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HomeMy WebLinkAboutcoa.cclc.min.121609COMMERCIAL CORE & LODGING COMMISSION MINUTES OF DECEMBER 16.2009 Chairperson, Terry Butler called the meeting to order at 8:30 a.m. Commissioners in attendance: Andrew Kole, Bill Dinsmoor, Fred Ayarza and Mark Zitelli. Excused were Mark Goodman, John Starr and Don Sheeley. Staff: Kathy Strickland, Chief Deputy Clerk 12 Days of Aspen update Julie Hardman, ACRA representative pointed out that she and Steve Jaworski from the Parks hung the banner at the clock tower. The first of the 12 days of Aspen event is Sunday. There is a new paper event update running every day and next week in both papers. It is the calendar that is being distributed to all hotels and motels etc. in a smaller version. Andrew suggested not double booking in both papers. I would suggest the full calendar put in the paper once or twice a week near the end of the week because that is when everyone is in town. Fred said he would have liked to have seen the calendar more festive with green added. We are getting more politically correct and we are missing the point. Julie said to compensate the banner is done in green. It was too late to change the brochures. Andrew said he likes the title. They have had good pickup on the web. The city logo should have been in the brochure but it will be in the ads. Andrew and Fred requested a recap after the events are over on the cost of everything. Julie said she feels they were able to cram a lot in the budget for $7,100 for events. There is $500 or $6001eft for last minutes events like hot chocolate. Julie said Colorado printing did the brochure. Julie said the total budget was $14,500. The design costs for the brochures are expensive. COMMERCIAL CORE & LODGING COMMISSION MINUTES OF DECEMBER 16, 2009 Terry said Colorado printing should give us a print cost outline for next year. Fred said there are things we can improve on for next year. Julie said she feels this is a great start. Public Comments -Market expansion Rosie Andrews representing Ross Andrews jewelers on the Hyman mall said she would like to see the Saturday market go onto Hyman near Isberian Rug Company. Rosie suggested having the booths turned the other way to create more traffic on the sides. Rosie said she talked to tenants that use the parking lot on Hyman and many of them have been going through the alley for 15 years. Andrew said Boogie Weinglass who has a spot in the parking lot will park somewhere else. He has no problem. Fred said it is easy to drive through the alley into the parking lot. Terry said in Santa Monica the tents face to the inside. Andrew said people flow onto the street from the market. Kathy said on Hyman you could leave the tents open on two sides. Terry said connecting to the Hyman mall will have a lot of cross traffic. Rosie said you won't need sandwich boards because the fountain is at the end of Hyman and it will be working by summer. Wil Hernandez from Mason Morse asked how far back from the Elks building does the market start. Kathy said she talked to the fire marshal and because the Elks Bldg. is 3 stories high the space in front has to be open for 30 feet. COMMERCIAL CORE & LODGING COMMISSION MINUTES OF DECEMBER 16.2009 Terry explained to Wil that Mason Morse can have an information booth out in front and the booth fee would be waived. Wil Hernandez said they are supportive of the market event. Terry pointed out that the foot traffic is somewhere between 30 and 40 thousand people. The vendors in the market do extremely well. Kathy relayed that she talked to Tom Griffith from Vectra bank. The bank is not open on Saturdays but people still come to work. Tom would not want music at the intersection of Hyman and Hunter due to people working Saturdays. Tom also said he needs the ATM machine available because they do a lot of business with the machine and it can't be blocked. As a suggestion, possibly balloons could mark the machine. Bill said he has serious doubts about council approving the expansion without Ed Dingilian's support. Ed owns the parking lot, gallery and Little Annie's. Bill suggested Rosie, who has a business on the Hyman mall contact Ed and explain the tragic of not expanding the market. It would bring a lot more business into Little Annie's and other businesses on Hyman Ave and the Hyman mall as well. Andrew said he thinks the expansion will happen. Terry said she and Andrew will draft a letter of support with signatures to be signed by businesses in support of the expansion. $200,000 committee stimulus allocation. Bill gave an update from the committee and the suggestions. Lacrosse enhanced program Live the dream Ski club ACRA winterskol Lisa Weiss fashion week COMMERCIAL CORE & LODGING COMMISSION MINUTES OF DECEMBER 16.2009 Singles event Wagner Park -holiday arts and crafts for December Rent deals Singer song writer Antique car auction Bike show Circus Air show Ski Company Bbq contest on Aspen Mountain/music Bellyup concert Taste of Aspen ACRA outside magazine March music event -multiple concerts Lance Armstrong event Bill said Tore suggested saving part of the funding for the Lance Armstrong event that would occur later on. This event would take a lot of preparation. Terry said we should capitalize on Lance Armstrong hosting an event here. He lives here and has a child. Fred said the Armstrong event could be the fourth largest event in Aspen if put together properly. Meeting adjourned at 10:30 a.m. ~ _ 2 z- - furl L.f [ „ ~~~ z z c ~ "'c l _ ~-~_ athleen J. Strickland, Chief Deputy Clerk 4