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Home My WebLink Aboutagenda.council.worksession.20120918 MEMORANDUM TO: Mayor and City Council FROM: Nancy Lesley,Director of Special Events and Marketing THRU: Jeff Woods, Manager of Parks and Recreation DATE OF MEMO: September 13,2012 MEETING DATE: September 18,2012 RE: USA Pro Challenge REQUEST OF COUNCIL: Staff is requesting that Council give staff the "go-ahead"to submit a bid for the 2013 USA Pro Cycling Challenge. PREVIOUS COUNCIL ACTION: With the City taking the lead and support from Pitkin County, Aspen Lodging Community, Aspen Fire District, and other partners Aspen successfully hosted a stage finish and start(the only community to do so) in the 2012 Pro Challenge. This is the second year the community has been asked and staff has received overwhelming support for this event. BACKGROUND: In 2011 Aspen hosted the "Queen Stage" which was the biggest stage from Gunnison to Aspen, biggest in terms of elevation and mileage during the inaugural Pro Challenge. With the success of the first year, Aspen was awarded a stage finish and start (the only host community awarded a finish/start) in the 2012 Pro Challenge. By all accounts, the Aspen stages this year were a resounding success. The finish was not only a close race; it was one that was talked about all week long. The Aspen Community in whole came forth in many ways and iterations to support this event. From the Organizing Committee made up primarily of volunteers giving their expertise and time over a 10 month period, the lodging community, which this event couldn't have happened without their unwavering support, the 250+volunteers that came out and helped in many ways to all the City and County departments that gave time, materials and experience to the business owners and those living and working in our community that made adjustments to their day, all lent support to make Aspen's Finish and Start Stages the amazing and wonderful two days that it was. DISCUSSION: After a successful second year,the USA Pro Challenge will be back in 2013 for another seven days of challenging cycling in Colorado. Race organizers have already begun Page ] of 2 planning for the 2013 race. An official Request for Proposals for cities across Colorado to apply to be a 2013 Host City will be issued in the coming weeks. USA Pro Challenge supports in-bound tourism efforts, attracting spectators from all over the world to stay, shop and dine in the host communities. Each host city receives significant exposure in all marketing and promotions of the race, providing the host community the opportunity to showcase and promote their destination to visitors both domestically and abroad. For seven consecutive days, 135 of the world's top athletes raced across 610 miles through the majestic Rockies, reaching higher altitudes than they ever had to endure, more than two miles in elevation. It featured the best of the best in professional cycling, competing on a challenging course through some of America's most beautiful scenery, including cities such as Aspen, Telluride, Boulder and Denver. Referred to as "America's Race"the USA Pro Challenge took place August 20-26, 2012. Over 1 million spectators viewed this race from the roadsides along the route while more than 25 million watched the race on television in 161 countries and territories, including NBC and the NBC Sports Channel. The USA Pro Challenge was one of the largest cycling events in United States history. Fans worldwide had access to the competition and riders like never before with the most advanced, interactive online, Smartphone and broadcast television experience presented to date in professional cycling. FINANCIALBUDGET IMPACTS: Staff now has a history in which to work with as a stage finish and a start, but the budget would be dependent entirely upon what kind of a stage Aspen would host. ENVIRONMENTAL IMPACTS: The City made this a relatively `green' event, complying with all City regulations for events. There are two big-picture aspects of this event. 1)Any large event increases vehicle traffic, but that is a tradeoff we make as a resort community, and those visits also allow us to implement programs that help the environment. 2)This event had one very large difference from other events—it showcased the possibilities of Aspen as a bicycle and pedestrian-oriented resort. Throughout the event,visitors and locals alike commented repeatedly about how we should have car-free events every month, add to the malls, etc. People seemed to thoroughly enjoy the feel of town with bicycles and pedestrians everywhere. If the event led to helping Aspen become known as a great biking and walking resort,the benefits would be spectacular. On a more mundane level,the event allowed us to showcase and promote environmental practices from reusable water bottles to reusable bags to composting and recycling. RECOMMENDED ACTION: Staff recommends pursuing a host city for the USA Pro Challenge in 2013. Page 2 of 2 ASPEN SILVER QUEEN usa r�,�o CI—IALLENGC I PUBLIC RELATIONS SUMMARY By PROMO COMMUNICATIONS, ASPEN September 2012 PROMO rO M M N I C- 720 East Durant Street,Suite ET Aspen,CO 81611 www.promocommunications.com TABLE OF CONTENTS • Press Releases • Media Visits and Press Trips • Media Outreach and Pitches • Additional PR Activity • Monthly Media Coverage PROMO 720 East Durant Street,Suite E7,Aspen,CO 81611 www.promocommunications.com PRESS RELEASES Press Releases sent by Promo Date of Issue Title of Release Target Media 2/13/12 USA Pro Cycling Challenge Welcomes Back Local National Contest for Fans to Create Official Commemorative Poster 4/4/12 2012 USA Pro Cycling Challenge Route Local Features American Professional Cycling's Highest Elevation 4/18/12 USA Pro Cycling Challenge Unveils Official Local Aspen Commemorative Poster Contest Winner 6/13/12 USA Pro Challenge and NBC Sports Group Local Form Multi-Year Agreement to Air Live Daily Coverage of Professional Cycling Race 7/2/12 Pro Challenge Experience Presented by Local UnitedHealthcare Offers Cycling Fans the Opportunity to Ride Like a Pro on Sunday, Aug. 19 7/11/12 Sixteen World-Class Professional Teams and Local Top Cyclists Confirmed to Participate in 2012 USA Pro Challenge Press Releases Written &Sent by Promo Date of Issue Title of Release Target Media 7/10/12 BE A PART OF THE USA PRO CYCLING Local CHALLENGE:Volunteer Positions Available for the Two-day UPCC Silver Queen Stage & Blue Ribbon Alpine Challenge in Aspen 7/12/12 ASPEN EVENTS ABOUND BEFORE, DURING Sent via PRWeb to Regional & AND AFTER USA PRO CHALLENGE National media PROMO 'O M M U N 1 C AT'p IS 720 East Durant Street,Suite E7,Aspen,CO 81611 www.promocommunications.com 7/20/12 UPCC START AND FINISH LINE VIEWS ON Local OFFER FOR ASPEN'S TWO-DAY SILVER QUEEN STAGE 7/25/12 USA PRO CHALLENGE START AND FINISH Local LINE VIEWS NOW AVAILABLE FOR ASPEN'S TWO-DAY SILVER QUEEN STAGE 8/2/12 BE A PART OF THE USA PRO CYCLING Local CHALLENGE:Volunteer Positions Still Available for the Two-day USA Pro Challenge Silver Queen Stage in Aspen IA VISITS AND PRESS TRIPS Name of Journalist Publication Dates of Stay Expected Coverage (number of nights)/ (inc date of comp or media rate Publication) Gregg Moss Channel 9 News 8/11/12-8/12/12 (1 Filming for Channel 9 night) media rate News to air during race week Greg Moss Channel 9 News 8/22/12-8/23/12 Filming for Channel 9 comp News to air during race week MEDIA OUTREACH AND PITCHES Name of Publication Inquiry/ Information provided Journalist Andrew Travers Aspen Daily News Arranged interviews with athletes and organizers, provided images, and general information on routes, road closures,festival,etc. Scott Condon Aspen times Arranged interviews with athletes and organizers, provided images, and general information on routes, PROMOC: 720 East Durant Street,Suite E7,Aspen,CO 81611 www.promocommunications.com road closures,festival, etc. Erin Lentz Aspen Peak Sent details about VIP experience and race week Magazine updates for Peak website and e-blasts Luke Runyon KAJX Radio Pitched interviews with team mechanics, and gear/ clothing companies for teams May Selby Aspen Times Pitched VIP tent and 'who's who'for May's weekly social column Cath Lutz Aspen Business Pitched ABJ on interviews with race organizers and Journal "Aspen's two stages" PR ACTIVITY • Promo represented Aspen Chamber at all LOC meetings, as well as UPCC/Medalist meetings pre-race,where media relations/outreach and press room logistics were line-items • Promo volunteered within the press room on each day of race • Promo coordinated VIP passes for key local media and editors • Promo liaised with Medalist and UPCC PR team to secure one moto-photo spot for Aspen Chamber photographer. Promo also coordinated with local photography team to secure donated photography for Aspen Chamber's marketing and PR MEDIA COVERAGE UPCC Aspen Coverage 2012—Print Encompass Magazine July/August 2012 Colorado Getaways: Racing Along Aspen Peak Magazine Summer 2012 Be-Spoke Aspen Sojourner Magazine Midsummer 2012 PROMO r n M M l N i C A T 1 O N S 720 East Durant Street,Suite ET Aspen,CO 81611 www.promocommunications.com Datebook: USA Pro Cycling Challenge Aspen Times Weekly Entire weekend supplement dedicated to UPCC coverage,Aug. 16, 2012: Setting the stage for racing: 10 things to know about the USA Pro Cycling Challenge August 16, 2012 http://www.aspentimes.com/article/20120816/ASPEN W EEKLY/120819921/1077&ParentProfile=1058 UPCC Aspen Broadcast Coverage August 23, 2012 Segments: • Elevation is key in Stage 4 of USA Pro Challenge • USA Pro Challenge- 11 a.m. update • Susie and Greg show off their hula hooping skills UPCC Aspen Coverage 2012—Online *Note: all Aspen Times/Aspen Daily News stories were also in print Boulder's Jessica Phillips on the Aspen/Snowmass Women's Pro Challenge May 16, 2012 http://www.coloradodaily.com/news/ci 20637993/boulders-iessica-phillips-aspen-Snowmass-womens- pro-challenge#ixzzlv9TIKTM U Explore Colorado: Summer Festivals May 24, 2012 http://kdvr.com/2012/05/24/explore-colorado-summer-festivals/ USA Pro Challenge relishing increased exposure June 13, 2012 http://www.aspentimes.com/article/20120613/NEWS/120619944/1077&ParentProfile=1058 Aspen Women's Race Gains Title Sponsor June 25, 2012 http://www.podiu mcafe.com/2012/6/25/3116506/aspen-womens-race-gains-title-sponsor Aspen Women's Race Gains Title Sponsor June 26, 2012 http://www.bikeworldnews,com/2012/06/26/aspen-womens-race-gains-title-sponsor-becomes-blue- ribbon-alpine-challenge/ Blue Ribbon Restaurants to sponsor Aspen women's stage race June 26, 2012 http://velonews.competitor.com/2012/06/news/blue-ribbon-restaurants-to-sponsor-aspen-womens- stage-race 225700 Pro Cycling Challenge organizers seek city funding for concerts June 27, 2012 http://www,aspentimes.com/article/20120627/N EWS/120629884/1077&ParentProfile=1058 Aspen Snowmass Becomes Blue Ribbon Alpine Challenge PROMO 720 East Durant Street,Suite E7,Aspen,CO 81611 www.promocommunications.com July 8, 2012 http://www.cyclingnews.com/news/aspen-snowmass-becomes-blue-ribbon-alpine-challenge Aspen Events Abound Before, During And After USA Pro Challenge—PR Web July 13, 2012 Houston Chronicle online,Yahoo! News, LA Daily News online,Sacramento Bee online, Miami Herald online, Boston Globe online Aspen VIP seating for bike race will come at a hefty price July 21, 2012 http://www.aspentimes.com/article/`20120721/N EWS/120729984/1077&ParentProfile=1058 Women's pro cycling races return for second spin in Aspen, Snowmass July 22, 2012 http://www.aspentimes.com/article/20120722/NEWS/120729976/1077&ParentProfile=1058 Race organizers look to ease the in-town impacts July 23, 2012 http://www.aspendailynews.com/section/home/154060 Organizers getting Aspen ready for bike race July 28, 2012 http://www.aspentimes.com/article/20120728/N EWS/120729877/1077&ParentProfile=1058 Forest Service, sheriff to enforce no-camping rules during bike race July 30, 2012 http://www.aspendailynews.com/section/home/154132 Women's pro bike challenge cut from three days to one August 2, 2012 http://www.aspendailynews.com/section/`home/154175 Anthem to play bike race finish August 4, 2012 http://www.aspendailynews.com/section/home/154214 Aspen considers saving parking spaces on pass during bike race August 6, 2012 http://www.aspentimes.com/article/20120806/N EWS/120809920/1077&ParentProfile=1058 Pro cycling race organizers make final fundraising push August 7, 2012 http://www.aspendailynews.com/section/home/154253 Bike race camping rules still a relaxation August 7, 2012 http://www.aspendailynews.com/section/home/154254 Charming Colorado towns along the US Pro Cycling Challenge route August 9, 2012 http://www.heiditown.com/page/2/ Rosters out for Usa Pro Cycling Challenge August 9, 2012 http://www.aspentimes.com/article/20120809/NEWS/120809861/1077&ParentProfile=1058 Official says camping restrictions for bike race 'a conservative approach' August 9, 2012 PROMO "O M M' N I C AT.O' 5 720 East Durant Street,Suite E7,Aspen,CO 81611 www.promocommunications.com http://www.aspentimes.com/article/20120809/N EWS/120809865/1077&ParentProfile=1058 USA Pro Cycling Challenge: Where to Watch August 16, 2012 http://www.5280.com/blogs/2012/08/16/usa-pro-cycling-challenge-where-watch Ladies first ahead of USA Pro Cycling Challenge August 16, 2012 http://www.boulderweekly.com/article-9471-ladies-first-ahead-of-usa-pro-cycling-%20challenge.html In Second Year, USA Pro Challenge is a Full-fledged Festival August 16, 2012 http://www.aspendailynews.com/section/entertainment/154373 Local lodges, restaurants buck up for pro bike race August 20, 2012 httP://www.aspendailynews.com/section/home/154421 Racers rise to the Challenge August 20, 2012 http://www.aspentimes.com/article/20120820/NEWS/120819851 City to local businesses: Don't compete with sponsors of Pro Cycling Challenge August 20, 2012 http://www.aspendailynews.com/section/home/154418 City gears up for Cycling Challenge August 21, 2012 http://www.aspentimes.com/article/20120821/NEWS/120829992/1077&ParentProfile=1058 Race spectators stake out their spots on Independence Pass August 22, 2012 http://www.aspentimes.com/article/20120822/N EWS/120829968/1077&ParentProfile=1058 Aspen ready for USA Pro Cycling Challenge racers to roll in August 22, 2012 http://www.aspendailynews.com/section/home/154440 Upgrade to Aspen's Little Nell was deserving of the yellow jersey August 23, 2012 http://blogs.denverpost.com/sports/2012/08/23/upgrade-aspens-nell-deserving-Yellow-jersey/23332/ Aspen's race atmosphere wins praise August 23, 2012 http://www.aspentimes.com/article/20120823/NEWS/120829947/1077&ParentProfile=1058 Pass sees fewer fans this year August 23, 2012 http://www aspentimes com/article/20120823/NEWS/120829948/1077&ParentProfile=1058 Ski-loving Aspen celebrates its summer passion: bikes August 23, 2012 http://www.g'sentinel.com/news/articles/skiloving-aspen-celebrates-8232its-summer-passion Danielson wins in Aspen as town celebrates cycling August 23, 2012 http://www.aspendailynews.com/section/home/154459 Mayor calls on Aspen to power up the pass today PROMO 720 East Durant Street,Suite E7,Aspen,CO 81611 www.promocommunications.com August 23, 2012 http://www.aspendailynews.com/section/home/154458 Bike race:The good,the bad and the ugly August 24, 2012 http://www aspentimes com/article/20120824/DAILYCOMMENT/120829925/1019&ParentProfile=1061 Battle of generations in cycling race August 24, 2012 httP://www.aspenbusinessoournaI.com/article/id/1718/sid/8 Bike race doesn't boost many Aspen businesses August 24, 2012 httP://www.aspenbusinessiourna1.com/article/id/1717/sid/1 Aspen looks to next bike race,wants talk on camping August 29, 2012 http://www aspentimes com/article/20120829/NEWS/120829837/1077&ParentProfile=1058 ACRA: No business, no problem for bike race August 29, 2012 httP://www.aspendailynews.com/section/home/154533 Race officials to push for camping on pass in 2013 August 29, 2012 httP://www.aspendailynews.com/section/home/154531 I PROMO co M M I N I C A T I O N S 720 East Durant Street,Suite E7,Aspen,CO 81611 www.promocommunications.com use r-�r�o C/-/ALLENGE PA ASPEN T ^ES 3 & 4 / 8.22-23. 92 Aspen UPCC 2012 Marketing Summary Website Hosting&Content Management - Online Banner Ads-targeting cycling and outdoor enthusiasts • IExplore (June-August) • Adventure Journal (June-August) • Xfinity.com (June-August) Print Ads-targeting cycling and outdoor enthusiasts • Elevation Outdoors (July) • Velo News (August) • Aspen Daily News (August) • Aspen Times (August) Radio Ads-local • 300 Prime Time :30 second commercials on KSPN/ KNFO • KSPN Live remote broadcast at the start and finish line • 25 Live mentions-KSPN & KNFO • On Air interviews-KSPN & KNFO Comcast Television ads • Tour de California (May 13-201h) 16 spots each: Denver Interconnect, New York, Colorado Springs & Houston • Tour de France(June 30-July 18) 25 spots each: Denver Interconnect, New York, Colorado Springs & Houston • USA Pro Cycling Challenge Denver Interconnect: 12 Spots (2x/day during live race) Print Collateral • Aspen Stage Poster • Aspen Stage Brochure • Aspen Stage Postcard Incorporated into the following ACRA year round efforts: • Rotating Banner on our"Around Town Widget" May-August • Featured on our August Destination Newsletter(sent in July) & listed on "upcoming events"for all summer Newsletters.Sent to 65,000 destination guests each month. • Featured on our Trip Advisor/Aspen events Calendar. Live in June. • Featured as Blog Content throughout the summer. • Multiple posts on Facebook&Twitter throughout the summer. • Featured in the Aspen/Snowmass Vacation Planner(in market March,80K distribution) • Featured in the Aspen Summer Rack Brochure(in market April,30K distribution) • Promoted on our online summer calendar Dec-August. • Promoted on Stayaspensnowmass.com • Submitted for summer content to Aspen Ski Co email(sent to approx.45K) • Submitted for content to Aspen Dish,Aspen Magazine's email blast • Eblast to 130 bike clubs in front range feeder markets. • Google SEM biking specific keywords added to our regular campaign . USPCC Business Survey Report As was done last year, the City of Aspen created a survey for businesses in the community and distributed it through ACRA channels to gauge the impact and opinion of the business community to the US Pro Cycling Challenge race held in our community. There were 115 survey respondents, around 25% from retail and office establishments, from hotel/lodge and other, and 10% from restaurants. As has been noted, the business climate this year is improved from last year, so when asked if their business was up this summer compared to last,the response was: Increased 65% Decreased 7% Same 28% In that context, some specific questions about business relative to the week of/day of the bike race were: Comparing the day of the race to the day before the race, my business was: Up 17% Down 40% Same 43% On the other hand, Wednesdays, relative to a Monday/Tuesday,are always: Up 26% Down 7% Same 67% Comparing the week of the race to the previous week, my business was: Up 14% Down 46% Same 40% Looking at race day this year, compared to race day last year, my business was: Up 22.5% Down 33.3% Same 44.1% Page 1 Looking at how business was differently impacted across the sectors: 30 25 20 i. Remained the Same 15 ■Decreased 10 ■Increased 5 0 Hotel/Lodge Office Restaurant Retail Other Hotels and lodges - as expected - saw the greatest proportion of increased business, while retail suffered the most. Offices and Other were mostly the same, with more of a doubling of decreases to increases. Restaurants suffered more than they increased/remained the same - and no doubt location made a difference there as well. The charts and graphs that follow can help you see the distribution of impacts. Comments: Comments tend to be more negative than positive, but that is often expected with open ended questions-those who were impacted negatively more tend to have more of an investment in providing open ended feedback about their impacts or suggestions to avoid their impact. Some of the themes from the comments revolve around: ➢ Parking ➢ Street closures-locations and length of time ➢ Tents blocking businesses ➢ Location of the race course, the finish/start lines - things that caused street closures or placement of facilities THE FINAL WORD On having the race back. . . ➢ Eighty-two percent (61% strongly agree, 21% agree) would like the bike race to return to our community; Twenty-seven percent (14%disagree, 13%strongly disagree)that the race should NOT return. - - - - -- Page 2 - --- - - - - - Question 1: My business is a: Answer Options Response Response Percent Count Retail Establishment 25.2% 29 Restaurant 10.4% 12 Hotel/Lodge 20.9% 24 Office 24.3% 28 Othe r 19.1% 22 srrswered questy®n 115 skVpped quesft ry 0 My business is a: o Retail Establishment ■Restaurant ❑Hotel/Lodge o Office ■Other Question 2: Compared to the previous week, my business the week of the race (Aug. 20-24): Answer Options Response Response Percent Count Increased 14.0% 15 Decreased 45.8% 49 Remained the Same 40.2% 43 ewswered7 questy®ry 107 sepped questyorn 8 Page 3 Compared to the previous week,my business the week of the race (Aug.20-24): o Increased ■Decreased o Remained the Same AVG = 30.69 Range: Low=-80% STD= 124.04 Hi= 1000% MEDIAN = 18.50 MODE= 0.00 1000.0 900.0 800.0 700.0 600.0 500.0 400.0 300.0 200.0 100.0 0.0 (100.0) 10 20 30 40 50 60 70 80 Page 4 Question 4: Comparing this Wednesday to the same Wednesday a year ago, my business: Answer Options Response Response Percent Count Increased 22.5% 23 Decreased 33.3% 34 Remained the Same 44.1% 45 armwurecf quesftro 102 skippedl 13 Comparing this Wednesday to the same Wednesday a year ago,my business: o Increased ■Decreased o Remained the Same AVG = 20.00 Range: Low=-100% STD= 46.00 Hi= 198% MEDIAN = 10.00 MODE= 0.00 Pages 250.0 200.0 150.0 100.0 50.0 0.0 �♦ 10 20 30 40 50 60 70 (50.0) (100.0) (150.0) Looking at it from a cross-tab perspective . . . Comparing this Wednesday to the same Wednesday LAST YEAR, my business . . . Hotel/Lodge Office Restaurant Retail Other Increased 14 2 2 3 2 Decreased 1 6 5 18 4 Remained the Same 9 17 3 7 11 30 25 20 •Remained the Same 15 •Decreased 10 ■Increased 5 0 Hotel/Lodge Office Restaurant Retail Other - - Page 6 - -- And the reporting of individual establishments . . . 250 — 200 150 Hotel/Lodge 100 Office 50 Restaurant / A A -Retail 0 WV6 7 8 9 111 13 41 16 71819202122232 26 72 29 03132 Other -50 42 -100 -150 Question 6: On the Day of the race, compared to the previous day my business was: Answer Options Response Response Percent Count Up 16.7% 18 Down 39.8% 43 the Same 43.5% 47 arrswered queswan 108 skfppecr gtreswary 7 Page 7 On the Day of the race,compared to the previous day my business was: *Up ■Down *the Same i 150 100 M 50 0 � 10 20 30 40 50 60 70 (50) Y (100) I (150) AVG = 17.54 Range: Low=-100% STD= 38.52 Hi= 100% MEDIAN = 20.00 MODE = 0.00 Page 8 Question 8: During a "normal" week, relative to Monday and Tuesday, my Wednesday is normally: Answer Options Response Response Percent Count Up 25.9% 28 Down 7.4% 8 the Same 66.7% 72 armwered questrVan 108 s16pped questy®nP 7 During a"normal"week,relative to Monday and Tuesday,my Wednesday is normally: *Up ■Down *the Same i Question 9: My business this summer, compared to last summer has: Answer Options Response Response Percent Count Increased 64.8% 70 Decreased 7.4% 8 Remained the Same 27.8% 30 arvswered quesWary 108 skYpped quesftry 7 Page 9 My business this summer,compared to last summer has: ❑Increased ■Decreased ❑Remained the Same Question 10: I received adequate notice of the event,such that I could plan for any inconvenience the event caused me .. . Strongly Strongly Rating Response Answer Options Agree Agree Disagree Disagree Average Count Pick One 56 43 10 1 3.40 110 answered gues6on 110 sloped queston 5 60 so 40 30 20 10 0 Strongly Agree Agree Disagree Strongly Disagree Page 10 C I was able to work with my vendors to adequately prepare for the event... Answer Options Strongly Agree Disagree Strongly Rating Response Agree Disagree Average Count Pick One 46 43 15 2 3.25 106 Homfed ques#00 106 sltippedga�s�on 9 50 - 45 40 35 . 30 25 20 15 10 5 0 Strongly Agree Agree Disagree Strongly Disagree Page 11 I want the bike race back next year: Answer Options Strongly Agree Disagree Strongly Rating Response Agree Disagree Average Count Pick One 61 21 14 13 3.19 109 a"Wered grues0ayru 109 sfiPped guues OR 6 70 60 50 40 30 20 10 0 Strongly Agree Agree Disagree Strongly Disagree OPEN ENDED QUESTIONS . . . Q14. If you have the race again next year, please consider the following in order to improve the event . . • Allow camping on independence pass. I truly believe that this brings people to town and shows that ASPEN embraces the spirit of tolerance, trust and adventure. • Please do not place tents in front of businesses on Monarch west side, please them east side, where the tents are gone by the 6pm opening of those businesses • Put the finish line on Durant, not Main Street. Loop around town till the riders swing past Koch Park and then they'll have the full length of Durant for a grand sprint. ESPN can still get their mountain views there. • You killed retail in town because there was to mush hassle to get from point A to B, so they just stayed away. - - - - Page 12 - _ --- • Don't shut the town down and have the event outside city core!!!!! Helen Keller could have done more for the local businesses! • An alternative bike route to allow for a better flow of traffic. Does Main Street need to be shut down all the way to W 2nd St? Can a compromise be found so Main could be utilized for efficiently? • Open up the parking more • some of our business is taking clients rock climbing up on Independence Pass...if it were at all possible to get a pass to take our clients up either before or after that would be helpful... typically we head up around 9 am & down around 1 pm or 4 pm. The race shuts our rock climbing business down for 24 -48 hours because we cannot get to the climbs. • Create more focus and attention to local business...event sponsors steal the spotlight. • Do not cut off retail business access. This race does not attract buyers for Aspen's retail business. Strongly takes away sales from restaurants. • Move the big screen and vendors back in to Wagner Park like it was the first year. This year, having it set up at Paepcke Park and the surrounding streets drew people away from the downtown businesses. We saw significantly less foot traffic as a result. • Better communication between the Aspen Police/Parking Depts and the private event security. • Do not schedule for the same day as the first day of school...schedule for the week prior or earlier in the week so that it does not conflict with ASD. • Have the organizers return phone calls to local businesses interested in being a part of the damn event. We never got return calls or useful info we could follow up with. The vendors' tents were really unorganized - impossible to find anything in particular, seemed like the same 4 vendors over and over. Not a friendly event at all. None of the volunteers knew anything and they had no answers for any questions. Add large tvs on the malls to pull people there. • Parking . . . Less $$ from our taxes • Not sure why you have to shut town down and divert traffic a full day before the race- still greatly impacts downtown shopping &foot traffic. • Two day event for Aspen core. • Have an event @ Gondola Plaza to bring more people to that side of town Try to get the I start (1st leg) of the race in Aspen so we can get a few more days of business • Prefer to have a finish and start like this year. Thought this year was a great improvement over last year, especially in the area of allowing foot traffic to cross the course. Last year a couple of our employees got stuck inside the course and could not get back to office. • 3rd and Hyman is an awful corner for buses • Would be great to figure out a way to get more people to come stay on the shoulder days. Also, need to get more people in the restaurants and bars. • A lot of the closed streets looked like parking lots with RVs, trailers, and support vehicles. When the race is over the streets should be re-opened for parking. • Kept it all on the east end of town instead of closing the whole town down. Page 13 - • Not shutting the streets down for almost 2.5 days. We weren't able to get deliveries/pickups • More festival stuff, more booths, more bike oriented things. I generally ride my bike in the downtown core and I wish it was a little easier to navigate during the race on my bike as I still have to work. I understand the closures and alternative routes, but closed roads, pedestrians, and bikes mixed could be a bit challenging. • Too many street closures. Getting in and out of town was difficult. We are in real estate and getting to our properties was difficult. • No rain • Making some businesses totally inaccessible by completely surrounding them with closed streets • Minimize the number of streets that are impacted. Consider the race just coming into to town and directly on to main street so more of the core can remain open and people can get to shops, park etc... • Nobody wants to come to town to shop. They want to come watch the bike race and the people who would be shopping, avoid town. • Jumbotrons throughout town • Keep the roads blocked off for only as long as necessary. Seemed like overkill and the security people were a little off-putting. Advertise the restaurant deals being offered. Have big screen at the finish line. Can you do more to enhance viewing opportunities? • Better Communication especially with transportation issues • Stop scaring everyone about how bad the traffic is going to be. Don't close off Main Street so far up. Let people at least get to first light before closing Main. • If we have the two days again it would be nice to spread out the comp rooms. (ex. 15 on Tuesday, 15 on Wednesday) - that way we can gain more revenue. • Not much. I think the bike race went well especially having both the finish one day and the start the next day. • who do we speak to about getting better weather which in turn will hopefully help not only the coverage but retailers and restaurants as well • Better TV coverage. Camping on the pass. Friendlier volunteers. More clear directions on in-town parking." • Closing Main Street all the way to Garmisch is hugely inconvenient for pedestrians. Especially for those who work north of Main and need to get to Ruby Park for bus service. • Have more bleachers for non VIP viewing. Have a better plan about people on their bicycles after the race. The security on Main Street was telling bikers to get off the street and ride on the side walk. The side walk could not accommodate bikers, walkers, walkers with dogs, walkers with strollers. Have a better plan; maybe let them ride on the shoulder. • Please try to consider the retail shops and try to integrate them into the event. We saw 0%increase in business as a result of the race on Wednesday&Thursday. • Give designated near-by parking for residences/businesses whose streets get totally blocked off for two days for this event. This was beyond irritating and I lost a lot of Page 14 ---- -- - employee time with them having to move their cars, walk back 30 minutes after finding parking, etc. • Special pass for businesses? Security was not letting me get to my business even though the race wasn't happening. Ultimately had to call a cop to overrule the security guard. • Better podium presentation. Ours wasn't as terrible as it was last year - but this is one of the only things that is on TV. Vail's blows ours away-watch what they do! • Map was pathetic of street closures and race route. you can use my 3d map for free next year • Get the hats, bottles, and shirts out to the town. • Easier access to streets • Construction in the West End north of Bleeker should NOT have been restricted for two days.There would have been no impact on the race traffic and it was a hardship. • Don't have it • Less road closures? • Camping and better access to the top of the pass • The only complaints I heard about were regarding some of the traffic issues leaving town after the finish stage. For one or two days, I am more than happy to make modifications to my transportation schedule because this is such a phenomenal event and I am very grateful our City makes it a priority to get and keep this race in our town. • Let's make sure that town is accessible... • All of downtown was closed to parking. It made it almost impossible for anyone to come to town that was not here for the race. Perhaps driving lanes or more parking on side streets and roads without being ticketed could be considered. Getting into town from areas up the pass and to pass thru to get out of town the other sided was almost impossible. I had a vet emergency and could not get to AABC from Mt valley. • Keep it just like it was this year...everything went very smoothly and had a terrific festival atmosphere! • 1 can't park Q15: Any other comments about the bike race? • 1 liked the new finish line finish location. • Come around town and show the proposed ten placements so we can assist, this year was silly, place them where businesses are closed or do not require walk in traffic and delivery traffic • This is a great event for Aspen Colorado • We were told that there would only be fences on the corners of the streets, but there was a fence all along both sides of the street - effectively blocking any pedestrian traffic from coming over from the expo or the walking malls. Very uninviting. We don't think the amount of money spent on the event by the city is a good investing in marketing. We like the event but the money could be spent better elsewhere. Bike racing is not a highly followed sport in America. -- - Page 15 - • If the finish line doesn't move, we plan to just stay closed for the race next year. I've spoken with other retailers, including some restaurants, and they said the same thing. • The event was in Aspen but Aspen wasn't involved! • I'm proud that our community supports events like this. • Aspen should continue to embrace the race - it's one of the fastest growing athletic events in the US. • Does not significantly affect my business since our clients can do their business the day before or after the race. Hope it comes back next year. • People should be encouraged to be on Independence Pass. • Only certain entities make money on the F&B. The race is a huge inconvenience to locals getting to and from town/work. The retails stores DO NOT make any money on this race, they lose money. This race does not attract consumers that shop in Aspen's retail stores, or eat at our restaurants. The residents should be able to vote on a ballot whether this race should be invited back. • It's a great event and good publicity for Aspen. Having a finish and a start was a great change from the first year!! • Thanks for all of the hard work organizing! We would love to have the race back every year! • Needs better organization and needs to be back at Wagner Park so the retailers at least have a chance of some business. Make it easier to cross streets in town. Not a popular event with the locals or local businesses. Instead of bringing in all these outside vendors, use us-give us the opportunity to make a little money for a change. • Can we get an audit of the race producer's expenses? • 1 would really like to see the full cost of staging this race added up and evaluated and until then I am uncertain whether I am in favor of its return. It is the single most disruptive event that is held in Aspen. Many different kinds of businesses lost money that day. Some actually closed. My hairdresser closed so 5 stylists lost income. I do not think that was unusual. I don't know how those kinds of losses could be mitigated but I think these things should be looked at. • While I think the race is a cool event that brings exposure to Aspen, the economic benefits are not very apparent to retailers. • While there is a lot of foot traffic in town those days. They don't usually come to the restaurants and our regulars don't want to brave the traffic so we end up being slower on those days. 0 We agree with public sentiment that the City should be granting more money to other large events like Ruggerfest and Motherlode in order for there to be some parity in public money spent. • It's awesome! • Nice but doesn't seem to have that much impact on me/our business, compared to the apparent cost of the event. 0 Great time. Better PR coverage. Keep building. • Tents set up right in front of my store (and neighbors) when the other side of the street (monarch) was wide open and no businesses would've been blocked. I felt like old paint Page 16 -------- that just got wallpapered over and hidden. I'll never understand why they set up tents like that and I consider it a slap in the face for my business. Had argument with red shirt guy that yelled at me and said he didn't give a shit about me or my neighbors businesses because "this is so much bigger than you and the other businesses..." and no parking for 3 days was horrible for my business and city seems to not be able to care less about closing off our parking. They do it way too much and too easily without any input from the businesses it impacts. • Biking fan...love the race. Not sure the hassle/loss of sales is worth the pr(especially for 2.5 days). • Great venue for Aspen! Lots of publicity on the TV, internet, etc. Shows that Aspen is not just a winter destination, but offers great recreation in the summer time as well. I thought it was really cool that Aspen was the only city in CO to host an ending stage and starting stage, definitely a privilege (and bragging rights!). I also liked how it felt more like a festival in the city parks and side streets. The booths and added events like the concert were a nice touch. Bring it back as it's another great venue for Aspen (like the X-Games)!!! • It brings some excitement to the town, but I am not sure how much actual business. • job well done • Once again, you scared people away from driving in to town. Need to better communicate that the core is still open for business. Other than people who live in Aspen, it seems everyone else in the valley went to Whole Foods instead! • It is a big inconvenience to the locals as well as the people visiting the town during that time. • The street closure KILLS my business • Terrific w/the finish and start. Would be better for business and we will continue to be able to contribute strongly if the race were the last week of August - keep it mid-week. Weekends are already busy making it hard to pitch in. Create a definitive ""Bike Week"" w/ Ride for the Cure, Power of Four, USAPC, Women's races, anything else? Promote biking as alternative transportation during the events. It was wonderful to walk down the streets and see so many others without their cars. Make it a week someone might come to both participate and spectate. Again, best the last week of August. • The VIP tent came across as over the top elitist and too pricey. How many people in the tent really paid $500 for Wednesday or was it more for trades?The band wasn't great. • Not sure it is a real benefit for the businesses of Aspen. • N/A • It is too bad that the women's races got shortened to just one day and one race. I think that having a woman's races on the day the men's race comes to town and another women's race the day the men's race leave town would bring more attention to the women. • The bike race is a great event from the perspective of promoting Colorado & Aspen. Unfortunately it requires an enormous commitment from the community lodges, restaurants and retailers who do not directly benefit from the event. Hard to predict the long term benefits of the event — Page 17 ---- — • Too much focus on VIP spectators and services. • Congrats Aspen for Hosting the Bike Race 2012! • The down town vender area was great and a fun and energetic area to be in. Maybe ask some retail store to have a booth. • Closing down access to town & restricting parking killed two full days of business for us. We couldn't do any pickups or deliveries because our vehicles couldn't park anywhere. Our customers couldn't pick up their rugs or drop them off at the store because they couldn't get their cars close enough to do so. And, the people who were in town were concentrated in certain locations based on the layout of the race. When I looked up and down our street, it felt like every store should have been closed because the town was empty. We probably should have just closed the store for the two days. You can see how frustrating this is for us, right? • Please stop the madness- I get more out of Ruggerfest • 1 don't see the benefit to the town hosting the event. • Like most of these events - they are good for hotels and restaurants and kill retail. The exposure of this race is great for town long-term, so PLEASE keep the race. • Well Done • Good time, right after the music.Traffic was controlled so much better than last year. • Bill T. needs some assistance in order to keep improving this event. He did a great job with lodging. • It's a MAJOR inconvenience for anyone who lives here, works here, or needs to conduct business here. Shutting down major streets (and Indy Pass) for 2 days just to watch bicyclists go through is ridiculous. Even the spectators have trouble getting here to watch due to the closures. The bicyclists and their guests aren't spending money in our stores or restaurants or bars - they're here and gone. If they participated and slept here, then they're exhausted and on a special diet - not eating out or shopping afterwards. The TV coverage mentions Aspen and shows parts of Aspen, but they are focused on the bicyclists, not the town. It's not encouraging tourists to come here. Many local businesses were impacted negatively. Couldn't wait for the shit show to be over and really hoping we don't have to go through this year after year. • Add a philanthropic twist? • Great event which bring a spotlight to how wonderful Aspen is in the summer. • Not sure it helped any business except lodging. Great PR for town. • 1 live in Aspen and work in Snowmass. Bike Race was great for the City; it looked official/legit this year compared to last. More planning, bigger event, better look and feel. The finish and next day start is brilliant. Only do it if that is the case. Everybody left immediately following the race last year, make them stay a night. • Great event, hope we get it every year! • You people stink —- Page 18 ------- -- MEMORANDUM TO: Mayor and City Council FROM: Trish Aragon PE, City Engineer THRU: Scott Miller, Capital Asset Manager DATE OF MEMO: September 12,2012 MEETING DATE: September 18,2012 RE: Construction Mitigation Program Modifications REQUEST OF COUNCIL: Staff seeks Council input regarding the Construction Mitigation Program rules. This includes establishing parameters for mitigating impacts of encroachments including duration, size,penalties and aesthetics. PREVIOUS COUNCIL ACTION: City Council approved the creation and implementation of the Construction Mitigation Program in April of 2006. Below is a timeline of this program. • April 2006: The City creates the Construction Mitigation Program to reduce the impact of construction on the general public and to provide a liaison between the City, contractors, and the general public. This is accomplished by requiring contractors to submit a plan detailing how they intend to meet all city codes during construction. • March 2007: The Original Plan Requirement Manual is drafted and presented at a work session. • April 2007: Edits from the March 2007 work session are incorporated into the "Plan." These edits include an established haul route, restricting work hours from 12 hours per day to 10 hours per day, creating the Aspen Holiday List, which restricts construction on federal holidays and during special events such as the Food and Wine Classic. • April 2007: The start and end time for weekday work is altered to 8 a.m.—6 p.m. • May 2007:-The original start and end times, which were 7 a.m. -5 p.m., are re-instated. • January 2008: The program is expanded to include inspections on all active projects regardless of impact. Additional inspections were also added which included sediment and erosion control and parking. • May 2009: Three changes/additions were made: o Manufacturing Restrictions: Require all manufacturing activities to be conducted offsite, reducing the duration and overall impact to surrounding neighborhoods. Additionally, if a further modification to the material is required, then the hours of operation will be limited to 9 a.m. —5 p.m., Monday through Friday. Page 1 of 6 o Holiday Hours: Creation of a new geographic zone in town to help address the impacts of construction while at the same time maintaining a resort atmosphere in the community. This zone is referred to as the Central Resort Area(CRA). The geographic boundaries mirror the expanded pay-to-park area. This boundary was chosen because the area is impacted heavily during special events and the winter/ summer tourist season. The adoption of the CRA allows work in the "non-core" neighborhoods,which are less impacted during the peak seasons. Below is a summary of the requirements: Thanks X mas X mas New Years Presidents Memorial Food 41h of Labor giving Week Day Day Day Day & July Day Wine Central Resort closed closed closed closed closed closed closed closed closed Area CRA Outside CRA closed open closed closed open closed open closed closed i.e."non-core" o Superfund Permitting: Alterations were made to the Smuggler Mountain Superfund Site Soil Removal Permit to stream line the process and ensure the sites are captured in regular inspections. • May 2010: Time restrictions were modified to allow 24-hour interior work in the CRA. Weekday construction hours were modified to 7 a.m. — 5 p.m. during the on- season and 8 a.m.—7 p.m. during the off-season. • May 2012: Erosion and sediment control section was updated. CRA hours and zone was revisted but Council decided to not modify rules related to CRA. • July 2012: Weekday Construction hours were modified to 7:30 am—5:30 pm year round. BACKGROUND: The Municipal Code currently does not allow encroachments, such as sidewalk closures, pedestrian walkways, street closures or any right-of-way work, in the Core during the on-season. However, the Code does allow for the City Engineer or City Council to make exceptions to this section when special circumstances are present where strict compliance of these regulations would jeopardize the public safety or the expeditious continuation of the project and granting the exception is in the public interest. DISCUSSION: Although our code does not allow encroachments during the on season, the Engineering Department has made exceptions (under certain circumstances) for most projects. However, now that we are seeing more commercial construction, allowing these exceptions may not be minimizing the construction impacts in the commercial core. This includes impacts on the pedestrian experience and the livelihood of surrounding buisinesses. How Encroachments are handled in other cities: Page 2 of 6 We found that construction related encroachments are handled in a wide variety of ways throughout the nation. • New York City imposes the following types of limits: - Building Materials on street, 3 month max, with a maximum of 300 linear ft, but not more than 80%frontage may be encumbered. - Place crane, 1 week max, not more than one third width of roadway. (some location restrictions apply) - Place trailer, 3 month max. - Full street closures lasting more than 180 days require a"Community Reassement , Impact and Amelioration" statement. - Some high traffic streets have work hour limitations prohibiting access during business hours. • City of Denver addresses size and duration of Construction Encroachments through their fee structure. Successive lanes occupied are subject to a stepped fee scale. • Vail does not generally permit construction in public Right-of-Way (ROW) during high seasons similar to those in the City of Aspen. • Highland Park TX. Has no specific Encroachment limitation, but does limit construction projects to 24 month duration • Portland OR., Los Angeles CA, and many smaller jurisdictions approach the limiting of size and duration of encroachments into the public ROW purely through their fee structure. Types of Penalties The City could require projects in the Central Resort Area(CRA)to complete construction within 24 months. If the project exceeds 24 months they must request and exention that is reviewed by Administration committee. If they receive an extension the following types of penalties could be imposed: 1. Require projects to pay an additional fee as a percentage of the orginal permit fee. The advantage under this option, is that the City would receive the funds up front. However, because the penaltiy is a flat rate, the project does not have an incentive to reduce the duration of the extension. OR 2. Require projects to pay liquidated damages at a daily rate. Because-this penalty is aAaily rate,the projects would be incentivized to reduce the duration of the extension. The disadvantage is that the City would not receive the funds up front but would need to cash in on a bond which could take some time administratively. If the extension is not approved the City could issue a citation to the project every day until the project is completed. Please note,the municipal code would need to be modified to implement any type of penalty system described above. Page 3 of 6 Correlation between fees and encroachment behavior We have found that encroachment fees directly correlate to the size of encroachment. Below is a table of our fees and how it relates to encroachment size: Average Year Fee 2007 $2.50 1898 2008 $5.25 1555 2009 $5.37 567 2010 $5.44 306 2011 $5.44 313 RECOMENDATION Duration Limit duration of encroachments depending on the following locations (refer to Attachment A for zone designations): • Red Zone: No on season encroachments permitted • Orange Zone: One on season encroachment permitted • Yellow Zone: Two on season encroachments permitted If a project needs additional duration then what is outlined above,then they must seek approval from the City Manager. If the City Manager does not approve the additional duration then the project must seek approval from City Council. Fee Additionally, Staff is proposing to modify the fee structure for encroachments so that if a project receives approval for additional durations than what is outlined for their zone, then the encroachment fees for the additional duration will be doubled. Penalties Staff is seeking direction from Council on a penalty system they would like to see. Size Limitation Encroachment requests are reviewed by the Engineering Department Staff. At a policy level these factors are considered before granting any type of Encroachment Liscense: • Size—Is the footprint as small as needed? (Note: our fee structure does encourage smaller encroachments) • Safety: Does the encroachment accommodate pedestrians? Is it safe? (ie access to construction traffic minimize, no overhead hazards) • Neghboring Propery Impacts: What if any impacts will there be to neighboring properties?(ie commercial sale events, sight line to commercial area) Page 4 of 6 • Schedule: Will the encroachment interfere with Special events, Holidays, Food and Wine, USA Pro Cycling Challenge, other private or public construction projects? Will the encroachment interfere with the City's snow removal operations? • Duration: Is it as short as possible?(Note: our fee structure does encourage encroachments that are shorter) • Location: Is the encroachment located in the core,/outside of the core • Lane Closures: Will the applicant complete the work before 10am? The above factors may not be enough to minimize the construction impacts in the commercial core, as a result,the engineering would like to adopt additional measures to limit size impacts of Encroachments. This includes adopting a policy to limit an encroachement to 80%of a properties frontage as a way to ease impacts to neighboring businesses during a long construction project. This policy would allow flexibility during construction while providing a buffer for adjacent properties. Aesthetics There should be some type of obligation to aesthetics,public information, and maybe some signage for adjacent businesses. Site barricades, fencing, enclosed walkways etc. could be more than barren plywood walls. Whether it's artwork, information about the project or local events, or for local businesses there is an opportunity to minimize the aethestic impact. Attachment A: Proposed Encroachment Zone Map Page 5 of 6 • 1 1 I 1 ff • 1ML • f t � II a • �/ ♦,I fi .,f.o w �.r, . ` 11••i/� � rilpN rH! `1 fi i tinT� fit • -Al /ll� tjj�lll� r Ilryiii i��:;r • •„ •� =a�wi�� l��'�� , .`` _� 'fir Q�,,=11 ff / 'vr is THE CITY of ASPEN MEMORANDUM TO: Mayor and City Council FROM: t.' John Laatsch—Project Manager, Capital Asset Scott Chism—Planning and Construction Operations Manager, Parks THRU: Randy Ready—Assistant City Manager Scott Miller—Capital Asset Director Jeff Woods—Manager of Parks and Recreation DATE OF MEMO: September 14, 2012 MEETING DATE: September 18, 2012 RE: Galena Plaza Design Direction from City Council REQUEST OF COUNCIL: Staff recommends that City Council directs the design team to proceed in the design process with attention to the issues raised by City Council and to provide, prior to December 2012, a breakdown of design element relative costs, direction on constructability, and recommendations of components for the detail design that would be developed into a more precise and accountable Detail Design solution. PREVIOUS COUNCIL ACTION: The last Council Action specific to the Galena Plaza project occurred on June 18th, 2012 when Capital Asset and Parks Department staff reviewed the status of the project's Criteria Design following an October. 25th, 2011 work session. Staff received direction from Council at the June 18th, 2012 work session to proceed with completion of a Design Services Contract. City Council approved a Design Services Contract on August 13, 2012. At the June 18th, 2012 work session, Council also requested a meeting with the consultant team and city staff as soon as possible, which this work session will be, to review the scope of work for Galena Plaza and receive direction from City Council on developing the Detailed Design solution. City of Aspen Asset and Parks Department staff have obtained Council approval authorizing funding and staff time to provide primary design services for the comprehensive design of the roof restoration to the City's Parking Garage. The comprehensive design effort has included analysis and proposed revisions to North Galena Street, Library Alley and a plaza/roof expansion over the open second level of the garage. Council approval and "check-in" has occurred on the following dates: • August 13, 2012: City Council authorization of Design Contract with the S. A. Miro, Inc. Engineering Consultant team leader. • June 18, 2012: City Council work session presented an update on the project status and the elements of the Criteria Design; Page 1 of 3 THE CITY of ASPEN • October 25, 2011: City Council work session direction to continue with Project Detailed Design and develop an Integrated Project Delivery(IPD)process for the project; • July 19, 2011 City Council Work Session direction to continue with Criteria Design Plans; • February 1, 2011 Joint City Council/BOCC direction to continue design development of plaza concepts BACKGROUND: The Rio Grande Parking Garage roof continues to leak. Following the City Council direction from October 25, 2011, the staff design team further developed the Galena Plaza design in greater detail in order to provide a more complete foundation on which to solicit professional engineering and design services associated with the Galena Plaza project. An extensive Request for Proposal (RFP) process soliciting potential Integrated Project Delivery (IPD) engineering consultant teams was conducted from November 2011 through June 2012. Capital Asset and Parks Department staff have conducted Community Open Houses at the Rio Grande building on May 20, 2010 and September 15, 2011, both dates with 12:00 pm and 5:30 pm sessions. The Community Open Houses provided useful design direction to the design team. From late 2010 through to the present, the City's design team and the Library Architectural design team have been coordinating a linked design effort for the garage roof waterproofing repair/Galena Plaza replacement and a proposed Pitkin County Library building expansion. DISCUSSION: The IPD design process that is being followed for the.Galena Plaza project includes the following `milestones' that allow continued refinement and modification to the design to achieve desired goals: • Conceptualization • Criteria Design • Detailed Design • Implementation Documents (Construction Plans) During past Community Open House meetings, a clear majority of the public response favored a "Park" conceptual structure for the rooftop public space. Public response also favored design elements that are reflected in the proposed Galena Plaza Criteria Design Plan including: • Enhanced Stairway linking plaza level to Rio Grande Park level; • Garage roof expansion on north side that provides additional public Open Space and overlook areas; • Open space appropriate for Special Events,both large and small; • Amphitheatre/performance space with orientation to Red Mountain/Rio Grande Park; • Enhanced structure for existing garage elevator. The proposed Galena Plaza Criteria Design Plan (Attachment A), which has been created from both public and Council input to date, creates connected pedestrian oriented spaces between Main Street, Pitkin County Library and Rio Grande Park utilizing a vocabulary of naturalistic forms and elements. Library Alley is proposed to become a one-way vehicular route exiting onto Page 2 of 3 THE CITY OF ASPEN Main Street. A reconfiguration of Sheriff and Police vehicle parking is proposed that limits parking on Galena Street and introduces other dedicated on-street and off-street parking areas. Because the proposed Library Expansion bond funding is contingent upon voter approval in November 2012, the proposed Criteria Design Plan has been developed in order to allow this project to proceed regardless of a Library Expansion. FINANCIAL/BUDGET IMPACTS: A comprehensive project budget range of $4.0- $4.3 million for the proposed Criteria Design was established in 2011 and approved by City Council. The budget range for the proposed Criteria Design was discussed during the July 19, 2011 and October 25, 2011 Council work sessions. At present, the budget is funded from numerous department sources and has the remaining allocations as follows: 2012 Appropriations: $ 906,346.90 2013 Budget: $1,950,000.00 2014 Budget: $1,150,000.00 Galena Plaza budget $4,006,346.90 ENVIRONMENTAL IMPACTS: The environmental impacts are generally positive. RECOMMENDED ACTION: Staff recommends that City Council directs the design team to continue in the design process with attention to the issues raised by City Council and to provide, prior to December 2012 a breakdown of design element costs, direction on constructability, and recommendations of components of the detail design that would be developed into a more precise and accountable Detail Design solution. ALTERNATIVES: Council could direct staff and the consultant design team to cease all design efforts except plaza deconstruction and garage roof repair. Council could further direct staff to develop a minimal design solution for the plaza space that would include a lawn and basic walk surface to the existing or proposed library and maintain the existing stairway condition to Rio Grande Place and Rio Grande Park, however this direction would not be based on more accurate cost and feasibility data. This much reduced scope of work would also require assistance from professional engineering consultants, but at a reduced scope of work. CITY MANAGER COMMENTS: ATTACHMENTS: Attachment A: Galena Plaza Criteria Design Plan Page 3 of 3 PARKING GARAGE ENTRY ATTA CiLIILI NT A T ! " RIo GRANDE r PARK .I. It Hl GRANDE 4,103 S.F.GARAGE ROOF/PUBLIC �' �-"' SKATE PARK ' OPEN SPACE EXTENSION AREA CIII.ORI:N`S PLAY AREA yuo NDEPLACE GRA ¢� r (o �� !{ -��, fir' ':�'✓k � � PROPOSED ENIIANCFD STAIRWAY OPEN AMPIIITUFATER WITH SEATING +� r j �); �`' TERRACEN ORIENTED TO RED MOUNTAIN PI-I'KIN COUNTY` +L+ �` 11T" OVERLOOK WITH CAFE.TABLES AND SEATING CAPACITY-1-160 PERSONS I.I IINA RY > z 7 o. SEASONAL SHADE STRUCTURE MINIMUM _ ` q q 2 WAYFINDING ELEMENT PEDESTRIAN/ALLEY CORRIDOR J+a ' �^•+ rr1 {� ONE WAY TRAFFIC FLOW OPEN PARK LAWN WITN PERIMETER TREE PLANTING WITH 7 - / Al LOWS MU -S PII'KIN COUNTY SPECIAL EVEN(TE'NTNCI.UMN 0 %60 TI c 1 4 ' 1 PRIMARY PEDESTRIAN CIRCULATION ^ EXISTING ELEVATOR WITH PROPOSED CLASS WITH ENHANCED ~ PAVING AND SEATING ENCLOSED TOWER AND OVERLOOK PLATFORM Yn "�''�'F✓�� -�+ "R7 _ DEDICATED OFF STREET PARKING PLANTING AREAS WIT'11 S'(ORM WATER FOR(4)SHERIFF/POLICE VEHICLES Y - INFII.TRATIONAND(2)RESTRICTED Jak PUBLIC PARKING SPACES 3t♦C nY W PITKIA COUNTY PROPOSED PARKING FOR(6)DEDICATED COURT}LOUSE �) SUFRIFF/POLICE VEHICLL•'S • a /y i • MAIN ^'II a .... , IMPROVED PEDESTRIAN CROSSINGS STRF. R DEDICATED ON STRF.IiT PARKING WITH CURB BULB-OUTS AT MAIN STREET ., •e FOR(3)SIIERIFF/POI.ICIi VEHICLES C � PROPOSED EXPANSION OF ON-STREET PARKING BAY FOR GALENAPLAZA CRITERIA DESIGN PLAN (3)DEDICATED SHERIFF/POLICE VFIHCLES SEPTEMBER 2012 THE On or ASPEN CITY OF ASPEN PARKS AND ASSET DEPARTMENTS Nwm SrAI,,:I'-,ID•