undertaken by ACRA, ASC, SAS,
TOSV, and other groups. Section 29-25-102(2), C.R.S. states that the creation of local marketing
districts is a key component in ensuring the continued economic growth of the State of Colorado.
The Service Area of the District, and the Aspen-Snowmass area, is the premier resort destination
for visitors from within the State of Colorado, across the United States, and internationally. The
creation of the District establishes a vehicle through which the Service Area and surrounding
region is assured of visibility in an increasingly competitive international tourism marketplace.
1.3 District Service Area. A description of the boundaries of the Service Area of the
District (the "Service Area") is attached hereto as Exhibit A. A map depicting the boundaries of
the Service Area is attached hereto as Exhibit B.
1.4. Onerating Plan Contents. Pursuant to the provisions of the Local Mazketing
District Act, Section 29-25-101, et seq., Colorado Revised Statutes, as amended, this Operating
Plan specifically identifies (a) the District Services to be provided by the District, (b) the District
Tax to be imposed by the District, and (b) such other additional information as the City may
require.
2.0 COMPOSITION OF THE BOARD OF DIRECTORS
2.1 Appointed Board, Electors. The Board of Directors of the District shall have five
(5) members, all of whom shall be appointed by the City, pursuant to and in accordance with
Section 29-25-]08(1)(b), C.R.S. All Board members must, by law, be electors of the District.
As set forth in the resolution organizing the District, an "elector" of the District shall mean a
natural person who is legally qualified to vote in the State of Colorado, who has complied with
the registration requirements of the Uniform Election Code, and who:
(I) Makes his primary dwelling place in the District; or
(II) Owns commercial real property within the boundaries of the District; or
(III) Is the natural person designated by an owner of commercial real property in
the District which is not a natural person to vote for such owner. Such
designation must be in writing and filed with the City Clerk and the secretary of
the District. Only one such person maybe designated by an owner.
2.2 Initial Board. The individuals who are to be appointed to the initial Board of
Directors of the District are:
1) Casandra Foister
2) Tim Clark
3) Dale Paas
4) Warren Klug
5)
2
3.0 DESCRIPTION OF DISTRICT SERVICES
3.1 District Services. As set forth in Section 1.1 above, the District Services consist
of services to be provided by the District in the following categories: (a) organization, promotion,
marketing, and management of public events; (b) activities in support of business recruitment,
management, and development; and (c) coordinating tourism promotion activities. The District
Services are more particularly described in Exhibit C attached hereto and incorporated herein by
reference. The Board of Directors of the District will, to the extent practicable, coordinate the
District Services with ACRA, ASC, ASA and TOSV in order to avoid the duplication of
services.
3.2 District Powers. In addition to the District Services described in Section 3.1, the
District shall have all of the powers of a local marketing district as described in the Act.
4.0 FINANCIAL PLAN AND BUDGET
4.1 General Matters, Budget. The District's preliminary 2010 budget is attached
hereto as Exhibit D, and is incorporated herein by reference. The specific line items identified in
the budget, including "basic marketing activities," "related marketing activities," "winter
marketing campaign," and "group sales initiative" are further described in Exhibit C.
Following organization of the District by resolution of the City Council and approval of
the formation of the District and District Tax by voters at the November 3, 2009 election, the
Board of Directors of the District will formally adopt a budget for 2010 in compliance with the
Colorado Local Government Budget Law, including the required public notice and hearing
before the Board of Directors of the District. The Board shall take no formal action on the final
2010 budget unless and until voters have approved the formation of the District. The budgets for
2011 and subsequent years shall be incorporated into the District's annual Operating Plan
submitted to the City for review and approval as required by Section 29-25-110, C.R.S.
4.2 Initial Election. The District shall hold an election on November 3, 2009 for the
purpose of authorizing the formation of the District and authorizing the imposition of the District
Tax.
4.3 District Tax. Contingent on the favorable outcome of the November 3, 2009
election, funding for the District Services will be provided through the imposition of a one
percent (1%) marketing and promotion tax on the purchase price paid or charged to persons for
rooms or accommodations as included in the definition of "sale" in Section 39-26-102(11),
C.R.S., and as further set forth and authorized pursuant to Section 29-25-112, C.R.S.
Notwithstanding the foregoing, the definition of "sale" shall not include "the exchange of
property as well as the sale thereof for money," as referenced in Section 39-26-102(10), C.R.S.
3
Revenues generated by the District Tax will be collected by the Colorado Department of
Revenue (the "Department of Revenue") in a timely fashion, pursuant to and in accordance with
Section 29-2-106, C.R.S., in order that the District Services identified in this Operating Plan may
be funded and operational beginning as early as calendar year 2010. In accordance with Section
29-25-112(1)(b)(II), C.R.S., the Department of Revenue shall perform an annual analysis to
determine the net incremental cost of the collection, administration and enforcement of the
marketing and promotion tax, and shall retain an amount determined to be necessary to offset
said incremental costs, except that such amount may not exceed three and one-third percent
(3.33%) of the amount collected in any yeaz.
5.0 ADMINISTRATION, OPERATION AND MAINTENANCE
5.1 General. The District shall be responsible for providing its own administrative
operations and the District Services. District Services will be performed by District personnel or
by contract or agreement with other governmental or non-governmental entities. Pursuant to
Section 29-25-111(1)(j), C.R.S., the District shall be authorized to exercise all rights and powers
necessary or incidental to or implied from the specific powers granted to local marketing districts
by the Act.
5.2 Funding of Administrative and Oneratine Costs. The District's administrative and
operating costs, including accounting and legal services, will be funded through the District Tax.
As set forth in the preliminary budget attached hereto as Exhibit D, administrative and operating
costs are expected to comprise a maximum of 5% of the District's overall budget. The majority
of District funds raised by the District Tax will be spent on the provision of District Services.
6.0 MiTNICIPAL OVERSIGHT OF DISTRICT ACTNITIES
6.1 Annual Operating Plan and Budget. The District shall submit to the City by
September 30th of each year, an annual operating plan and budget describing its proposed budget
for the next fiscal year in accordance with Section 29-25-110, C.R.S. This Operating Plan shall
constitute the District's Operating Plan and Budget for 2010. The District shall submit its next
operating plan and budget to the City on or before September 30, 2010, and by September 30th
of each year thereafter.
6.2 Inclusions and Exclusions. Any proposed inclusions or exclusions of territory
into or from the District shall be accomplished pursuant to and in accordance with Section 29-25-
113, C.R.S.
7.0 CONCLUSION
It is submitted that this Operating Plan for the Aspen Local Marketing District meets the
requirements of the Local Marketing District Act and that the District Services identified in this
Operating Plan are those services which best satisfy the purposes of Part 1 of Article 25 of Title
29, C.R.S., as required by Section 29-25-107(4), C.R.S.
It is further submitted that the formation of the Aspen Local Marketing District has a
demonstrable public purpose, in that it will support and promote the continued vitality of the
commercial interests located within the boundaries of the Service Area by providing a vehicle
through which tourism promotion activities and related District Services may be funded on an
annual basis moving forward. The creation and continued existence of the District will ensure
that the Service Area and the related region remains a visible world class destination and remains
competitive in terms of capturing tourist revenue in an increasingly competitive global tourism
marketplace.
5
EXHIBIT A
General Descriktion of District Boundaries
The Aspen Local Marketing District is bounded by Main Street running east from Fifth
Street to Monarch, but including half of the blocks north of Main Street between
Garmisch and Second streets; then north on Monarch past Clark's Market and including
the Puppy Smith commercial buildings; then up Mill Street to the alley between Hopkins
and Hyman, east down the alley to Original Street, south to Hyman and east again to West
End, then north to Hopkins, east to Cleveland Street then south to Cooper Avenue. The
Boundary runs west on Cooper to Original, up to Ute Avenue to include the Aspen
Silverglow and Gant properties, then south to include the Aspen Alps properties, west
along Aspen Mountain to include the Lift 1 area and the Shadow Mountain
Condominiums, then north along Garmisch to Hyman, east along Hyman to include the
St. Moritz Lodge, north on Third Street to Hopkins, west again to Fifth Street and north to
Main Street.
The Aspen Local Marketing District also includes the commercial buildings at the Aspen
Meadows and Aspen Institute, and the commercial buildings and lodging at the base of
Aspen Highlands.
The area included approximates 186 acres. A specific map of the District Boundaries is
attached.
EXHIBIT B
Map of District Service Area Boundaries
EXHIBIT C
District Services
The services to be provided by the Aspen Local Marketing District are those certain services
described in Section 29-25-111(1)(e), C.R.S., as more particularly described below:
A. Organization, promotion, marketing and management of public events
1. Public and Snecial Events. The District may assist with funding special events in
the Aspen downtown core aimed at adding vibrancy to the community and enhancing the visitor
experience. The District may assist existing special events with organization, promotion,
marketing, and management.
B. Activities in support of business recruitment, management, and development
1. Public Relations. The District will focus on increasing the travel budget to host
more journalists and television crews in and around the City of Aspen for targeted stories. The
District will also focus on increasing participation in the Colorado Tourism Office ("CTO") and
other media events in key markets, which events are deemed to support business development
within the service area of the District.
2. Business Develonment, Film Commission. The District will consider developing
a local film commission aimed at providing resources and support for companies interested in
filming in and around Aspen, which will develop business within the service area of the District
by generating revenue for local businesses and hotels.
C. Coordinating tourism promotion activities
1. Basic Marketing Activities. The primary purposes of the District will be to assist
and interface with the Aspen Chamber Resort Association ("ACRA") to coordinate tourism
promotion activities, including but not limited to the following:
• Increase advertising budget (print and online) within targeted media outlets in both the
Denver Front Range market and other key feeder markets such as Houston/Dallas, Los
Angeles, New York, Chicago and Atlanta.
• To the extent practicable, advertising funds will be allocated to maximize effectiveness by
complementing advertising done by CTO and ACRA.
• Direct mail and email marketing campaign - to past visitors to the City of Aspen and
surrounding area from the database of the Aspen Skiing Company ("ASC"), the Town of
Snowmass Village ("TOSV"), Stay Aspen Snowmass ("SAS") and ACRA.
• Further participation in CTO cooperative advertising opportunities and travel trade-show
program.
• Utilize additional media outlets that have been out of reach due to limited budget (radio, TV,
Comcast, mobile applications).
• Increase presence in the Denver/Front Range markets and other "driver" markets through
advertising at existing Colorado Welcome Centers, AAA and other drive market providers
and increased distribution of collateral materials. To the extent practicable, the District may
consider funding billboard, direct mail and Internet campaigns.
• Basic marketing activities of the District will consist of a combination of print advertising,
online and email advertising, cooperative advertising, radio, television and mobile phone
applications, public relations and special promotional efforts.
2. Related Marketing Activities. In order to complement and support the above
basic marketing activities, the District may purchase high-end photography of spring, summer
and fall images for website and marketing materials, may increase the travel budget for industry
events and trade shows, and may consider the sponsorship of special events, public events, group
business initiatives, production crews, or other complementary activities. The District will also
focus on increasing the web presence of marketing efforts through targeted email campaigns,
database management and strengthening web based tracking mechanisms. All related mazketing
activities of the District will be aimed at promoting and attracting more visitors to the Aspen
area.
3. Winter Mazketing Campaign. ACRA has historically focused on non-winter
marketing due to its limited budget. The District will focus on tourism promotion activities
aimed at including a "winter component" to current marketing efforts. The District will work
with ASC, SAS, TOSV and ACRA to complement current campaigns and will focus outreach on
increasing the visibility of winter activities (other than skiing) that take place in and around the
service area of the District during the ski season.
4. Group Sales Initiative. The District will focus on increasing the marketing budget
for Aspen groups to include strategic marketing campaigns aimed at corporate, association, group
travel, and destination weddings, including but not limited to the following: (a) increase presence
and sponsorship at meeting industry events and trade shows; (b) fund the development and
distribution of additional collateral marketing materials to include wedding planner and meeting
planner guide; and (c) funding additional advertising in meeting media.
Pursuant to Section 29-25-111(1)(d), C.R.S., the District may enter into contracts or agreements
with ACRA or other third parties to provide, or assist with providing, any of the services outlined
in this Exhibit C.
Note: No revenue collected from the mazketing and promotion tax levied under Section 29-25-
112, C.R.S. may be used for capital expenditures, with the exception of tourist information
centers.
EXHIBIT D
2010 Budget (preliminary)
ASPEN LOCAL MARKETING DISTRICT
2009
YTD 2010
Revenues and Budget
Projected
Marketing and promotion 0 1,000,000
taxes
Other 0 0
Total:
Expenditures
Marketing Programs
(Basic Marketing
Activities and Related
Marketing Activities)
Public and Special Events,
Public Relations
Winter Marketing
Campaign
Group Sales Initiative
Miscellaneous
Management /
Administrative and
Operating Costs
Legal
Accounting /Audit
Insurance
Contingency
Emergency Reserve
0 1,000,000
0 513,500
0 100,000
0 200,000
0 75,000
10,000
50,000
0 8,000
0 8,000
0 500
0 5,000
0 30,000
Total:
0 1,000,000
' Estimated revenue based on proposed one percent (1 %) marketing and promotion tax imposed and collected in
accordance with Sec[ion 29-25-112, C.R.S.
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