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HomeMy WebLinkAboutcclc.min.10152003 COMMERCIAL CORE & LODGING COMMISSION MINUTES OF OCTOBER 15~ 2003 Chairperson, Bill Dinsmoor called the meeting to order at 8:40 a.m. Commissioners in attendance: Eric Cohen, John Starr, Charles Kennedy, and Andrew Kole and Ex- officio Mark Breslin. Excused was Terry Butler. Hannah Pevney and Shae Singer COMMISSIONER COMMENTS Bill spoke about Debra Murphy being hired by Amy or Hannah. Bill talked about ACRA's job handling the special events recognizing someone who embodies the mind, body spirit prior to food and wine. Bill & Mark went to the ACRA marketing; other in attendance were Stan Hjenja (Mt. Chalet), Don Sheeley, Rick Jones, Mayor Helen Klanderud and Tom Baker ran the meeting: outcome more money has to be found to do the marketing. Mark said that their perception was that they were not handling the money correctly; not a slam-dunk to go to ACRA. Hannah said there would be a change in leadership on that committee and the full committee was not there. Bill asked if the committee wants a vote in 2004; pursue a marketing and special events coordinator, which can make the difference in the community, what would the plan be? Many questions? Hannah said there was consensus at the last marketing meeting and requested a business plan from Amy because ACRA was held accountable to the budget. Andrew recapped Aspen Goes Bazaar and the Saturday Market and said they had $40,000.00 for the special events; $9,000.00 spent on the ECO race. Hannah said that the ACRA special events did not come out of that fund. Andrew wants CCLC to run the money for the (1) Saturday Market, (2) Aspen Goes Bazaar, (3) A New Event (race or something) and (4) Weekend Enhancement prior to the next vote. Andrew wasn't worried about partnering with the Institute. Andrew wants to restructure the special events group to be under the CCLC purview. Bill said that money gets whittled away from the ACRA $400,000.00. Andrew said that the left over $20,000. should go to the next year as a rollover. John Starr said that $20,000. should go toward the Amy concept. g:general.cclc. 10152003.doc 1 COMMERCIAL CORE & LODGING COMMISSION MINUTES OF OCTOBER 15~ 2003 Hannah said that they were reviewing many different proposals to present to the committee. John Starr asked where the leftover $20,000 was in the ACRA budget. Andrew said that they had to go back to city council for heads & beds. Starr said it was seed money for victory. Bill wants a process to hire a market manager by the market people and review with council the CCLC role as small homegrown like Aspen Goes Bazaar but where the funding might come from is not decided. Shae reported on the Aspen Goes Bazaar: Red Onion said it was the best, Aspen Sports, Skandia reported wonderful sales, GEMS was at 80%, Limelight and Hearthstone were sold out on Friday, Norrie sold 3 yurts, Heather Isberien was happy to increase flavor of town. Shae reported that Susan and Shae were only 2 people canvassing the town. The ACRA fax blitz did not happen until the night before and only one of the two faxes got sent and commented that there was no one at the Chamber available over this weekend. Shae said she had about 100 phone calls. Shae said that the disappointments were: Boogies and the Real Estate people did not do anything and wanted to just see how this one goes. Out of town people came, the police said there were no problems; the fire department said the same. Friday did not have very much going on or Sunday, she said that she put the bang in the buck for Saturday. Bill said that this bending of the rules and regulations for the weekends makes it special and wouldn't be special if the rules were always relaxed. Andrew suggested an Aspen Arts Weekend, Race, or another something else special. Charles suggested one person to run the Sat Market and Aspen Goes Bazaar that reports to CCLC with money from the Saturday Market. The money from the crafts and fruits and increased booth fees could be used to fund the salary for this person, the Saturday Market and Aspen Goes Bazaar manager. John said it was a good effort especially for the first year. Hannah said that they would commit to help with the overall strategy utilizing Sasha from ACRA. John said lets look at the positive. Mark said that it was a positive weekend and were committed to this event with a joint effort with ACRA. John said that the joint effort and CCLC primary effort. g:general.cclc. 10152003.doc 2 COMMERCIAL CORE & LODGING COMMISSION MINUTES OF OCTOBER 15~ 2003 WinterskOl Hannah looking at doing this kind of special event relaxing the rules to help the WinterskOl events; for instance with the worlds fair, you don't want to just limit to food vendors but to extend longer hours on Saturday and maybe even into Sunday. Hannah asked how can the retailers be involved more. The currents Events are: The Wheeler Gong Show on Friday, A Concert on Saturday, Fireworks, music by Wagner Park after the Gong Show, the placement of snow sculptures, merchants open longer, offer refreshments, first WinterskOl meeting was last night with the theme "the power of 4"; or sister cities. Shae said WinterskOl worlds fair foods took away from the restaurants. Hannah asked for help from CCLC for relaxing the rules with City Council. Bill said that if they were interested he would schedule with Kathryn & Steve to speak about the WinterskOl restaurants and participation for the tents of the world fair aspect. CCLC wants the WinterskOl parade back to fun; it's too boring, bring back marching bands. CCLC COMPOSITION Mission Statement needs to be enhanced to refer to special events, review Sat Market, money for CCLC as an allocation, and board make-up with an expansion. John asked to increase the CCLC board size from 5 to 7 with 2 additional alternates. John gone for winter 3 months; Terry on 6-month leave. Charles recognized Andrew for Aspen Goes Bazaar. Market Coordinator and Bazaar Coordinator CCLC would be the board of directors for the Sat Market and over sight of the manager, budget and Jack relationship, interface with retail community, advertising, building this position Adjourn 10:30 a.m. Jackie Lothian, Deputy City Clerk g:general.cclc. 10152003.doc 3